  {"id":6099,"date":"2020-10-14T00:00:00","date_gmt":"2020-10-13T14:00:00","guid":{"rendered":"https:\/\/employmenthero.com\/my\/blog\/5-steps-to-refresh-your-business-plan\/"},"modified":"2025-07-03T04:45:46","modified_gmt":"2025-07-03T04:45:46","slug":"5-steps-to-refresh-your-business-plan","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/my\/blog\/5-steps-to-refresh-your-business-plan\/","title":{"rendered":"5 Steps to Refresh Your Business Plan"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" 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<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">5 Steps to Refresh Your Business Plan<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n     A refreshing look at what a business plan is and how it can help you achieve your goals.\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-22634 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-120x120.png 120w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-150x150.png 150w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-54x54.png 54w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-108x108.png 108w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-200x200.png 200w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-216x216.png 216w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-112x112.png 112w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-224x224.png 224w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon-142x142.png 142w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2021\/07\/EH_Favicon.png 239w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">The Team<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2020-10-14T00:00:00+00:00\">Oct 14, 2020<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-07-03T04:45:46+00:00\">Jul 3, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">14 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/3\/2022\/10\/EmploymentHero_28-05-202123815-106.jpg\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nWhen you launched your small business, all bright-eyed and bushy-tailed, no doubt you pulled something together that resembled a business plan. You may have downloaded the <a href=\"https:\/\/business.gov.au\/planning\/business-plans\/develop-your-business-plan\" rel=\"noopener noreferrer\" target=\"_blank\">Australian Government&#8217;s Business Plan template<\/a>, or simply jotted down a big goal to keep you motivated.\n\nPerhaps, your business plan exists entirely in your head. Either way, from where you stand today reflect on how far your business has come and the lessons you&#8217;ve learned along the way. If the goal post has moved &#8211; it&#8217;s time to refresh your business plan.\n\nIn fact, even if the goalpost stands firm, taking the time to refocus and plot your next move is guaranteed to be a valuable exercise. The good news is, it doesn&#8217;t have to be tedious! In fact, we recommend just five simple steps.\n<h2 id=\"1-cement-your-vvp-vision-values-purpose\">1. Cement your VVP (Vision, Values &amp; Purpose)<\/h2>\nWith experience under your belt, now is the time to define (or redefine) <em>why<\/em> you&#8217;re in business. As a business owner, your ability to effectively communicate a vision is critical. It provides a <a href=\"https:\/\/employmenthero.com\/my\/resources\/okrs-guide\/\">roadmap for you and your employees<\/a>, bigger than any day-to-day task.\n\nHarry Beckwith once said, &#8220;People don&#8217;t lead, purposes do&#8221;. So, to define your vision, start with what gets you up in the morning (hint: it&#8217;s bigger than money). Your vision should be big, bold, stated in no more than one sentence and written in simple language.\n\nSome well-known examples are:\n<ul>\n<li>To experience the emotion of competition, winning, and crushing competitors &#8211; Nike<\/li>\n<li>To make people happy &#8211; Disney<\/li>\n<li>Creating &#8220;wow&#8221; experiences &#8211; Pulse220<\/li>\n<\/ul>\nYour vision should be firmly grounded in your <a href=\"https:\/\/employmenthero.com\/my\/resources\/how-to-create-company-values\/\">business values<\/a>. Values are there to guide your entire organisation, from how employees treat your customers to each other.\n\nOften, these are reduced to overcomplicated corporate nothings that no one remembers, let alone puts into action. Sound familiar? A great way to identify authentic business values that will genuinely underpin the way you operate is to look at your own.\n\nThink about three people in your professional (or personal) life that have made a positive impact on your career. Now, write down all of the qualities that you admire in those people. Next, look for commonalities.\n\nYou&#8217;ll soon recognise themes and in turn, a set of 3-5 powerful values that resonate.\n\n\nAdditionally, considering an HR strategy is crucial. Failing to plan is the same as planning to fail when it comes to people management. Here are eight reasons to approach HR strategically: <a href=\"https:\/\/employmenthero.com\/my\/blog\/hr-strategy-plan\/\">8 Actionable Long-term HR Strategy Plan Examples.