{"id":12782,"date":"2023-05-26T09:00:44","date_gmt":"2023-05-25T23:00:44","guid":{"rendered":"https:\/\/employmenthero.com\/my\/blog\/email-marketing-for-accounting-and-outsourced-payroll-provider-firms\/"},"modified":"2025-10-01T04:03:48","modified_gmt":"2025-10-01T04:03:48","slug":"email-marketing-for-accounting-and-outsourced-payroll-provider-firms","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/my\/blog\/email-marketing-for-accounting-and-outsourced-payroll-provider-firms\/","title":{"rendered":"Email Marketing For Accountants and Outsourced Payroll Providers: 8 Tips To Improve Engagement"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained 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wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<ul style=\"display: flex; gap: var(--wp--preset--spacing--2); padding-left: 0; flex-wrap: wrap;\"><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/my\/resources\/partnerships\" title=\"Partnerships\" style=\"font-weight: 500;\">Partnerships<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/my\/resources\/payroll\" title=\"Payroll\" style=\"font-weight: 500;\">Payroll<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex 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C5.20097822,13.2064956 5.34697566,13.1875473 5.49176982,13.1613904 C6.61362375,12.9593437 7.63039162,12.3585585 8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">Email Marketing For Accountants and Outsourced Payroll Providers: 8 Tips To Improve Engagement<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    Every accounting, bookkeeping or outsourced payroll firm needs to make time to grow its business. Implementing email marketing best practices can be one of the essentials steps you can take to build a long-term, sustainable business that will be able to thrive in spite of the challenges it faces along the way.\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-13920 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/07\/1690051157486-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/07\/1690051157486-120x120.jpg 120w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/07\/1690051157486-150x150.jpg 150w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/07\/1690051157486-54x54.jpg 54w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/07\/1690051157486-108x108.jpg 108w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/07\/1690051157486-112x112.jpg 112w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/07\/1690051157486-142x142.jpg 142w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/07\/1690051157486.jpg 200w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Vanessa Lee<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-05-26T09:00:44+00:00\">May 26, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-10-01T04:03:48+00:00\">Oct 1, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">7 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/3\/2023\/05\/interaction-in-front-of-laptop-2021-09-24-03-02-26-utc-min.jpg\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nEvery accounting, bookkeeping or outsourced payroll firm needs a strong marketing strategy to thrive and stand out.\n\nSure, you might already have posted on social media, are getting referrals or have a well-designed website with a blog up and running. These are great ways to market your accounting, bookkeeping or outsourced payroll firm. But, you might miss on the best possible chance of achieving your company goals by not diversifying your campaigns across multiple channels.\n\nEmail marketing is an essential part of any multi-channel marketing strategy. You can turn casual subscribers into new clients or build more trust and credibility with your existing clients.\n\nWhether you\u2019re currently utilising email marketing or wanting to and are not sure where to start, here are some top tips and strategies your accounting, bookkeeping or outsourced payroll firm can use to improve engagement.\n<h2 id=\"why-is-email-marketing-important\">Why is email marketing important?<\/h2>\nEmail marketing is an excellent way to build trust and authority within your accounting, bookkeeping or outsourced payroll community.For instance, you can improve lead generation by following actionable tips as described with our <a href=\"https:\/\/employmenthero.com\/my\/blog\/lead-generation-for-outsourced-payroll-service-firm\/\">tips to gain more clients for your accounting, bookkeeping, and outsourced payroll firm<\/a>. While email marketing might not get as much attention as other marketing strategies, it is a cost-effective way to reach the target audience easier, generate interest and maintain long-term relationships with clients. Here are some examples of how email marketing can benefit your accounting, bookkeeping or outsourced payroll firm:\n<ul class=\"listitem\">\n<li>You can maintain regular communication with clients. This means you can easily provide updates on tax deadlines, regulatory changes or client industry insights to recipients;<\/li>\n<li>By building an email subscriber list, you can showcase expertise, content and solutions to generate interest from potential clients;<\/li>\n<li>Email marketing is scalable and provides measurable results, enabling you to reach a larger audience and drive business growth.