{"id":1327,"date":"2025-08-28T01:27:48","date_gmt":"2025-08-28T05:27:48","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=1327"},"modified":"2025-08-28T01:28:48","modified_gmt":"2025-08-28T05:28:48","slug":"six-dos-and-donts-that-will-make-sure-your-social-media-marketing-is-on-point","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/six-dos-and-donts-that-will-make-sure-your-social-media-marketing-is-on-point\/","title":{"rendered":"Six dos and don\u2019ts that will make sure your social media marketing is on point"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li class=\"breadcrumb-item breadcrumb-item--current breadcrumb-item--home\"><span class=\"breadcrumb-item-name\">Home<\/span><\/li><\/ol><\/nav><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"name\":\"Home\",\"@id\":\"https:\\\/\\\/employmenthero.com\\\/en-ca\\\/\"}}]}<\/script><\/div>\n\n\n<div class=\"wp-block-group blog-template-tags-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--9)\">\n<div class=\"wp-block-group blog-template-tags is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div 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wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">Six dos and don\u2019ts that will make sure your social media marketing is on point<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-152 hosts type-hosts status-publish hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 class=\"has-text-align-center has-link-color wp-elements-c7558c1c9e2b60b85b89e09ed14c4c61 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Jessica Johnson<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2025-08-28T01:27:48-04:00\">Aug 28, 2025<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-08-28T01:28:48-04:00\">Aug 28, 2025<\/time><\/div>\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Six-dos-and-donts-that-will-make-sure-your-social-media-marketing-is-on-point-1024x576.webp\" alt=\"Six dos and don\u2019ts that will make sure your social media marketing is on point\" class=\"wp-image-3150\" style=\"object-fit:contain;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p>Social media has proven to be hugely impactful for businesses. In fact, for some businesses, social media is where they do everything \u2013 from promoting and selling their product(s) to building a community of engaged followers!&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not already using it to market your restaurant, you\u2019re missing out on a huge audience of potential customers. When used effectively, social media is one of the best ways to connect with people and build a community. Best of all, you don\u2019t need specialized skills or a huge budget to start \u2013 any one can do it.<\/p>\n\n\n\n<p>In this blog, we\u2019ll lay out the top six dos and don\u2019ts of social media marketing to get your accounts popping, and to ensure you\u2019re seeing the best ROI on your social-focused investments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Do make sure you know your target demographic&nbsp;<\/h2>\n\n\n\n<p>There are so many social media platforms out there, it\u2019s hard to know where your restaurant should be active. Knowing your target audience is the key to ensuring you aren&#8217;t wasting time and effort \u2013 you\u2019ll want to invest in platforms that you\u2019re sure your potential customers are spending time on. For example, if you own a visually pleasing, trendy caf\u00e9, you\u2019re probably looking to connect with a younger, hipper demographic; a demographic that is largely on Instagram and TikTok, as these are the best platforms for visual content consumption. On the other hand, if you run a high price point, fine dining restaurant, you\u2019ll probably spend more of your efforts on Facebook. Your target demographic is likely to be an older audience with an income that supports fine dining, a crowd that is keen to use Facebook as it\u2019s what they\u2019re familiar with and know how to use.<\/p>\n\n\n\n<p>Of course, each situation is different, and you\u2019ll have to do a bit of research and digging to find out which social media platform, or combination of platforms, will work best for your restaurant. But knowing your target demographic will make sure you\u2019re on a platform that reaches people who are most likely to connect with your brand.&nbsp;<\/p>\n\n\n\n<p>A final tip here: once you\u2019ve created your accounts and nailed down a target audience, make sure to promote yourself and let people know that you\u2019re present on social media. Link your social media accounts on your website and post your handles around the restaurant to encourage visitors to follow you. (And after saying that, how could we not include a shameless plug to our own socials? Follow us on&nbsp;<a href=\"https:\/\/www.facebook.com\/Get.Ameego\">Facebook<\/a>,&nbsp;<a href=\"https:\/\/twitter.com\/MyAmeego\">Twitter<\/a>, and&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/ameego-workforce-solutions\">LinkedIn<\/a>&nbsp;to stay updated on our newest blogs!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Don\u2019t forget to pay attention to details<\/h2>\n\n\n\n<p>Everything you post on social media will be seen by potential customers, so you\u2019ll want to double check details and ensure you\u2019re putting your best foot forward. Spelling and grammar should be impeccable, and your messaging clear and concise. Not only does this convey professionalism, but it builds your brand as reputable. This also means ensuring tone and voice are consistent; if you\u2019re casual and friendly in-person and on Instagram, don\u2019t switch to a formal personality on Facebook. Know your brand and embody it across all platforms \u2013 this makes it more likely that you\u2019ll connect with an audience who\u2019s aligned with your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Do post often (but not too often!)<\/h2>\n\n\n\n<p>One of the keys to social media marketing is posting enough content to keep your audience interested, without posting&nbsp;<em>so<\/em>&nbsp;much that they\u2019re annoyed with you. Posting often shows the platform that you\u2019re active and engaged, which helps you get ahead with the algorithm. What\u2019s the algorithm, you ask? It\u2019s a top-secret formula that evaluates which posts are prioritized on users\u2019 feeds. Posts on social platforms aren\u2019t chronological; they show up on users\u2019 feeds based on what is popular and most relevant to them. Posting often helps to raise your score with the algorithm, ensuring your posts are pushed out more.