{"id":18078,"date":"2026-07-09T00:17:12","date_gmt":"2026-07-09T04:17:12","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=18078"},"modified":"2026-07-09T00:17:16","modified_gmt":"2026-07-09T04:17:16","slug":"canadian-ai-paradox","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/canadian-ai-paradox\/","title":{"rendered":"Why the companies using AI the most are also hiring the most entry-level staff"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li class=\"breadcrumb-item breadcrumb-item--current breadcrumb-item--home\"><span class=\"breadcrumb-item-name\">Home<\/span><\/li><\/ol><\/nav><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"name\":\"Home\",\"@id\":\"https:\\\/\\\/employmenthero.com\\\/en-ca\\\/\"}}]}<\/script><\/div>\n\n\n<div class=\"wp-block-group blog-template-tags-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--9)\">\n<div class=\"wp-block-group blog-template-tags is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--2);margin-bottom:var(--wp--preset--spacing--2)\"><div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"facebook\" data-social-type=\"facebook\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"24px\" height=\"24px\" viewBox=\"0 0 20 20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Group<\/title> <path d=\"M14.4446 6.47609H11.4173V4.40033C11.4173 3.62078 11.9115 3.43904 12.2596 3.43904C12.6068 3.43904 14.3958 3.43904 14.3958 3.43904V0.0120058L11.4537 0C8.18772 0 7.44447 2.55599 7.44447 4.19168V6.47609H5.55566V10.0075H7.44447C7.44447 14.5394 7.44447 20 7.44447 20H11.4173C11.4173 20 11.4173 14.4856 11.4173 10.0075H14.0981L14.4446 6.47609Z\"><\/path><\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"twitter\" data-social-type=\"twitter\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"17\" height=\"18\" viewBox=\"0 0 17 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_2187_1527)\"> <path d=\"M6.88269 10.3821L0.554058 18H2.05374L7.54889 11.3855L11.9379 18H17L10.363 7.99774L17 0.00924304H15.5002L9.69721 6.99436L5.06215 0.00924304H-5.51343e-07L6.88306 10.3821H6.88269ZM8.93683 7.90961L9.60929 8.90561L14.9598 16.8309H12.6563L8.33833 10.4349L7.66587 9.43894L2.05303 1.12518H4.35659L8.93683 7.90923V7.90961Z\" fill=\"currentColor\"><\/path> <\/g> <defs> <clipPath id=\"clip0_2187_1527\"> <rect width=\"17\" height=\"18\" fill=\"white\" transform=\"matrix(-1 0 0 -1 17 18)\"><\/rect> <\/clipPath> <\/defs> <\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"linkedin\" data-social-type=\"linkedin\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"17px\" height=\"16px\" viewBox=\"0 0 17 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Shape<\/title> <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g id=\"Icons\/Social\" transform=\"translate(-74.000000, -2.000000)\" fill=\"#000000\" fill-rule=\"nonzero\"> <path d=\"M74.2155762,7.20409322 L77.8588786,7.20409322 L77.8588786,18 L74.2155762,18 L74.2155762,7.20409322 Z M76.0616143,2 C74.8146643,2 74,2.80609002 74,3.86411056 C74,4.90036967 74.7908238,5.72989508 76.0139333,5.72989508 L76.0371667,5.72989508 C77.3079571,5.72989508 78.0993476,4.90032981 78.0993476,3.86411056 C78.0755071,2.80609002 77.3079976,2 76.0616143,2 Z M86.8041976,6.95048874 C84.8702857,6.95048874 84.0038929,7.99790755 83.5205667,8.73245583 L83.5205667,7.20409322 L79.8761714,7.20409322 C79.924419,8.21687707 79.8761714,18 79.8761714,18 L83.5205667,18 L83.5205667,11.9708054 C83.5205667,11.6478911 83.5444071,11.3261725 83.6402952,11.0948476 C83.9041595,10.4502147 84.5037738,9.78266458 85.5095667,9.78266458 C86.8291714,9.78266458 87.3561714,10.773129 87.3561714,12.2237722 L87.3561714,18 L91,18 L91,11.8093881 C91,8.49339883 89.2027762,6.95048874 86.8041976,6.95048874 Z\" id=\"Shape\"><\/path> <\/g> <\/g> <\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"link\" data-social-type=\"copy\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill-rule=\"evenodd\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path transform=\"translate(6.640285, 0)\" d=\"M9.6365839,1.06427739 L9.6365839,1.06407143 C7.63313006,-0.581342526 4.71799441,-0.287025772 3.06469376,1.72767436 L1.68152847,3.42787366 C1.2637913,3.94153775 1.3305731,4.70585509 1.8305341,5.13486964 C2.33069565,5.56409016 3.0749216,5.4955055 3.49265877,4.98184141 L4.8760246,3.28143615 C5.71089731,2.25863908 7.1949372,2.1243532 8.19104884,2.98176443 C8.20769415,2.99597567 8.22413891,3.01059882 8.24038313,3.02522198 C9.18174573,3.92361924 9.26838157,5.42383144 8.43691815,6.43015171 L5.5610895,9.96627791 L5.53461744,9.99634806 C5.38079871,10.1792405 5.20090901,10.3370058 5.00076417,10.4640831 C4.04676718,11.0718709 2.80719278,10.901748 2.04211006,10.0579301 C1.59709864,9.56877523 0.850065046,9.54303024 0.374169553,10.0002613 C-0.100522665,10.4562566 -0.127195273,11.2205739 0.315008503,11.7099348 C1.3991598,12.9045024 2.99670869,13.4575049 4.56377459,13.1800768 C4.80503134,13.1364133 5.04287882,13.0742134 5.27470991,12.9934771 C6.09434113,12.7094584 6.82152068,12.1980598 7.37542854,11.5155086 L10.2440375,7.98947441 C11.0680808,6.96832503 11.4617524,5.65182909 