{"id":393,"date":"2025-08-28T01:27:53","date_gmt":"2025-08-28T05:27:53","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=393"},"modified":"2025-10-09T22:19:25","modified_gmt":"2025-10-10T02:19:25","slug":"candidate-journey-mapping","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/candidate-journey-mapping\/","title":{"rendered":"Candidate Journey Mapping: The Key to Better Recruiting"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" 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9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">Candidate Journey Mapping: The Key to Better Recruiting<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2025-08-28T01:27:53-04:00\">Aug 28, 2025<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-10-09T22:19:25-04:00\">Oct 9, 2025<\/time><\/div>\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/Candidate-Journey-Mapping-The-Key-to-Better-Recruiting-1024x576.webp\" alt=\"Candidate Journey Mapping The Key to Better Recruiting\" class=\"wp-image-7759\" style=\"aspect-ratio:16\/9;object-fit:cover;width:864px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p>In today\u2019s candidate-driven market where there is stiff competition for top talent, many companies continue to deliver a candidate recruiting experience well below par. In a survey of 826 job seekers by&nbsp;<a href=\"http:\/\/www.careerarc.com\/blog\/2016\/06\/candidate-experience-study-infographic\" target=\"_blank\" rel=\"noreferrer noopener\">CareerArc<\/a>, 60% reported having a poor experience at some point along their search.<\/p>\n\n\n\n<p>But that isn\u2019t everything. The results from the survey also showed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>65% never or rarely receive notice about their application<\/li>\n\n\n\n<li>85% who don\u2019t hear back doubt that someone ever reviewed their application<\/li>\n\n\n\n<li>51% of those who did get a notification said it took 1 month or more<\/li>\n<\/ul>\n\n\n\n<p>Feeling guilty now because you\u2019re contributing to these stats? Don\u2019t worry. Let\u2019s take a look at candidate journey mapping: the practice of creating a visualization of the interactions, thoughts, and feelings on application experiences along each step of the recruitment process. This lets us see through the perspective of the candidates, gain a deep understanding of their needs and expectations, and puts you in a position to attract the right people for the job.<\/p>\n\n\n\n<p>So let\u2019s get to it. Let\u2019s talk about the steps that make up the candidate journey mapping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Select your candidate.<\/h2>\n\n\n\n<p>Before you can begin to fix the problem, you must first determine the type of candidate you are mapping. The experience, expectations, and needs of an accountant, for example, may differ from a salesman\u2019s. The more specific you can be, the greater the chance you will have at finding the right solution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Identify candidate touch points.<\/h2>\n\n\n\n<p>Break down each touch point along your hiring process, starting from a candidate\u2019s first interaction with your brand to the onboarding process. This step will help differentiate each stage and eliminate blind spots that easily go unnoticed yet play a huge role in forming negative perceptions about your company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) Gather your insight.<\/h2>\n\n\n\n<p>Interview recently hired employees, survey unsuccessful candidates, and monitor employer review sites to get a comprehensive, multi-perspective view of how your company is currently doing at each touch point. See the viewpoint of your candidates by playing the role of an applicant and going through the process yourself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) Determine your weak points.<\/h2>\n\n\n\n<p>Use your data to identify potential gaps between what candidates need and what you are providing at each touch point. A common pitfall is a lack of communication, with 60% of candidates in the study by CareerArc expressing that better communication would make the most positive impact on their experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) Find your solution(s).<\/h2>\n\n\n\n<p>Map out possible solutions and narrow down your list to the ones you predict will yield the most positive results for each touch point. Case studies on companies with notable candidate experiences are a good source of tried and true practices. It\u2019s also important to consider the timeline for implementation, the list of necessary resources, and the specific impact it is expected to make.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6) Continuously improve your recruitment strategy &amp; selection process.<\/h2>\n\n\n\n<p>Evaluate how well your new touch points are able to improve the&nbsp;candidate experience&nbsp;by continuing to seek feedback from your applicants. Your map should always be evolving alongside your growing company and incoming candidates.<\/p>\n\n\n\n<p>\u200d<strong>And there you have it &#8211; your candidate journey map.<\/strong><\/p>\n\n\n\n<p><strong>\u200d<\/strong>It should go without saying that putting forth the effort to deliver a great candidate experience is a direct investment in building your&nbsp;employer brand&nbsp;&nbsp;\u2013 a powerful tool that will ensure you never fall short of&nbsp;recruiting the best candidates in the market.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Published Updated Contents In today\u2019s candidate-driven market where there is stiff competition for top talent, many companies continue to deliver a candidate recruiting experience well below par. In a survey of 826 job seekers by&nbsp;CareerArc, 60% reported having a poor experience at some point along their search. But that isn\u2019t everything. The results from the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"3 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[],"topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":3,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":7760,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/393\/revisions\/7760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/7759"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=393"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=393"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=393"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=393"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=393"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=393"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=393"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=393"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=393"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=393"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=393"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}