<\/p>\n\n\n\n<p>Try to space your posts out and mix things up \u2013 some can be more marketing-focused and promotional (e.g. announcing a new drink special), while others can be more about branding and personality. Post about team members, events, holidays, or even updates to the restaurant. These posts build a sense of community amongst your followers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Don\u2019t automatically hide negative reviews&nbsp;<\/h2>\n\n\n\n<p>It\u2019s inevitable; while you try to build the best experience for your restaurant guests, you\u2019re bound to run into a couple of negative reviews here and there. Don\u2019t automatically delete or hide these comments; try to turn something negative into a positive. Social media is about building customer relationships and trust, so take the time to instead, respond to them with a positive, customer-focused message. For example, if a customer comments about a bad meal they had at your restaurant, apologize, and invite the customer back to give your restaurant the opportunity to do better. You might also ask them to reach out in a private message so you can continue the conversation there.&nbsp;<\/p>\n\n\n\n<p>Responding to these negative reviews and comments shows other customers that you\u2019re transparent and genuine \u2013 no business is perfect, but you\u2019re doing your best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Do respond, respond, respond!<\/h2>\n\n\n\n<p>Engaging with your customers is the best way to build relationships. Did someone comment on your post? Give their comment a response or a like \u2013 some form of acknowledgement to let them know they\u2019re heard. It can be as simple as an emoji response! If someone tags your brand account, give their post some love, or even consider reposting to your account (with their permission, of course). Consistent engagement is another way to appease the algorithm, which will push your content up higher on other users\u2019 feeds.&nbsp;<\/p>\n\n\n\n<p>By interacting with people, you\u2019re building trust, a sense of community, and showing that you truly care about your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Don\u2019t obsess over numbers<\/h2>\n\n\n\n<p>While a lot of social media seems to centre around numbers (think: follower counts, likes, and video views), don\u2019t overthink these things. Some accounts will go so far as to buy followers and likes (something that is sure to kill your account\u2019s engagement and reach), but how many followers you have or how many likes your photos get doesn\u2019t matter as much as the quality of the relationships you\u2019re building with your customers. As the saying goes, quality over quantity: you want your followers to be people that are truly interested in your brand \u2013 not an audience that was bought and doesn\u2019t actually care about what you post.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Building brand awareness and a strong presence on social media is a long-term effort, but it pays off in the long run. Just focus on creating engaging content for your followers!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do more with Ameego<\/h2>\n\n\n\n<p>Here\u2019s a bonus \u201cdo\u201d: free up time to do more by using a restaurant scheduling software!&nbsp;<\/p>\n\n\n\n<p>So, social media has brought an influx of new customers to your business, and you\u2019re so busy that you have less time to attend to things like social media. Good news: software like&nbsp;<a href=\"http:\/\/www.myameego.com\/?__hstc=154380327.0cc3a19b5e16fc84e8d66a1d57345dc2.1753668618077.1754444908805.1754455366021.26&amp;__hssc=154380327.8.1754455366021&amp;__hsfp=2848152525\">Ameego<\/a>&nbsp;can save you dozens of hours of work each month, by automating and facilitating processes like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.myameego.com\/features-2\/scheduling?__hstc=154380327.0cc3a19b5e16fc84e8d66a1d57345dc2.1753668618077.1754444908805.1754455366021.26&amp;__hssc=154380327.8.1754455366021&amp;__hsfp=2848152525\">Scheduling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.myameego.com\/features-2\/time-tracking?__hstc=154380327.0cc3a19b5e16fc84e8d66a1d57345dc2.1753668618077.1754444908805.1754455366021.26&amp;__hssc=154380327.8.1754455366021&amp;__hsfp=2848152525\">Time tracking<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.myameego.com\/features-2\/reporting-insights?__hstc=154380327.0cc3a19b5e16fc84e8d66a1d57345dc2.1753668618077.1754444908805.1754455366021.26&amp;__hssc=154380327.8.1754455366021&amp;__hsfp=2848152525\">Reporting and insights<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.myameego.com\/features-2\/team-communication?__hstc=154380327.0cc3a19b5e16fc84e8d66a1d57345dc2.1753668618077.1754444908805.1754455366021.26&amp;__hssc=154380327.8.1754455366021&amp;__hsfp=2848152525\">Team communications<\/a><\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n\n\n\n<p>Ameego takes care of the transactional things on your to-do list, so you can spend more time on other aspects of your business.&nbsp;<\/p>\n\n\n\n<p>To learn more,&nbsp;speak with our team&nbsp;today!<\/p>\n\n\n\n<p>\u200d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this blog, we\u2019ll lay out the top six dos and don\u2019ts of social media marketing to get your accounts popping.<\/p>\n","protected":false},"author":10,"featured_media":3150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"5 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","homepage_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"resource-type":[30],"topic":[61],"learn_topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"content_type":[],"post_features":[],"class_list":["post-1327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","resource-type-blog","topic-ameego"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/1327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=1327"}],"version-history":[{"count":3,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/1327\/revisions"}],"predecessor-version":[{"id":3151,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/1327\/revisions\/3151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/3150"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=1327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=1327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=1327"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=1327"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=1327"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/learn_topic?post=1327"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=1327"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=1327"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=1327"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=1327"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=1327"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=1327"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=1327"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=1327"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/content_type?post=1327"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=1327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}