{"id":7609,"date":"2025-10-07T02:33:14","date_gmt":"2025-10-07T06:33:14","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=7609"},"modified":"2025-10-10T03:45:28","modified_gmt":"2025-10-10T07:45:28","slug":"how-to-attract-talent-as-a-startup-business","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/how-to-attract-talent-as-a-startup-business\/","title":{"rendered":"How to attract talent when \u201cstartup\u201d  sounds risky (and what not to do)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li class=\"breadcrumb-item breadcrumb-item--current breadcrumb-item--home\"><span class=\"breadcrumb-item-name\">Home<\/span><\/li><\/ol><\/nav><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"name\":\"Home\",\"@id\":\"https:\\\/\\\/employmenthero.com\\\/en-ca\\\/\"}}]}<\/script><\/div>\n\n\n<div class=\"wp-block-group blog-template-tags-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--9)\">\n<div class=\"wp-block-group blog-template-tags is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--2);margin-bottom:var(--wp--preset--spacing--2)\"><div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"facebook\" data-social-type=\"facebook\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"24px\" height=\"24px\" viewBox=\"0 0 20 20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Group<\/title> <path d=\"M14.4446 6.47609H11.4173V4.40033C11.4173 3.62078 11.9115 3.43904 12.2596 3.43904C12.6068 3.43904 14.3958 3.43904 14.3958 3.43904V0.0120058L11.4537 0C8.18772 0 7.44447 2.55599 7.44447 4.19168V6.47609H5.55566V10.0075H7.44447C7.44447 14.5394 7.44447 20 7.44447 20H11.4173C11.4173 20 11.4173 14.4856 11.4173 10.0075H14.0981L14.4446 6.47609Z\"><\/path><\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"twitter\" data-social-type=\"twitter\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"17\" height=\"18\" viewBox=\"0 0 17 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_2187_1527)\"> <path d=\"M6.88269 10.3821L0.554058 18H2.05374L7.54889 11.3855L11.9379 18H17L10.363 7.99774L17 0.00924304H15.5002L9.69721 6.99436L5.06215 0.00924304H-5.51343e-07L6.88306 10.3821H6.88269ZM8.93683 7.90961L9.60929 8.90561L14.9598 16.8309H12.6563L8.33833 10.4349L7.66587 9.43894L2.05303 1.12518H4.35659L8.93683 7.90923V7.90961Z\" fill=\"currentColor\"><\/path> <\/g> <defs> <clipPath id=\"clip0_2187_1527\"> <rect width=\"17\" height=\"18\" fill=\"white\" transform=\"matrix(-1 0 0 -1 17 18)\"><\/rect> <\/clipPath> <\/defs> <\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"linkedin\" data-social-type=\"linkedin\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"17px\" height=\"16px\" viewBox=\"0 0 17 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Shape<\/title> <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g id=\"Icons\/Social\" transform=\"translate(-74.000000, -2.000000)\" fill=\"#000000\" fill-rule=\"nonzero\"> <path d=\"M74.2155762,7.20409322 L77.8588786,7.20409322 L77.8588786,18 L74.2155762,18 L74.2155762,7.20409322 Z M76.0616143,2 C74.8146643,2 74,2.80609002 74,3.86411056 C74,4.90036967 74.7908238,5.72989508 76.0139333,5.72989508 L76.0371667,5.72989508 C77.3079571,5.72989508 78.0993476,4.90032981 78.0993476,3.86411056 C78.0755071,2.80609002 77.3079976,2 76.0616143,2 Z M86.8041976,6.95048874 C84.8702857,6.95048874 84.0038929,7.99790755 83.5205667,8.73245583 L83.5205667,7.20409322 L79.8761714,7.20409322 C79.924419,8.21687707 79.8761714,18 79.8761714,18 L83.5205667,18 L83.5205667,11.9708054 C83.5205667,11.6478911 83.5444071,11.3261725 83.6402952,11.0948476 C83.9041595,10.4502147 84.5037738,9.78266458 85.5095667,9.78266458 C86.8291714,9.78266458 87.3561714,10.773129 87.3561714,12.2237722 L87.3561714,18 L91,18 L91,11.8093881 C91,8.49339883 89.2027762,6.95048874 86.8041976,6.95048874 Z\" id=\"Shape\"><\/path> <\/g> <\/g> <\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"link\" data-social-type=\"copy\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"18px\" height=\"19px\" viewBox=\"0 0 18 19\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Group 7<\/title> <defs> <polygon id=\"path-1\" points=\"0 0 11.3597146 0 11.3597146 13.250495 0 13.250495\"><\/polygon> <polygon id=\"path-3\" points=\"0 0 11.4438464 0 11.4438464 13.237235 0 13.237235\"><\/polygon> <\/defs> <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g id=\"Icons\/Social\" transform=\"translate(-115.000000, 0.000000)\"> <g id=\"Group-7\" transform=\"translate(115.000000, 0.000000)\"> <g id=\"Group-3\" transform=\"translate(6.640285, 0.000000)\"> <mask id=\"mask-2\" fill=\"white\"> <use xlink:href=\"#path-1\"><\/use> <\/mask> <g id=\"Clip-2\"><\/g> <path d=\"M9.6365839,1.06427739 L9.6365839,1.06407143 C7.63313006,-0.581342526 4.71799441,-0.287025772 3.06469376,1.72767436 L1.68152847,3.42787366 C1.2637913,3.94153775 1.3305731,4.70585509 1.8305341,5.13486964 C2.33069565,5.56409016 3.0749216,5.4955055 3.49265877,4.98184141 L4.8760246,3.28143615 C5.71089731,2.25863908 7.1949372,2.1243532 8.19104884,2.98176443 C8.20769415,2.99597567 8.22413891,3.01059882 8.24038313,3.02522198 C9.18174573,3.92361924 9.26838157,5.42383144 8.43691815,6.43015171 L5.5610895,9.96627791 L5.53461744,9.99634806 C5.38079871,10.1792405 5.20090901,10.3370058 5.00076417,10.4640831 C4.04676718,11.0718709 2.80719278,10.901748 2.04211006,10.0579301 C1.59709864,9.56877523 0.850065046,9.54303024 0.374169553,10.0002613 C-0.100522665,10.4562566 -0.127195273,11.2205739 0.315008503,11.7099348 C1.3991598,12.9045024 2.99670869,13.4575049 4.56377459,13.1800768 C4.80503134,13.1364133 5.04287882,13.0742134 5.27470991,12.9934771 C6.09434113,12.7094584 6.82152068,12.1980598 7.37542854,11.5155086 L10.2440375,7.98947441 C11.0680808,6.96832503 11.4617524,5.65182909 11.3372134,4.33183184 C11.2235039,3.05137889 10.6100339,1.87267016 9.6365839,1.06427739\" id=\"Fill-1\" fill=\"#000000\" mask=\"url(#mask-2)\"><\/path> <\/g> <g id=\"Group-6\" transform=\"translate(0.000000, 