{"id":16754,"date":"2026-05-22T14:04:34","date_gmt":"2026-05-22T18:04:34","guid":{"rendered":"https:\/\/employmenthero.com\/en-ca\/?post_type=resources&#038;p=16754"},"modified":"2026-05-22T14:10:39","modified_gmt":"2026-05-22T18:10:39","slug":"how-to-write-tech-job-ads","status":"publish","type":"resources","link":"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-tech-job-ads\/","title":{"rendered":"How to write tech job ads in Canada that attract the right candidates"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull resource-sticky-downloadable-template has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull blog-template-header has-light-violet-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div 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8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group post-title-mobile has-global-padding is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained\"><h2 class=\"blog-template-title wp-block-post-title\">How to write tech job ads in Canada that attract the right candidates<\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex\">\n<p class=\"has-sm-font-size\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2026-05-22T14:04:34-04:00\">22 May 2026<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content-flex is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<div class=\"wp-block-group sticky-downloadable-title has-light-violet-50-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><h1 class=\"blog-template-title wp-block-post-title\">How to write tech job ads in Canada that attract the right candidates<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex\">\n<p class=\"has-sm-font-size\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2026-05-22T14:04:34-04:00\">22 May 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained\">\n<p class=\"has-paragraph-2-m-font-size\">Hiring in tech moves fast. Strong candidates often have multiple options and they won\u2019t spend long decoding a vague or outdated job ad. If your posting is missing key details like the tech stack, work model, scope of the role or salary range, the right people may scroll past.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The good news is that writing a strong tech job ad isn\u2019t guesswork. It\u2019s a repeatable process you can use across engineering, product, design, data, IT and support roles.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This guide explains how to write tech job ads that are clear, inclusive and compelling for Canadian employers. You\u2019ll learn what to include, how to reflect the realities of tech work and how to align your postings with salary transparency and accessibility requirements. We\u2019ll also show how the right systems can help you move from posting roles to welcoming new hires with less admin, powered by<a href=\"https:\/\/employmenthero.com\/en-ca\/onboarding-software\/\"> 91爆料\u2019s onboarding software<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a tech hiring post?<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">A tech hiring post, or job ad, does two jobs at once:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\"><strong>Marketing:<\/strong> It introduces your company, team and role to potential candidates. It should show why the work matters, what problems the team is solving and why someone would want to join.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5)\"><strong>Compliance support:<\/strong> It should reflect human rights law, accessibility expectations and pay transparency rules that apply where the role is based. One posting won\u2019t cover every legal obligation on its own, but a strong template can help reduce risk and create more consistent job ads.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">In tech, this matters even more because candidates often assess role fit quickly and carefully. They want to know the product space, team structure, tools, collaboration style, work model and growth path. If your ad leaves out those details, you may attract the wrong applicants or lose the right ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Important guardrails across Canada<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Before you publish a tech job ad, it helps to understand the main rules and principles that shape job advertising in Canada.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\"><strong>Human rights:<\/strong> Don\u2019t publish ads that express or imply a preference or limitation based on protected grounds such as age, sex, disability, race or religion. Keep the wording focused on skills, experience and job-related requirements. Avoid coded language such as \u201cyoung and energetic.\u201d<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5)\"><strong>Accessibility:<\/strong> In Ontario, the<a href=\"https:\/\/www.aoda.ca\/what-is-the-employment-standard\/\" target=\"_blank\" rel=\"noreferrer noopener\"> AODA Employment Standard<\/a> expects employers to tell applicants that accommodations are available during recruitment. Add this statement to every posting, careers page and interview email.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Tech employers should also take care with inflated qualification lists. If you ask for every tool under the sun or set unrealistic experience requirements for an entry-level role, you\u2019ll narrow your talent pool for the wrong reasons. If something isn\u2019t truly needed to do the job well, it probably doesn\u2019t belong in the ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to write a tech hiring post<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Writing a strong tech hiring post is part recruitment, part communication and part expectation-setting. It\u2019s not just a list of tasks. It\u2019s often a candidate\u2019s first real look at your team, your product and the way you work. A well-written tech job ad should be clear, engaging and inclusive while reflecting the realities of the role. Here\u2019s how to build one that attracts the right candidates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Start with a job title<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Use a clear, searchable title that reflects the actual role. In tech, specificity matters because candidates often search by function, level, specialty or stack.