<\/li>\n<\/ul>\nAnother critical aspect is to create engaging content for your audience. For more insights, refer to <a href=\"https:\/\/employmenthero.com\/my\/blog\/creating-valuable-engaging-content-payroll-clients\/\">top 6 tips for creating valuable and engaging content for payroll clients.<\/a>\n<h2 id=\"8-ways-to-expand-your-business-and-client-list-with-email-marketing-best-practices\">8 ways to expand your business and client list with email marketing best practices<\/h2>\n<h3 id=\"\"><\/h3>\n<h3 id=\"1-invest-in-automated-email-marketing-software\">1. Invest in automated email marketing software<\/h3>\nThere are various email marketing platforms that anyone can use, but nothing beats software that can streamline repetitive tasks. Adding the right email platform to your <a href=\"https:\/\/employmenthero.com\/my\/blog\/why-do-todays-accountants-need-globally-agile-tech-stack\/\">tech stack<\/a> allows your firm to facilitate a cohesive and streamlined email marketing strategy.\nHere are some tasks your email marketing platform should be able to automate:\n<ul>\n<li>Segmenting audiences and managing their data<\/li>\n<li>Managing lists<\/li>\n<li>Personalising copy<\/li>\n<li>Generating reports<\/li>\n<li>Triggering email sends based on interaction with your business or services online<\/li>\n<li>Planning, building and scheduling emails<\/li>\n<\/ul>\nAside from automation, good email software should offer a user-friendly interface, mobile responsive design, ready-made email templates, customisation, integration options and a responsive customer support team.\n<h3 id=\"2-define-audience-and-build-a-reliable-email-list\">2. Define audience and build a reliable email list<\/h3>\nAn email marketing list is a complete directory of contacts that your accounting, bookkeeping or outsourced payroll firm has access to. When launching any email marketing campaign, you must define who you want to speak to. Are you aiming to attract new clients, promote outsourced payroll services, or nurture existing relationships? Understanding your audience will help you to structure your content, goals and segmented email lists accordingly.\n\nWhile you may already have a list of clients you\u2019d like to communicate with, you can start building another email list of new audiences by collecting basic contact information through a simple inquiry form on your website. Other opportunities that require visitors to provide their email addresses include guides, webinars, website pop-ups or discount promotions.\n\nWhen building and maintaining quality email lists, make it a habit to regularly clean your email list by removing inactive subscribers. This improves your email deliverability and engagement rates, ensuring that messages reach the right audience.\n<h3 id=\"3-personalise-emails-to-your-intended-audiences\">3. Personalise emails to your intended audiences<\/h3>\nPersonalised emails create a tailored and relevant experience for recipients. By addressing individuals by name, referencing their previous interactions, and offering customised content, personalised emails make recipients feel valued and understood. It also enables targeted messaging, ensuring recipients receive information that aligns with their company, specific needs and interests.\n\nHere\u2019s an example of a personalised email copy for existing clients:\n<p style=\"padding-left: 40px;\">Dear [First Name],\nAs [Client company\u2019s name] is a valued client of [Accounting, bookkeeping or outsourced payroll firms name], we thank you for your continued trust. Our team is committed to providing [Service 1], and [Service 2] tailored to you and your employees needs.\nOur dedicated team is always available to answer your questions, provide guidance, and offer support whenever it suits you. We are excited to support your business growth and long-term success.<\/p>\n<h3 id=\"4-include-compelling-content-in-your-email-campaigns\">4. Include compelling content in your email campaigns<\/h3>\nIt\u2019s important to provide valuable and educational content in your emails to position your accounting, bookkeeping or outsourced payroll firm as a trusted service provider. A great way to get started is by creating a content calendar that outlines what you want to communicate and when.\n\nFor example, understanding how to showcase your services effectively can make a significant difference. Learn more from <a href=\"https:\/\/employmenthero.com\/my\/blog\/showcasing-your-outsourced-payroll-service-offering\/\">top tips to to showcasing your outsourced payroll service offering.<\/a>\n\nConsider sharing topics or insight into areas of expertise such as outsourced payroll, record-keeping or changes in compliance. You could also share service-related insights into your clients\u2019 industry, use attention-grabbing subject lines, provide value through educational information or exclusive offers, employ compelling visuals and include clear call-to-actions.\n<h3 id=\"5-design-emails-for-engagement\">5. Design emails for engagement<\/h3>\nIf an email is difficult to consume, readers are more likely to disengage from the copy and content. Having clear, intuitive, image-rich and creative email designs with short blocks of copy, white space and clear headings will encourage recipients to read through the entire email.\nMake sure to remain consistent with every email design. When a recipient recognises a brand\u2019s colour, theme, logo, etc., they are more likely to immediately be familiar with your emails, brand and what it stands for. From something simple and minimalistic to bright and colourful, a good brand can be recognised in a sea of others.