5.762765)\"> <mask id=\"mask-4\" fill=\"white\"> <use xlink:href=\"#path-3\"><\/use> <\/mask> <g id=\"Clip-5\"><\/g> <path d=\"M7.78481199,8.39527139 L6.54864687,9.91484383 C5.73222439,10.9339336 4.27946967,11.1129128 3.25127068,10.3214088 C2.2300908,9.49612727 2.05361038,7.97696676 2.85719793,6.92821874 C2.87083505,6.91050619 2.88447217,6.89299959 2.89851039,6.87569896 L5.82387388,3.27984437 L5.84553284,3.25492322 C5.99915102,3.07203079 6.17924127,2.91447144 6.37938611,2.78739415 C7.23972815,2.23645131 8.34754387,2.31595185 9.12506044,2.98449782 C9.2157072,3.06235067 9.30073868,3.14700021 9.37915214,3.23782854 C9.60657122,3.50207514 9.93486491,3.6513961 10.2784001,3.64665902 C10.6175233,3.64171598 10.9377951,3.48498047 11.155588,3.21764447 L11.1696262,3.20034383 C11.5426416,2.74620216 11.5342187,2.07930388 11.1497722,1.63546021 C9.42768425,-0.367088286 6.45118155,-0.55698335 4.50107292,1.21159465 C4.32298813,1.37306725 4.15713665,1.54813319 4.00472174,1.73555674 L1.08738009,5.32173121 C-0.548874157,7.35084854 -0.312430505,10.3492133 1.62043117,12.0813364 C2.56821124,12.921447 3.80678291,13.3317192 5.05377751,13.2188532 C5.20097822,13.2064956 5.34697566,13.1875473 5.49176982,13.1613904 C6.61362375,12.9593437 7.63039162,12.3585585 8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">How to attract talent when \u201cstartup\u201d  sounds risky (and what not to do)<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2025-10-07T02:33:14-04:00\">Oct 7, 2025<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-10-10T03:45:28-04:00\">Oct 10, 2025<\/time><\/div>\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/10\/How-to-attract-talent-when-startup-sounds-risky-thumbnail-1024x601.webp\" alt=\"How to attract talent when 'startup' sounds risky thumbnail\" class=\"wp-image-7709\" style=\"aspect-ratio:16\/9;object-fit:cover;width:864px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p class=\"has-paragraph-2-m-font-size\">Finding and keeping the right people has never been harder for Canadian startups. <a href=\"https:\/\/employmenthero.com\/en-ca\/news\/annual-jobs-report-work-in-motion-2025\/\">The 91爆料 Annual Jobs Report 2025<\/a> shows that stability now outweighs ambition for most Canadian workers. Just 2% see joining a startup as the ideal career move, while 22% say their dream job is self-employment. Against a backdrop of rising costs, multiple-job hustling and AI uncertainty, the word \u201cstartup\u201d can sound less like opportunity and more like risk.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">But here\u2019s the truth: Canadian startups <em>can<\/em> still win top talent \u2014 if they know how to position themselves, avoid the pitfalls and offer the right mix of security and growth. The challenge isn\u2019t to convince workers that risk doesn\u2019t exist \u2014 it\u2019s to show them that your business is built for long-term stability, and to design people strategies that provide what employees value most: security, career development, flexibility and trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why startup skepticism is growing in Canada<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">One-third of Canadians working full-time are juggling multiple jobs just to make ends meet. Over half say they want a job without too much pressure or responsibility. Workers want predictability in their income and conditions, not lofty promises about \u201cchanging the world.\u201d<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Startups often come with higher failure rates. For many workers, that translates to anxiety about layoffs, unstable pay and career setbacks. Add AI disruption \u2014 with one in four Canadians believing automation is already reducing opportunities \u2014 and you have a talent pool that is cautious about risk.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Startups that learn how to reposition themselves as <em>stable innovators<\/em> can win talent in this climate. The key is addressing these concerns directly and showcasing proof of stability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shifting the narrative: from risk to reliability<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Too often, startups sell the dream of fast growth and big impact. But today, those qualities signal instability to many Canadian workers. Here\u2019s how to build credibility instead:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be transparent about financial health<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Workers are more likely to take a chance on a smaller company if they see proof of financial resilience. This doesn\u2019t mean you need to share every line of your P&amp;L, but it does mean you should openly communicate wins: steady revenue growth, loyal client relationships, and industry partnerships. These signals tell candidates you\u2019re not going anywhere. Transparency in recruitment ads, interviews and onboarding reassures candidates they\u2019re joining a company with staying power.