{"id":6171,"date":"2025-09-25T02:48:33","date_gmt":"2025-09-25T06:48:33","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=6171"},"modified":"2025-09-25T05:15:40","modified_gmt":"2025-09-25T09:15:40","slug":"the-history-of-the-cover-letter","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/the-history-of-the-cover-letter\/","title":{"rendered":"The history of the cover letter (and its future)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" 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9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">The history of the cover letter (and its future)<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-employmentherocom2025-custom-post-date has-sm-font-size\">\n    <span>Last Updated<\/span>&nbsp;<time datetime=\"2025-09-25T05:15:40-04:00\">Sep 25, 2025<\/time>\n<\/p>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">7 min read<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"939\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/The-history-of-the-cover-letter-and-its-future.webp\" alt=\"The history of the cover letter (and its future)\" class=\"wp-image-6173\" style=\"aspect-ratio:16\/9;object-fit:cover;width:864px\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/The-history-of-the-cover-letter-and-its-future.webp 1600w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/The-history-of-the-cover-letter-and-its-future-300x176.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/The-history-of-the-cover-letter-and-its-future-1024x601.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/The-history-of-the-cover-letter-and-its-future-768x451.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/The-history-of-the-cover-letter-and-its-future-1536x901.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/The-history-of-the-cover-letter-and-its-future-864x508.webp 864w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/The-history-of-the-cover-letter-and-its-future-440x258.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p>The cover letter has been a steadfast companion to resumes for centuries, acting as a personal introduction to prospective employers. But where did this document begin and how has it evolved over time? More importantly, are cover letters still essential in today\u2019s job market and do they have a place in the market of tomorrow? Let&#8217;s explore the history of the cover letter, its evolution and its future, particularly in Canada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a cover letter and why was it created?<\/h2>\n\n\n\n<p>A cover letter serves as a tailored introduction to accompany your resume. Its purpose is to highlight how your unique skills and experiences align with the needs of a specific role. While a resume lists qualifications and achievements, a cover letter offers context, tying your career story directly to the job you\u2019re applying for.<\/p>\n\n\n\n<p>Historically, cover letters arose as a way to establish a connection between job seekers and employers. Unlike the impersonal format of a resume, cover letters provided an opportunity to express personality and ambition. Their role today remains largely the same, although they now need to cater to digital hiring practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why cover letters still matter<\/h3>\n\n\n\n<p>Even in Canada&#8217;s competitive job market, cover letters remain relevant for many industries and roles. While some recruiters may skip this step for entry-level roles or high-volume applications, many hiring managers in fields like education, government and non-profits still value a well-crafted cover letter. It demonstrates effort, alignment and professionalism; qualities that can set you apart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who wrote the first cover letter?<\/h2>\n\n\n\n<p>The concept of the cover letter dates back to the Renaissance. Leonardo da Vinci is often credited with writing the first known resume-cover letter hybrid. His 1482 letter to the Duke of Milan outlined his engineering and artistic capabilities, offering solutions to military and civil engineering challenges. This personal, skill-based introduction was a precursor to the job applications we know today.<\/p>\n\n\n\n<p>This historical example underscores the enduring importance of showcasing transferable skills and tailoring your approach to the needs of your desired employer\u2014a practice that remains critical in Canada&#8217;s modern job market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When did cover letters become common in job applications?<\/h2>\n\n\n\n<p>Cover letters emerged as an essential part of job applications in the early 20th century. By the 1930s, they were used in financial sectors, attached to investor reports to offer additional context. By the 1950s, job advertisements frequently requested cover letters, formalizing their role in recruitment processes.<\/p>\n\n\n\n<p>Canada\u2019s job market adopted this trend, with personalized cover letters becoming a standard expectation for professional roles by the mid-20th century. Candidates were encouraged to tailor their letters to specific roles, reflecting employers\u2019 growing preference for authentic applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How have cover letters evolved over time?<\/h2>\n\n\n\n<p>The expectations for cover letters have transformed significantly. Here&#8217;s a look at how they\u2019ve changed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>1990s:<\/strong> Cover letters gained prominence as the job market became more competitive. Workshops and guides flourished, helping applicants stand out with personalized, compelling narratives.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>2000s:<\/strong> The rise of Applicant Tracking Systems (ATS) brought a focus on keyword optimization. Cover letters needed to incorporate specific terms from job advertisements to improve their chances of passing ATS filters.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>2020s:<\/strong> Digital-first hiring practices mean cover letters are now tailored for online platforms, focusing on brevity and relevance. Today, job seekers use formatting tools to enhance visual appeal and ensure readability in a digital setting.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Are cover letters still relevant today?<\/h2>\n\n\n\n<p>Despite the rise of LinkedIn profiles and other digital platforms, many Canadian recruiters and potential employers still value cover letters. According to <a href=\"https:\/\/finance.yahoo.com\/news\/cover-letters-increase-chances-getting-180355715.html\" target=\"_blank\" rel=\"noreferrer noopener\">industry research<\/a>, applicants with tailored cover letters have a higher likelihood of securing interviews, particularly for professional and managerial roles.