{"id":24273,"date":"2022-07-01T15:40:10","date_gmt":"2022-07-01T05:40:10","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/blog\/what-is-the-impact-of-a-recession-on-smes\/"},"modified":"2022-07-01T15:40:10","modified_gmt":"2022-07-01T05:40:10","slug":"what-is-the-impact-of-a-recession-on-smes","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/what-is-the-impact-of-a-recession-on-smes\/","title":{"rendered":"What is the impact of a recession on SMEs?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav 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<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">What is the impact of a recession on SMEs?<\/h1><\/div>\n\n\n\n\n<p class=\"blog-template-sub-title\"\n   style=\"padding-top:var(--wp--preset--spacing--9);\n          padding-bottom:var(--wp--preset--spacing--9);\n          line-height:1.5\">\n    Learn about the potential impacts of a recession on small businesses and find out how to best protect your company during tough times.\n<\/p>\n\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n\n\n\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-40334 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-120x120.png 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-150x150.png 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-54x54.png 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-108x108.png 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-200x200.png 200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-216x216.png 216w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-112x112.png 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-224x224.png 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon-142x142.png 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/EH_Favicon.png 239w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">The Team<\/h6>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2022-07-01T15:40:10+00:00\">Jul 1, 2022<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n\n\n\n  \n  <p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">7 mins read<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\">\n    <img decoding=\"async\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2022\/07\/recession-article.png\"\n          alt=\"Image\"\n          style=\"object-fit:cover;width:864px;height:561px\"\/>\n<\/figure>\n\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"content-wrapper\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n  If there\u2019s been one buzzword from the last few years, it\u2019s got to be \u2018unprecedented\u2019. There\u2019s good reason of course \u2013 before 2020, the concept of a global pandemic was reserved for science fiction and worried scientist warnings. Now, we\u2019ve seen exactly what it\u2019s like for a \u2018world first\u2019 to take hold for real.\n\nHowever, the effects of Covid-19 on the world has led to something that definitely isn\u2019t unprecedented \u2013 an economic recession. While the prospect of a recession for small businesses isn\u2019t unknown like the pandemic, it is daunting. Here\u2019s what you as a business owner might see in the next few months.\n<h2 id=\"what-is-an-economic-recession\">What is an economic recession?<\/h2>\nAccording to the <a href=\"https:\/\/www.nber.org\/business-cycle-dating-procedure-frequently-asked-questions\" rel=\"noopener\" target=\"_blank\">National Bureau of Economic Research<\/a>, the general definition of a recession is a notable decline in economic activity that spreads across industries, and lasts longer than two consecutive quarters. It\u2019s usually declared by experts when a national economy experiences rising levels of unemployment, falling retail sales and negative gross domestic product (GDP).\n\nRecessions are generally part of the business cycle as the economy expands and recedes, but they are sometimes brought on by large scale shockwaves \u2013 in this case, the pandemic and other world events. The spending involved in keeping people safe, the effects of the virus on businesses and the damage on supply chains have all left a large imprint on many economies across the world.\n<h2 id=\"what-are-the-impacts-of-a-recession-and-economic-downturn-on-small-businesses\">What are the impacts of a recession and economic downturn on small businesses?<\/h2>\nWhen it comes to small businesses, what does a recession look like? It\u2019s important that business owners know how economic uncertainty affects their bottom line. Here\u2019s some negative effects that you could see.\n<h3 id=\"reduced-cash-flow\">Reduced cash flow<\/h3>\nAs everyone\u2019s budgets get tighter and purchases get delayed, small businesses might find that they\u2019re not getting the same amount of profits coming in as before. Likewise, their operating costs might increase, putting further strain on cash flow. This can be significant \u2013 <a href=\"https:\/\/www.score.org\/blog\/1-reason-small-businesses-fail-and-how-avoid-it\" rel=\"noopener\" target=\"_blank\">82% of small businesses fail due to poor cash flow<\/a>, so make sure you\u2019re prepared with a buffer if possible or looking for ways to mitigate the impact.\n\nTo help reduce the risk, keep an eye out for common red flags in <a href=\"https:\/\/employmenthero.com\/nz\/blog\/7-ways-to-get-cash-flow-flowing\/\" rel=\"noopener\" target=\"_blank\">your cash flow<\/a>, including a lack of visibility and mounting bills. Get ahead of those early issues by running cash flow forecasts monthly, reassessing your business plan and speaking to your accountant or advisor about future troubleshooting. The best thing you can do is be prepared.