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build security into every stage of the employee experience<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Security isn\u2019t just a headline promise. It\u2019s built into systems, policies and processes that employees interact with every day. Predictable pay, transparent benefits, clear onboarding \u2014 all of these communicate stability. Investing in the right technology signals to your team that you take their experience seriously. A modern platform that brings HR, payroll and employee engagement together shows employees that you\u2019re committed to supporting them at every stage of the journey. <\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Payroll is a great example \u2014 <a href=\"https:\/\/employmenthero.com\/en-ca\/products\/payroll-software\/\">91爆料\u2019s Payroll software<\/a> for Canada ensures accurate, on-time pay, building trust and reducing stress. But the impact goes further. From onboarding and performance feedback to recognition and career development, using a single, professional system makes employees feel valued and confident that they\u2019re in capable hands. And when candidates see that kind of investment, they don\u2019t just view your company as efficient \u2014 they see it as reliable and forward-thinking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demonstrate investment in people<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Job seekers want reassurance that joining your startup is a career move, not just a stepping-stone job. The way to prove that is by creating visible pathways for development. <strong>91爆料 HR software<\/strong> allows startups to structure career frameworks, assign training opportunities and track progression. This signals that you don\u2019t just hire talent \u2014 you grow it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solutions that win talent in today\u2019s Canada<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Redesign career progression for modern priorities<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> The traditional career ladder assumes employees want to climb into management as the only form of progress. But the Jobs Report shows over half of Canadians want jobs with less responsibility. Forcing staff up a rigid ladder creates disengagement, burnout and attrition.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\">Introduce <strong>specialist tracks<\/strong> where employees can deepen technical expertise and gain recognition without managing people. For example, a software developer could become a senior technical architect instead of being pushed into people management.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Create <strong>lateral opportunities<\/strong> by encouraging employees to rotate across departments. This not only develops new skills but also breaks down silos within the business. A marketing coordinator might spend six months working with the product team to strengthen cross-functional collaboration.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Establish <strong>mentorship recognition programs<\/strong> where employees who actively support and coach peers are rewarded. This formalizes leadership qualities without forcing people into roles they don\u2019t want.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> Career lattices give employees freedom to shape their own progression. They reassure candidates that joining your startup won\u2019t mean hitting a dead end, and they demonstrate that you value career growth beyond traditional promotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Make hiring fast, simple and candidate-focused<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> <a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/candidate-journey-mapping\/\">Candidates are scrutinizing every stage of the hiring process<\/a>. Long delays or inconsistent communication suggest your company is disorganized or unstable.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\"><a href=\"https:\/\/employmenthero.com\/en-ca\/products\/hiring\/\">Centralize applications into a single dashboard<\/a> so hiring managers avoid losing track of promising candidates.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Automate candidate communication so applicants aren\u2019t left waiting weeks for updates.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Train interviewers to use structured questions and clear evaluation criteria. This not only improves fairness but also ensures faster decision-making.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> A professional, efficient process signals to candidates that your startup values their time. That perception of reliability increases the likelihood they\u2019ll accept your offer over a more established competitor\u2019s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Embed flexibility into work design<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> Canadian employees consistently prioritize work-life balance. Without flexibility, your startup will struggle to attract or retain top talent, especially as remote work becomes normalized.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\">Define <strong>core hours<\/strong> (e.g. 10 am\u20134 pm) when all employees are expected to be available, but allow flexible start and finish times to fit personal schedules.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Pilot innovative approaches to work like a <strong>compressed workweek<\/strong> where employees work longer hours across four days instead of five. While this arrangement might not work for some, being open to challenging the norm signals employee trust.&nbsp;<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Design <strong>hybrid schedules<\/strong> that balance collaboration days in the office with remote-focused work. Avoid the extremes of \u201calways in-office\u201d or \u201calways remote,\u201d and instead let employees choose what works for them.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">For demanding roles, implement <strong>job-sharing<\/strong> where two employees split responsibilities. This reduces burnout, keeps productivity consistent and widens your candidate pool.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> Flexibility communicates trust. It tells candidates you respect their lives outside of work and value results over rigid schedules. This not only attracts talent but also improves productivity and loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Reinvent compensation with transparency and benefits<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> In Canada, one in three employees already has more than one job. Salary matters, but candidates are also evaluating whether an employer will reduce financial and personal stress in the long term.