{"id":10857,"date":"2023-02-06T12:10:48","date_gmt":"2023-02-06T02:10:48","guid":{"rendered":"https:\/\/employmenthero.com\/my\/blog\/tips-to-getting-more-social-media-traffic-without-paying-for-ads\/"},"modified":"2025-05-07T01:10:46","modified_gmt":"2025-05-07T01:10:46","slug":"tips-to-getting-more-social-media-traffic-without-paying-for-ads","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/my\/blog\/tips-to-getting-more-social-media-traffic-without-paying-for-ads\/","title":{"rendered":"Social Media For Accountants: Get More Traffic Without Ads"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li class=\"breadcrumb-item breadcrumb-item--current breadcrumb-item--home\"><span class=\"breadcrumb-item-name\">Home<\/span><\/li><\/ol><\/nav><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"name\":\"Home\",\"@id\":\"https:\\\/\\\/employmenthero.com\\\/my\\\/\"}}]}<\/script><\/div>\n\n\n<div class=\"wp-block-group blog-template-tags-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--9)\">\n<div class=\"wp-block-group blog-template-tags is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<ul style=\"display: flex; gap: var(--wp--preset--spacing--2); padding-left: 0; flex-wrap: wrap;\"><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/my\/resources\/partnerships\" title=\"Partnerships\" style=\"font-weight: 500;\">Partnerships<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/my\/resources\/payroll\" title=\"Payroll\" style=\"font-weight: 500;\">Payroll<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" 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8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">Social Media For Accountants: Get More Traffic Without Ads<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    When it comes to growing your business, it&#8217;s important to use all the tools at your fingertips. Learn how to grow your business and promote your payroll offering or service through organic social media.\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-22634 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-120x120.png 120w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-150x150.png 150w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-54x54.png 54w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-108x108.png 108w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-200x200.png 200w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-216x216.png 216w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-112x112.png 112w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-224x224.png 224w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-142x142.png 142w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon.png 239w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">The Team<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-02-06T12:10:48+00:00\">Feb 6, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-05-07T01:10:46+00:00\">May 7, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">11 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/3\/2023\/03\/Blog-Header-Images-10-1.png\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n<p>So you\u2019re an accountant, bookkeeper, outsourced payroll provider or product specialist who\u2019s recently decided to start offering payroll services to clients. You\u2019ve considered the benefits of offering payroll to businesses who are looking to save time and streamline their processes, and now you\u2019ve taken the leap of faith.\n\nBut how do you actually go about promoting your new services? You may be cost-conscious, and apprehensive to invest heavily in outsourcing marketing assistance or paying for per-click advertising. Luckily for you, the power of social media means that you can drive organic traffic to your website and promote your newly-established payroll offering without having to pay a thing.\n\nSome of the benefits? You\u2019ll save money, build a positive brand reputation online and <a href=\"https:\/\/employmenthero.com\/my\/blog\/how-to-network-virtually\/\">reach a wider network of potential clients<\/a> and associates within the industry.\n\nFor additional strategies to stand out in the competitive payroll services market, discover key strategies and actionable tips to stay ahead of the game. <a href=\"https:\/\/employmenthero.com\/my\/blog\/compete-in-payroll-services-market\/\" rel=\"noreferrer noopener\" target=\"_new\">How to compete in the growing payroll services market<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-media-for-growing-accountants-bookkeepers-and-outsourced-payroll-providers\">Social media for growing accountants, bookkeepers and outsourced payroll providers<\/h2>\n\n\n\n<p>\nWhether you\u2019ve been offering payroll services for a while, have just started offering payroll services, or are just looking to promote your current advisory offerings, social media is one of the most effective components of your firm\u2019s marketing strategy.\n\nThe rise of technology and the digital age has meant that we can now access whatever we need with the click of a few buttons. We have access to all the information that we could possibly want at our fingertips, and we can learn a lot about a business from social media.\n\nWe also frequently turn to social media to see what other people are saying about a certain topic, business or even person &#8211; and chances are, you currently use social media in a personal capacity. Why not leverage that for your business?\n\nFor tips on creating valuable and engaging content, check out our guide for payroll clients. <a href=\"https:\/\/employmenthero.com\/my\/blog\/creating-valuable-engaging-content-payroll-clients\/\" rel=\"noreferrer noopener\" target=\"_new\">Top 6 tips for creating valuable and engaging content for payroll clients<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-do-i-need-to-establish-my-firm-on-social-media\">Why do I need to establish my firm on social media?