\n<h3 id=\"employee-layoffs\">Employee layoffs<\/h3>\nAs small and medium-sized businesses see reduced cash flow, it\u2019s likely budget cuts are on the cards. Unfortunately, job losses can sometimes be a key part of those cuts and it\u2019s something that many business owners will have to consider as a recession takes hold.\n\nThat\u2019s not to say that redundancy has to be the first thought. Just like during the pandemic, there are <a href=\"https:\/\/employmenthero.com\/nz\/resources\/redundancy-notice-letter-free-template\/\" rel=\"noopener\" target=\"_blank\">alternatives to redundancy<\/a>, including reduced hours, job sharing or stand down periods. Just ensure you\u2019re meeting the compliance requirements in your country and that you\u2019ve formalised any changes.\n<h3 id=\"lack-of-demand\">Lack of demand<\/h3>\nIf you\u2019re an SME that depends on a few large customers for the bulk of your revenue, you could particularly be at risk. In a recession, everyone has to cut costs and should you lose an important customer or client, your business could really take a hit.\n\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/cash-flow-forecast\/\" rel=\"noopener\" target=\"_blank\">Make sure that you\u2019re scenario-planning<\/a> for the loss of any potential customers in the future. If demand for your products goes down, have you got a plan for new sales avenues or product innovations? See what you can do to ensure your business has a broad financial foundation.\n<h3 id=\"limited-marketing\">Limited marketing<\/h3>\nAs your business investigates ways to cut costs amid decreasing revenue, one of the most common budgets to get reduced is marketing spend. While getting money back that you otherwise might have spent on Facebook could seem like an easy win, it can have a ripple effect. As mentioned above, if you\u2019re at risk of losing customers and not seeking any new ones, the business could really suffer.\n\nThat said, there\u2019s nothing like tough times to promote innovation. Now is the time to really try things differently in your marketing. For example, word of mouth is a powerful tool, <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" rel=\"noopener\" target=\"_blank\">driving $6 trillion in annual global spending and 13% of all sales for businesses worldwide<\/a>. Consider how you can make customers into brand advocates \u2013 in the long term your reputation will precede you.\n<h3 id=\"lending-limits\">Lending limits<\/h3>\nWith the recession impact, it\u2019s not just customers and businesses who get more cautious with spending. Lenders will restrict what they give out too, making it challenging for businesses to access lines of credit. There could also be an increase in interest rates and stricter criteria for eligibility.\n\nWith that in mind, SMEs should be cautious about any borrowing they\u2019re considering for the future, as well as any outstanding loans they already have.\n<h2 id=\"preparing-for-a-recession-as-a-small-business-owner\">Preparing for a recession as a small business owner<\/h2>\nYes, we know, this all sounds a little bit grim. But a recession doesn&#8217;t necessarily have to spell catastrophe. Some proactive planning and innovative thinking can help your company weather the storm, as <a href=\"https:\/\/blog.hubspot.com\/marketing\/companies-that-thrived-during-the-recession\" rel=\"noopener\" target=\"_blank\">some businesses have done in previous recessions<\/a>.\n\nHere\u2019s some advice for the coming months.\n<h3 id=\"have-a-business-continuity-plan-in-place\">Have a business continuity plan in place<\/h3>\nNo one likes to think about things getting tough, but it\u2019s important to prepare for all potential outcomes. Making a business continuity plan is essential, not just for natural disasters or pandemics, but when your company is under financial strain. Assess the impact of a recession on your business and think creatively about how you can react.\n<h3 id=\"be-agile-in-your-business-plan\">Be agile in your business plan<\/h3>\nBeing flexible about your business\u2019s financial future is crucial for success. In a recession, challenges can throw a spanner in the works of your business plan. It\u2019s important that you don\u2019t get too attached to earlier dreams, but think creatively about how your company will survive in the future. <a href=\"https:\/\/employmenthero.com\/nz\/blog\/5-steps-to-refresh-your-business-plan\/\" rel=\"noopener\" target=\"_blank\">Keep that business plan refreshed often<\/a>.\n<h3 id=\"utilise-government-business-grants-and-schemes\">Utilise government business grants and schemes<\/h3>\nIf the recession impact could really hurt your finances, look into available government grants and schemes for businesses. This support is often preferable to high interest loans and can be an important lifeline until we reach economic growth again.\n<h3 id=\"consider-payroll-software-to-roster-more-effectively\">Consider payroll software to roster more effectively<\/h3>\nIf your payroll processes are all over the place, it might be time to consider how you can safeguard that part of your business. <a href=\"https:\/\/employmenthero.com\/nz\/products\/payroll-software\/\" rel=\"noopener\" target=\"_blank\">Having software that can regularly report<\/a> on how much you\u2019re spending, as well as how efficiently employees are being rostered on shifts, will allow you to see where cost cuts can be made.