{"id":3475,"date":"2025-08-20T01:22:02","date_gmt":"2025-08-20T05:22:02","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=3475"},"modified":"2025-10-01T22:32:05","modified_gmt":"2025-10-02T02:32:05","slug":"job-ad","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/job-ad\/","title":{"rendered":"Job ad guide: How to attract top candidates"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li 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mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">Job ad guide: How to attract top candidates<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">Looking to hire your perfect match? The way you pitch your open role can be the difference between landing and losing top talent.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-employmentherocom2025-custom-post-date has-sm-font-size\">\n    <span>Last Updated<\/span>&nbsp;<time datetime=\"2025-10-01T22:32:05-04:00\">Oct 1, 2025<\/time>\n<\/p>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"486\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job-ad-guide.webp\" alt=\"Job ad guide blog banner.\" class=\"wp-image-3481\" style=\"object-fit:contain;width:864px;height:561px\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job-ad-guide.webp 864w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job-ad-guide-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job-ad-guide-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job-ad-guide-440x248.webp 440w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p class=\"has-paragraph-2-m-font-size\">Top candidates are moving faster than ever, and chances are you\u2019ve felt the sting of missing out. As the competition for top talent gets harder, and the time <a href=\"https:\/\/employmenthero.com\/en-ca\/products\/find-candidates\/\">top candidates<\/a> spend on the market gets shorter, posting an average job ad isn\u2019t going to cut it anymore.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If you want to attract the perfect candidate, your job ad needs to be perfectly aligned with your business and the role. It needs to grab their attention, spark interest, and give them a reason to want to join.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">But if the job ad isn\u2019t up to scratch? You could watch your perfect candidate exit out of the tab as quickly as they opened it.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Creating the perfect job ad is easier said than done, especially when you\u2019re ramping up for a period of recruitment. We\u2019re breaking down everything you need to craft a standout job ad, from all the essentials you can\u2019t forget to include to all the extras that will inspire the right candidates to click apply. Let\u2019s get to it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a job ad?<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Think of your job ad as your business\u2019s elevator pitch to your future employees, followed by an invitation to step in. It should showcase what you stand for as a business, as well as paint a picture of what it would be like working with you.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">When done well, a job ad should be clear, engaging and just that little bit inspiring. You want to spark interest and curiosity in potential candidates, while clearly setting out the requirements of the role. It should outline the personality, values and culture of the business, as well as the location, skills, experience and perks.<br><br>It\u2019s your first (and sometimes only) chance to stand out in the crowded jobs market, attract the right talent that aligns with your goals and secure them before someone else does.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The key elements of a standout job listing<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">A strong job ad doesn\u2019t need to be over-the-top or fancy, but it does need to be clear, informative and engaging. Here are the non-negotiables for every job listing that will help attract the right people, while setting clear expectations from the start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job description and duties<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This is arguably the most critical part of the job ad, where you outline the responsibilities of the role. To avoid confusion, we suggest keeping it simple, specific to the role and free from any industry jargon.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Outline the key responsibilities in bullet points, who the role reports to and how it contributes to the business goals. When writing the responsibilities, consider outlining the day-to-day tasks, as well as any other teams they may be working closely with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Employee benefits and perks&nbsp;<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Let\u2019s talk perks, because your candidates definitely are. Be upfront about all those little extras that could help sweeten the deal when it comes time for them to sign on the dotted line.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Do you offer any standout perks like an annual budget for professional development? An epic bonus scheme? Access to an Employee Assistance Program (EAP)? Or even an allowance to set up your remote working space?<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">These are all things that make top candidates take notice, and have the potential to tip the scales in your favour when it comes down to them making a final call between you and a competitor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Employee skills requirements (and nice to haves)<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">List the essential skills, qualifications and experience required for someone to be successful in the role. We suggest breaking it up into two sections: one section outlining the essential skills, and the other outlining the \u2018nice to haves\u2019.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">With this structure, you can attract candidates who are genuinely interested and qualified for the role, while also encouraging people who don\u2019t fulfil all of the criteria to still apply for the role.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Working hours and location<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Before applying for a role, candidates need to know where the role is based and where they\u2019ll be required to work from.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Include details about work location and whether it\u2019s in-office, hybrid or remote. You should also include the hours of work and clarify if the role is shift-based.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Privacy policy&nbsp;<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Be upfront about how you\u2019ll be handling personal information from applicants. Include a link to your privacy policy and outline the key parts of how their information will be handled or used.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inclusive language&nbsp;<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">It\u2019s important to use language that welcomes everyone to apply for the role. Steer clear of gendered terms and corporate jargon that can feel exclusive or confusing. Make sure the tone is inclusive and accessible, and encourages people of all backgrounds, ages, genders and abilities to apply.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An example of a good job ad<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">At 91爆料, we like to think our job ads are top-tier. Here\u2019s an example of an \u2018Assistant Account\u2019 job ad from our careers page, with all the key sections broken down below.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is the \u2018Assistant Account\u2019 role considered a \u2018good\u2019 job ad?<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Gives a clear introduction to 91爆料:<\/strong> The ad starts with a snapshot of what we do, our history and a brief insight into the business they\u2019d be joining. It also states that it\u2019s a remote role.