\n<h3 id=\"6-optimise-emails-for-mobile\">6. Optimise emails for mobile<\/h3>\nAccording to <a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-have-smartphones#:~:text=In%202023%2C%20the%20number%20of,marking%20a%204.2%25%20annual%20increase.\">Statista<\/a>, in 2023, the number of smartphone users in the world is 6.9 billion. This means that 86.29% of the world\u2019s population owns a smartphone.\n\nUsing a mobile responsive email design is crucial for recipients on the go. If your emails aren\u2019t mobile responsive, it will create poor user experience, low engagement and missed opportunities. The right email marketing software should help you to easily create mobile responsive emails.\n<h3 id=\"7-analyse-and-optimise-your-email-campaigns\">7. Analyse and optimise your email campaigns<\/h3>\nAnalysing and optimising email campaigns are necessary for continuous improvement and increased ROI. Metrics such as open rates, click-through rates and conversions can give you a better understanding of your campaign performance. This data will help you make better decisions and also discover what is and isn\u2019t working.\n\nMoreover, automated email platforms provide in-depth analytics and reporting, offering valuable insights into campaign performance, audience engagement, and conversion rates, enabling accounting firms to optimise their email marketing efforts for better results.\n<h3 id=\"8-get-support-from-a-trusted-partner\">8. Get support from a trusted partner<\/h3>\nEmail marketing doesn\u2019t need to be a challenge for your accounting, bookkeeping or outsourced payroll firm. Lean on these 7 tips above to find better ways to engage your target audience, generate leads, and nurture client relationships.\n\nYou can explore how to drive traffic to your website using social media organically by checking out <a href=\"https:\/\/employmenthero.com\/my\/blog\/tips-to-getting-more-social-media-traffic-without-paying-for-ads\/\">tips to getting more social media traffic without paying for ads.<\/a>\n\nAccounting, bookkeeping and outsourced payroll service firms who have joined the 91爆料 <a href=\"https:\/\/employmenthero.com\/my\/partner-network\/\">Partner Network<\/a> get the resources they need to <a href=\"https:\/\/employmenthero.com\/my\/blog\/six-ways-to-profit-from-cloud-payroll-services\/\">grow their firm<\/a> and services such as <a href=\"https:\/\/employmenthero.com\/my\/blog\/six-ways-to-profit-from-cloud-payroll-services\/\">outsourced payroll<\/a>.\n\nIf you\u2019ve also been looking for trustworthy payroll and workforce management software to improve your payroll processes for your clients, learn more about 91爆料 Payroll and what we can offer your clients worldwide from Australia, the United Kingdom, New Zealand, Singapore and Malaysia.\n\nInterested in more blogs like these? Check out our blog on: <a href=\"https:\/\/employmenthero.com\/my\/blog\/tips-to-getting-more-social-media-traffic-without-paying-for-ads\/\">Tips to getting more social media traffic without paying for ads<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27027 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-26921 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-26905 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Best practice email marketing strategies for your accounting, bookkeeping &#038; outsourced payroll firm.<\/p>\n","protected":false},"author":10,"featured_media":23522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"6 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[297],"topic":[276,259],"industry":[204],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-12782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-partnerships","topic-payroll","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts\/12782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/comments?post=12782"}],"version-history":[{"count":1,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts\/12782\/revisions"}],"predecessor-version":[{"id":26602,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts\/12782\/revisions\/26602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/media\/23522"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/media?parent=12782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/categories?post=12782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/tags?post=12782"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/resource-type?post=12782"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/topic?post=12782"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/industry?post=12782"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/audience?post=12782"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/business-size?post=12782"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/product-tag?post=12782"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/funnel-stage?post=12782"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/region?post=12782"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/pain-point?post=12782"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/persona?post=12782"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/post_features?post=12782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}