\n<h2 id=\"employees-feel-the-pinch-of-a-global-financial-crisis-too\">Employees feel the pinch of a global financial crisis too<\/h2>\nAs stressful as a recession is for small business owners, don\u2019t forget that everyone feels the effect in times like this. Make sure you\u2019re not just focusing on budget cuts, but considering how your team members are getting on. Share your employee assistance program (EAP) details with your team and encourage them to use it.\n\nRemember, that if an essential staff member quits and you need to replace them, <a href=\"https:\/\/www.maslow.co.nz\/blog\/2017\/4\/20\/the-true-cost-of-losing-an-employee-10-top-tips-to-ensure-you-dont\" rel=\"noopener\" target=\"_blank\">it can cost 150% of their annual salary<\/a> to get someone new. Team satisfaction is another way to protect your budget, so <a href=\"https:\/\/employmenthero.com\/nz\/blog\/ways-to-appreciate-your-employees\/\" rel=\"noopener\" target=\"_blank\">make sure and appreciate the employees you have<\/a>.\n\nThis doesn&#8217;t have to add to your budget either. There\u2019s plenty of creative ways to support your team through challenging times, <a href=\"https:\/\/employmenthero.com\/nz\/resources\/guide-to-boosting-employee-mental-wellbeing\/\" rel=\"noopener\" target=\"_blank\">as detailed in our guide<\/a>.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-57112 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Time to productivity: Why onboarding speed matters\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" >Time to productivity: Why onboarding speed matters<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Do you know what a slow onboarding process is costing you? Discover how faster onboarding boosts productivity and drives better&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Time to productivity: Why onboarding speed matters<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-57023 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to use AI to match candidates with job descriptions\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" >How to use AI to match candidates with job descriptions<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">AI resume matching aligns candidate skills with role requirements automatically, saving hiring teams hours. Here&#8217;s how it works and how&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to use AI to match candidates with job descriptions<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-56985 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI performance reviews: How to use AI to give better feedback\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" >AI performance reviews: How to use AI to give better feedback<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Performance reviews take more out of managers than most businesses realise. Pulling together months of notes, writing fair and&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI performance reviews: How to use AI to give better feedback<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the potential impacts of a recession on small businesses and how to protect your company<\/p>\n","protected":false},"author":0,"featured_media":41457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"5 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[90],"industry":[61,38,54,57,53,28,50,66,40,41,62,44,43,42,64,56,45,46,51,63,47,48,52,70,73,58,65,69,68,75,67,74,55],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-24273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-leadership-and-management","industry-agriculture","industry-automotive","industry-business-consulting","industry-childcare","industry-colleges-and-sporting-clubs","industry-construction","industry-consumer-services","industry-early-education","industry-ecommerce","industry-education","industry-entertainment","industry-finance","industry-financial-services","industry-franchises","industry-health-and-fitness","industry-health-services","industry-healthcare","industry-hospitality","industry-it-and-technology","industry-legal","industry-logistics-manufacturing","industry-media-communications","industry-not-for-profit","industry-public-relations","industry-real-estate","industry-real-estate-and-strata-management","industry-recruitment","industry-retail","industry-stem","industry-technology","industry-utilities-public-services","industry-veterinary-services","industry-youth-services"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/24273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=24273"}],"version-history":[{"count":0,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/24273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/41457"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=24273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=24273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=24273"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=24273"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=24273"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=24273"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=24273"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=24273"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=24273"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=24273"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=24273"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=24273"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=24273"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=24273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}