{"id":20160,"date":"2022-05-23T14:53:33","date_gmt":"2022-05-23T04:53:33","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/blog\/metaverse-business-opportunities\/"},"modified":"2026-02-16T03:50:20","modified_gmt":"2026-02-16T03:50:20","slug":"metaverse-business-opportunities","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/metaverse-business-opportunities\/","title":{"rendered":"8 metaverse business opportunities and the future of the virtual world"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav 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href=\"https:\/\/employmenthero.com\/nz\/blog\/topic\/people-and-culture\/\" rel=\"tag\">People and Culture<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/employmenthero.com\/nz\/blog\/topic\/remote-working\/\" rel=\"tag\">Remote Working<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--2);margin-bottom:var(--wp--preset--spacing--2)\"><div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"facebook\" data-social-type=\"facebook\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"24px\" height=\"24px\" viewBox=\"0 0 20 20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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   <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">8 metaverse business opportunities and the future of the virtual world<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    It\u2019s time to start thinking about the metaverse, how you might use it, and join the virtual work movement. \n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-40334 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-120x120.png 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-150x150.png 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-54x54.png 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-108x108.png 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-200x200.png 200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-216x216.png 216w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-112x112.png 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-224x224.png 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-142x142.png 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon.png 239w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">The Team<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2022-05-23T14:53:33+00:00\">May 23, 2022<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2026-02-16T03:50:20+00:00\">Feb 16, 2026<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">12 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2022\/05\/Untitled-design-1.png\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"content-wrapper\">\n<div class=\"content-single-table-content\"><\/div>\n\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nIt\u2019s the latest buzzword and next big thing that\u2019s been rolling off everyone\u2019s tongues \u2014 the metaverse. A concept beloved by tech enthusiasts, it has since been propelled into greater mainstream focus ever since Facebook unveiled its new branding as Meta.\n\nDespite the hype, the concept of the metaverse is still relatively abstract. Will it actually become part of our daily lives? How will it affect the way we socialise and work?\n\nIt\u2019s time to start thinking about the metaverse, how we might use it and what business opportunities it might hold.\n<h2 id=\"what-is-the-metaverse\">What is the metaverse?<\/h2>\nThe term \u201cmetaverse\u201d was first <a href=\"https:\/\/www.cnbc.com\/2021\/11\/03\/how-the-1992-sci-fi-novel-snow-crash-predicted-facebooks-metaverse.html\" rel=\"noopener\" target=\"_blank\">coined by Author Neal Stephenson<\/a> in his 1992 science-fiction novel, <em>Snow Crash<\/em>. In his novel, he envisions a virtual reality-based world where people use digital avatars of themselves to explore, as a way of escaping a dystopian reality. In fact, some of the elements he mentioned and predicted in his novel exist today \u2014 from virtual reality headsets to encrypted electronic currencies!\n\nA combination of the prefix \u2018meta\u2019 \u2014 meaning beyond, and \u2019universe\u2019, metaverse refers to shared, immersive virtual worlds where people can live, work, play, transact, and socialise, facilitated by the use of virtual reality and augmented reality. It\u2019s the next evolution of the internet, and blurs the line between the digital and physical world.\n\nAs an emerging technology, experts differ in how to define it and there is no singular, all-encompassing definition \u2014 but <a href=\"https:\/\/www.accenture.com\/_acnmedia\/Thought-Leadership-Assets\/PDF-5\/Accenture-Meet-Me-in-the-Metaverse-Full-Report.pdf\" rel=\"noopener\" target=\"_blank\">Accenture\u2019s Technology Vision Report 2022<\/a> perceives it most accurately as an evolving and expanding continuum with multiple dimensions, consisting of three main aspects:\n<ul>\n<li>Multiple technologies including extended reality, blockchain, artificial intelligence, digital twins, smart objects (including cars and factories), and edge computing<\/li>\n<li>Encompasses the \u2018virt-real\u2019 \u2014 a range of experiences from purely virtual to a blend of virtual and physical<\/li>\n<li>Spectrum of emerging consumer experiences and the business applications and models across the enterprise that will be reimagined and transformed<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" alt=\"example of virtual meetings in the metaverse\" class=\"alignnone wp-image-19993 size-full\" height=\"203\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2022\/05\/ezgif.com-gif-maker-1.gif\" width=\"360\"\/>\n<h2 id=\"what-types-of-metaverse-platforms-are-there\">What types of metaverse platforms are there?