{"id":6225,"date":"2025-09-25T04:33:54","date_gmt":"2025-09-25T08:33:54","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=6225"},"modified":"2025-09-25T05:19:54","modified_gmt":"2025-09-25T09:19:54","slug":"how-to-write-a-cover-letter","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/how-to-write-a-cover-letter\/","title":{"rendered":"How to Write a Cover Letter for Jobs in Canada (2025 Guide)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" 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9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">How to Write a Cover Letter for Jobs in Canada (2025 Guide)<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2025-09-25T04:33:54-04:00\">25 September 2025<\/time><\/div>\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">10 min read<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"939\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/CA-how-to-write-a-cover-letter.webp\" alt=\"CA-how-to-write-a-cover-letter\" class=\"wp-image-6227\" style=\"aspect-ratio:16\/9;object-fit:cover;width:864px\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/CA-how-to-write-a-cover-letter.webp 1600w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/CA-how-to-write-a-cover-letter-300x176.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/CA-how-to-write-a-cover-letter-1024x601.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/CA-how-to-write-a-cover-letter-768x451.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/CA-how-to-write-a-cover-letter-1536x901.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/CA-how-to-write-a-cover-letter-864x508.webp 864w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/09\/CA-how-to-write-a-cover-letter-440x258.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p>When it comes to landing your dream job, a powerfully crafted cover letter isn&#8217;t just an option, it&#8217;s your secret weapon. While your resume lays out the facts, your cover letter ignites a personal connection, showcasing your passion and proving you&#8217;re the perfect fit. This guide will reveal the essential strategies to write a truly compelling cover letter that will make you stand out and help you conquer the job market in Canada.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a cover letter and why is it important?<\/h2>\n\n\n\n<p>A cover letter is a one-page document that accompanies your resume. Its purpose is to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduce you to the hiring manager.<\/li>\n\n\n\n<li>Highlight why you are the right fit for the role.<\/li>\n\n\n\n<li>Demonstrate your knowledge of the company.<\/li>\n\n\n\n<li>Offer a snapshot of your relevant skills and achievements.<\/li>\n<\/ul>\n\n\n\n<p>While your resume lists your career history, a cover letter showcases your personality and ability to align with the company\u2019s goals. Canadian employers place high importance on a customized cover letter because it signals effort and genuine interest in the position.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do you still need a cover letter in 2025?<\/h2>\n\n\n\n<p>With evolving hiring practices, some employers may state that cover letters are optional. However, submitting a thoughtful one can give you a strategic advantage. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalization matters<\/strong>: A tailored cover letter helps build a connection with the recruiter, showing that you\u2019ve researched the company and role.<\/li>\n\n\n\n<li><strong>Stand out in competitive markets<\/strong>: Even if not mandatory, a cover letter can make your application memorable, especially if it includes strong examples of your achievements.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">When to include a cover letter<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The job description explicitly requests one.<\/li>\n\n\n\n<li>You\u2019re applying for a role that values communication, such as marketing or public relations.<\/li>\n\n\n\n<li>You want to explain employment gaps, career changes or unique experiences.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s generally best practice to include a cover letter in your application unless the company specifically asks you not to.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preparing to write your cover letter<\/h2>\n\n\n\n<p>Before you put pen to paper, take the time to prepare. Thorough preparation ensures your cover letter is tailored and impactful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Researching the company and role<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit the company\u2019s website, read its mission statement and explore recent news or initiatives.<\/li>\n\n\n\n<li>Identify their values and priorities to align your cover letter with their culture.<\/li>\n\n\n\n<li>Use the company\u2019s career page or platforms like LinkedIn to understand the role\u2019s requirements.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding the job description<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlight key responsibilities and required skills.<\/li>\n\n\n\n<li>Note keywords mentioned in the posting, such as specific tools or qualifications. These can help you craft a cover letter that feels targeted.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Identifying key skills and experiences<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>List achievements and experiences that match the role\u2019s requirements.<\/li>\n\n\n\n<li>Reflect on situations where you made a measurable impact, such as improving processes or exceeding targets.