<\/h3>\n\n\n\n<p>\nThere are so many reasons why you need to build a strong profile for your business on social media. Depending on what stage of the buyer journey a prospect is in, they may not yet be ready or aware of who you are as a business.\n\nRather, they are likely doing some initial research and discovery into solutions to certain issues that they\u2019re facing within their own business &#8211; and social media is an integral part of this research.\n\nSome of the benefits of using social media to promote your business and its services include:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases brand trust<\/li>\n\n\n\n<li>Builds your brand\u2019s reputation and increases awareness<\/li>\n\n\n\n<li>Creates a community with both clients and prospective clients<\/li>\n\n\n\n<li>Cost-effective (when using organic social media)<\/li>\n\n\n\n<li>Drives traffic to your website, leading to increased prospects and the potential to grow your client base as a result<\/li>\n<\/ul>\n\n\n\n<p>\nBy taking the leap to establish a social media presence for your business, you\u2019ll reap the rewards in no time. The best part is that creating a social media profile is completely free &#8211; no ad spend or outsourced marketing agencies required.\n\nIf you can carve out the time to incorporate social media into your marketing strategy, you\u2019ll eventually be able to drive traffic to your website and grow your client base as a result.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-social-media-channels-should-i-use\">What social media channels should I use?<\/h3>\n\n\n\n<p>\nThere are so many channels out there, and it can be overwhelming when deciding which to establish first. It\u2019s important to think about who your current clients are, and who your prospective clients will be. Knowing who your audience is will help you to decide which platform will work best for your particular business and services.\n\nIf you\u2019re just starting out with social media for your firm, it\u2019s best to start small. Keep things manageable by opting for one platform to begin with. You can always branch out to new platforms and try out new things, but it can quickly become overwhelming if you start with 3-4 platforms from day one.\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"linkedin\"><strong><em>LinkedIn<\/em><\/strong><\/h4>\n\n\n\n<p>\nAs a working professional, you likely already have a personal LinkedIn and a general idea about how the platform works.\n\nLinkedIn is specifically for business professionals, so it\u2019s a great place to meet thought leaders, connect with other professionals within your industry, share insights with like-minded individuals and build your brand organically.\n\nStart with <a href=\"https:\/\/employmenthero.com\/my\/blog\/linkedin-company-page-best-practices-recruitment\/\">creating a LinkedIn company page<\/a> before you consider other platforms.\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"facebook\"><strong><em>Facebook<\/em><\/strong><\/h4>\n\n\n\n<p>\nMost businesses also have a <a href=\"https:\/\/facebook.com\/\" rel=\"noopener\" target=\"_blank\">Facebook<\/a> page to complement their LinkedIn page, as Facebook allows users to review a business\u2019s services. This can be an effective tool for piquing interest in prospects and your brand image will benefit from positive referrals.\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"twitter\"><strong><em>Twitter<\/em><\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/x.com\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> has a wide reach and it\u2019s easy to find thought leaders, like-minded professionals and industry experts through hashtags. It can also be a great tool to use for support updates, quick FYIs and sharing bite-sized snippets of information due to its character limits.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"other-channels\"><strong><em>Other channels<\/em><\/strong><\/h4>\n\n\n\n<p>\nAs with all things technology, social media platforms are constantly evolving. You know what they say as well &#8211; content is king. There are so many platforms (this is not a comprehensive list!) that can get your brand out there, engage new audiences and shine a light on your knowledge whilst also connecting you with other leaders within your industry.\n\nIf you\u2019re wanting to branch out with more visually-appealing content, consider <a href=\"https:\/\/www.instagram.com\/\" rel=\"noopener\" target=\"_blank\">Instagram<\/a>. If you operate within a specific niche in your industry, it can be great for creating targeted content and connecting with similar audiences and industry leaders.\n\nIf you\u2019re looking to create short educational videos and reach a younger audience, <a href=\"https:\/\/www.tiktok.com\/en\/\" rel=\"noopener\" target=\"_blank\">Tik Tok<\/a> is increasing in popularity (think of <a href=\"https:\/\/www.tiktok.com\/@erikakullberg\" rel=\"noopener\" target=\"_blank\">Money Lawyer Erika<\/a>).\n\n<a href=\"https:\/\/www.youtube.com\/\" rel=\"noopener\" target=\"_blank\">YouTube<\/a> is also a great platform (and an extension of \u2018social media\u2019), as you can create longer form videos and educational content that will still reach a wider audience. Although it\u2019s less community-driven in terms of making one-on-one connections with others, it\u2019s perfect for answering questions and providing deeper insights into your business, your offerings and for showcasing your knowledge.\n\nSo now you know why social media is so important and beneficial for growing firms, and which channels to consider. Now the question remains: how do you actually start driving traffic through your organic social channels?