<\/h2>\nBroadly speaking, there are two main types of metaverse platforms \u2014 the first is a blockchain-based metaverse that uses NFTs and cryptocurrencies, such as Decentraland and The Sandbox. They allow people to purchase virtual real estate, build their own environments, accrue digital assets, and more.\n\nThe second type is a general virtual world for business or recreational purposes, much like the one Facebook is striving to create. Gaming platforms such as Roblox, Fortnite and Minecraft fall under this category, as they are \u2018places\u2019 where users can take part in virtual events and concerts.\n<h2 id=\"how-can-the-metaverse-help-businesses\">How can the metaverse help businesses?<\/h2>\nWe are currently in the early days of the metaverse, but there is tremendous opportunity up for grabs \u2014 businesses can transform everything from how they interact with customers, products and services offered, production and distribution processes, organisational operations, and more.\n\nAccording to <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/technology\/technology-trends-2022\" rel=\"noopener\" target=\"_blank\">Accenture&#8217;s Tech Vision 2022 Report<\/a>, 71% of global executives see the metaverse as having a positive business impact on their organisations, with 42% believing that it will be \u201cbreakthrough\u201d or \u201ctransformational\u201d. That\u2019s echoed by <a href=\"https:\/\/www.jpmorgan.com\/content\/dam\/jpm\/treasury-services\/documents\/opportunities-in-the-metaverse.pdf\" rel=\"noopener\" target=\"_blank\">JP Morgan<\/a>, with their findings showing that the metaverse will infiltrate every sector in the coming years, culminating in market opportunities worth more than $1 trillion in annual revenues.\n\nIt\u2019s all about how the metaverse can work for your business and spur your organisation to explore new modes of digital transformation \u2014 but lots of groundwork needs to be done in the meantime, to build new platforms, technology and partnerships. Tech titans and gaming giants such as Meta, Microsoft, Roblox and Epic Games have all jumped on the bandwagon to create their own metaverses \u2014 it\u2019s up to other business leaders to decide their path forward.\n\nNow\u2019s the time to shape up the next decade of business, build new worlds and explore new markets that the metaverse creates \u2014 here are 8 new opportunities in the virtual world to explore.\n<h2 id=\"business-opportunities-in-the-upcoming-virtual-space\">Business opportunities in the upcoming virtual space<\/h2>\n<h3 id=\"\"><\/h3>\n<h3 id=\"1-virtual-concerts\">1. Virtual concerts<\/h3>\n<img loading=\"lazy\" decoding=\"async\" alt=\"Galantis virtual concert\" class=\"alignnone size-full wp-image-19992\" height=\"203\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2022\/05\/ezgif.com-gif-maker.gif\" width=\"360\"\/>\n\nThe metaverse is well on its way to dominating a huge chunk of how people spend their time online. It has replaced and transformed real-life experiences such as live events and concerts \u2014 with big names such as Marshmello, Ariana Grande, Justin Bieber, Lil Nas X, and Galantis performing on virtual platforms like Wave, Fortnite, and Roblox.\n\nMost recently, Travis Scott&#8217;s metaverse concert garnered a whopping 27.7 million unique players in-game, creating an astronomical, immersive experience. Imagine attending a concert without having to leave the comfort of your home! That\u2019s the future of live music that\u2019s here to stay.\n<h3 id=\"2-immersive-entertainment\">2. Immersive entertainment<\/h3>\nEntertainment in the metaverse is garnering immense interest, especially from younger consumers who have grown up with interactive technology, and are driving metaverse growth. Take the gaming platform Roblox for example \u2014 <a href=\"https:\/\/backlinko.com\/roblox-users\" rel=\"noopener\" target=\"_blank\">67% of users are under the age of 16<\/a>.\n\nThat\u2019s exactly why the world\u2019s largest toy company, The Lego Group, is determined to not fall behind \u2014 they\u2019ve recently partnered with Epic Games to build a family-friendly, inspiring and engaging space in the metaverse for kids of all ages to enjoy together.\n\nDisney is also joining in by creating its own theme park metaverse, after receiving approval for a virtual-world simulator patent which would project 3D images and virtual effects on physical spaces. While they are still exploring this developing technology, the aim is to eventually capitalise on the tracking system to personalise projections \u2014 so every individual\u2019s experience will be unique and different.\n<h3 id=\"3-enhanced-customer-engagement\">3. Enhanced customer engagement<\/h3>\nMetaverse platforms have provided companies with the opportunity to transform how, when and where they interact with their customers, leading to the concept of the \u2018digital twin\u2019 \u2014 where virtual worlds are created to allow users to design, test and model processes to improve existing conditions.\n\nOne great example of this is the Vail Ski Resort in Colorado, which has created a digital twin of the mountain to improve the predictability of ski conditions and snowmaking infrastructure. This has allowed them to provide optimal skiing conditions for guests, meeting the demand for early season skiing and riding even in low-snow years, and subsequently increasing revenue.\n\nForever 21 has also collaborated with Roblox to redefine retail in the metaverse, where users and influencers can customise their own fashion stores in <em>Forever 21 Shop City<\/em>. Apart from being able to role play, meet friends, and discover rare items, they\u2019ll also be able to add merchandise from new collections released in the physical and e-commerce stores to their own metaverse store, or buy it for their own Roblox avatar. How cool is that!