<\/li>\n<\/ul>\n\n\n\n<p><strong>Hero Tip! <\/strong><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/interview-questions-for-culture-fit\/\">Prepare for your interviews<\/a> by planning answers to questions on culture fit.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-step guide to writing a cover letter<\/h2>\n\n\n\n<p>Writing a cover letter becomes easier when you break it into manageable steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. How to start a cover letter<\/h3>\n\n\n\n<p>Start your cover letter with a professional greeting, then clearly state the role you are applying for and convey your enthusiasm for the position.<\/p>\n\n\n\n<p><strong>Example opening<\/strong>: <em>Dear [Hiring Manager\u2019s Name], I am excited to apply for the [Job Title] position at [Company Name]. With [X years] of experience in [industry\/role], I am eager to bring my skills in [specific expertise] to your team.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. How to address the hiring manager<\/h3>\n\n\n\n<p>Always address your cover letter to a specific person if possible, ideally the hiring manager by name. This shows you&#8217;ve done your research and are genuinely interested in the role. If you cannot find a specific name, &#8220;Dear Hiring Manager&#8221; is an acceptable and professional alternative. However, avoid outdated and impersonal salutations like &#8220;To whom it may concern,&#8221; as they suggest a lack of effort and a generic approach, which can negatively impact your application.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the manager\u2019s name whenever possible.&nbsp;<\/li>\n\n\n\n<li>Avoid generic openings like \u201cTo whom it may concern.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Writing the body of your cover letter<\/h3>\n\n\n\n<p>When you write your cover letter, clearly show how your skills and past jobs match what the new job needs. Keep the main part of your letter to two or three short paragraphs. Each paragraph should focus on one reason why you&#8217;re a good fit for the job, so it&#8217;s easy to read and makes a strong impression.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on showcasing how your skills and experiences align with the role.<\/li>\n\n\n\n<li>Break the content into 2\u20133 concise paragraphs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. How to tailor your cover letter to the job description<\/h3>\n\n\n\n<p>To make your cover letter stand out, it&#8217;s a good idea to include words and phrases from the job advertisement itself. Also, directly mention any specific tools or tasks the company mentioned and show that you understand and share their values.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use relevant keywords from the job ad.<\/li>\n\n\n\n<li>Directly reference any tools, responsibilities or values highlighted by the company.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Highlighting achievements using the STAR method<\/h3>\n\n\n\n<p>Use the STAR (Situation, Task, Action, Result) framework to showcase accomplishments.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<strong>Example<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Situation<\/em>: At my previous job, sales had stagnated.&nbsp;<\/li>\n\n\n\n<li><em>Task<\/em>: I needed to revitalize the sales process.&nbsp;<\/li>\n\n\n\n<li><em>Action<\/em>: By introducing a CRM system and training sessions, we streamlined customer management.&nbsp;<\/li>\n\n\n\n<li><em>Result<\/em>: The team exceeded revenue targets by 20% within six months.*<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. How to end a cover letter<\/h3>\n\n\n\n<p>Close confidently by reiterating your enthusiasm and inviting the recruiter to contact you.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example Closing<\/strong>:\u00a0<em>Thank you for considering my application. I look forward to the opportunity to discuss how my skills can contribute to [Company Name]&#8217;s success. Please feel free to reach me at [your phone number] or [your email address].<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to avoid common cover letter mistakes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avoid repetition<\/strong>: Don\u2019t repeat everything from your resume.<\/li>\n\n\n\n<li><strong>Keep it specific<\/strong>: Avoid generic language like \u201cI\u2019m a hard worker\u201d without backing it with examples &#8211; try to include unique skills that match the JD<\/li>\n\n\n\n<li><strong>Stick to one page<\/strong>: Aim for brevity without sacrificing impact.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cover letter templates and examples for 2025<\/h2>\n\n\n\n<p>Having the right structure is key. Here are some templates to help guide you:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generic cover letter example<\/h3>\n\n\n\n<p><em>To the hiring manager,&nbsp;<\/em><\/p>\n\n\n\n<p><em>I\u2019m excited to apply for the position of Social Media Coordinator at Green Thumb Garden Centre. I love your mission of \u2018making gardening easier and more rewarding than ever\u2019, and I believe my unique set of digital skills \u2013 plus passion for all things plants \u2013 would make me a great candidate.<\/em><\/p>\n\n\n\n<p><em>I am currently working as a Social Media Assistant for Cool Beans Cafe, where I have been essential in growing our social media presence. In this role I create Instagram, TikTok and Facebook video content, taking full ownership of the scripting and shooting process.