11.3372134,4.33183184 C11.2235039,3.05137889 10.6100339,1.87267016 9.6365839,1.06427739\" fill=\"currentColor\"\/><path transform=\"translate(0, 5.762765)\" d=\"M7.78481199,8.39527139 L6.54864687,9.91484383 C5.73222439,10.9339336 4.27946967,11.1129128 3.25127068,10.3214088 C2.2300908,9.49612727 2.05361038,7.97696676 2.85719793,6.92821874 C2.87083505,6.91050619 2.88447217,6.89299959 2.89851039,6.87569896 L5.82387388,3.27984437 L5.84553284,3.25492322 C5.99915102,3.07203079 6.17924127,2.91447144 6.37938611,2.78739415 C7.23972815,2.23645131 8.34754387,2.31595185 9.12506044,2.98449782 C9.2157072,3.06235067 9.30073868,3.14700021 9.37915214,3.23782854 C9.60657122,3.50207514 9.93486491,3.6513961 10.2784001,3.64665902 C10.6175233,3.64171598 10.9377951,3.48498047 11.155588,3.21764447 L11.1696262,3.20034383 C11.5426416,2.74620216 11.5342187,2.07930388 11.1497722,1.63546021 C9.42768425,-0.367088286 6.45118155,-0.55698335 4.50107292,1.21159465 C4.32298813,1.37306725 4.15713665,1.54813319 4.00472174,1.73555674 L1.08738009,5.32173121 C-0.548874157,7.35084854 -0.312430505,10.3492133 1.62043117,12.0813364 C2.56821124,12.921447 3.80678291,13.3317192 5.05377751,13.2188532 C5.20097822,13.2064956 5.34697566,13.1875473 5.49176982,13.1613904 C6.61362375,12.9593437 7.63039162,12.3585585 8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" fill=\"currentColor\"\/><\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">Why the companies using AI the most are also hiring the most entry-level staff<\/h1><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-employmentherocom2025-custom-post-date has-sm-font-size\">\n    <span>Last Updated<\/span>&nbsp;<time datetime=\"2026-07-09T00:17:16-04:00\">Jul 9, 2026<\/time>\n<\/p>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/Blog-thumbnails-Shubhi-1-1024x576.webp\" alt=\"A man is using a laptop computer on a table\" class=\"wp-image-18080\" style=\"object-fit:cover;width:864px;height:561px\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/Blog-thumbnails-Shubhi-1-1024x576.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/Blog-thumbnails-Shubhi-1-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/Blog-thumbnails-Shubhi-1-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/Blog-thumbnails-Shubhi-1-1536x864.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/Blog-thumbnails-Shubhi-1-440x248.webp 440w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/Blog-thumbnails-Shubhi-1.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p class=\"has-paragraph-2-m-font-size\">There&#8217;s a story doing the rounds in offices and lunchrooms across Canada. It goes like this: AI is coming for the entry-level jobs first. The junior roles, the ones people use to get a foot in the door, will be automated away before anyone gets the chance to grow into them.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">It&#8217;s a genuine fear. Your employees feel it. Younger workers feel it most of all.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">But here&#8217;s what the fear misses. The anxiety around AI isn&#8217;t really about jobs disappearing. It&#8217;s about something quieter and more personal: how people feel using the technology in the first place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The guilt nobody&#8217;s talking about<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><a href=\"https:\/\/employmenthero.com\/en-ca\/news\/ai-paradox-report-2026\/\" data-type=\"link\" data-id=\"https:\/\/employmenthero.com\/en-ca\/news\/ai-paradox-report-2026\/\">91±¬ΑΟ&#8217;s AI Paradox Report<\/a>, released this July, surfaced a surprising truth about Canadian workers. They aren&#8217;t refusing to use AI. They&#8217;re using it and feeling terrible about it.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Consider what the data shows:<\/p>\n\n\n\n<ul class=\"wp-block-list has-paragraph-2-m-font-size\">\n<li><strong>43% of Canadian workers feel guilty using AI at work<\/strong>, climbing to <strong>56% among Gen Z<\/strong><\/li>\n\n\n\n<li><strong>39% say using AI to complete parts of their job feels like cheating<\/strong><\/li>\n\n\n\n<li><strong>34% admit they&#8217;re hiding their AI use from their employer<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Read those numbers together and a picture forms. Nearly half your team may be quietly using AI, second-guessing themselves and keeping it under wraps. That&#8217;s not a workforce resisting new technology. That&#8217;s a workforce embracing it in secret.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">And it gets more complicated. <strong>45% of businesses believe their employees are using personal AI accounts at work.<\/strong> That&#8217;s the rise of &#8220;shadow AI&#8221;: people reaching for their own tools because they don&#8217;t have clear guidance on what&#8217;s allowed. It&#8217;s happening whether you&#8217;ve sanctioned it or not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The counter-finding that flips the script<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Now for the part that challenges the doom narrative head-on.