\n\nA reflection of how consumers increasingly hop between the physical and digital worlds when making a purchase, Forever 21 is transforming the way brands engage their consumers, extend their presence, and release products in creative new ways.\n<h3 id=\"4-remote-working-better-collaboration\">4. Remote working &amp; better collaboration<\/h3>\n<figure id=\"attachment_19997\" aria-describedby=\"caption-attachment-19997\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/news.microsoft.com\/innovation-stories\/mesh-for-microsoft-teams\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"virtual meeting with digital avatars\" class=\"size-full wp-image-19997\" height=\"1080\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2022\/05\/image3.png\" width=\"1920\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image3.png 1920w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image3-300x169.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image3-1024x576.png 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image3-768x432.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image3-1536x864.png 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image3-440x248.png 440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-19997\" class=\"wp-caption-text\">Image via Microsoft<\/figcaption><\/figure>\n\nThe Covid-19 pandemic changed the future of work by forcing everyone to trade in physical meetings for online Zoom meetings, but that has ironically accelerated and paved the way for <a href=\"https:\/\/employmenthero.com\/nz\/resources\/the-remote-first-workplace-playbook\/\">remote working<\/a> and \u2018virtual meetings\u2019. Bill Gates himself has predicted that within the next two or three years, most virtual meetings will move from 2D camera image grids to the metaverse, a 3D space with digital avatars.\n\nTechnology is now able to replicate the experience of being together in the office in a virtual space! How crazy is that. With an avatar, VR goggles and motion capture gloves to accurately capture your expressions, body language, and voice, you could be chilling on a beach at sunset in Costa Rica with a cocktail in hand, while attending a virtual meeting.\n\nMicrosoft has done just that by launching Mesh for Microsoft Teams, designed to make online meetings more personal, engaging and fun. Organisations can build metaverses within Teams, where users can take their avatars into these spaces to socialise, collaborate on projects and have productive conversations that facilitate innovation.\n\nFacebook has also launched its own version of Horizon workrooms \u2014 designed to improve a team\u2019s ability to collaborate, communicate, and connect remotely, through the power of VR.\n\n<h3 id=\"5-improved-learning-and-training\">5. Improved learning and training<\/h3>\nThe prevalence of remote work makes effective digital training approaches more crucial than ever, and that\u2019s where the metaverse comes in. By providing refreshing, interactive engagement methods via augmented reality (AR) and virtual reality (VR) training, it allows people to learn faster, retain information better, focus on the task, and enjoy the process.\n\nBy being immersed in a variety of virtual scenarios, students get to enjoy hands-on training in a remote, risk-free environment \u2014 without any safety hazards.\n\nIn fact, a study by PWC has shown that <a href=\"https:\/\/www.pwc.com\/us\/en\/tech-effect\/emerging-tech\/virtual-reality-study.html\" rel=\"noopener\" target=\"_blank\">employees trained via VR simulations can be trained up to four times faster,<\/a> and require less time to complete the training compared to e-learners and classroom learners. It\u2019s also shown that VR training provides an affordable way to upskill employees faster with better results!\n\nOrganisations such as Accenture have already acquired sixty thousand Oculus Quest 2 headsets for training its new hires, along with Bank of America rolling out VR training to its fifty thousand employees.\n<h3 id=\"6-branding-and-marketing-opportunities\">6. Branding and marketing opportunities<\/h3>\n<figure id=\"attachment_19996\" aria-describedby=\"caption-attachment-19996\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/news.nike.com\/news\/five-things-to-know-roblox\"><img loading=\"lazy\" decoding=\"async\" alt=\"digital showroom to outfit your NIKELAND avatar with special Nike products\" class=\"size-full wp-image-19996\" height=\"812\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2022\/05\/image2.png\" width=\"1600\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image2.png 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image2-300x152.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image2-1024x520.png 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image2-768x390.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image2-1536x780.png 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image2-440x223.png 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption id=\"caption-attachment-19996\" class=\"wp-caption-text\">Image via Nike<\/figcaption><\/figure>\n\nBrands like Nike, Chipotle, Vans and Hyundai have been quick to ride the wave and join the metaverse world \u2014 particularly to engage young consumers who shun traditional forms of media. It\u2019s fun, engaging and interactive, with virtual events lined up for anyone and everyone to access, wherever they are.\n\nChipotle has also taken it a step further by connecting both the virtual and physical worlds, pledging to donate a share of in-game item sales to a cause that supports young farmers, as well as providing a promo code in-game for a free entree \u2014 redeemable through its app and website.\n\nFor businesses who are willing to embrace uncertainty and try out something unconventional but creative in their marketing efforts, the metaverse is definitely a platform to explore!