  {"id":24729,"date":"2023-02-01T08:03:02","date_gmt":"2023-01-31T22:03:02","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/blog\/nz-companies-that-have-gone-global\/"},"modified":"2026-02-16T03:47:48","modified_gmt":"2026-02-16T03:47:48","slug":"nz-companies-that-have-gone-global","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/nz-companies-that-have-gone-global\/","title":{"rendered":"5 NZ companies that have gone global"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" 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9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">5 NZ companies that have gone global<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    Want to know what it takes for a Kiwi company to go global? We look at some New Zealand companies making it big overseas and how they did it.\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-20949 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-120x120.png 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-300x300.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-150x150.png 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-240x240.png 240w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-54x54.png 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-108x108.png 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-390x390.png 390w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-200x200.png 200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-400x400.png 400w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-216x216.png 216w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-432x432.png 432w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-112x112.png 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-224x224.png 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-142x142.png 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9-284x284.png 284w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/06\/Untitled-design-9.png 625w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Jen Denny<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-02-01T08:03:02+00:00\">Feb 1, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2026-02-16T03:47:48+00:00\">Feb 16, 2026<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">0 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2023\/02\/nz-businesses-image.png\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nDespite its diminutive size on the world stage (and the fact it\u2019s notoriously <a href=\"https:\/\/www.reddit.com\/r\/MapsWithoutNZ\/\" rel=\"noopener\" target=\"_blank\">often missed on maps overseas<\/a>), New Zealand has repeatedly proven itself as a home for innovation and talent.\n\nWe\u2019re the birthplace of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Edmund_Hillary\" rel=\"noopener\" target=\"_blank\">first man to conquer the Everest summit<\/a>, the first country to <a href=\"https:\/\/nzhistory.govt.nz\/politics\/womens-suffrage\" rel=\"noopener\" target=\"_blank\">give women the vote<\/a>, and we\u2019ve got a pretty iconic <a href=\"https:\/\/www.experienceallblacks.com\/insider-information\/who-are-the-all-blacks\/\" rel=\"noopener\" target=\"_blank\">rugby history<\/a>. Leave us off the map to your peril.\n\nIt\u2019s no surprise then that New Zealand has made a similar splash in the global business scene. We\u2019ve been the birthplace of iconic Kiwi companies that have transcended the Tasman and the Pacific to reach international waters, and that continues today.\n\nWith that in mind, and to celebrate the little country that could, we\u2019re highlighting five New Zealand businesses that have gone global in recent years.\n<h2 id=\"ethique\">Ethique<\/h2>\nThe beauty industry has undergone quite the reckoning over the last couple of decades, from the movement against animal testing to a newer focus on vegan ingredients. Sustainability has also been a big topic of discussion \u2013 did you know that the beauty industry is responsible for <a href=\"https:\/\/www.theguardian.com\/fashion\/2019\/apr\/17\/how-green-lipstick-beauty-brands-reduce-plastic-waste-makeup-packaging-recycled-lush-garnier\" rel=\"noopener\" target=\"_blank\">120 billion units<\/a> of plastic packaging waste every year?\n\nWell, there\u2019s an alternative to the plastic bottles that clutter bathrooms around the world. <a href=\"https:\/\/ethiqueworld.com\/\" rel=\"noopener\" target=\"_blank\">Skincare and beauty brand Ethique<\/a> have sustainability at the heart of their business, creating plastic-free products and innovative solid bars that offer an alternative to traditionally bottled items.\n\nThe business was started by Brianne West in her Christchurch kitchen in 2012, and it quickly grew. Ethique went international back in 2016 and is now stocked in over 6,800 stores around the world, from Japan to Australia and the USA.\n<h2 id=\"fonterra\">Fonterra<\/h2>\nNew Zealand\u2019s dairy industry is huge, accounting for <a href=\"https:\/\/www.productivity.govt.nz\/assets\/Inquiries\/frontier-firms\/a977484e51\/The-dairy-sector-in-NZ-TDB-Advisory.pdf\" rel=\"noopener\" target=\"_blank\">20% of our total exports<\/a>. It\u2019s no wonder why \u2013 our fertile lands have proven to be a perfect home for generations of farmers. However, each individual farm can\u2019t necessarily grow its business without support. That\u2019s why the dairy cooperatives started back in 1873, offering farmers the opportunity to co-own a company that has the strength and size to dominate the industry.\n\nThe largest cooperative in the country is <a href=\"https:\/\/www.fonterra.com\/nz\/en.html\" rel=\"noopener\" target=\"_blank\">Fonterra<\/a>, which was formed as a result of a merger back in 2001. They\u2019re owned by 11,000 dairy farmers who supply an incredible 14 billion litres of milk a year. That\u2019s a lot of early mornings on the farm!