&nbsp;<\/em><\/p>\n\n\n\n<p><em>A key objective in my role was boosting our TikTok engagement. I wanted to create a piece of content that would be fun and interactive, so I shot and scripted a TikTok video titled \u2018What your coffee order says about you\u2019. This video was one of our strongest performers, with over 70 duets and a total reach of 8.5k users over a week-long period.&nbsp;<\/em><\/p>\n\n\n\n<p><em>I\u2019m eager to stay ahead of all social media trends and use social media platforms in an advanced way, which is why I recently completed my Social Media Certificate at City University, building on my Bachelor of Marketing completed in 2021.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Through this I gained a deep understanding of the latest content trends and how to access powerful analytics on Facebook Business Manager and TikTok for business. I\u2019m eager to apply these learnings to Green Thumb\u2019s social media channels. I look forward to discussing my skills and experience with you soon.<\/em><\/p>\n\n\n\n<p><em>Thank you for considering my application,<\/em><\/p>\n\n\n\n<p><em>Jane Smith<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Career change cover letter example<\/h3>\n\n\n\n<p><em>To the hiring manager,&nbsp;<\/em><\/p>\n\n\n\n<p><em>I\u2019m excited to apply for the position of Social Media Coordinator at Green Thumb Garden Centre. I love your mission of \u2018making gardening easier and more rewarding than ever\u2019, and I believe my unique set of skills \u2013 plus passion for all things plants \u2013 would make me a great candidate.<\/em><\/p>\n\n\n\n<p><em>I am currently working in administration for Cool Beans Cafe, where I have been responsible for organizing orders, managing events calendars and liaising with suppliers. In this role I have supported the business by creating streamlined processes, and in January I successfully implemented a rostering software which has received great feedback from the team. I believe these organizational, technological and communication skills will be highly valuable in a social media role.<\/em><\/p>\n\n\n\n<p><em>In my personal time I run a design Instagram account @minimalistvibes, which has taught me so much about creating interesting content for those who care about home decor. By experimenting with different content types \u2013 photography, carousels, videos and Reels \u2013 I have been able to create a small but dedicated followership, with each post averaging 30 comments and shares.&nbsp;<\/em><\/p>\n\n\n\n<p><em>To support my development as a social media marketing professional I completed the Social Media Certificate at City University. Through this I gained a deep understanding of the latest content trends and how to access powerful analytics on Facebook Business Manager and TikTok for business. I\u2019m eager to apply these learnings to Green Thumb\u2019s social media channels.&nbsp;<\/em><\/p>\n\n\n\n<p><em>I look forward to discussing my skills and experience with you soon.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Thank you for considering my application,<\/em><\/p>\n\n\n\n<p><em>Jane Smith<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Graduate cover letter example<\/h3>\n\n\n\n<p><em>To the hiring manager,&nbsp;<\/em><\/p>\n\n\n\n<p><em>I\u2019m excited to apply for the position of Social Media Coordinator at Green Thumb Garden Centre. I love your mission of \u2018making gardening easier and more rewarding than ever\u2019, and I believe my unique set of skills \u2013 plus passion for all things plants \u2013 would make me a great candidate.<\/em><\/p>\n\n\n\n<p><em>I have recently completed my Bachelor of Marketing at City University, and I am now seeking my first full time role where I can apply my up-to-date knowledge of digital marketing. During my studies, I completed a work placement at Dynamic Social Media Agency. Assisting the Manager of Social Growth, I was able to gain a useful understanding of what makes a great social media content calendar, which analytics are the most helpful to monitor while growing a following, and which content types work best on different platforms.<\/em><\/p>\n\n\n\n<p><em>I\u2019m a great team player and will always go above and beyond to support my team members and customers. In my part time role of Sales Assistant at Clothing Shop, I received a Customer Service Award for my ability to respond effectively to customer queries.&nbsp;<\/em><\/p>\n\n\n\n<p><em>I believe that these communication skills will be especially useful for community management on Green Thumb\u2019s social media channels. I am always learning in my spare time and often take steps to gain a deeper understanding of the latest content trends and analytics. I have recently completed the Facebook Blueprint certification which has expanded my knowledge on developing brands and creating paid campaigns across Facebook and Instagram.&nbsp;<\/em><\/p>\n\n\n\n<p><em>I\u2019m eager to apply these learnings with Green Thumb. I look forward to discussing my skills and experience with you soon.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Thank you for considering my application,<\/em><\/p>\n\n\n\n<p><em>Jane Smith<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Addressing unique situations in your cover letter<\/h2>\n\n\n\n<p>Sometimes, your career path doesn\u2019t follow a straight line. Here\u2019s how to handle these variations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employment Gaps<\/strong>: Frame them positively by mentioning any upskilling, volunteering or personal development undertaken during the gap.