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\">Good: <strong>Software engineer<\/strong><\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Better: <strong>Software engineer, backend<\/strong><\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Also useful: <strong>Product designer, growth<\/strong><\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5)\">Avoid titles like <strong>Code ninja<\/strong> or <strong>Growth hacker<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If the role is senior, contract, part-time or tied to a specific domain, say so in the title when it helps candidates self-screen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Introduce the company<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Open with two to four short lines about who you are, what you build and what it\u2019s like to work with your team. Mention your product, customers and stage of growth. If the role is remote, hybrid or onsite, say so clearly.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Candidates want to understand your mission, pace and ways of working. They also want to know whether your team supports collaboration, autonomy and growth. If you offer flexibility, link your<a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/flexible-work-policy\/\"> flexible work policy<\/a> so candidates can get a clearer sense of how your workplace operates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Write a tech job description<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This is where you set expectations. Use bullet points and keep them focused. Aim for six to eight responsibilities grouped by theme. Start each bullet with a strong verb and tie the work to outcomes where possible.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">For tech roles, useful responsibilities often include things like:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\">Build and improve product features that solve real customer problems<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Collaborate with product, design and engineering teammates to scope and deliver work<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Write clean, maintainable code and contribute to code reviews<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Support system reliability, performance and security practices<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Use tools and data to monitor impact and inform decisions<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5)\">Document technical decisions and share knowledge across the team<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">For non-engineering tech roles, you might focus on roadmap planning, customer support, user research, analytics, service delivery or internal systems. If the role includes on-call expectations, cross-functional collaboration, sprint rituals or stakeholder communication, include that here. It saves time for both you and the applicant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Discuss the benefits of the role<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Once the responsibilities are clear, explain why the role is worth applying for. Be specific. Include salary or pay range where required in your province, then list the benefits and support candidates are likely to value.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This may include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\">Transparent pay and bonus details where applicable<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Flexible work arrangements<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Learning and development budgets<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Career progression and internal mobility<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Health and wellbeing benefits<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Meaningful product ownership<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Mentorship and feedback<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5)\">Modern tools and equipment<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><em>Streamline every step of hiring, from writing job ads to onboarding new hires, with the Employment Operating System.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/request-a-demo\/\">Book a demo<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">You can also add proof points that show how you support new hires after they join. For example, if you have a structured onboarding process, link to your onboarding software, HR software or<a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/completed-probation-letter\/\"> completed probation letter template<\/a> to show candidates that you take employee experience seriously from day one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Include application information<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Finish with everything candidates need in one place. In tech, clarity matters here because many applicants compare multiple opportunities at once.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\">How to apply and what to submit<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Whether you want a resume, portfolio, GitHub profile or other work samples<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">The deadline or a note that applications are reviewed on a rolling basis<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Who to contact for accessibility accommodations<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">What happens next, such as a recruiter screen, technical interview or take-home exercise<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If you use AI to screen or assess applicants in Ontario, you\u2019ll need to disclose that in publicly advertised job postings. Ontario employers must also state whether the posting is for an existing vacancy and inform interviewed applicants of the hiring decision within 45 days.