\n\nWhile Fonterra is a national success story, it\u2019s made a huge impact overseas. Their supply chain stretches to 140 countries around the world and the co-op owns brands such as <a href=\"https:\/\/www.anchordairy.com\/nz\/en.html\" rel=\"noopener\" target=\"_blank\">Anchor<\/a> and <a href=\"https:\/\/www.nzmp.com\/global\/en.html\" rel=\"noopener\" target=\"_blank\">NZMP<\/a>.\n\n<p><em><strong>Read more:<\/strong>&nbsp;<a href=\"https:\/\/employmenthero.com\/nz\/resources\/employee-wellbeing-agriculture\/\">Employee wellbeing in the agriculture industry<\/a><\/em><\/p>\n\n<h2 id=\"allbirds\">Allbirds<\/h2>\nNew Zealand\u2019s merino wool is a popular choice for all types of clothing \u2013 jumpers, cardigans, socks and more. It took Tim Brown from New Zealand to bring merino wool into footwear, with his company <a href=\"https:\/\/www.allbirds.co.nz\/\" rel=\"noopener\" target=\"_blank\">Allbirds<\/a>.\n\nAllbirds shoes have taken off overseas. Designed with natural fibres, their sneakers are often dubbed \u2018<a href=\"https:\/\/www.goodhousekeeping.com\/clothing\/a28969437\/allbirds-sneakers-review\/\" rel=\"noopener\" target=\"_blank\">the most comfortable shoes ever<\/a>\u2019 and they\u2019ve become a favourite of the Hollywood crowd. Famous fans include Courtney Cox, Sarah Jessica Parker and Ashton Kutcher. In keeping with the trend for conscious consumption, the company puts sustainability high on their priority list, not just in their products but in the way they work as a certified B corp.\n\nWhile the company has its roots in New Zealand, it\u2019s now headquartered in San Francisco. There are also Allbirds stores in China, South Korea, the United States and Europe, as well as a few here in New Zealand.\n<h2 id=\"w\u0113t\u0101-workshop\">W\u0113t\u0101 Workshop<\/h2>\nThere\u2019s no denying it \u2013 New Zealand is the perfect film location. Whether you\u2019re looking for dramatic mountain scenery, beautiful beaches or distant plains, Aotearoa has been a popular background extra for <a href=\"https:\/\/nzpocketguide.com\/12-movies-shot-in-new-zealand\/\" rel=\"noopener\" target=\"_blank\">many iconic movies<\/a> (including that one with the vertically challenged fella who likes his jewellery, you might know it).\n\nWhile the scenery takes much of the praise, we\u2019ve also been home to some fantastic film creatives, including <a href=\"https:\/\/www.wetaworkshop.com\/\" rel=\"noopener\" target=\"_blank\">W\u0113t\u0101 Workshop<\/a> in Wellington, a props and special effects company.\n\nW\u0113t\u0101 Workshop was founded back in 1987 but grew to prominence with <em>Lord of the Rings<\/em>, where their detailed props and special effects received global acclaim. Now, they work for film productions around the world while still headquartered in Wellington. That includes the recent <em>Avatar<\/em> sequel, as well as Marvel movies <em>Thor: Love &amp; Thunder<\/em> and <em>Black Panther: Wakanda Forever<\/em>.\n<h2 id=\"whittakers-chocolate\">Whittaker\u2019s Chocolate<\/h2>\nIf you\u2019re a resident of Aotearoa and have a sweet tooth, it&#8217;s pretty likely that a delicious bar of <a href=\"https:\/\/www.whittakers.co.nz\/en_NZ\/\" rel=\"noopener\" target=\"_blank\">Whittaker\u2019s chocolate<\/a> has reached your hands at some point. Whittaker\u2019s is a legendary chocolate brand, originally started by English immigrant J.H. Whittaker, who moved to New Zealand in 1890. Four generations later, Whittaker\u2019s is still a family company.\n\nA big part of Whittaker\u2019s appeal is in their innovation. They frequently release new flavours, from the recent controversial \u2018<a href=\"https:\/\/www.stuff.co.nz\/life-style\/food-wine\/125509949\/the-new-whittakers-block-is-peanut-butter-and-jelly--but-is-it-really\" rel=\"noopener\" target=\"_blank\">peanut butter and jelly<\/a>\u2019 bar to the fizzy Lemon &amp; Paeroa edition. Popular UK food writer and cook Nigella Lawson has also acted as the face of the brand before.\n\nWhile they\u2019re not quite beating Kraft or Cadbury in international markets, 30% of Whittaker\u2019s chocolate is now exported overseas and they\u2019re continuing to grow their presence. They\u2019re a staple in Australia already (and apparently <a href=\"https:\/\/www.stuff.co.nz\/life-style\/food-wine\/123581148\/the-kiwi-chocolate-thats-sometimes-cheaper-in-australia\" rel=\"noopener\" target=\"_blank\">a bargain<\/a> over there at times!).\n<h2 id=\"what-do-all-these-new-zealand-companies-have-in-common\">What do all these New Zealand companies have in common?<\/h2>\nOne word: innovation. All of these Kiwi companies saw gaps in their respective markets and they acted to fill them. Whether it\u2019s Ethique recognising the growing demand for ethical and sustainable products, or Whittakers starting national conversations with their latest chocolate bar, these companies know how to make a statement with their work.\n\nWhile global expansion can be a challenging process, it comes down to meeting demand and as these companies have shown, many consumers in other countries are following the same trends as people here in New Zealand. If businesses can tap into an unmet market here, there\u2019s likely to be similar opportunities overseas.\n\nFor many business owners, it might take expanding your team overseas too, bringing in those local perspectives and boots on the ground to ensure success. This is particularly important at the moment, as <a href=\"https:\/\/employmenthero.com\/nz\/blog\/nz-skills-shortage\/\" rel=\"noopener\" target=\"_blank\">local skills shortages<\/a> make it tricky to find talent in New Zealand, let alone internationally.\n\nFortunately, these days businesses don\u2019t necessarily have to ask their top talent to relocate their lives with the brand. <a href=\"https:\/\/employmenthero.com\/nz\/blog\/remote-working-guide\/\" rel=\"noopener\" target=\"_blank\">Remote work<\/a> has brought in a host of new opportunities when it comes to expanding overseas.