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The overview

(G&M) is a unique optometry network of 110 independent practices across Australia. Unlike traditional optometry chains, G&M supports independent optometrists by offering them the benefits of a larger network while respecting their individual specialties and focus areas. 

Heather Campbell, GM of HR at G&M, describes the business as “a community of independent optometrists.” It provides “the size and scale typically unavailable to individual practitioners,” helping to streamline operations and foster business growth.

91����’s powerful HRIS solution, especially the recruitment tool, has become essential for G&M, streamlining recruitment, compliance and onboarding across their dispersed network.

Transitioning to 91����’s recruitment tool 

Before implementing 91����, G&M used JobAdder for recruitment. Although their previous recruitment tool fulfilled their recruitment needs, the company sought a more comprehensive system to integrate HR functions. 91����’s all-in-one HRIS suite provided an enticing solution, offering tools to manage end-to-end recruitment, streamline compliance and allow G&M’s regional and line managers to take a more hands-on role in HR processes. “We were comfortable with our previous recruitment provider,” Heather explained, “but 91���� offers the full HR suite, which was a clear advantage for us.”

The decision to switch was influenced by 91����’s seamless integration of recruitment, onboarding and compliance tools, allowing line managers to manage acquisition requests, post job ads and onboard candidates within the same platform. Heather noted that “having that full end-to-end system integrated was definitely the benefit for us.”

SmartMatch: Enhancing candidate sourcing 

91����’s SmartMatch feature initially attracted G&M due to its ability to identify qualified candidates directly from the platform. Heather and her team had early successes with SmartMatch, filling three roles within an eight-week period. 

Heather shared that “after the first couple of roles I posted… I thought, ‘Wow, I’m getting amazing candidates straight away!’” She described the benefit of quick outreach and immediate access to candidates, noting, “with SmartMatch, candidates are right there at your fingertips. You’re not waiting for them to find your ad…you can connect with candidates directly.”

Streamlined onboarding and compliance in the healthcare sector

91����’s onboarding tools have made a significant impact on G&M’s hiring process. In the healthcare industry, compliance is essential and 91���� enables G&M to manage and track optometry certifications and registrations efficiently. Heather highlighted the ease of 91����’s onboarding templates, describing how “having all our contracts templated means we can have contracts signed and returned within 15 minutes,” which wouldn’t have been possible with their previous manual process of printing, scanning and emailing documents.

91����’ also allows G&M to onboard new hires quickly and ensures that all employees are familiar with company policies and procedures from day one. Heather mentioned that the next step for G&M is to explore 91����’s Learning module for continuous training and development.

Improved accessibility and reporting across 110 Locations

One of the biggest advantages 91���� offers to G&M is the accessibility and data insights across their 110 locations. Having HR information available to regional and line managers has greatly improved team management and oversight. “It allows regional and line managers to better manage their teams and gives us accurate data to make informed business decisions,” said Heather.

The in 91���� have also proven valuable for G&M, allowing the HR team to track turnover and engagement metrics and break them down by region or store. Heather said, “we can slice and dice the data however we need, giving us a much clearer insight to make better business decisions.”

A time saver and value add 

Heather highlights 91���� as an ideal choice for HR teams seeking an affordable, comprehensive HRIS that eliminates the need for multiple systems. “Many HRIS systems specialise in one area and add components, but 91���� was built to be a full HRIS from the beginning. It means that we can spend more time doing the stuff that really adds value for our team.”

This integrated solution has empowered G&M’s HR team to focus on fostering a team culture “built through connectedness” and strengthened by spending time out in the field, “visiting stores, picking up the phone and chatting to the team. We’ve got more time to do that when we’re not bogged down in the admin.”

To learn more about how 91���� can streamline your HR processes, enhance team culture and give you more time to focus on what matters, reach out to one of our business specialists. 

Discover firsthand how our all-in-one HRIS solution, including powerful tools like SmartMatch, can elevate your HR strategy. Book a demo today and see how 91���� can make a difference for your team.