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\">Use a reliable<strong> <\/strong><a href=\"https:\/\/employmenthero.com\/en-ca\/products\/payroll-software\/\">payroll software<\/a> to guarantee pay is on time and error-free. Nothing erodes trust faster than payroll mistakes.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Publish <strong>clear salary bands<\/strong> for each role. This removes uncertainty and signals fairness.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Introduce <strong>wellbeing benefits<\/strong> such as mental health support, financial counselling or wellness stipends. These reduce life pressures and demonstrate you value the whole person.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Provide <strong>self-service access<\/strong> to payslips, leave balances and benefits. Empowering employees with this transparency builds trust.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> When candidates see predictable pay and holistic support, they view your startup as lower risk. Reliable compensation creates loyalty and positions you as an employer of choice in a crowded market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Build trust as your competitive edge<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> Trust is the foundation of every employment relationship. If employees don\u2019t trust you, no perk or salary bump will make them stay.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\">Deliver consistently: pay correctly, follow policies and honour promises.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Share openly: if challenges arise, explain them quickly and honestly, rather than leaving staff in the dark.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Standardize processes through <a href=\"https:\/\/employmenthero.com\/en-ca\/products\/hr-software\/\">HR software<\/a> to ensure all employees are treated fairly and consistently.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> Trust multiplies your recruitment investment. Employees who trust their employer are more engaged, more productive and more likely to stay long term.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Ready to attract talent with less stress and more certainty? <\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Book a free demo of 91爆料 today and see how our <a href=\"https:\/\/employmenthero.com\/en-ca\/request-a-demo\/\">Employment Operating System<\/a> helps Canadian startups hire smarter, manage better and grow with confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advanced strategies for Canadian startups<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Use employee data to refine your EVP (Employee Value Proposition)<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> A generic EVP feels hollow. Workers want proof your offer matches their priorities.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong> Collect feedback through pulse surveys, exit interviews and turnover data. For instance, if younger staff frequently leave after a year, strengthen mentorship and early career support. If older employees resist adopting new tools, invest in accessible training.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> A refined EVP tailored to your workforce makes your recruitment marketing more credible and retention stronger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build cross-generational appeal<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> Canada\u2019s workforce spans Gen Z to Baby Boomers. Each group has distinct priorities. If your strategy only appeals to one generation, you\u2019re narrowing your talent pool.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\"><strong>Gen Z<\/strong>: Offer structured career development, relocation support and purpose-driven work.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Millennials<\/strong>: Focus on flexibility, leadership opportunities and meaningful recognition.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Gen X<\/strong>: Highlight job stability, autonomy and pathways to senior leadership.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Older workers<\/strong>: Help shape the next stage of their career, offering options like consultancy roles, mentorship opportunities, or flexible schedules that value their expertise while aligning with their personal plans.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> Customizing your approach by generation ensures you appeal to a wider pool of candidates while reducing intergenerational friction inside your teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Position your startup as a skills incubator<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> Employees know technology is evolving quickly. They want employers who will help them stay relevant.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong> Offer training budgets, fund certifications and create opportunities for staff to reskill. Promote your startup as a place where employees can grow with the business, not outgrow it.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> Candidates see you as a future-proof employer. Employees stay longer because they know their skills won\u2019t stagnate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prove culture with evidence, not slogans<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> Candidates are tired of empty promises like \u201cwe\u2019re a family.\u201d They want proof that culture exists beyond buzzwords.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong> Share retention rates, publish engagement results and highlight authentic employee testimonials. Show how you recognize contributions or support local communities.