{"id":22905,"date":"2022-07-14T10:35:03","date_gmt":"2022-07-14T00:35:03","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/blog\/performative-allyship-workplace\/"},"modified":"2025-07-10T03:11:23","modified_gmt":"2025-07-10T03:11:23","slug":"performative-allyship-workplace","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/performative-allyship-workplace\/","title":{"rendered":"What is performative allyship in the workplace and why do businesses need to tackle it?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb 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wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<ul style=\"display: flex; gap: var(--wp--preset--spacing--2); padding-left: 0; flex-wrap: wrap;\"><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/nz\/resources\/leadership-and-management\" title=\"Leadership and Management\" style=\"font-weight: 500;\">Leadership and Management<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/nz\/resources\/people-and-culture\" title=\"People and Culture\" style=\"font-weight: 500;\">People and Culture<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 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style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    If leaders and brands want to make genuine gestures of allyship, they need to look inwards first. \n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-40339 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"Isabelle Comber\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-120x120.jpg 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-150x150.jpg 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-240x240.jpg 240w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-54x54.jpg 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-108x108.jpg 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-685x683.jpg 685w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-200x200.jpg 200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-400x400.jpg 400w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-216x216.jpg 216w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-432x432.jpg 432w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-112x112.jpg 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-224x224.jpg 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-142x142.jpg 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Untitled-design-13-284x284.jpg 284w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Isabelle Comber<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2022-07-14T10:35:03+00:00\">Jul 14, 2022<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-07-10T03:11:23+00:00\">Jul 10, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">11 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Performative-Allyship-Blog-hero-1-1024x601.png\" alt=\"Man wearing headset typing on computer\" class=\"wp-image-20388\" style=\"object-fit:cover;width:864px;height:561px\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Performative-Allyship-Blog-hero-1-1024x601.png 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Performative-Allyship-Blog-hero-1-300x176.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Performative-Allyship-Blog-hero-1-768x451.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Performative-Allyship-Blog-hero-1-1536x901.png 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Performative-Allyship-Blog-hero-1-864x508.png 864w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Performative-Allyship-Blog-hero-1-440x258.png 440w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Performative-Allyship-Blog-hero-1.png 1728w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nDuring the Black Lives Matter protests of 2020, a social media trend went viral.\n\nThe black square trend, which would quickly evolve into #BlackOutTuesday, was <a href=\"https:\/\/www.abc.net.au\/news\/2020-06-03\/instagram-went-dark-for-black-out-tuesday-heres-why\/12315146\" rel=\"noopener\" target=\"_blank\">originally started<\/a> by music industry executives Brianna Agyemang and Jamila Thomas. Sharing a black square and an official website accompanied by the message \u2018The Show Must Be Paused\u2019, they advocated for those in the music industry to stop and reflect on the treatment of black employees.\n\n<figure id=\"attachment_20395\" aria-describedby=\"caption-attachment-20395\" style=\"width: 940px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.instagram.com\/p\/CAyqPSxAHOt\/?utm_source=ig_embed&amp;ig_rid=fb2c36f6-2984-48e3-99ff-f37feac421c7\"><img loading=\"lazy\" decoding=\"async\" alt=\"Brianna Agyemang's Instagram Post from May 30, 2020\" class=\"size-full wp-image-20395\" height=\"454\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-13-at-5.23.25-pm.png\" width=\"940\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Screen-Shot-2022-07-13-at-5.23.25-pm.png 940w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Screen-Shot-2022-07-13-at-5.23.25-pm-300x145.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Screen-Shot-2022-07-13-at-5.23.25-pm-768x371.