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If AI were simply gutting junior roles, you&#8217;d expect the businesses using it most to be shedding entry-level staff fastest. The opposite is closer to the truth. The Canadian companies leaning hardest into AI aren&#8217;t shrinking their junior ranks. They&#8217;re leaning into their people.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The guilt problem isn&#8217;t a hiring problem. It&#8217;s a confidence problem. And that distinction matters enormously for how you think about your talent pipeline.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Because the businesses treating AI as core to how they work face the same cultural challenge as everyone else, just with higher stakes. More AI use, more opportunity for guilt, secrecy and shadow tools to take hold. Unless you get ahead of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let&#8217;s be honest about what this means<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Before anyone declares the debate settled, a dose of honesty.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The presence of AI in your business doesn&#8217;t automatically create stronger junior roles, and it doesn&#8217;t automatically destroy them either. AI hands leaders a choice. Some use it to expand what their people can do. Others use it to justify doing less with fewer.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Same tool, opposite outcomes. Which camp your business lands in comes down to strategy, not software.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The companies getting it right aren&#8217;t the ones adopting AI fastest. They&#8217;re the ones building a culture where people feel safe using it openly. That&#8217;s a much harder thing to buy off the shelf and a much more valuable thing to own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The real risk sitting in the data<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Here&#8217;s where we stop cheerleading and pay attention.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The danger isn&#8217;t that AI quietly erases entry-level work overnight. It&#8217;s that your people never build real confidence with the technology, even as it becomes essential to their roles.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The numbers tell an uncomfortable story:<\/p>\n\n\n\n<ul class=\"wp-block-list has-paragraph-2-m-font-size\">\n<li>Only <strong>41% of Canadian workers believe their AI skills are sufficient<\/strong> for an AI-driven labour market<\/li>\n\n\n\n<li><strong>60% rate their own AI competence as low to average<\/strong><\/li>\n\n\n\n<li><strong>51% say their employer does little or nothing to develop their AI skills<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Read those together and the problem sharpens. Most workers know they&#8217;re not confident with AI. Half feel their employer isn&#8217;t helping them get there. So they fill the gap however they can. A striking <strong>58% have picked up AI skills through social media.<\/strong><\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Helpful in a pinch, maybe. A workforce strategy, definitely not.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If you keep entry-level roles alive but the people in them are teaching themselves AI from scattered videos, feeling guilty every time they use it, you&#8217;ve protected the job and hollowed out the career.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From guilt to confidence<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This is where the opportunity lives. And 91±¬ΑΟ&#8217;s Canada lead is blunt about where the real challenge sits.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">&#8220;This research shows that Canada&#8217;s challenge isn&#8217;t AI adoption, it&#8217;s AI confidence,&#8221; says Chris Pinkerton, Managing Director at 91±¬ΑΟ Canada. &#8220;Workers already recognize AI is becoming an essential workplace skill, but many still feel they need to hide using it because they don&#8217;t have clear guidance or confidence in what&#8217;s acceptable. The organizations that will succeed won&#8217;t simply be the ones adopting AI fastest. They&#8217;ll be the ones that create a culture where employees feel empowered to use it responsibly, transparently and confidently.&#8221;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">That&#8217;s the shift. The businesses winning at AI aren&#8217;t just handing out tools and hoping for the best. They&#8217;re removing the guilt, killing the secrecy and giving people permission to use AI in the open.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">For scaling Canadian businesses, that looks like a few practical moves:<\/p>\n\n\n\n<ul class=\"wp-block-list has-paragraph-2-m-font-size\">\n<li><strong>Be clear about where AI is encouraged:<\/strong> Spell out <a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ai-for-workplace\/\">which tasks AI can support<\/a>, where human judgement is essential and which tools are approved. Uncertainty is what breeds guilt.