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips to write an effective tech hiring post<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Even a well-structured tech job ad can miss the mark if it doesn\u2019t connect with what candidates care about most. These tips will help you sharpen your posting so it feels relevant, credible and easy to trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conduct thorough research<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Review five to seven current job ads for similar roles in your market. Look at titles, salary bands, work models, tool requirements and the way employers describe impact and growth.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This gives you a clearer picture of what candidates are seeing and where your ad needs to stand out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Talk to current employees<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Ask strong team members what made them apply and what keeps them there. Their answers can help you describe the work in a way that feels real. You\u2019ll often get stronger language around problem-solving, collaboration, ownership and what success looks like in practice.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">That kind of detail makes your ad more believable and more useful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep it engaging<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Write in plain language and keep sentences direct. Avoid filler phrases like \u201cmust thrive in a fast-paced environment\u201d unless you explain what that means in practice.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">A better approach is to describe the reality of the role. For example, mention that the person will work across product and engineering to ship new features, support a high-availability platform or help internal teams solve technical issues quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep it concise<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Only include details that help the right person decide whether to apply. Long lists of generic duties or endless tool requirements can put strong candidates off. Most strong job ads are easy to scan on mobile and clear on the first read.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If a line won\u2019t change who applies, cut it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proofread the job posting<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Before publishing, review the ad for biased language, outdated stack references and missing legal or practical details. Double-check accommodation wording. If the job is in BC, PEI or Ontario, confirm that the compensation information appears in the ad.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This is also a good time to separate essential requirements from nice-to-haves. Many employers think a longer list will filter for quality. In practice, it often discourages qualified people who could do the role well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tech hiring post example<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Below is a sample tech job ad you can adapt. It uses inclusive language, clear expectations, an accommodation statement and pay transparency.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Job title<\/strong><strong><br><\/strong>Software engineer, backend<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>About us<\/strong><strong><br><\/strong>We\u2019re a Canadian software company helping small and medium-sized businesses manage people, payroll and hiring with less admin and more confidence. Our teams work closely across product, design and engineering to build practical tools that solve real business problems. We work hybrid from Toronto with flexible hours.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>The impact<\/strong><strong><br><\/strong>You\u2019ll help build and improve backend services that support core product experiences for thousands of users. This role is ideal for someone who enjoys solving technical problems, working across teams and balancing speed with quality.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>What you\u2019ll do<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\">Build, test and maintain backend services and APIs<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Collaborate with product managers, designers and engineers to deliver customer-focused features<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Improve performance, reliability and observability across key systems<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Contribute to code reviews and technical design discussions<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Troubleshoot production issues and support service stability<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5)\">Document technical decisions and share knowledge across the team<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>What you\u2019ll bring<\/strong><strong><br><\/strong><strong>Must-haves:<\/strong> experience building backend applications in a production environment, strong coding fundamentals, experience with APIs and databases and confidence working collaboratively in cross-functional teams<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Nice-to-haves:<\/strong> experience with cloud infrastructure, familiarity with TypeScript or Go and exposure to SaaS product environments<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Compensation and benefits<\/strong><strong><br><\/strong><strong>Salary range:<\/strong> $110,000 to $135,000 base, plus bonus eligibility and benefits<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark has-paragraph-2-m-font-size\">\n<li class=\"has-paragraph-2-m-font-size\">Health and wellness benefits<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Flexible work arrangements<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Annual learning budget<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Paid vacation<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Structured onboarding and mentorship<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Accessibility (Ontario)<\/strong><strong><br><\/strong>We welcome applications from all qualified candidates. If you need an accommodation during any stage of the process, email talent@yourcompany.ca. We\u2019ll work with you to meet your needs.