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Screen-Shot-2022-07-13-at-5.23.25-pm-440x213.png 440w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><figcaption id=\"caption-attachment-20395\" class=\"wp-caption-text\">Brianna Agyemang&#8217;s Instagram Post from May 30, 2020<\/figcaption><\/figure>\n\nAfter being picked up by notable celebrities such as Rhianna, the trend went viral and quickly transformed into something else. Instagram users in the hundreds of thousands, brands and individuals, started posting black squares to their feed &#8211; along with the hashtag #BlackOutTuesday.\n\nWhile many posters felt that this was a way to express solidarity with the Black Lives Matter movement, the viral trend was also critiqued as <em>performative allyship<\/em>.\n\nSomeone might post a black square on their Instagram feed, but what good was this really doing for the BLM movement? Did posting a black square sit in place of protesting, petitioning or donation to related funds? If the black square was posted by a business, was that company confronting racial bias internally and creating equal opportunities?\n\nOver the last few years, Pride Month has been a catalyst for similar discussions around performative allyship &#8211; especially for brands.\n\nWhile some companies might authentically commit to LGBTQ+ causes during the month, others have been accused of <a href=\"https:\/\/mumbrella.com.au\/moving-beyond-rainbow-washing-how-brands-can-support-the-lgbtqia-community-authentically-727769\">\u2018Rainbow Washing\u2019<\/a>, performative allyship which sees companies take advantage of Pride\u2019s colours and themes to sell its products, without meaningfully contributing to the equality of the LGBTQ+ community or supporting their LGBTQ+ staff.\n\nGenerally speaking, companies should feel empowered to publicly support movements and events that champion equality. But this support has to be meaningful, and it has to start within your workplace.\n\n<figure id=\"attachment_20394\" aria-describedby=\"caption-attachment-20394\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"London Pride Month\" class=\"size-full wp-image-20394\" height=\"1707\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/07\/ian-taylor-Qp2Oo15HLzA-unsplash-scaled.jpg\" width=\"2560\"\/><figcaption id=\"caption-attachment-20394\" class=\"wp-caption-text\">London Pride month. Photo by Ian Taylor on Unsplash<\/figcaption><\/figure>\n<h2 id=\"what-is-performative-allyship\">What is performative allyship?<\/h2>\nPerformative allyship (also known as \u2018optical allyship\u2019) can come in many different forms, but it can be generally defined as the practice of disingenuously supporting a marginalised group to make oneself appear as an ally, for some kind of personal gain. It is a surface level show of allyship, which isn\u2019t supported by real action.\n\nAs the <a href=\"https:\/\/www.kent.ac.uk\/equality-diversity-inclusivity\/effective-allyship\" rel=\"noopener\" target=\"_blank\">University of Kent<\/a> describes, <em>\u201cPerformative allies are allies only in name. Their \u201csupport\u201d of a marginalised group is often just when it\u2019s convenient for them and can actually be harmful to a group.\u201d<\/em>\n\nEffective allyship (which might also be called \u2018true allyship\u2019, \u2018real allyship\u2019 or \u2018genuine allyship\u2019) would see an individual or business stand in solidarity with a marginalised group. They might publicly demonstrate their support, for example &#8211; with a social media post about a certain cause or event, but they would also support people from the marginalised group in their daily lives.\n\nPerformative allyship, which can also be referred to as \u2018virtue signalling\u2019, might see someone make a similar social media post, but then be completely silent when it comes to supporting people from a marginalised group day-to-day. They are only supporting the group as a show to others, as a performance.\n<h2 id=\"how-can-performative-allyship-impact-the-workplace\">How can performative allyship impact the workplace?<\/h2>\nPerformative allyship can take a few forms in the workplace. Let\u2019s start with brands and bandwagons.\n\nDuring the Black Lives Matter protests, fashion brand Zimmerman shared an Instagram post with a black square, which inside featured the Desmond Tutu quote; <em>\u201cIf you are neutral in situations of injustice, you have chosen the side of the oppressor.\u201d<\/em>\n\nThis Instagram post raised a lot of eyebrows among former staff, who had received an internal memo of visual requirements for female employees.\n\nAs the <a href=\"https:\/\/www.abc.net.au\/news\/2020-06-12\/loreal-zimmerman-reformation-respond-to-racism-allegations\/12343284\">ABC<\/a> reported; <em>\u201cHair was to be styled either straight or in soft waves, with either a middle or side part. No buns, no plaits, no braids or ponytails. As Diet_Prada pointed out, this would make it difficult for any black employee who wears their hair naturally.\u201d<\/em>\n\nSeveral former staff members and interns also took to Zimmerman\u2019s post to share their stories of racist treatment while working within the business. It quickly became obvious that the brand had a lot of internal issues when it came to inclusivity and Zimmerman later issued a statement promising to do better.