{"id":997,"date":"2025-08-28T01:29:38","date_gmt":"2025-08-28T05:29:38","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?p=997"},"modified":"2025-08-28T01:29:38","modified_gmt":"2025-08-28T05:29:38","slug":"leverage-employer-brand","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/en-ca\/blog\/leverage-employer-brand\/","title":{"rendered":"How to Leverage Your Employer Brand in the Fight for Top Talent"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" 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is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">How to Leverage Your Employer Brand in the Fight for Top Talent<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-152 hosts type-hosts status-publish hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 class=\"has-text-align-center has-link-color wp-elements-c7558c1c9e2b60b85b89e09ed14c4c61 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Jessica Johnson<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2025-08-28T01:29:38-04:00\">Aug 28, 2025<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2017\/10\/How-to-Leverage-Your-Employer-Brand-in-the-Fight-for-Top-Talent-1024x576.webp\" alt=\"How to Leverage Your Employer Brand in the Fight for Top Talent\" class=\"wp-image-3405\" style=\"aspect-ratio:16\/9;object-fit:cover;width:864px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p>If you&#8217;re in the midst of expanding your company, then you know that building an all-star team is not easy. In today\u2019s labour market, with the national unemployment rate at its lowest of&nbsp;<a href=\"https:\/\/www.thestar.com\/business\/2017\/03\/10\/canada-adds-15300-jobs-in-february-unemployment-rate-falls-to-66.html\" target=\"_blank\" rel=\"noreferrer noopener\">6.6%<\/a>&nbsp;in over two years, companies are facing tough competition in the fight for top talent.<\/p>\n\n\n\n<p>They must prove themselves through a strong employer brand to be the employer of choice among the pool of options available to qualified candidates. To add to the challenge, SMEs are running up against multinational corporations that have the luxury of providing higher salaries, competitive benefits, and a prestigious title.<\/p>\n\n\n\n<p>To stand a chance at&nbsp;recruiting top-tier talent, it\u2019s more crucial than ever for your SME to invest effort into developing an employer brand that sets you apart from other companies. A compelling case must be made as to why applicants should choose to join your team. With modern technology and an amazing team by your side, you don\u2019t need a big budget to do so &#8211; all it takes is a little thought and creativity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"832\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/blu-ivy-infographic_v5.png\" alt=\"Infographic on the success of investing in developing an employer brand that sets you apart from other companies.\" class=\"wp-image-1005\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/blu-ivy-infographic_v5.png 960w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/blu-ivy-infographic_v5-300x260.png 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/blu-ivy-infographic_v5-768x666.png 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/blu-ivy-infographic_v5-520x450.png 520w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/08\/blu-ivy-infographic_v5-440x381.png 440w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><strong>Here are a few ideas to creatively brand your company as a destination for top talent:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u201cA Day in the Life\u201d<\/h2>\n\n\n\n<p>Considering how popular video blogging has become over the internet, why not start a company vlog series? Take candidates behind-the-scenes of different roles by having employees vlog their day.<\/p>\n\n\n\n<p>This type of unscripted video can give your prospects an authentic view of the company\u2019s culture, roles, and team dynamics. They can also be easily shared across your social media platforms to increase views and get a buzz going on your employer persona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Brand Ambassadors<\/h2>\n\n\n\n<p>Candidates trust employees&nbsp;<a href=\"https:\/\/business.linkedin.com\/content\/dam\/business\/talent-solutions\/global\/en_us\/c\/pdfs\/ultimate-list-of-employer-brand-stats.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">three times<\/a>&nbsp;more than the company to give credible information on what it\u2019s like to work there.<\/p>\n\n\n\n<p>If your employees truly enjoy working at your company, they can easily be your greatest advocates. Challenge them to promote the company by implementing a contest around creating the most compelling self-generated content that reflects their work experiences. The reward doesn\u2019t have to come at a costly price, just as long as it resonates with the whole team. This can be an efficient way to reach a wider audience and give job seekers information from a source they trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Employee Perks<\/h2>\n\n\n\n<p>Offering a few perks to the job is nothing new so, if you want to attract the best candidates, your perks must be unique and align well with your employer branding message.<\/p>\n\n\n\n<p>Shopify leads by example with the creation of their own health spending account where employees are given $250 per year to spend on anything health and wellness-related. Try adopting a similar program tailored towards your company\u2019s values and then showcase their exciting purchases on social media. The more ways you can show how your company appreciates its employees, the stronger your employer brand will be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Success Stories<\/h2>\n\n\n\n<p>A good story has the power to inspire, encourage, and motivate the right audience. Have your employees bring their own stories to life by reliving their journeys at the company and post these videos onto your career website.<\/p>\n\n\n\n<p>Ask them to speak about why they chose to join the team, their personal and career growth, and the learning curves they encountered along the way. Of course, these videos should not be an attempt to paint a perfect picture of the employee experience. The purpose should simply be to inspire potential candidates and get them envisioning their own future at the company.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--light-violet-500);border-left-width:4px;margin-top:0;margin-bottom:var(--wp--preset--spacing--8);padding-top:var(--wp--preset--spacing--3);padding-bottom:var(--wp--preset--spacing--3-5);padding-left:var(--wp--preset--spacing--6)\">\n<p class=\"is-style-default has-paragraph-2-m-font-size\">&#8220;Ultimately, better employer branding means higher quality applicants in less time for less money, which is a business case that\u2019s pretty hard to argue with. And that\u2019s the bottom line.&#8221; &#8211;&nbsp;<em>Matt Charney, Executive Editor and Head of Content at Recruiting Daily<\/em><\/p>\n<\/div>\n\n\n\n<p>Ready to transform your workplace?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With modern technology and an amazing team by your side, you don\u2019t need a big budget to do so &#8211; all it takes is a little thought and creativity.<\/p>\n","protected":false},"author":10,"featured_media":3405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"3 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[41,40],"resource-type":[30],"topic":[85],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-culture","tag-recruiting","resource-type-blog","topic-recruiting"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/comments?post=997"}],"version-history":[{"count":4,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/997\/revisions"}],"predecessor-version":[{"id":3407,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/posts\/997\/revisions\/3407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/3405"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/categories?post=997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/tags?post=997"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=997"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=997"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=997"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=997"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=997"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=997"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=997"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=997"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=997"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=997"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}