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>How to apply<\/strong><strong><br><\/strong>Send your resume and a short note about your experience. You\u2019re welcome to include a GitHub profile or relevant project examples. Applications are reviewed on a rolling basis.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Ontario AI disclosure<\/strong><strong><br><\/strong>We use AI-enabled tools to support application screening for skills related to the role. Human reviewers make all interview and hiring decisions.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Ontario existing vacancy disclosure<\/strong><strong><br><\/strong>This posting is for an existing vacancy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Download the Tech Job Ad Template<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Required vs. preferred qualifications<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Clear qualifications make tech job ads more inclusive and easier to understand. When you separate what\u2019s required from what\u2019s preferred, you help more qualified candidates recognize themselves in the role and apply with confidence.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Required qualifications<\/strong> are the true essentials. These are the skills, experience or capabilities someone needs to do the job effectively.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Preferred qualifications<\/strong> are helpful but not essential. They may help someone ramp up faster or bring additional value, but they shouldn\u2019t stop a capable person from applying. For example, you might include experience with<a href=\"https:\/\/employmenthero.com\/en-ca\/products\/hr-software\/\"> 91爆料 HR software<\/a> or familiarity with a particular product category.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Avoid vague or exclusionary phrases like \u201cCanadian experience.\u201d In Ontario, employers can\u2019t include that in job ads. Even outside Ontario, it can discourage strong candidates with relevant experience gained elsewhere.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If you\u2019re unsure how to strike the right balance, our<a href=\"https:\/\/employmenthero.com\/en-ca\/hr-advisory\/\"> HR advisory<\/a> team can review your draft job ads and help you write qualifications that are fair, inclusive and practical.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><em>Unsure if your postings cover the right legal and inclusivity points? The Employment Operating System includes access to expert HR guidance, templates and tools to help you hire the right people the right way.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/request-a-demo\/\">Book a demo<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding salary and compensation for tech job ads<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Pay transparency matters across Canada and tech candidates often expect detailed compensation information early. They want clarity on salary, bonus potential, equity if relevant and benefits before they invest time in the hiring process.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Here\u2019s what tech employers need to know about salary transparency across Canada and how to make job ads more appealing and easier to trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Legal requirements for salary transparency<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\"><strong>British Columbia:<\/strong> Employers must include the expected pay or pay range in all public job postings. BC also bans seeking pay history and protects pay discussions.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\"><strong>Prince Edward Island:<\/strong> Publicly advertised job postings must include the expected pay or a pay range. Employers can\u2019t ask for pay history.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Ontario:<\/strong> Publicly advertised postings must include expected compensation or a range. If using a range, it can\u2019t exceed $50,000 unless the role pays over $200,000 annually. Postings must also disclose the use of AI in screening or assessment, state whether the role is an existing vacancy and employers must inform interviewed applicants of the decision within 45 days.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5)\"><strong>Newfoundland and Labrador:<\/strong> The Pay Equity and Pay Transparency Act is in force in part, with broader pay transparency rules still developing.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Best practice everywhere:<\/strong> Share total compensation upfront. In tech, that may include base salary, bonus details, equity if offered and benefits highlights. If you hire across multiple provinces, it may make sense to build your template to meet the strictest rules so you can reuse it with minimal edits.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Human rights reminder:<\/strong> Don\u2019t publish job ads that suggest a preference for certain ages, genders or other protected characteristics. Keep every requirement job-related and neutral.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A standout tech job ad is your best recruitment tool<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">When you get your tech job ads right, the rest of hiring becomes easier. You attract better-matched applicants, spend less time screening and set clearer expectations before the first interview.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">A strong tech job ad builds trust from the start. It gives candidates a realistic picture of the role, the team and the problems they\u2019ll work on. It also shows that your organization communicates clearly and takes both inclusion and transparency seriously.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Before you publish your next posting, check that it includes a clear title, realistic responsibilities, key tools or technologies, compensation details and accessibility language. Then support the process with 91爆料\u2019s HR software, onboarding software and guidance from our HR advisory experts.