\n<h3 id=\"7-digital-real-estate\">7. Digital real estate<\/h3>\nIt sounds incredulous, but real estate sales on the &#8216;Big Four&#8217; metaverse platforms \u2014 Sandbox, Decentraland, Cryptovoxels and Somnium \u2014 <a href=\"https:\/\/www.cnbc.com\/2022\/02\/01\/metaverse-real-estate-sales-top-500-million-metametric-solutions-says.html\" rel=\"noopener\" target=\"_blank\">topped $500 million last year, and is expected to double this year.<\/a> If you\u2019ve got digital currencies to spare, perhaps it\u2019s time to purchase virtual homes as a business or investment opportunity?\n\nAlthough it has been met with scepticism by older investors \u2014 because real land is naturally scarce but virtual land is easily created with code \u2014 younger consumers and investors see the appeal in owning something that\u2019s digital and in limited supply.\n\nEach parcel of metaverse land is also wholly unique, secured by a non-fungible token (NFT) which is essentially a deed or proof of ownership. This virtual real estate NFT guarantees your ownership, allows you to resell the property, and also records all the transactions for that property automatically.\n\nThe value of a metaverse property ultimately depends on what the owner does with it \u2014 there\u2019s a huge opportunity to take it commercial. For companies looking to advertise to a technologically savvy, young digital audience, there\u2019s definitely demand for places that can be rented and used to host events. Property owners can also sell digital billboard space for advertising opportunities.\n<h3 id=\"8-new-revenue-streams\">8. New revenue streams<\/h3>\nSelling digital assets in the metaverse could be a huge business opportunity for many companies, and many brands have already started doing it.\n\nThe Gucci Garden experience on Roblox saw the sale of exclusive, limited-edition avatar items, and a virtual-only digital Gucci purse even sold for a higher price than its real world counterpart!\n\nEven Ralph Lauren launched its first digital fashion line with Roblox, which helped new digital customer acquisition increase by 58% in the quarter. Luxury brands like Burberry have also joined the party, releasing a non-fungible token (NFT) collection featuring digital vinyl toys known as Blankos that live on a blockchain.\n\nThe metaverse presents a whole new revenue stream that businesses can capitalise on \u2014 if they are brave enough to take risks!\n<h2 id=\"augmented-reality-ar-vs-virtual-reality-vr\">Augmented Reality (AR) vs Virtual Reality (VR)<\/h2>\n<img loading=\"lazy\" decoding=\"async\" alt=\"guy using VR headset\" class=\"alignnone size-full wp-image-19995\" height=\"795\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2022\/05\/image5.png\" width=\"1112\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image5.png 1112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image5-300x214.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image5-1024x732.png 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image5-768x549.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/image5-440x315.png 440w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/>\n\nWhile both technologies involve simulated reality, the key difference is that VR <em>replaces<\/em> reality completely, taking you to a virtual environment. On the other hand, AR <em>adds<\/em> to reality, projecting information on top of your existing physical environment.\n\nBoth AR and VR rely on different components and serve different audiences \u2014 in VR, users have to wear a headset and headphones that covers their eyes completely, to replace the real world with a virtual one.\n\nThe virtual universe can be coded to encompass anything, from mirroring real environments to creating completely new ones. Although it has been predominantly used for entertainment purposes such as gaming, it also has business applications in product design, training, architecture and retail.\n\nAs for augmented reality, it integrates the simulated world with the real environment, often requiring the user to use a smartphone or tablet screen to accomplish this. When the phone or screen camera is aimed at a point of interest, it generates a live-streaming video of that environment on the screen, which is then overlaid with information.\n\nThe most popular AR example would be the mobile game Pokemon Go \u2014 remember when it went viral with everyone chasing pokemons around the world?\n<h2 id=\"take-a-step-toward-the-virtual-work-movement\">Take a step toward the virtual work movement<\/h2>\nAre you ready to join us in the metaverse? Remote work is here to stay, and it\u2019s best to hop on board rather than get left behind.\n\nTake the first step towards embracing the future of work by checking out our <a href=\"https:\/\/employmenthero.com\/nz\/blog\/remote-working-guide\/\">remote working guide<\/a>, or hire talent anywhere in the world (whom you can then hold meetings with in the metaverse) with our <a href=\"https:\/\/employmenthero.com\/nz\/resources\/how-global-teams-can-transform-your-business\/\">HeroForce EoR management solution<\/a>.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/uk\/request-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow 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now&quot;,&quot;success_handling_method&quot;:&quot;thank_you_page&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;thank_you_message&quot;:&quot;&quot;,&quot;add_lead_linking_id&quot;:false,&quot;add_drift_campaign_id&quot;:false,&quot;drift_campaign_id&quot;:&quot;&quot;,&quot;thank_you_page_id&quot;:&quot;41809&quot;,&quot;thank_you_page_url&quot;:&quot;https:\/\/employmenthero.com\/nz\/thank-you\/downloadable\/?origin=metaverse-business-opportunities&amp;origin_id=6LOOBCwhV6VKED%2F5EG9VMp5eKBxp2wlzu75pj9oAjb5FeQzK0kBQG5DHd3%2FPnt9ETtIMB5jDeNBIp3Rz9xoqAA%3D%3D&quot;,&quot;progress_indicator_type&quot;:&quot;stepper&quot;,&quot;enable_revenue_hero&quot;:false,&quot;revenue_hero_router_id&quot;:&quot;4668&quot;,&quot;revenue_hero_thank_you_message&quot;:&quot;Thank you for booking!