\n\n<figure id=\"attachment_20393\" aria-describedby=\"caption-attachment-20393\" style=\"width: 930px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.instagram.com\/p\/CBL9hp9nTNr\/?hl=en\"><img loading=\"lazy\" decoding=\"async\" alt=\"Diet Prada\u2019s Instagram post about Zimmerman\u2019s retail employee guide. \" class=\"size-full wp-image-20393\" height=\"595\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-14-at-9.47.47-am.png\" width=\"930\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Screen-Shot-2022-07-14-at-9.47.47-am.png 930w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Screen-Shot-2022-07-14-at-9.47.47-am-300x192.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Screen-Shot-2022-07-14-at-9.47.47-am-768x491.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/Screen-Shot-2022-07-14-at-9.47.47-am-440x282.png 440w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/a><figcaption id=\"caption-attachment-20393\" class=\"wp-caption-text\">Diet Prada\u2019s Instagram post about Zimmerman\u2019s retail employee guide.<\/figcaption><\/figure>\n\nNow let\u2019s talk about internal leadership.\n\nPerformative allyship in internal leadership is where a leader within a business will say they are supportive of a movement to their teams, without taking any actions to show their support. An example of this could be a leader announcing that they care about sexism in the workplace, without actively addressing discrimination complaints made by female employees.\n\nIt\u2019s all very well and good for a leader to say they care about the experiences of marginalised groups, but without any actions to actually remove discrimination in their workplace &#8211; their public statements means very little.\n<h2 id=\"what-are-the-impacts-of-performative-allyship\">What are the impacts of performative allyship?<\/h2>\nWhen we examine the two examples above, we can see there are all sorts of issues caused by performative allyship in the workplace.\n\nThe main impact is one of alienation of a group that a person or brand has claimed to support. If your boss makes a big public statement saying that they will support you (and maybe even suggests they should be celebrated for supporting you), but then continues to treat you badly or allow you to receive bad treatment? Well you\u2019re probably going to be feeling frustrated, mistrusting of your boss and gaslit by your company culture.\n\nThese feelings can quickly swell into a toxic culture, and can really tarnish an employer\u2019s reputation. This kind of behaviour might cause employees to turnover at higher rates, and increase levels of employee disengagement.\n\n<figure id=\"attachment_20392\" aria-describedby=\"caption-attachment-20392\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"73% of women face discrimination daily at work\" class=\"size-full wp-image-20392\" height=\"1172\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/07\/5.png\" width=\"1920\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/5.png 1920w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/5-300x183.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/5-1024x625.png 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/5-768x469.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/5-1536x938.png 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/5-440x269.png 440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-20392\" class=\"wp-caption-text\">Source: Diversity Council Australia, Inclusion at Work Index 2019-2020<\/figcaption><\/figure>\n<h2 id=\"how-to-avoid-performative-allyship-in-the-workplace\">How to avoid performative allyship in the workplace<\/h2>\n<h3 id=\"\"><\/h3>\n<h3 id=\"1-avoid-jumping-on-bandwagons\">1. Avoid jumping on bandwagons<\/h3>\nHave you ever seen a hashtag or topic trending on social media, and jumped in straight away with your two cents on your personal LinkedIn page, company Slack channels or business\u2019 social media? Take a second.\n\nBefore you contribute to a conversation that involves the experiences of a marginalised group &#8211; ask yourself; <em>Am I making this gesture just to be involved, or is this a contribution that\u2019s supported by my\/our business\u2019 everyday actions?<\/em>\n\nTo avoid performative allyship, real allies need to practise what they preach. So many companies were called out for performative allyship during #BlackOutTuesday because that was the first time they had ever shown an interest in racial justice or challenging systemic racism. While they were all too happy to show their support on social media, many of them had neglected diversity and inclusion initiatives within their own teams.\n\n<figure id=\"attachment_20391\" aria-describedby=\"caption-attachment-20391\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/unsplash.com\/s\/photos\/social-media?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><img loading=\"lazy\" decoding=\"async\" alt=\"Person sitting at computer with iPhone\" class=\"size-full wp-image-20391\" height=\"1707\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/07\/austin-distel-tLZhFRLj6nY-unsplash-1-1-scaled.jpg\" width=\"2560\"\/><\/a><figcaption id=\"caption-attachment-20391\" class=\"wp-caption-text\">Think before you post. Photo by Austin Distel on Unsplash<\/figcaption><\/figure>\n<h3 id=\"-1\"><\/h3>\n<h3 id=\"2-be-informed-about-the-experiences-of-marginalised-groups\">2. Be informed about the experiences of marginalised groups<\/h3>\nWe are all responsible for learning about the experiences of different groups. It\u2019s a great way to examine our own privilege and can help you be a better ally.