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/en-ca\/request-a-demo\/\">Book a demo<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-faq eh-faq eh-faq__bg-light\"><div class=\"eh-faq__container\"><div class=\"eh-faq__header\"><h2 class=\"eh-faq__title\">FAQs<\/h2><p class=\"eh-faq__subtitle\"><\/p><\/div><div class=\"eh-faq__content\">\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1779414332380\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1779414332380\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">What should a Canadian tech job ad include to attract qualified candidates?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>A strong tech job ad should include a clear job title, company introduction, key responsibilities, required and preferred qualifications, pay details, benefits and accessibility information. It should also mention practical details like the tech stack, work model, collaboration style, interview process and growth opportunities.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1779414332386\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1779414332386\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">Are salary ranges required in tech job postings in Canada?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Yes, in some provinces they are. BC and PEI require salary or pay range disclosure in public job postings. Ontario public job postings must also include expected compensation or a compensation range.<br>Sharing pay ranges helps meet legal obligations and builds trust with candidates early.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1779414448270\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1779414448270\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">How can I make sure my tech job ad meets Canadian human rights laws?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Focus on skills, experience and job-related duties. Avoid language that could imply bias based on age, gender, race, disability or religion. Include a statement about accommodations during recruitment to support accessibility requirements in Ontario.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1779414454985\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1779414454985\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">What\u2019s the difference between a tech job description and a tech job ad?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>A tech job description is usually an internal document that outlines duties, expectations and reporting lines. A tech job ad is an external hiring tool designed to attract candidates. It should highlight the team, product, benefits and reasons to apply.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1779414457102\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1779414457102\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">How can Canadian tech employers write inclusive job ads?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Use plain language, avoid coded or gendered terms and separate required qualifications from preferred ones. Include accommodation information and only list requirements that are truly necessary for the job. This helps you attract a broader and more relevant group of candidates.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1779414524314\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1779414524314\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">Do Ontario tech employers need to disclose AI in job ads?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Yes. If AI is used to screen or assess applicants for a publicly advertised job posting in Ontario, employers must disclose that in the posting. Ontario employers must also state whether the posting is for an existing vacancy and notify interviewed applicants of the hiring decision within 45 days.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1779414563719\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1779414563719\" class=\"eh-simple-accordion__header\"><h3 class=\"eh-simple-accordion__title\">What tools can help Canadian tech employers write better job ads?<\/h3><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>Tools like 91爆料\u2019s HR software and onboarding tools can help streamline the hiring process from writing job ads to bringing new hires onboard. They can also support consistency, templates and access to HR advice when you need it.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\/\/schema.org\/\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What should a Canadian tech job ad include to attract qualified candidates?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>A strong tech job ad should include a clear job title, company introduction, key responsibilities, required and preferred qualifications, pay details, benefits and accessibility information. It should also mention practical details like the tech stack, work model, collaboration style, interview process and growth opportunities.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Are salary ranges required in tech job postings in Canada?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Yes, in some provinces they are. BC and PEI require salary or pay range disclosure in public job postings. Ontario public job postings must also include expected compensation or a compensation range.<br>Sharing pay ranges helps meet legal obligations and builds trust with candidates early.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How can I make sure my tech job ad meets Canadian human rights laws?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Focus on skills, experience and job-related duties. Avoid language that could imply bias based on age, gender, race, disability or religion. Include a statement about accommodations during recruitment to support accessibility requirements in Ontario.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What\\u2019s the difference between a tech job description and a tech job ad?