&quot;}\"><\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-59069 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI and the future of work: inside Hero Exchange in Tauranga and Hamilton\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-scaled.webp 2560w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-300x200.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-1024x683.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-768x512.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-1536x1024.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-2048x1366.webp 2048w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-440x293.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\" >AI and the future of work: inside Hero Exchange in Tauranga and Hamilton<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">AI, hiring and the future of work took centre stage as Hero Exchange visited Tauranga and Hamilton. Here&#8217;s what business&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI and the future of work: inside Hero Exchange in Tauranga and Hamilton<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-58828 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI training at work: who&#8217;s responsible, you or your staff?\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\" >AI training at work: who&#8217;s responsible, you or your staff?<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Kiwi workers uniquely expect employers to lead AI training. Here is why the responsibility sits with you, plus a 90-day&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI training at work: who&#8217;s responsible, you or your staff?<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-58821 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI guilt at work: the hidden productivity drag nobody&#8217;s talking about\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\" >AI guilt at work: the hidden productivity drag nobody&#8217;s talking about<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">More than a third of NZ workers feel guilty using AI well. That guilt quietly drags on output. Here is&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI guilt at work: the hidden productivity drag nobody&#8217;s talking about<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Time to start thinking about metaverse, how you might use it, and join the virtual work movement. <\/p>\n","protected":false},"author":30,"featured_media":41295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"9 min read","display_reading_time":false,"download_content_type":"file","download_file":"995","download_url":"","download_cta_label":"","homepage_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[90,97,98],"learn_topic":[],"industry":[61,38,54,57,53,28,50,39,66,40,41,62,44,43,42,64,56,45,46,51,63,47,48,52,49,70,73,58,65,69,68,75,67,74,55],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"content_type":[],"post_features":[],"class_list":["post-20160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-leadership-and-management","topic-people-and-culture","topic-remote-working","industry-agriculture","industry-automotive","industry-business-consulting","industry-childcare","industry-colleges-and-sporting-clubs","industry-construction","industry-consumer-services","industry-customer-service","industry-early-education","industry-ecommerce","industry-education","industry-entertainment","industry-finance","industry-financial-services","industry-franchises","industry-health-and-fitness","industry-health-services","industry-healthcare","industry-hospitality","industry-it-and-technology","industry-legal","industry-logistics-manufacturing","industry-media-communications","industry-not-for-profit","industry-professional-services","industry-public-relations","industry-real-estate","industry-real-estate-and-strata-management","industry-recruitment","industry-retail","industry-stem","industry-technology","industry-utilities-public-services","industry-veterinary-services","industry-youth-services"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/20160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=20160"}],"version-history":[{"count":3,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/20160\/revisions"}],"predecessor-version":[{"id":55195,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/20160\/revisions\/55195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/41295"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=20160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=20160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=20160"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=20160"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=20160"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/learn_topic?post=20160"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=20160"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=20160"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=20160"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=20160"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=20160"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=20160"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=20160"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=20160"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/content_type?post=20160"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=20160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}