\n\nWhen leaders educate themselves on the issues that marginalised groups face, they can better understand the lived experiences of those groups. They can also understand our privilege in certain situations, and confront bias within their organisations.\n\nLearn about the issues that are important to different groups, whether that\u2019s by reading articles, listening to podcasts, or consuming any other resources that are created by people from those groups.\n\nImportantly &#8211; don\u2019t expect or rely on people from marginalised groups within your company to educate you. While you should be open to hearing from people about their lived experience, it\u2019s not their responsibility to educate you about huge topics like racial equality &#8211; and it can be exhausting for them to do so.\n<h3 id=\"3-look-at-how-you-internally-address-discrimination-before-making-external-gestures\">3. Look at how you internally address discrimination, before making external gestures<\/h3>\nBefore you make any kind of external gesture as a brand or business leader, it\u2019s important to examine your workplace first.\n\nDoes your company offer a welcoming and inclusive environment for all people? Do you have a top-down approach to diversity and inclusion that challenges structural racism, homophobia and sexism? Confronting these issues takes intentionality &#8211; it\u2019s not enough to say that you welcome everyone, you need the initiatives, <a href=\"https:\/\/employmenthero.com\/nz\/blog\/what-is-a-workplace-policy\/\">policies<\/a> and culture to back it up.\n<h3 id=\"4-make-diversity-and-inclusion-a-priority-in-the-workplace\">4. Make diversity and inclusion a priority in the workplace<\/h3>\nThis brings us to your diversity and inclusion (D&amp;I) strategies. Does your business have one?\n\nDiversity, equity and inclusion should always be a priority in the workplace. Having a D&amp;I strategy can help you support people from diverse backgrounds into leadership positions, create an equitable workplace setting, confront hiring bias, change processes to be more equitable, protect marginalised groups from discrimination, confront hiring bias and much more.\n\nEager to learn more? Discover the <a href=\"https:\/\/employmenthero.com\/nz\/resources\/diversity-inclusion-handbook\/\">principles of Diversity and inclusion<\/a>.\n\n<figure id=\"attachment_20390\" aria-describedby=\"caption-attachment-20390\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"43% of workers strongly support their organisation taking action to be more inclusive\" class=\"size-full wp-image-20390\" height=\"1171\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/07\/2.png\" width=\"1920\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/2.png 1920w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/2-300x183.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/2-1024x625.png 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/2-768x468.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/2-1536x937.png 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/2-440x268.png 440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-20390\" class=\"wp-caption-text\">Source: Diversity Council Australia Inclusion at Work Index<\/figcaption><\/figure>\n<h3 id=\"-2\"><\/h3>\n<h3 id=\"5-honestly-reflect-on-your-brand-and-marketing-activities\">5. Honestly reflect on your brand and marketing activities<\/h3>\nAfter you\u2019ve created a great diversity and inclusion strategy for your team, it\u2019s a good idea to reflect on your brand and marketing activities and ask for honest feedback.\n\nDo you find that you often take advantage of events like Pride month to promote your brand? Let\u2019s take the gesture of rainbow-ifying your logo. Sure, it\u2019s a way to get involved &#8211; but are you doing anything further to support the LGBTQ+ community or your queer employees? Think about other, more meaningful ways that you could show your support for and boost voices from marginalised communities all year round.\n\nIt\u2019s also good to reflect on representation in your marketing materials. If you have people within your imagery, do you generally feature one race, gender or ability level? We can almost guarantee that this doesn\u2019t reflect your customer base.\n<h3 id=\"6-take-action-in-your-own-space\">6. Take action in your own space<\/h3>\nNo one is expecting companies to solve systemic discrimination, but businesses can make a big impact in their own space.\n\nTake software company Drift. They responded to the Black Lives Matter movement by hosting open online discussions with a focus on anti-racism in the tech industry. By running these events, they are taking accountability and working to make noise in their own area, which could make all the difference for their workforce and their industry colleagues.\n\n<figure id=\"attachment_20389\" aria-describedby=\"caption-attachment-20389\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"70% of employees and job seekers say a diverse workforce is an important factor when evaluating companies\" class=\"size-full wp-image-20389\" height=\"1171\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/07\/1.png\" width=\"1920\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/1.png 1920w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/1-300x183.