<\/a>\n<h2 id=\"2-identify-your-unique-selling-proposition\">2. Identify your Unique Selling Proposition<\/h2>\nIt&#8217;s likely that before you even started your business, you saw a need, <a href=\"https:\/\/employmenthero.com\/my\/blog\/what-is-competitor-research\/\">a gap in the market<\/a> that no one else could address quite as you could. Perhaps you noticed a demand for a cocktail bar in a small rural area, so you eagerly opened your doors and started mixing.\n\nNow that you&#8217;ve been in business for a while take a moment to reconsider your unique selling proposition.\n\nUsing our example, perhaps it&#8217;s not so much your cocktails that make you stand out but the &#8220;city experience&#8221; you offer moments from home. This is the kind of learning that only time and experience can garner, and it&#8217;s pivotal to your business plan.\n\nThe key here is to really look at what you&#8217;re doing differently that sets you apart from similar products or services in the industry. A few starter questions could look like:\n<ul>\n<li>What is something you offer that is totally unique in the area you&#8217;re selling it?<\/li>\n<li>Do you provide a promise or guarantee of sorts? How is this different from other businesses in your industry?<\/li>\n<li>Does your product have a particular look\/ feel\/ taste that can only be found in your business?<\/li>\n<li>Are there levels of customisation or personalisation that are totally unique?<\/li>\n<\/ul>\nYou can answer these questions yourself, or better yet, ask your existing customers to answer them for you. You might be surprised at the answers they come up with!\n\nAs your business grows and changes, pricing strategy should follow as well. Here are seven signs it might be time for a change: <a href=\"https:\/\/employmenthero.com\/my\/blog\/pricing-strategy\/\">Pricing Strategy Business Plan: Is It Time to Revisit Yours?<\/a>\n<h2 id=\"3-refine-your-target-market\">3. Refine your target market<\/h2>\nAs your business grows, narrowing down who (or what kind of customer) you need to be targeting will be paramount to your success. This will not only help improve your product or service offering but guide the way you communicate across all promotional activities.\n\nRefining your target market is the practice of really getting inside your customer&#8217;s heads; understanding their motivations, aspirations and interests. Often referred to as <em>segmentation<\/em> or defining your <em>niche<\/em>, it&#8217;s the second most important component of a solid business plan.\n\nConsider your customer:\n<ul>\n<li>What age, income bracket and education level do they belong to?<\/li>\n<li>What are their core values? What are some of their beliefs and attitudes?<\/li>\n<li>What level of quality do they shop for? Is it handmade, premium or economical?<\/li>\n<li>What country, city or neighbourhood are they a resident of?<\/li>\n<\/ul>\nWhat you&#8217;ll start to notice is two-fold. First, you&#8217;ll build a picture of who your customer really is, from how they speak to what they like to do for fun on the weekend.\n\nSecond, you may find your actual customer is a little different to your assumed customer (or the customer you thought you&#8217;d attract when you launched your business).\n\nThat&#8217;s powerful!\n\nWant to take your business to the next level? Check out these 6 networking tips that will help you build strong professional relationships: <a href=\"https:\/\/employmenthero.com\/my\/blog\/the-small-business-owners-guide-to-networking\/\">The small business owner\u2019s guide to networking.<\/a>\n<h2 id=\"4-set-a-5-year-target\">4. Set a 5-year target<\/h2>\nYou&#8217;ve got your direction firmly in place, now it&#8217;s time for the nitty gritty. How will you put all of this into action? Well, with a big, hairy audacious goal (BHAG), that&#8217;s how. Start big-picture, and work back from there.\n\nAsk yourself, where do I want to be in 5 years&#8217; time? Take the time to really consider what your business will look like from your product offering to your staff and even your location.\n\nYour objectives should be SMART:\n<ul>\n<li><strong>Specific<\/strong>: When thinking of a goal, make sure you&#8217;re not leaving any room for guess-work<\/li>\n<li><strong>Measurable<\/strong>: Anything long-term should have a way it can be measured &#8211; This could include how big you would like the business to grow in number of employees, profit or results<\/li>\n<li><strong>Attainable<\/strong>: Is your goal realistic? Dream big, but account for execution<\/li>\n<li><strong>Relevant<\/strong>: Do your goals line up with your niche, selling proposition and purpose?<\/li>\n<li><strong>Timely<\/strong>: Any good financial and business plan will include specific dates &#8211; jot them down<\/li>\n<\/ul>\nOnce you&#8217;ve outlined the long-term vision, split your business plan into manageable milestones. Consider what you&#8217;ll need to achieve in Year 1, Year 2 and so on to ensure you reach your five-year target.\n\nThe trick is not to overthink it. It&#8217;s a game plan, not a to-do list.\n\nDon&#8217;t rely on morale alone to make your goals happen, especially in 2022. Trick your brain with these science-approved hacks: <a href=\"https:\/\/employmenthero.com\/my\/blog\/science-approved-new-years-goals\/\">20 science-approved ways to achieve your New Year\u2019s goals.