{"id":1391,"date":"2025-08-28T01:28:12","date_gmt":"2025-08-28T05:28:12","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=1391"},"modified":"2025-08-28T01:34:57","modified_gmt":"2025-08-28T05:34:57","slug":"sports-fans-untapped-revenue-for-your-lounge","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/sports-fans-untapped-revenue-for-your-lounge\/","title":{"rendered":"Sports fans: untapped revenue for your lounge?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" 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lounge?<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-152 hosts type-hosts status-publish hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 class=\"has-text-align-center has-link-color wp-elements-c7558c1c9e2b60b85b89e09ed14c4c61 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Jessica Johnson<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2025-08-28T01:28:12-04:00\">Aug 28, 2025<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-08-28T01:34:57-04:00\">Aug 28, 2025<\/time><\/div>\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2022\/09\/Sports-fans_-untapped-revenue-for-your-lounge-1024x576.webp\" alt=\"Sports fans_ untapped revenue for your lounge\" class=\"wp-image-4240\" style=\"aspect-ratio:16\/9;object-fit:cover;width:864px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p>We can almost hear it already\u2026<\/p>\n\n\n\n<p><em>GO LEAFS GO!<\/em><\/p>\n\n\n\n<p><em>BOOOOOO, bad call ref!<\/em><\/p>\n\n\n\n<p><em>AND ONE! Free throw, let\u2019s go.&nbsp;<\/em><\/p>\n\n\n\n<p>As patio season comes to an end (and MLB along with it), we\u2019re looking forward to the NBA and NHL starting up again. And, we\u2019re excited for the return of fans roaring over tough shots, buzzer beater baskets\/goals, and bad calls from refs. The cheering and general vibe of a restaurant or lounge during an exciting game is the next best thing to watching the game live at the stadium.<\/p>\n\n\n\n<p>All restaurants and restaurant lounges can benefit from understanding what sports fans want. This includes fine dining establishments with lounge areas \u2013 even you can increase your revenues by catering slightly to sports fans. And no, this doesn\u2019t necessarily mean you\u2019ll have fans yelling at TVs and ruining your restaurant\u2019s ambience! A TV in your lounge with the game on in a discreet corner may mean the difference between a busy night and a slow night.<\/p>\n\n\n\n<p>So what are you doing to attract sports fans? We have some tips to help you out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pay for the games and get them on your TVs.<\/h2>\n\n\n\n<p>If you\u2019re a fine dining establishment, setting up a TV in the lounge is a great way to attract new clientele. There\u2019s nothing worse than traveling for work or pleasure solo and sitting at a table or bar top with nothing to entertain you, especially if you\u2019re trying to conserve your phone\u2019s battery. A game is&nbsp;<em>always<\/em>&nbsp;something to focus your attention on, even if you\u2019re not a fan!<\/p>\n\n\n\n<p>For all restaurants, ordering a special program \u2014 like a boxing or UFC match, or an out-of-market game \u2014 can be a small cost to you, but a big driver of interest for sports fans. Customers who aren\u2019t subscribed to a particular pay-per-view event will come out and spend money on drinks and food with you.<\/p>\n\n\n\n<p><em>Pro tip: make sure you\u2019re advertising that you\u2019re playing the game wherever you have followers (social media channels, website, etc.) and don\u2019t forget to put up some posters for foot traffic!&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be a fan!<\/h2>\n\n\n\n<p>If you can get local sports fans excited about what you\u2019re doing, they\u2019ll flock in to spend game nights with you. Offer game night giveaways based on the performance of particular players or the game itself (free appetizer if the Raptors score enough 3-pointers), name drinks or dishes after teams or players, or even just chat with your tables about the game!<\/p>\n\n\n\n<p>People want to feel welcome and connected with the world around them. Lean into what you know about your customers and use it to make those connections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create intriguing drink specials and limited time offers.<\/h2>\n\n\n\n<p>It\u2019s a cliche but when you think about sports, you often think about beer, wings, and pizza. It\u2019s all part of the experience! Offering game day only specials that you know your customers will want will help draw sports fans into your restaurant. When your food and drinks are delicious and you\u2019re offering them at a discount, sports fans will have little reason to pick another restaurant!<\/p>\n\n\n\n<p>But you don\u2019t have to reduce the price of menu items for this to work \u2013 you can also opt for offering a bonus with purchase (enter to win two game tickets with every purchase of a pound of wings).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make sure you\u2019re marketing to the fans.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Purchase ads that are sure to be seen<\/h3>\n\n\n\n<p>Buying ad space with sports teams can be expensive but it\u2019s a great way to get in front of the exact audience that you\u2019re looking to attract. Seeing your logo on the boards around the ice can help hockey fans subliminally connect your brand with the game they love. That means that the next away game is spent drinking your beer and eating your food.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Other ways to get seen (and heard)<\/h3>\n\n\n\n<p>If that\u2019s not in the budget, running TV or radio advertisements during local broadcasts can be more cost-effective. Remember, effectively advertising that you\u2019re playing the game and offering specials for fans on social media can also go a long way to getting people through the door!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consider sponsorships<\/h3>\n\n\n\n<p>Another strategy could be through sponsorships of local teams. People who watch sports generally play them, too. Sponsoring a league or a local team will help the players and their fans connect your establishment with the sport they love and draw them into your restaurant or lounge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Good food and good drinks go a long way.<\/h2>\n\n\n\n<p>Beer, wings, and pizza aren&#8217;t exactly gourmet food, but that doesn&#8217;t mean they have to be simple or run of the mill. More and more diners are looking for interesting or \u201celevated\u201d food options (we see you, fellow foodies!). The days of pepperoni and cheese aren\u2019t gone, but they\u2019re alive and well with their gorgonzola and pancetta cousin. Offering gluten-free, vegan, and more experimental options will help your patrons find items that keep them coming back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bring your sports fans strategy to life with Ameego<\/h2>\n\n\n\n<p>Now that you\u2019ll be serving more sports fans regularly, you\u2019ll need to make updates to your staff schedule to maintain the level of service you strive to consistently offer!&nbsp;<a href=\"https:\/\/www.humi.ca\/contact-sales\">Book a consultation<\/a>&nbsp;with our team to learn more about how Ameego can help you optimize your labour with detailed reports into key metrics, one-touch scheduling, and more.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Published Updated Contents We can almost hear it already\u2026 GO LEAFS GO! BOOOOOO, bad call ref! AND ONE! Free throw, let\u2019s go.&nbsp; As patio season comes to an end (and MLB along with it), we\u2019re looking forward to the NBA and NHL starting up again. And, we\u2019re excited for the return of fans roaring over [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"4 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","homepage_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"resource-type":[30],"topic":[61],"learn_topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"content_type":[],"post_features":[],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","resource-type-blog","topic-ameego"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/1391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=1391"}],"version-history":[{"count":2,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/1391\/revisions"}],"predecessor-version":[{"id":4241,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/1391\/revisions\/4241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/4240"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=1391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=1391"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=1391"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=1391"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/learn_topic?post=1391"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=1391"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=1391"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=1391"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=1391"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=1391"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=1391"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=1391"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=1391"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/content_type?post=1391"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}