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/1-1024x625.png 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/1-768x468.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/1-1536x937.png 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/1-440x268.png 440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-20389\" class=\"wp-caption-text\">Source: Glassdoor Diversity and Inclusion Workplace Survey 2020<\/figcaption><\/figure>\n<h2 id=\"-3\"><\/h2>\n<h2 id=\"your-most-inclusive-workplace\">Your most inclusive workplace<\/h2>\nGenuinely inclusive workplace environments are essential to lead a great company. Create real change with your company culture and show<a href=\"https:\/\/employmenthero.com\/nz\/blog\/authentic-ally-minority-groups-workplace\/\"> genuine allyship<\/a> by making diversity and inclusion a priority within your business.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-57112 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Time to productivity: Why onboarding speed matters\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" >Time to productivity: Why onboarding speed matters<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Do you know what a slow onboarding process is costing you? Discover how faster onboarding boosts productivity and drives better&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Time to productivity: Why onboarding speed matters<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-57023 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to use AI to match candidates with job descriptions\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" >How to use AI to match candidates with job descriptions<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">AI resume matching aligns candidate skills with role requirements automatically, saving hiring teams hours. Here&#8217;s how it works and how&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to use AI to match candidates with job descriptions<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-56985 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI performance reviews: How to use AI to give better feedback\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" >AI performance reviews: How to use AI to give better feedback<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Performance reviews take more out of managers than most businesses realise. Pulling together months of notes, writing fair and&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI performance reviews: How to use AI to give better feedback<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If leaders and brands want to make genuine gestures of allyship, they need to look inwards first. <\/p>\n","protected":false},"author":1,"featured_media":41438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"7 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[90,97],"industry":[61,38,54,57,53,28,50,66,40,41,62,44,43,42,64,56,45,46,51,63,47,48,52,70,73,58,65,69,68,75,67,74,55],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-22905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-leadership-and-management","topic-people-and-culture","industry-agriculture","industry-automotive","industry-business-consulting","industry-childcare","industry-colleges-and-sporting-clubs","industry-construction","industry-consumer-services","industry-early-education","industry-ecommerce","industry-education","industry-entertainment","industry-finance","industry-financial-services","industry-franchises","industry-health-and-fitness","industry-health-services","industry-healthcare","industry-hospitality","industry-it-and-technology","industry-legal","industry-logistics-manufacturing","industry-media-communications","industry-not-for-profit","industry-public-relations","industry-real-estate","industry-real-estate-and-strata-management","industry-recruitment","industry-retail","industry-stem","industry-technology","industry-utilities-public-services","industry-veterinary-services","industry-youth-services"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/22905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=22905"}],"version-history":[{"count":2,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/22905\/revisions"}],"predecessor-version":[{"id":46183,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/22905\/revisions\/46183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/41438"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=22905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=22905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=22905"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=22905"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=22905"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=22905"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=22905"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=22905"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=22905"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=22905"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=22905"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=22905"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=22905"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=22905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}