<\/li>\n\n\n\n<li><strong>Normalize talking about AI:<\/strong> Make it easy for people to say &#8220;I used AI for this.&#8221; Transparency should be part of everyday work, not a confession.<\/li>\n\n\n\n<li><strong>Invest in AI literacy:<\/strong> Give your team the training and guidance to use AI confidently and securely, instead of leaving them to learn from social media.<\/li>\n\n\n\n<li><strong>Create room to experiment:<\/strong> Let people test AI on low-risk tasks so they build confidence without putting quality or sensitive information at risk.<\/li>\n\n\n\n<li><strong>Position AI as a career skill: <\/strong>Frame it as something that strengthens their future, not a shortcut that threatens their role.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The question every HR leader should be asking<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">So where does this leave you?<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The comforting news is real. AI and a thriving entry-level workforce can absolutely coexist. The narrative that AI is quietly gutting junior work doesn&#8217;t match what the leaders in AI adoption are actually doing.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">But the honest news matters just as much. Nearly half your people may feel guilty using AI. A third are hiding it. Most don&#8217;t feel confident, and most feel unsupported. The risk isn&#8217;t that entry-level jobs vanish. It&#8217;s that they survive as hollow roles where people never build the skills tomorrow demands, all while quietly second-guessing themselves.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">So here&#8217;s the strategic question worth putting to your leadership team: <strong>as you fold AI into your business, are you building a culture where people use it openly and grow, or one where they use it in the shadows and stall?<\/strong><\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The answer will shape your talent pipeline for the next decade. The companies getting it right aren&#8217;t choosing between AI and people. They&#8217;re using one to strengthen the other.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get the full picture<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The numbers here are just the start. To see the complete dataset, the deeper trends and what they mean for your workforce strategy, read the full <strong>AI Paradox at Work report<\/strong>. It&#8217;s the data you need to move past the guilt and help your people build one of today&#8217;s most valuable skills, out in the open.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/news\/ai-paradox-report-2026\/\">Download the report<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/resources\/businesses\/\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-19562 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised tag-ctrlwork resource-type-newsletter\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-8\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1438\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/04\/colleagues-discussing-ai-impact-office-canada-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Your Next Customer Might Be a Chatbot\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/04\/colleagues-discussing-ai-impact-office-canada-scaled.webp 2560w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/04\/colleagues-discussing-ai-impact-office-canada-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/04\/colleagues-discussing-ai-impact-office-canada-1024x575.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/04\/colleagues-discussing-ai-impact-office-canada-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/04\/colleagues-discussing-ai-impact-office-canada-1536x863.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/04\/colleagues-discussing-ai-impact-office-canada-2048x1151.webp 2048w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/04\/colleagues-discussing-ai-impact-office-canada-440x247.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/newsletter\/\" rel=\"tag\">Newsletter<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-8\/\" target=\"_self\" >Your Next Customer Might Be a Chatbot<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">AI is now steering where people shop, with purchases from AI searches up nearly 13x in a year. Here&#8217;s why&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-8\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Your Next Customer Might Be a Chatbot<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-8\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-19353 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised tag-ctrlwork resource-type-newsletter\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-7\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1396\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/vancouver-father-working-at-dining-table-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"What Happens When a Job Breaks Its People\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/vancouver-father-working-at-dining-table-scaled.webp 2560w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/vancouver-father-working-at-dining-table-300x164.