\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-you-drive-social-media-traffic-organically\">How can you drive social media traffic organically?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"be-consistent-with-your-branding\">Be consistent with your branding<\/h3>\n\n\n\n<p>\nYour brand is your biggest asset &#8211; you want your name to be out there, and you want to build your brand\u2019s image so that eventually, you\u2019re recognised immediately before anyone even reads your content.\n\nIf you\u2019re sharing visual assets alongside your copy, use the colours that are present in your logo and overall website branding to create congruence. It\u2019s a good idea to also establish a consistent tone of voice that reflects your brand and the prospective clients that you\u2019re trying to reach, and use it every time you post.\n\nJust because payroll can be a slightly \u201cboring\u201d topic for some, doesn\u2019t mean you need to emulate that. Breathe a bit of life into your brand and content by providing a fresh take on all things payroll and workforce management.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engage-with-industry-thought-leaders-and-provide-valuable-insights\">Engage with industry thought leaders and provide valuable insights<\/h3>\n\n\n\n<p>\nAs a starting point, connect with professionals within the industry and follow pages that are similar or adjacent to your own business. Seek out thought leaders and experts in the field, and begin to engage with their content by reacting, commenting and even resharing with your own thoughts.\n\nBy commenting first as an individual, this will help you to build connections within the industry. As your network grows, you can then begin to introduce your professional brand into the ecosystem.\n\nUse your professional business page to share valuable content that is popular, and that your clients (and prospective clients) will benefit from reading.\n\nBy increasing your levels of engagement, you\u2019ll start to create top of mind awareness over your brand and who you are &#8211; thus driving more traffic to your own page and growing your following as a result.\n\nDon\u2019t overdo it though &#8211; no one wants to see spam on their newsfeed! Choose carefully as to what content you reshare, and avoid commenting on popular posts just for the sake of it. You want to improve your image and create credibility, after all.\n\nLearn how to create valuable and engaging content for payroll clients to boost your social media presence with our <a href=\"https:\/\/employmenthero.com\/my\/blog\/creating-valuable-engaging-content-payroll-clients\/\">Top 6 tips for creating valuable and engaging content for payroll clients<\/a>.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-and-share-valuable-resources\">Create and share valuable resources<\/h3>\n\n\n\n<p>\nAs you start to engage with other users and businesses within your field (and now that you\u2019ve started sowing the seeds to driving your own traffic to your page)- you should start creating your own content and sharing it.\n\nConsider hot topics, useful insights and even professional opinion pieces that you can share to your page. If your website has capability, consider building out a \u2018Blog\u2019 or \u2018Resource\u2019 section to create content natively on your website. You can then share the blog\u2019s URL to your business\u2019s social media, thus driving traffic to your site in order for users to view your content.\n\nAmplify valuable posts using your personal page, and consider tagging thought leaders and those who you think would benefit from reading your content. If you\u2019ve mentioned a specific individual or business in a blog or article that you\u2019re sharing, make sure you tag them in your post too. This will help your post to go further, and is more likely to be reshared with their networks &#8211; which in turn, drives traffic back to your own page and eventually to your website.\n\nIn every post you make, you should always include a strong call-to-action at the end of your post. Always direct users to another action &#8211; whether that\u2019s to view the resource on your website, send you an email, or even to reach out to you directly on LinkedIn for a chat. Consider researching and using popular hashtags as well that will become synonymous with your brand whenever you create content.\n\nThis will help you to drive traffic to your social media, associate your content with popular topics of conversation that are happening, and reach a wider audience pool.\n\nFurther down the track as you grow, you can even begin to consider gating content and generating leads through creating landing pages on your website and using your social media channels to share these landing pages.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-a-regular-content-schedule\">Create a regular content schedule<\/h3>\n\n\n\n<p>\nConsistency is key. Start with aiming to post twice per week, and gradually increase the frequency as you settle into a rhythm. This will help to build out your online presence, and users will be more inclined to follow your page if they know that you\u2019re active on the platform.\n\nDon\u2019t overdo it though &#8211; too many posts can cause user fatigue, and important content will start to become lost amongst your other posts. At the most, post once per day on each social platform &#8211; but we recommend posting three to four times a week as best practice.\n\nUse your computer calendar and plan ahead with what you\u2019re going to post as well &#8211; this will help you to manage time efficiently, keep things running smoothly and gives you total visibility on what type of content you\u2019ve shared. You\u2019ll want to avoid doubling up; so if you\u2019ve already shared a thought leadership blog in a particular week, consider creating a post that directly advertises your features or services, or even think about resharing valuable content that you\u2019ve seen elsewhere on social media.