<\/a>\n<h2 id=\"5-review-your-business-structure\">5. Review your business structure<\/h2>\nOutside of who, what and why you&#8217;ll be going about getting your product or service to market, one of the most important decisions you&#8217;ll make about your small business will be the legal structure.\n\nIt&#8217;s not only critical to the way you&#8217;ll operate day to day, but a business structure will affect how much tax you pay, how much paperwork is required and what type of personal liability you will hold. However, your business structure is not something you can set and forget.\n\nAs your business grows, your legal and financial needs will change. That&#8217;s why, when refreshing your business plan, it&#8217;s advisable to seek legal counsel on the pros and cons of different entities.\n\nLet&#8217;s define what these could look like:\n<ol>\n<li>A <strong>Sole Trader<\/strong>: This is the simplest and cheapest way to set up a business, and allows complete managerial control to the sole trader\/owner. You&#8217;re legally responsible for all aspects of the business, including debts and losses. As a sole trader, you&#8217;re responsible for paying your employees as well as your own super.<\/li>\n<li>A <strong>Partnership<\/strong>: In a partnership, you share the profits, debts and losses with a group or partner, as well as sharing the income. Quite inexpensively set up, partners share control of all business decisions. A written agreement is advised (but not required) here in order to clearly define how profits and losses will be distributed, if not evenly.<\/li>\n<li>A <strong>Company<\/strong>: Run by its directors and owned by its shareholders. Initially, companies require higher set up and administration costs, which come with higher reporting requirements. Companies are regulated by the Australian Securities &amp; Investments Commission (ASIC).<\/li>\n<\/ol>\n<h2 id=\"plan-your-work-and-work-your-plan\">Plan your work, and work your plan<\/h2>\nThe end goal? Success. It&#8217;s every small business owner&#8217;s dream. For you, that might be passive income (kicking your feet up, sipping on an icy cold mojito), a loyal customer network or a business that runs like a well-oiled machine.\n\nWhatever success means to you, a well-considered business plan will get you there. However, a business plan is not a static document! Keep it fresh with our five simple steps. Remember, start with the big picture and work your way back.\n\nThe fundamentals will always remain the same &#8211; <em>why<\/em> are you in business, <em>what<\/em> do you do that&#8217;s different, <em>who<\/em> are you targeting and <em>how<\/em> will you get there?\n\nTo ensure your team stays on track and continues to grow, consider building a learning pathway for your employees. A step-by-step guide can help with development and retention plans: <a href=\"https:\/\/employmenthero.com\/my\/blog\/learning-pathways\/\">Building a Learning Pathway for Your Employees.<\/a>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27027 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-26921 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-26905 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/my\/wp-content\/uploads\/sites\/4\/2023\/02\/ManagedHR-1-1.png\"><a href=\"https:\/\/employmenthero.com\/my\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/my\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> A refreshing look at what a business plan is and how it can help you achieve your goals.<\/p>\n","protected":false},"author":30,"featured_media":23258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"6 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[297],"topic":[253],"industry":[204],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-6099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-business-basics","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts\/6099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/comments?post=6099"}],"version-history":[{"count":1,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts\/6099\/revisions"}],"predecessor-version":[{"id":25970,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/posts\/6099\/revisions\/25970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/media\/23258"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/media?parent=6099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/categories?post=6099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/tags?post=6099"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/resource-type?post=6099"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/topic?post=6099"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/industry?post=6099"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/audience?post=6099"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/business-size?post=6099"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/product-tag?post=6099"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/funnel-stage?post=6099"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/region?post=6099"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/pain-point?post=6099"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/persona?post=6099"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/my\/wp-json\/wp\/v2\/post_features?post=6099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}