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> Concrete evidence reassures candidates your culture is real, not marketing spin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Regional nuances startups can\u2019t ignore<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Quebec<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Risk-aversion is highest here, with 60% preferring low-pressure roles. Emphasize job security, consistent hours and predictable pay. Highlight policies that reduce workplace stress and emphasize employee protections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ontario<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">High living costs make salary and benefits critical. Highlight competitive compensation packages, relocation support and commuter stipends. Offer career mobility to reassure employees they won\u2019t need to leave Ontario to progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Atlantic Canada<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Employees here are slightly more open to responsibility but still value balance. Showcase strong community involvement and opportunities for meaningful impact in smaller teams. Provide flexible scheduling to reflect local work-life priorities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prairies<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Agriculture and energy dominate, but diversification offers opportunities. Startups in new sectors should position themselves as stable alternatives with sustainable growth and modern practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">British Columbia<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">There is a strong startup ecosystem here, but some of the highest living costs in the country, making candidates cautious. Emphasize financial stability, long-term career development and hybrid working models to attract talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retention: the other side of the equation<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Why it matters:<\/strong> Attracting talent is expensive, but losing it is even costlier. Replacing an employee can cost up to two times their salary once you factor in lost productivity, recruitment and training.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to do it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\"><strong>Consistency<\/strong>: Deliver accurate pay and uphold promises.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Clarity<\/strong>: Provide transparent job expectations and career pathways.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Connection<\/strong>: Build recognition programs and mentoring systems.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Capability<\/strong>: Invest in continuous training and career development.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Communication<\/strong>: Overcommunicate, early and often.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> Strong retention strategies protect margins, reduce turnover costs and strengthen your employer brand. Employees who feel secure and supported are more engaged, more productive and more likely to recommend your company to peers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Future of hiring in Canada<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The Canadian labour market is shifting fast, and small businesses can\u2019t afford to play catch-up. From poly-employment to Gen Z mobility and the rise of AI, tomorrow\u2019s workforce will look very different from today\u2019s. By understanding these trends now, startups can build hiring strategies that stand out in a competitive market.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Poly-employment:<\/strong> More workers will hold multiple jobs to balance income. Startups should design roles that allow flexibility and avoid penalizing side hustles.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Gen Z mobility:<\/strong> Over half of Gen Z are willing to relocate. Offering relocation support and clear career paths makes your startup attractive to this group.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>AI adoption:<\/strong> While automation may reduce some tasks, it will create demand for new skills. Startups that invest in upskilling now will attract ambitious employees who want to future-proof their careers.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Cost-of-living pressures:<\/strong> Rising expenses will push workers to prioritize reliable pay and robust benefits. Startups that address these concerns head-on will outcompete those that don\u2019t.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The value:<\/strong> Preparing for these trends today ensures your startup will remain competitive tomorrow. Future-ready employers attract not just today\u2019s candidates but the next generation of Canadian talent.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Stop struggling against market perceptions. Show candidates that your startup is secure, supportive and built for the long game. Book your free demo of 91爆料 today and transform the way you attract, hire and retain Canada\u2019s top talent.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/request-a-demo\/\">Book a demo now<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-faq eh-faq eh-faq__bg-light\"><div class=\"eh-faq__container\"><div class=\"eh-faq__header\"><h2 class=\"eh-faq__title\">FAQs about how to attract top talent<\/h2><p class=\"eh-faq__subtitle\"><\/p><\/div><div class=\"eh-faq__content\">\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1759805265483\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1759805265483\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">Why do Canadian workers see startups as risky?