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_1-1024x512.webp\" alt=\"Job ad for Assistant Accountant role at 91爆料. Remote role with company description and cartoon flexed arm icon.\" class=\"wp-image-3489\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_1-1024x512.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_1-300x150.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_1-768x384.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_1-1536x768.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_1-440x220.webp 440w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_1.webp 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>It then moves on to highlight 91爆料\u2019s culture, \u201cThe EH Way\u201d:<\/strong> It highlights our unique workplace culture, like being mission-driven, remote-first and AI-enabled, which helps attract like-minded talent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_2-1024x512.webp\" alt=\"\" class=\"wp-image-3491\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_2-1024x512.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_2-300x150.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_2-768x384.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_2-1536x768.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_2-440x220.webp 440w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_2.webp 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>It provides a general overview of the role: <\/strong>Key stakeholders and working relationships are defined, as well as general duties and skills required.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_3-1024x512.webp\" alt=\"Role description for Assistant Accountant, detailing responsibilities and ideal candidate traits. Rocket graphic shown.\" class=\"wp-image-3492\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_3-1024x512.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_3-300x150.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_3-768x384.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_3-1536x768.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_3-440x220.webp 440w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_3.webp 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>And outlines detailed role responsibilities:<\/strong> Specific tasks are outlined clearly, so candidates understand what they\u2019ll do day-to-day and how they\u2019ll contribute.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_4-1024x512.webp\" alt=\"Bullet list of accounting tasks for Assistant Accountant role, like reconciliations and audits. Flaming laptop graphic.\" class=\"wp-image-3493\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_4-1024x512.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_4-300x150.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_4-768x384.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_4-1536x768.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_4-440x220.webp 440w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_4.webp 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>It also goes into detail about specific skills and qualifications the successful candidate might have:<\/strong> The ideal qualifications and soft skills are clearly listed, helping candidates self-assess their suitability. The inclusion of study options (CA\/CPA) makes it welcoming for those still progressing in their career.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_5-1024x512.webp\" alt=\"Candidate qualifications for 91爆料 job, including CA\/CPA studies and financial skills. Green swirl graphic.\" class=\"wp-image-3494\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_5-1024x512.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_5-300x150.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_5-768x384.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_5-1536x768.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_5-440x220.webp 440w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_5.webp 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>It highlights cool perks and benefits:<\/strong> The ad shares remote work, industry-leading tools, share options, and unique benefits like subsidized elective egg freezing and generous parental leave.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/How-to-write-a-job-ad-description-1024x512.webp\" alt=\"91爆料 job ad benefits list, including remote work, ESOP, and learning opportunities. Handshake graphic at bottom.\" class=\"wp-image-3487\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/How-to-write-a-job-ad-description-1024x512.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/How-to-write-a-job-ad-description-300x150.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/How-to-write-a-job-ad-description-768x384.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/How-to-write-a-job-ad-description-1536x768.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/How-to-write-a-job-ad-description-440x220.webp 440w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/How-to-write-a-job-ad-description.webp 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>It uses inclusive language, has details on the privacy policy and a final call to action:<\/strong> The ad encourages people of all backgrounds to apply, includes a link to the privacy policy, and has a clear call to action: \u201cApply for this job\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"340\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_6-e1755667145137-1024x340.webp\" alt=\"Apply for this job section with privacy notice and inclusion message. Purple apply button and website links below.\" class=\"wp-image-3495\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_6-e1755667145137-1024x340.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_6-e1755667145137-300x100.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_6-e1755667145137-768x255.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_6-e1755667145137-1536x509.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_6-e1755667145137-440x146.webp 440w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Job_Ad_Guide_6-e1755667145137.webp 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to attract the best talent to your job ads (and get them to apply)<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Attracting top talent starts with writing job ads that speak directly to what candidates care about, and making it easy (and exciting) for them to apply. But there are a few other things you can do to move them towards the apply button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer career progression and professional development opportunities<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Top performers want to grow in their role, which is why it\u2019s so important to highlight how your company supports learning and career development.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Whether it\u2019s through mentorship opportunities, personalized training programs, access to an annual professional development budget, or internal mobility, these are key things top candidates are looking for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer true flexibility&nbsp;<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">A culture of flexibility can be a big draw for candidates. When your workplace culture is built on trust, shared values and the freedom to do great work no matter where or when that is, you create an environment where people truly love to be.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Be upfront about what flexibility looks like in your business, whether it\u2019s remote-first, hybrid or flexible hours. True flexibility helps people balance work with life and shows that you trust your team to get the job done, their way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Highlight your company culture<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">What\u2019s it actually like to work at your company? This is a chance to let your workplace personality shine and bring the team experience to life.