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/vancouver-father-working-at-dining-table-1024x559.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/vancouver-father-working-at-dining-table-768x419.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/vancouver-father-working-at-dining-table-1536x838.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/vancouver-father-working-at-dining-table-2048x1117.webp 2048w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/07\/vancouver-father-working-at-dining-table-440x240.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/newsletter\/\" rel=\"tag\">Newsletter<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-7\/\" target=\"_self\" >What Happens When a Job Breaks Its People<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-4\"><p class=\"wp-block-post-excerpt__excerpt\">Emergency room doctors are leaving the specialty in droves. We explore why burnout isn&#8217;t just a wellbeing issue \u2014 it&#8217;s&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-7\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: What Happens When a Job Breaks Its People<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-7\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-19263 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised tag-ctrlwork resource-type-newsletter\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-6\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"936\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/02\/Careers-Header-JR.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"What Happens When AI Bends the Rules?\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/02\/Careers-Header-JR.webp 880w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/02\/Careers-Header-JR-282x300.webp 282w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/02\/Careers-Header-JR-768x817.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/02\/Careers-Header-JR-367x390.webp 367w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/newsletter\/\" rel=\"tag\">Newsletter<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-6\/\" target=\"_self\" >What Happens When AI Bends the Rules?<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-6\"><p class=\"wp-block-post-excerpt__excerpt\">An AI model reportedly tested its own limits during a safety check. Here&#8217;s what it signals about trust, transparency and&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-6\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: What Happens When AI Bends the Rules?<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/ctrl-work-issue-6\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Canadian workers are getting more value from AI, yet 45% fear it&#8217;s making them replaceable. Learn what&#8217;s driving the disconnect.<\/p>\n","protected":false},"author":454,"featured_media":18080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"5 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","homepage_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"resource-type":[30],"topic":[],"learn_topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"content_type":[],"post_features":[],"class_list":["post-18078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","resource-type-blog"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/18078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/454"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=18078"}],"version-history":[{"count":5,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/18078\/revisions"}],"predecessor-version":[{"id":18203,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/18078\/revisions\/18203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/18080"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=18078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=18078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=18078"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=18078"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=18078"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/learn_topic?post=18078"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=18078"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=18078"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=18078"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=18078"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=18078"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=18078"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=18078"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=18078"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/content_type?post=18078"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=18078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}