\n<h2 id=\"get-your-business-ready-for-international-expansion\">Get your business ready for international expansion<\/h2>\nCould your business expand overseas? If you\u2019re considering taking your brand to international waters, you might want to consider <a href=\"https:\/\/employmenthero.com\/nz\/resources\/how-global-teams-can-transform-your-business\/\" rel=\"noopener\" target=\"_blank\">bringing international talent on board<\/a> too. After all, a growing business needs a team to match it.\n\nThese days, international hiring doesn\u2019t have to mean setting up an entity in the new country, or dealing with stressful visa rules. An <a href=\"https:\/\/employmenthero.com\/nz\/blog\/eor-guide\/\" rel=\"noopener\" target=\"_blank\">employer of record service<\/a> like the one we offer at 91±¬ΑΟ can open your business up to a world of talent, all while taking care of legal and ethical obligations. Your new hires can work seamlessly from wherever they\u2019re based and <a href=\"https:\/\/employmenthero.com\/nz\/resources\/the-remote-first-workplace-playbook\/\" rel=\"noopener\" target=\"_blank\">enjoy the benefits<\/a> that come with remote work.\n\n<a href=\"https:\/\/employmenthero.com\/nz\/products\/employer-of-record\/\" rel=\"noopener\" target=\"_blank\">Find out how HeroForce EoR can support your business in international expansion today.<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-57112 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Time to productivity: Why onboarding speed matters\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" >Time to productivity: Why onboarding speed matters<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Do you know what a slow onboarding process is costing you? Discover how faster onboarding boosts productivity and drives better&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Time to productivity: Why onboarding speed matters<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-57023 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to use AI to match candidates with job descriptions\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" >How to use AI to match candidates with job descriptions<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">AI resume matching aligns candidate skills with role requirements automatically, saving hiring teams hours. Here&#8217;s how it works and how&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to use AI to match candidates with job descriptions<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-56985 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI performance reviews: How to use AI to give better feedback\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" >AI performance reviews: How to use AI to give better feedback<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Performance reviews take more out of managers than most businesses realise. Pulling together months of notes, writing fair and&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI performance reviews: How to use AI to give better feedback<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to know what it takes for a Kiwi company to go global? We look at some NZ companies who did it.<\/p>\n","protected":false},"author":30,"featured_media":41478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"5 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[],"industry":[61,38,54,57,53,28,50,39,66,40,41,62,44,43,42,64,56,45,46,51,63,47,48,52,49,70,73,58,65,69,68,75,67,74,55],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-24729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","industry-agriculture","industry-automotive","industry-business-consulting","industry-childcare","industry-colleges-and-sporting-clubs","industry-construction","industry-consumer-services","industry-customer-service","industry-early-education","industry-ecommerce","industry-education","industry-entertainment","industry-finance","industry-financial-services","industry-franchises","industry-health-and-fitness","industry-health-services","industry-healthcare","industry-hospitality","industry-it-and-technology","industry-legal","industry-logistics-manufacturing","industry-media-communications","industry-not-for-profit","industry-professional-services","industry-public-relations","industry-real-estate","industry-real-estate-and-strata-management","industry-recruitment","industry-retail","industry-stem","industry-technology","industry-utilities-public-services","industry-veterinary-services","industry-youth-services"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/24729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=24729"}],"version-history":[{"count":3,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/24729\/revisions"}],"predecessor-version":[{"id":55194,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/24729\/revisions\/55194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/41478"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=24729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=24729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=24729"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=24729"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=24729"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=24729"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=24729"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=24729"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=24729"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=24729"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=24729"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=24729"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=24729"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=24729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}