<\/p>\n\n\n\n<p>However, it&#8217;s vital to adapt your approach. Recruiters and hiring managers expect concise, impactful cover letters that complement your resume and emphasize how your skills align with the advertised role. Including insights into the company\u2019s mission and values can make your letter stand out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip for Canadian job seekers&nbsp;<\/h3>\n\n\n\n<p>Many Canadian employers look for candidates who reflect their organizational values. When writing your cover letter, illustrate how your personal values align with the company&#8217;s culture for a stronger impression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The rise of AI-generated cover letters<\/h2>\n\n\n\n<p>The last decade has seen new tools to simplify the cover letter process. AI-driven platforms, like <a href=\"https:\/\/employmenthero.com\/en-ca\/jobs\/\">91爆料 Jobs<\/a>, allow users to generate tailored, engaging cover letters almost instantly. By analyzing job descriptions and matching them with keywords from your resume, these tools help you create professional, ATS-friendly applications in seconds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of AI cover letters&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Time-saving:<\/strong> No more hours spent drafting multiple letters for similar roles.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Optimization:<\/strong> AI helps ensure your letter meets modern recruiting standards with proper formatting and terminology.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Consistency:<\/strong> Maintain a professional tone and structure across all job applications.<\/li>\n<\/ul>\n\n\n\n<p>For candidates seeking an edge in a fast-paced recruitment world, AI can be an invaluable tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is video the new cover letter?<\/h2>\n\n\n\n<p>Emerging trends suggest that video cover letters may become a significant alternative. Particularly for roles in media, technology or creative industries, a short video can showcase personality and communication skills in a way text cannot. For Canadian job seekers, this trend could offer a unique avenue to connect with potential employers in industries where innovation and tech-savviness are valued.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to use a video cover letter:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">Applying for creative or remote-first roles<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">Seeking positions in digital-savvy industries<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">When an employer explicitly requests one<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">If you\u2019re using <a href=\"https:\/\/employmenthero.com\/en-ca\/jobs\/\">91爆料 Jobs<\/a> and you want to stand out<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to write a modern cover letter in Canada<\/h2>\n\n\n\n<p>Crafting a cover letter that resonates in Canada&#8217;s competitive job market requires attention to detail and a focus on personalization. Here&#8217;s a step-by-step guide:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Start strong:<\/strong> Begin with a compelling introduction that states the role you&#8217;re applying for and why you&#8217;re interested in it. Mention the company by name and reference its values or achievements to show you&#8217;ve done your research.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Showcase alignment:<\/strong> Use examples from your experience to demonstrate how your skills align with the job requirements.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Be concise:<\/strong> Avoid lengthy paragraphs. Keep your cover letter to one page and use bullet points where appropriate.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Tailor content:<\/strong> Incorporate keywords from the job ad to boost ATS compatibility.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Canadian spelling and cultural norms:<\/strong> Use Canadian English (or Canadian French if you\u2019re in Quebec) and reference local industry norms when applicable.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\"><strong>Close professionally:<\/strong> End with a call to action, such as your willingness to discuss your application in an interview.<\/li>\n<\/ol>\n\n\n\n<p>Looking for more? <a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/how-to-write-a-cover-letter\/\">How to write a cover letter<\/a> offers additional tips specific to Canadian job seekers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should you still write a cover letter? Final thoughts<\/h2>\n\n\n\n<p>Cover letters remain a key component of job applications in Canada, particularly when personalized to the role and company. While modern recruitment methods may shift preferences, combining traditional approaches with innovative tools like AI can give you a balanced advantage.<\/p>\n\n\n\n<p>Ultimately, a well-crafted cover letter could be the deciding factor between landing an interview or being overlooked. Whether you&#8217;re blending tradition with new digital trends or exploring video introductions, adapting your approach to current hiring practices will help you stand out as a strong contender in Canada&#8217;s job market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get your cover letter done in seconds with 91爆料 Jobs<\/h3>\n\n\n\n<p><a href=\"https:\/\/employmenthero.com\/en-ca\/jobs\/\">Create your profile today<\/a> and let EH Jobs craft your next cover letter\u2014saving you time and effort while improving application quality!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\" style=\"margin-bottom:2px\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/jobs\">Visit EH Jobs<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-faq eh-faq eh-faq__bg-light\"><div class=\"eh-faq__container\"><div class=\"eh-faq__header\"><h2 class=\"eh-faq__title\">Frequently asked questions about cover letters<\/h2><p class=\"eh-faq__subtitle\"><\/p><\/div><div class=\"eh-faq__content\">\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758775950223\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758775950223\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">What is the purpose of a cover letter in today&#8217;s job market?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p class=\"has-paragraph-2-m-font-size\">In today&#8217;s job market, a cover letter serves as a crucial personalized introduction that goes beyond the factual bullet points of a resume. It allows job seekers to articulate their genuine interest in a specific role and company, highlight how their unique skills and experiences directly align with the job description, and demonstrate their understanding of the company&#8217;s values and mission.