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>A tech job description is usually an internal document that outlines duties, expectations and reporting lines. A tech job ad is an external hiring tool designed to attract candidates. It should highlight the team, product, benefits and reasons to apply.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How can Canadian tech employers write inclusive job ads?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Use plain language, avoid coded or gendered terms and separate required qualifications from preferred ones. Include accommodation information and only list requirements that are truly necessary for the job. This helps you attract a broader and more relevant group of candidates.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Do Ontario tech employers need to disclose AI in job ads?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Yes. If AI is used to screen or assess applicants for a publicly advertised job posting in Ontario, employers must disclose that in the posting. Ontario employers must also state whether the posting is for an existing vacancy and notify interviewed applicants of the hiring decision within 45 days.<\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What tools can help Canadian tech employers write better job ads?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Tools like 91爆料\\u2019s HR software and onboarding tools can help streamline the hiring process from writing job ads to bringing new hires onboard. 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class=\"wp-block-employmentherocom2025-marketo-form-v2 is-layout-flow wp-block-marketo-form-v2-is-layout-flow\">\n                                                            <section class=\"eh_marketo_form-title-section eh_marketo_form-title-section--small\" aria-labelledby=\"marketo-form-title\">\n        <div class=\"eh_marketo_form-title-container\">\n                                        <h2 id=\"marketo-form-title\" class=\"eh_marketo_form-title\">Download the Tech Job Ad Template<\/h2>\n                    <\/div>\n            <\/section>\n                            <div class=\"eh_marketo_form-container_v2\" data-marketo-form=\"{&quot;is_multi_steps&quot;:false,&quot;form_data&quot;:[{&quot;base_url&quot;:&quot;\/\/hr.employmenthero.io&quot;,&quot;munchkin_id&quot;:&quot;387-SZZ-170&quot;,&quot;form_id&quot;:&quot;1737&quot;,&quot;css_classes&quot;:&quot;&quot;}],&quot;submit_text&quot;:&quot;Download now&quot;,&quot;success_handling_method&quot;:&quot;thank_you_page&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;thank_you_message&quot;:&quot;&quot;,&quot;add_lead_linking_id&quot;:false,&quot;add_drift_campaign_id&quot;:false,&quot;drift_campaign_id&quot;:&quot;&quot;,&quot;thank_you_page_id&quot;:&quot;4617&quot;,&quot;thank_you_page_url&quot;:&quot;https:\/\/employmenthero.com\/en-ca\/thank-you\/downloadable\/?origin=how-to-write-tech-job-ads&amp;origin_id=Is8nRypH06cgwMuIaXR38UY85QHntfI%2FbN35MXRCOiCGTTiqyrULVJ%2BaxFJgIlXmOqX1GmVefgH8P0Ohkwos8Q%3D%3D&quot;,&quot;progress_indicator_type&quot;:&quot;progress-bar&quot;,&quot;enable_revenue_hero&quot;:false,&quot;revenue_hero_router_id&quot;:&quot;4668&quot;,&quot;revenue_hero_thank_you_message&quot;:&quot;Thank you for booking!&quot;}\"><\/div>\n                                <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group sticky-offset-top has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<div class=\"wp-block-group social-icons-desktop is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--2);margin-bottom:var(--wp--preset--spacing--2);padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"facebook\" data-social-type=\"facebook\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"24px\" height=\"24px\" viewBox=\"0 0 20 20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Group<\/title> <path d=\"M14.4446 6.47609H11.4173V4.40033C11.4173 3.62078 11.9115 3.43904 12.2596 3.43904C12.6068 3.43904 14.3958 3.43904 14.3958 3.43904V0.0120058L11.4537 0C8.18772 0 7.44447 2.55599 7.44447 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4.00472174,1.73555674 L1.08738009,5.32173121 C-0.548874157,7.35084854 -0.312430505,10.3492133 1.62043117,12.0813364 C2.56821124,12.921447 3.80678291,13.3317192 5.05377751,13.2188532 C5.20097822,13.2064956 5.34697566,13.1875473 5.49176982,13.1613904 C6.61362375,12.9593437 7.63039162,12.3585585 8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull eh-single-resource-whitepapers-layout has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-light-violet-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div id=\"stop-el\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--4\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-16703 resources type-resources status-publish has-post-thumbnail hentry resource-type-templates\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-hospitality-job-ad\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/hospitality-ads-template.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to write hospitality job ads that attract the right candidates\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/hospitality-ads-template.webp 1600w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/hospitality-ads-template-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/hospitality-ads-template-1024x576.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/hospitality-ads-template-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/hospitality-ads-template-1536x864.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/hospitality-ads-template-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/10\/Blog-thumbnail.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/templates\/\" rel=\"tag\">Templates<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-hospitality-job-ad\/\" target=\"_self\" >How to write hospitality job ads that attract the right candidates<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Learn how to write hospitality job ads that attract the right candidates in Canada &#8211; covering pay transparency, hiring tips,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-hospitality-job-ad\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to write hospitality job ads that attract the right candidates<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-hospitality-job-ad\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-16754 resources type-resources status-publish has-post-thumbnail hentry resource-type-guides-and-playbooks\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-tech-job-ads\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/tech-job-template.