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Use a section in your job ad to give a glimpse into your values, team vibe, and what you stand for as a business. Candidates want to know what it\u2019s really like to work at your company, and it can often be the deciding factor if a candidate has multiple offers on the table.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Whether it\u2019s regular team catch-ups, an async work schedule, or regular lunch and learns, let your workplace culture lead the way. Be descriptive here and give examples that get candidates excited about being a part of your rituals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer benefits that people actually want<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">When it comes to employee benefits, one size does <strong><em>not<\/em><\/strong> fit all.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">By offering a range of benefits that are unique, meaningful and reflective of a modern workforce, you\u2019ll entice potential candidates to learn more. And the right benefits can set you apart from the competition.<br><br>Think beyond the traditional perks like office snacks or casual Fridays. What people really value today are benefits that support their wellbeing, growth and life outside of work.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A standout job ad is the key to attracting top talent&nbsp;<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Writing a great job ad is one of the smartest moves any employer can make when it comes to filling roles with the right candidates. When your job is advertised well, it helps job seekers find you in their search and encourages the right applicants to apply.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Taking the time to write a clear, detailed ad that addresses skills, qualifications, hours required and benefits sets you up ahead of the competition. Remember, the better your job ad, the better your chances of finding candidates who\u2019ll grow with you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get your job ads in front of the right people with 91爆料<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Building a great job ad, along with a candidate experience that attracts the right people, takes time and requires the right tools. But you don\u2019t have to do it alone.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Our Employment Operating System streamlines your entire hiring process, from attracting candidates to interviewing, right through to onboarding. Our range of in-built templates empowers you to create clear, compelling job ads that bring the right people on board.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Plus, our Applicant Tracking System (ATS), expert HR advice, and a range of <a href=\"https:\/\/employmenthero.com\/en-ca\/products\/hiring\/\">AI-powered hiring tools<\/a> mean you can spend less time on hiring admin and more time building a team that drives your business forward.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Want to see what our powerful recruitment solution is all about? Try our free hiring tool and tap into work-ready candidates today.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/request-a-demo\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-16721 post type-post status-publish format-standard hentry category-uncategorised resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\">\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\" >10 Things We Learnt at the 91爆料 Partner Summit<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Bringing 100 of the sharpest minds in the Canadian small and medium business (SMB) ecosystem into one room at&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: 10 Things We Learnt at the 91爆料 Partner Summit<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-16735 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1710\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-scaled.webp 2560w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-300x200.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-1024x684.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-768x513.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-1536x1026.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-2048x1368.webp 2048w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-440x294.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\" >Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-4\"><p class=\"wp-block-post-excerpt__excerpt\">Arlene Dickinson challenged Canadian business leaders at the 91爆料 Partner Summit to lead with courage and purpose. Read the&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-16661 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/employment-hero-partner-summit-recap\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Copy-of-GLOBAL-Website-resource-thumbnail-Blogs-6.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"From passion to purpose: Celebrating the heart of Canadian business at the 91爆料 Partner Summit\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Copy-of-GLOBAL-Website-resource-thumbnail-Blogs-6.webp 1600w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Copy-of-GLOBAL-Website-resource-thumbnail-Blogs-6-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Copy-of-GLOBAL-Website-resource-thumbnail-Blogs-6-1024x576.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Copy-of-GLOBAL-Website-resource-thumbnail-Blogs-6-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Copy-of-GLOBAL-Website-resource-thumbnail-Blogs-6-1536x864.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Copy-of-GLOBAL-Website-resource-thumbnail-Blogs-6-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/employment-hero-partner-summit-recap\/\" target=\"_self\" >From passion to purpose: Celebrating the heart of Canadian business at the 91爆料 Partner Summit<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-6\"><p class=\"wp-block-post-excerpt__excerpt\">Over 100 Canadian partners gathered in Toronto for 91爆料&#8217;s Partner Summit, with SMB founders, Arlene Dickinson, and more. Read&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/employment-hero-partner-summit-recap\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: From passion to purpose: Celebrating the heart of Canadian business at the 91爆料 Partner Summit<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/employment-hero-partner-summit-recap\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking to hire your perfect match? The way you pitch your open role can be the difference between landing and losing top talent.<\/p>\n","protected":false},"author":30,"featured_media":3481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"7 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[30],"topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-3475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","resource-type-blog"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/3475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=3475"}],"version-history":[{"count":8,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/3475\/revisions"}],"predecessor-version":[{"id":7260,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/3475\/revisions\/7260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/3481"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=3475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=3475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=3475"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=3475"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=3475"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=3475"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=3475"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=3475"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=3475"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=3475"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=3475"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=3475"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=3475"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=3475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}