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">While resumes present qualifications, a well-crafted cover letter provides context, adds a human element and ultimately showcases professionalism and genuine enthusiasm, which can significantly increase an applicant&#8217;s chances of securing an interview.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758775950232\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758775950232\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">Are cover letters still relevant in the age of digital applications and LinkedIn profiles?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p class=\"has-paragraph-2-m-font-size\">Yes, absolutely! While digital applications and platforms like LinkedIn are prominent, cover letters remain highly relevant, especially in Canada&#8217;s competitive job market. They offer a unique opportunity to personalize your application, demonstrating genuine interest and showcasing how your skills and experiences directly align with the specific role and company culture. Many recruiters and hiring managers still value the effort and insight a well-crafted cover letter provides, viewing it as a clear indicator of a candidate&#8217;s professionalism and commitment beyond what a resume alone can convey.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758782434509\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758782434509\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">How has the role of a cover letter evolved over time, especially with the rise of AI?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>The role of the cover letter has significantly evolved, moving from a formal business correspondence to a strategic tool for digital applications. Initially, they provided a personal touch and context to resumes, allowing job seekers to articulate their unique value proposition. With the advent of <a href=\"https:\/\/employmenthero.com\/en-ca\/products\/applicant-tracking-system\/\">Applicant Tracking Systems (ATS)<\/a> in the 2000s, cover letters adapted to include keyword optimization to ensure visibility.&nbsp;<\/p>\n\n\n\n<p>More recently, the rise of AI has further transformed their utility, with AI-driven platforms now capable of generating tailored, optimized cover letters almost instantly. This evolution allows job seekers to maintain consistency, save time and ensure their applications meet modern recruiting standards, all while still providing the personalized touch that remains crucial for standing out.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758782579834\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758782579834\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">When should I use a video cover letter instead of a traditional written one?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Video cover letters are particularly effective when applying for creative, media or technology roles or any position where showcasing your communication skills and personality is paramount. They are also a great option for remote-first roles where visual presence can help bridge geographical gaps. If an employer explicitly requests a video cover letter or if you&#8217;re looking for a unique way to stand out in a competitive field, especially when using platforms that support such features, a video can offer a dynamic and memorable introduction that text alone cannot provide.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758782602619\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758782602619\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">What are the key elements of a successful modern cover letter for the Canadian job market?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>A successful modern cover letter for the Canadian job market needs to be concise, impactful and highly personalized, demonstrating a clear alignment between your skills and the specific job requirements. It should begin with a strong, tailored introduction that references the company&#8217;s values or achievements, followed by examples from your experience that showcase how you meet the role&#8217;s demands. Crucially, it must incorporate keywords from the job advertisement for ATS compatibility, use Canadian English (or French) and conclude with a professional call to action, all while remaining to a single page.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\/\/schema.org\/\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What is the purpose of a cover letter in today's job market?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>In today's job market, a cover letter serves as a crucial personalized introduction that goes beyond the factual bullet points of a resume. It allows job seekers to articulate their genuine interest in a specific role and company, highlight how their unique skills and experiences directly align with the job description, and demonstrate their understanding of the company's values and mission.&nbsp;<\/p><p>While resumes present qualifications, a well-crafted cover letter provides context, adds a human element and ultimately showcases professionalism and genuine enthusiasm, which can significantly increase an applicant's chances of securing an interview.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Are cover letters still relevant in the age of digital applications and LinkedIn profiles?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Yes, absolutely! While digital applications and platforms like LinkedIn are prominent, cover letters remain highly relevant, especially in Canada's competitive job market. They offer a unique opportunity to personalize your application, demonstrating genuine interest and showcasing how your skills and experiences directly align with the specific role and company culture. Many recruiters and hiring managers still value the effort and insight a well-crafted cover letter provides, viewing it as a clear indicator of a candidate's professionalism and commitment beyond what a resume alone can convey.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How has the role of a cover letter evolved over time, especially with the rise of AI?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>The role of the cover letter has significantly evolved, moving from a formal business correspondence to a strategic tool for digital applications. Initially, they provided a personal touch and context to resumes, allowing job seekers to articulate their unique value proposition. With the advent of <a href=\\\"https:\/\/employmenthero.com\/en-ca\/products\/applicant-tracking-system\/\\\">Applicant Tracking Systems (ATS)<\/a> in the 2000s, cover letters adapted to include keyword optimization to ensure visibility.