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>The 91爆料 Annual Jobs Report 2025 shows that only 2% of Canadian workers view startups as their ideal job. High failure rates, unstable pay and layoffs make startups seem uncertain compared to established employers. Rising living costs and AI disruption add to the caution.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1759805265492\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1759805265492\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">How can Canadian startups attract talent despite this perception?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Startups can win talent by showing stability and reliability. Be transparent about financial health, pay employees on time with reliable payroll software, and invest in clear career development pathways. Demonstrating that your company is built for long-term growth reassures candidates.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1759805411637\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1759805411637\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">What do Canadian employees value most when choosing a job?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Security, predictable pay and work-life balance rank above ambition for most Canadian workers. Over half want jobs with less pressure, and one in three holds multiple jobs to cover expenses. Benefits, flexibility and transparent communication are major attractors.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1759805439172\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1759805439172\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">How important is flexibility for attracting Canadian talent?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Flexibility is essential. Canadian workers prioritize work-life balance, whether that means flexible hours, hybrid schedules or job-sharing. Startups that embed flexibility into work design attract stronger candidates and improve retention.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1759805485058\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1759805485058\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">What role does payroll play in talent attraction?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Accurate, on-time payroll builds trust and credibility. Mistakes erode confidence fast. 91爆料 Payroll for Canada streamlines compliance and pay runs, ensuring employees feel secure. Candidates also see automated payroll as a sign of professionalism and reliability.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1759805504561\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1759805504561\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">What hiring mistakes should Canadian startups avoid?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Don\u2019t oversell ambition or rely on vague culture claims. Avoid long, disorganized hiring processes that frustrate candidates. And don\u2019t ignore employee development \u2014 workers want proof they\u2019ll grow with you, not outgrow you.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1759817393447\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1759817393447\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">How can startups compete with larger Canadian employers?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Startups can\u2019t always match big-company salaries, but they can compete on trust, flexibility and culture. By offering transparent pay, strong benefits, clear growth opportunities and modern HR systems, startups can position themselves as secure yet agile employers of choice.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\/\/schema.org\/\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Why do Canadian workers see startups as risky?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>The 91爆料 Annual Jobs Report 2025 shows that only 2% of Canadian workers view startups as their ideal job. High failure rates, unstable pay and layoffs make startups seem uncertain compared to established employers. Rising living costs and AI disruption add to the caution.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How can Canadian startups attract talent despite this perception?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Startups can win talent by showing stability and reliability. Be transparent about financial health, pay employees on time with reliable payroll software, and invest in clear career development pathways. Demonstrating that your company is built for long-term growth reassures candidates.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What do Canadian employees value most when choosing a job?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Security, predictable pay and work-life balance rank above ambition for most Canadian workers. Over half want jobs with less pressure, and one in three holds multiple jobs to cover expenses. Benefits, flexibility and transparent communication are major attractors.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How important is flexibility for attracting Canadian talent?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Flexibility is essential. Canadian workers prioritize work-life balance, whether that means flexible hours, hybrid schedules or job-sharing. Startups that embed flexibility into work design attract stronger candidates and improve retention.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What role does payroll play in talent attraction?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Accurate, on-time payroll builds trust and credibility. Mistakes erode confidence fast. 91爆料 Payroll for Canada streamlines compliance and pay runs, ensuring employees feel secure. Candidates also see automated payroll as a sign of professionalism and reliability.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What hiring mistakes should Canadian startups avoid?