\n\nIf you\u2019re time-poor, consider recycling your content every few months. Make sure to space this out though, and switch up the accompanying copy and assets when you share the content to your social media platforms. The last thing you want is for someone to pick up on the fact that you\u2019ve used the same article or blog multiple times!\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"promote-the-human-side-of-your-business\">Promote the \u201chuman\u201d side of your business<\/h3>\n\n\n\n<p>\nOne of the best ways to drive further traffic is to share content that shows the people behind your business. Of course users want to see useful resources, tips and tricks, and understand how your firm can help to improve their business processes and employee experience &#8211; but we all crave human connection.\n\nOne of the best ways to drive traffic is to create content that involves cross-collaboration with real people. Whether this be volunteering efforts that your business has recently undertaken, or a testimonial from a conversation with a happy client of yours &#8211; share it!\n\nThis will diversify your business in the market and is a great way to cut through the noise (and seriousness) that can often be present within the accounting and finance industry on social media.\n\nSharing things like team bonding, get-to-know-me profiles and photos of events or conferences that you\u2019ve attended are also a great way to pique interest and build more connections online.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"employment-hero-payroll-helps-partners-to-grow-their-business\">91爆料 Payroll helps partners to grow their business<\/h2>\n\n\n\n<p>\nThese are just some of the ways that you can drive social media traffic, but the possibilities are almost endless. There are so many other valuable resources and tips that you can use to grow your following and widen your prospective client pool, and 91爆料 Payroll is here to help.\n\nWhen you come onboard as an 91爆料 Payroll partner, you unlock access to valuable marketing resources that are designed to help you grow your business and help your clients at the same time.\n\nWe also have dedicated Partner Account Managers who are always on hand to help with any queries you have, from marketing your solution to expanding your business.\n\n<a href=\"https:\/\/employmenthero.com\/my\/partner-network\/\">Learn more about our partner network<\/a>.\n\nFor additional tips on growing your payroll outsourcing practice, check out our top recommendations in <a href=\"https:\/\/employmenthero.com\/my\/blog\/top-tips-for-growing-your-payroll-outsourcing-practice\/\">this guide.<\/a><em><strong>Other helpful resources:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/employmenthero.com\/my\/blog\/creating-valuable-engaging-content-payroll-clients\/\">Top 6 tips for creating valuable and engaging content for payroll clients<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/employmenthero.com\/my\/blog\/email-marketing-for-accounting-and-outsourced-payroll-provider-firms\/\">Email Marketing For Accountants and Outsourced Payroll Providers: 8 Tips To Improve Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/employmenthero.com\/my\/blog\/showcasing-your-outsourced-payroll-service-offering\/\">Top tips to showcasing your outsourced payroll service offering<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27027 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-26921 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-26905 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to growing your business, it&#8217;s important to use all the tools at your fingertips. Learn how to grow your business and promote your payroll offering or service through organic social media. Published Updated 11 mins read Contents So you\u2019re an accountant, bookkeeper, outsourced payroll provider or product specialist who\u2019s recently decided to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"9 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[297],"topic":[276,259],"industry":[204],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-10857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-partnerships","topic-payroll","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts\/10857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/comments?post=10857"}],"version-history":[{"count":0,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts\/10857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/media\/23477"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/media?parent=10857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/categories?post=10857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/tags?post=10857"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/resource-type?post=10857"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/topic?post=10857"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/industry?post=10857"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/audience?post=10857"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/business-size?post=10857"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/product-tag?post=10857"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/funnel-stage?post=10857"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/region?post=10857"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/pain-point?post=10857"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/persona?post=10857"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/post_features?post=10857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}