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to write tech job ads in Canada that attract the right candidates\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/tech-job-template.webp 1600w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/tech-job-template-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/tech-job-template-1024x576.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/tech-job-template-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/tech-job-template-1536x864.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/tech-job-template-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/11\/eye-logo.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/guides-and-playbooks\/\" rel=\"tag\">Guides and Playbooks<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-tech-job-ads\/\" target=\"_self\" >How to write tech job ads in Canada that attract the right candidates<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Published Published Hiring in tech moves fast. Strong candidates often have multiple options and they won\u2019t spend long decoding a&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-tech-job-ads\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to write tech job ads in Canada that attract the right candidates<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-tech-job-ads\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-16672 resources type-resources status-publish has-post-thumbnail hentry resource-type-templates\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-healthcare-job-ad\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/1454f0b9b26b6ce960366c459f0444ba.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to write healthcare job ads in Canada that attract the right candidates\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/1454f0b9b26b6ce960366c459f0444ba.webp 1600w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/1454f0b9b26b6ce960366c459f0444ba-300x169.webp 300w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/1454f0b9b26b6ce960366c459f0444ba-1024x576.webp 1024w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/1454f0b9b26b6ce960366c459f0444ba-768x432.webp 768w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/1454f0b9b26b6ce960366c459f0444ba-1536x864.webp 1536w, https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2026\/05\/1454f0b9b26b6ce960366c459f0444ba-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/en-ca\/wp-content\/uploads\/sites\/6\/2025\/10\/Blog-thumbnail.png\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/templates\/\" rel=\"tag\">Templates<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-healthcare-job-ad\/\" target=\"_self\" >How to write healthcare job ads in Canada that attract the right candidates<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Write healthcare job ads that attract qualified candidates in Canada. Cover pay transparency, accessibility and qualifications. Get the free template. <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-healthcare-job-ad\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to write healthcare job ads in Canada that attract the right candidates<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/en-ca\/resources\/how-to-write-a-healthcare-job-ad\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Published Published Hiring in tech moves fast. Strong candidates often have multiple options and they won\u2019t spend long decoding a vague or outdated job ad. If your posting is missing key details like the tech stack, work model, scope of the role or salary range, the right people may scroll past. The good news is [&hellip;]<\/p>\n","protected":false},"featured_media":16757,"menu_order":0,"template":"","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"11 min read","display_reading_time":false,"registration_open_datetime":"","registration_close_datetime":"","event_start_datetime":"","event_end_datetime":"","time_zone":"","location":"","link_video":"","video_type":"","file_video":"","download_content_type":"file","download_file":"16766","download_url":"","download_cta_label":"","footnotes":""},"resource-type":[256],"topic":[],"industry":[],"search-tags":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-16754","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-type-guides-and-playbooks"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resources\/16754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":4,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resources\/16754\/revisions"}],"predecessor-version":[{"id":16880,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resources\/16754\/revisions\/16880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media\/16757"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/media?parent=16754"}],"wp:term":[{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/resource-type?post=16754"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/topic?post=16754"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/industry?post=16754"},{"taxonomy":"search-tags","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/search-tags?post=16754"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/audience?post=16754"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/business-size?post=16754"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/product-tag?post=16754"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/funnel-stage?post=16754"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/region?post=16754"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/pain-point?post=16754"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/persona?post=16754"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/en-ca\/wp-json\/wp\/v2\/post_features?post=16754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}