&nbsp;<\/li>\n\n\n\n<li><strong>Career Change<\/strong>: Focus on transferable skills such as leadership, problem-solving or creativity.&nbsp;<\/li>\n\n\n\n<li><strong>No Experience<\/strong>: Highlight soft skills, academic projects or any relevant extracurricular activities.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizing your cover letter for Applicant Tracking Systems (ATS)<\/h2>\n\n\n\n<p>Many companies use ATS software to scan applications for keywords. To ensure your cover letter makes it through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use standard fonts and avoid images or fancy formatting.<\/li>\n\n\n\n<li>Include keywords directly from the job ad.<\/li>\n\n\n\n<li>Keep formatting straightforward with no tables or unusual symbols.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Leveraging AI tools to craft your cover letter<\/h2>\n\n\n\n<p>Tools like ChatGPT can help draft your initial cover letter, but ensure you edit it to add personal touches, accuracy and alignment with your voice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use specific prompts, e.g., &#8220;Write an opening statement for a Marketing Manager cover letter.&#8221;<\/li>\n\n\n\n<li>Always proofread AI-generated content and double-check for accuracy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Take your career to the next level<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Take the next step and check out <a href=\"https:\/\/employmenthero.com\/en-ca\/jobs\/\">91±¬ΑΟ Jobs<\/a>, your shortcut to the best roles with great Canadian employers. Create a profile and we\u2019ll match you to great roles based on your relevant skills, strengths and interests. Get your profile in front of employers and uncover exclusive hidden opportunities you won\u2019t find on any regular job board. job faster.your career starts with mastering the job hunt. Take charge today and thrive tomorrow!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/jobs\/\">Visit EH Jobs<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-faq eh-faq eh-faq__bg-light\"><div class=\"eh-faq__container\"><div class=\"eh-faq__header\"><h2 class=\"eh-faq__title\">Frequently asked questions about cover letters<\/h2><p class=\"eh-faq__subtitle\"><\/p><\/div><div class=\"eh-faq__content\">\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758775950223\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758775950223\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">How long should a cover letter be?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p class=\"has-paragraph-2-m-font-size\">Aim for a single page in length, broken down into three to five concise paragraphs. This allows you to provide enough detail to showcase your qualifications and enthusiasm without overwhelming the hiring manager.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758775950232\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758775950232\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">Should I address the hiring manager by name?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p class=\"has-paragraph-2-m-font-size\">When you&#8217;re writing a cover letter, one of the most crucial elements is the greeting. Whenever possible, make sure to personalize it. This means addressing the hiring manager or the person responsible for recruitment by their name, rather than using a generic greeting like &#8220;To Whom It May Concern&#8221;.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758776188395\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758776188395\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">Can I reuse cover letters for multiple applications?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>A cover letter should always be unique for each job you apply for. Don&#8217;t just send a general letter. Make it personal to show the hiring manager and company that you really fit in. Imagine you&#8217;re talking directly to them. In each paragraph, explain how your skills and experiences match what the job description asks for. You can even research the company&#8217;s values and mention them.<\/p>\n\n\n\n<p>For example, instead of just saying you&#8217;re a team player, give a real example of a time you worked well with others. If you want to show you can solve problems, describe a situation where you found a challenge, came up with a new idea and got good results.<\/p>\n\n\n\n<p>The main point is to show you didn&#8217;t just copy and paste a letter. You took the time to understand what they need and that you are the perfect person for this specific job. This shows you are truly interested, pay attention to details and take initiative \u2013 all things employers like.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1758787841899\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1758787841899\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">Is humour appropriate in a cover letter?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Think carefully before you use humour or a relaxed tone in your cover letter. Only do this if the company clearly seems laid-back and informal (you might see this on their website, social media or in their job ads). If they are, showing some personality can help you stand out. But if you&#8217;re not sure or if the company seems more traditional, it&#8217;s always best to keep your tone professional and serious. This makes sure your application is taken seriously and fits what the company expects.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\/\/schema.org\/\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How long should a cover letter be?