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Don\\u2019t oversell ambition or rely on vague culture claims. Avoid long, disorganized hiring processes that frustrate candidates. And don\\u2019t ignore employee development \\u2014 workers want proof they\\u2019ll grow with you, not outgrow you.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How can startups compete with larger Canadian employers?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Startups can\\u2019t always match big-company salaries, but they can compete on trust, flexibility and culture. By offering transparent pay, strong benefits, clear growth opportunities and modern HR systems, startups can position themselves as secure yet agile employers of choice.<\/p>\"\n            }\n        }\n    ]\n}<\/script>\n\n\n<style>\r\n.eh-faq__container {flex-direction:column!important;}\r\n@media screen and (min-width: 1441px) {\r\n    .eh-faq__content {\r\n       max-width: 904px!important;\r\n        min-width: 715px!important;\r\n    }\r\n}\r\n.eh-faq {padding:0px 0px 24px 0px!important;}\r\n<\/style>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-16721 post type-post status-publish format-standard hentry category-uncategorised resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\">\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\" >10 Things We Learnt at the 91爆料 Partner Summit<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Bringing 100 of the sharpest minds in the Canadian small and medium business (SMB) ecosystem into one room at&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: 10 Things We Learnt at the 91爆料 Partner Summit<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/10-things-learnt-employment-hero-partner-summit\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-16735 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1710\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-scaled.webp 2560w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-300x200.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-1024x684.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-768x513.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-1536x1026.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-2048x1368.webp 2048w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Arlene-Dickinson-Employment-Hero-talk-440x294.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\" >Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-4\"><p class=\"wp-block-post-excerpt__excerpt\">Arlene Dickinson challenged Canadian business leaders at the 91爆料 Partner Summit to lead with courage and purpose. Read the&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Arlene Dickinson\u2019s call to Canadian business: Raise your hand higher<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/blog\/arlene-dickinson-partner-summit-recap\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-16693 resources type-resources status-publish has-post-thumbnail hentry resource-type-templates\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to write retail job ads in Canada that attract the right candidates\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template.webp 1600w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-1024x576.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-1536x864.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/Retail-Job-Ad-template-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/10\/Blog-thumbnail.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/templates\/\" rel=\"tag\">Templates<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\" >How to write retail job ads in Canada that attract the right candidates<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-6\"><p class=\"wp-block-post-excerpt__excerpt\">Top retail candidates move fast. Learn how to write a retail job ad that&#8217;s clear, compliant and compelling for Canadian&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to write retail job ads in Canada that attract the right candidates<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-retail-job-ad\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Canadian startups can attract and retain top talent when \u201cstartup\u201d sounds risky. Learn strategies for career development, flexibility &#038; retention.<\/p>\n","protected":false},"author":10,"featured_media":7709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"10 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[30],"topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-7609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","resource-type-blog"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/7609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=7609"}],"version-history":[{"count":6,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/7609\/revisions"}],"predecessor-version":[{"id":7809,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/7609\/revisions\/7809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/7709"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=7609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=7609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=7609"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=7609"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=7609"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=7609"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=7609"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=7609"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=7609"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=7609"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=7609"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=7609"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=7609"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=7609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}