&nbsp;<\/p><p>More recently, the rise of AI has further transformed their utility, with AI-driven platforms now capable of generating tailored, optimized cover letters almost instantly. This evolution allows job seekers to maintain consistency, save time and ensure their applications meet modern recruiting standards, all while still providing the personalized touch that remains crucial for standing out.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"When should I use a video cover letter instead of a traditional written one?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Video cover letters are particularly effective when applying for creative, media or technology roles or any position where showcasing your communication skills and personality is paramount. They are also a great option for remote-first roles where visual presence can help bridge geographical gaps. If an employer explicitly requests a video cover letter or if you're looking for a unique way to stand out in a competitive field, especially when using platforms that support such features, a video can offer a dynamic and memorable introduction that text alone cannot provide.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What are the key elements of a successful modern cover letter for the Canadian job market?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>A successful modern cover letter for the Canadian job market needs to be concise, impactful and highly personalized, demonstrating a clear alignment between your skills and the specific job requirements. It should begin with a strong, tailored introduction that references the company's values or achievements, followed by examples from your experience that showcase how you meet the role's demands. Crucially, it must incorporate keywords from the job advertisement for ATS compatibility, use Canadian English (or French) and conclude with a professional call to action, all while remaining to a single page.<\/p>\"\n            }\n        }\n    ]\n}<\/script>\n\n\n<style>\r\n.content-wrapper p, .content-wrapper a, .content-wrapper li {font-size:1.125rem!important;}\r\n.content-wrapper li > ul li {padding-bottom:0.75rem!important;}\r\n.content-wrapper li:last-child > ul li {padding-bottom:0!important;}\r\n.eh-faq__container {flex-direction:column!important;}\r\n@media screen and (min-width: 1441px) {\r\n    .eh-faq__content {\r\n       max-width: 904px!important;\r\n        min-width: 715px!important;\r\n    }\r\n}\r\n.eh-faq {padding:0px 0px 24px 0px!important;}\r\n<\/style>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-16721 post type-post status-publish format-standard hentry category-uncategorised resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\">\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\" >10 Things We Learnt at the 91爆料 Partner Summit<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Bringing 100 of the sharpest minds in the Canadian small and medium business (SMB) ecosystem into one room at&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: 10 Things We Learnt at the 91爆料 Partner Summit<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-16735 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1710\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-scaled.webp 2560w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-300x200.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-1024x684.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-768x513.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-1536x1026.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-2048x1368.webp 2048w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-440x294.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\" >Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-4\"><p class=\"wp-block-post-excerpt__excerpt\">Arlene Dickinson challenged Canadian business leaders at the 91爆料 Partner Summit to lead with courage and purpose. Read the&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-16693 resources type-resources status-publish has-post-thumbnail hentry resource-type-templates\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to write retail job ads in Canada that attract the right candidates\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template.webp 1600w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-1024x576.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-1536x864.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/10\/Blog-thumbnail.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/templates\/\" rel=\"tag\">Templates<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\" >How to write retail job ads in Canada that attract the right candidates<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-6\"><p class=\"wp-block-post-excerpt__excerpt\">Top retail candidates move fast. Learn how to write a retail job ad that&#8217;s clear, compliant and compelling for Canadian&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to write retail job ads in Canada that attract the right candidates<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore the history of the cover letter, how it has evolved, and what the future holds for this essential job application tool.<\/p>\n","protected":false},"author":430,"featured_media":6173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"7 min read","display_reading_time":true,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[30],"topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-6171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","resource-type-blog"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/6171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/430"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=6171"}],"version-history":[{"count":7,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/6171\/revisions"}],"predecessor-version":[{"id":6240,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/6171\/revisions\/6240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/6173"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=6171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=6171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=6171"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=6171"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=6171"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=6171"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=6171"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=6171"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=6171"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=6171"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=6171"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=6171"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=6171"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=6171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}