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Aim for a single page in length, broken down into three to five concise paragraphs. This allows you to provide enough detail to showcase your qualifications and enthusiasm without overwhelming the hiring manager.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Should I address the hiring manager by name?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>When you're writing a cover letter, one of the most crucial elements is the greeting. Whenever possible, make sure to personalize it. This means addressing the hiring manager or the person responsible for recruitment by their name, rather than using a generic greeting like \\\"To Whom It May Concern\\\".<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Can I reuse cover letters for multiple applications?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>A cover letter should always be unique for each job you apply for. Don't just send a general letter. Make it personal to show the hiring manager and company that you really fit in. Imagine you're talking directly to them. In each paragraph, explain how your skills and experiences match what the job description asks for. You can even research the company's values and mention them.<\/p><p>For example, instead of just saying you're a team player, give a real example of a time you worked well with others. If you want to show you can solve problems, describe a situation where you found a challenge, came up with a new idea and got good results.<\/p><p>The main point is to show you didn't just copy and paste a letter. You took the time to understand what they need and that you are the perfect person for this specific job. This shows you are truly interested, pay attention to details and take initiative \\u2013 all things employers like.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Is humour appropriate in a cover letter?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Think carefully before you use humour or a relaxed tone in your cover letter. Only do this if the company clearly seems laid-back and informal (you might see this on their website, social media or in their job ads). If they are, showing some personality can help you stand out. But if you're not sure or if the company seems more traditional, it's always best to keep your tone professional and serious. This makes sure your application is taken seriously and fits what the company expects.<\/p>\"\n            }\n        }\n    ]\n}<\/script>\n\n\n<style>\r\n.content-wrapper p, .content-wrapper a, .content-wrapper li {font-size:1.125rem!important;}\r\n.content-wrapper li > ul li {padding-bottom:0.75rem!important;}\r\n.content-wrapper li:last-child > ul li {padding-bottom:0!important;}\r\n.eh-faq__container {flex-direction:column!important;}\r\n@media screen and (min-width: 1441px) {\r\n    .eh-faq__content {\r\n       max-width: 904px!important;\r\n        min-width: 715px!important;\r\n    }\r\n}\r\n.eh-faq {padding:0px 0px 24px 0px!important;}\r\n<\/style>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-16721 post type-post status-publish format-standard hentry category-uncategorised resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\">\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\" >10 Things We Learnt at the 91±¬ΑΟ Partner Summit<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Bringing 100 of the sharpest minds in the Canadian small and medium business (SMB) ecosystem into one room at&hellip; 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Learn how to write a retail job ad that&#8217;s clear, compliant and compelling for Canadian&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to write retail job ads in Canada that attract the right candidates<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to write a cover letter for jobs in Canada with our 2025 guide. Get tips, examples, and best practices to stand out to employers.<\/p>\n","protected":false},"author":430,"featured_media":6227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"10 min read","display_reading_time":true,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[30],"topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-6225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","resource-type-blog"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/6225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/430"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=6225"}],"version-history":[{"count":3,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/6225\/revisions"}],"predecessor-version":[{"id":6243,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/6225\/revisions\/6243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/6227"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=6225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=6225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=6225"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=6225"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=6225"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=6225"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=6225"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=6225"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=6225"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=6225"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=6225"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=6225"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=6225"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=6225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}