{"id":30269,"date":"2023-07-25T19:01:23","date_gmt":"2023-07-25T09:01:23","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/blog\/business-leaders-embrace-ai\/"},"modified":"2025-10-10T09:03:20","modified_gmt":"2025-10-10T09:03:20","slug":"business-leaders-embrace-ai","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/business-leaders-embrace-ai\/","title":{"rendered":"Should small business leaders embrace AI?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" 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<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">Should small business leaders embrace AI?<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    The key to unlocking success &#8211; how AI can empower small business leaders.\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-19927 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"Alexandra Turner\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-120x120.jpg 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-300x300.jpg 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-150x150.jpg 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-240x240.jpg 240w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-54x54.jpg 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-108x108.jpg 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-390x390.jpg 390w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-200x200.jpg 200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-400x400.jpg 400w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-216x216.jpg 216w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-432x432.jpg 432w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-112x112.jpg 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-224x224.jpg 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-142x142.jpg 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153-284x284.jpg 284w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/05\/1575893980153.jpg 500w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Alexandra Turner<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-07-25T19:01:23+00:00\">Jul 25, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-10-10T09:03:20+00:00\">Oct 10, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">13 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2023\/02\/EmploymentHero_chatGPT_HR.jpg\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n<p>Imagine a world where robots perform everyday tasks, computers can learn and make decisions. Machines can outsmart humans and have taken over the role of running society, from the courts to education, government to healthcare.\n\nWhile this may sound like science fiction, or a nightmare for some, the truth is that it\u2019s quickly becoming our reality. For our upcoming AI HR report, we&#8217;ve reached out to 300 businesses across Australia, New Zealand, UK,Malaysia and Singapore to find out exactly how they&#8217;re adapting to AI.\n\nSmall business leaders friends \u2013 if you\u2019re not already familiar with it, now is the time to get involved. Because the acceleration of artificial intelligence (AI) has radically transformed the business landscape.\n\nNo longer the realm of Big Tech, now small business leaders can be at the forefront of whatever comes next. AI has the capabilities to reshape how small businesses operate, opening up new opportunities and possibilities. That&#8217;s why understanding AI and embracing it with business smarts is a game-changer for small business success.\n\nSo buckle up. We are about to dive deep on AI. We\u2019ll explore the benefits and challenges of AI adoption specifically that small businesses are more likely to encounter. By examining real-life success stories, addressing common misconceptions, and discussing ethical considerations, we aim to provide our small business leaders with the insights and guidance needed to make informed decisions about integrating AI into their operations.\n\nThe future is here already \u2013 are you ready?\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2063\" height=\"1369\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/11\/Nest-Employment-Hero-Work-Futurism.jpg\" alt=\"Man sitting at a digital desk with a virtual screena\" class=\"wp-image-22841\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/11\/Nest-Employment-Hero-Work-Futurism.jpg 2063w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/11\/Nest-Employment-Hero-Work-Futurism-300x199.jpg 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/11\/Nest-Employment-Hero-Work-Futurism-1024x680.jpg 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/11\/Nest-Employment-Hero-Work-Futurism-768x510.jpg 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/11\/Nest-Employment-Hero-Work-Futurism-1536x1019.jpg 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/11\/Nest-Employment-Hero-Work-Futurism-2048x1359.jpg 2048w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/11\/Nest-Employment-Hero-Work-Futurism-440x292.jpg 440w\" sizes=\"auto, (max-width: 2063px) 100vw, 2063px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-ai-a-no-nonsense-guide-for-small-businesses\">Understanding AI \u2013 a no-nonsense guide for small businesses<\/h2>\n\n\n\n<p>\nAI refers to the development of computer systems capable of performing tasks that typically require human intelligence, such as perception, learning, problem-solving, and decision-making.\n\nAI is a field of research covering systems that encompass a range of technology methods, including machine learning, natural language processing, computer vision, and robotics.\n\nSo when we\u2019re talking about <a href=\"https:\/\/employmenthero.com\/nz\/blog\/what-role-could-chatgpt-play-in-hr-and-people-management\/\">ChatGPT<\/a>, or <a href=\"https:\/\/bard.google.com\/\">Bard<\/a>, what we\u2019re really talking about are language models built on machine learning. Generative AI uses deep learning algorithms to generate human-like text based on a given prompt.\n\nIn the business realm, AI has numerous applications that can benefit small businesses.\n\nAI-powered chatbots and virtual assistants can handle your customer inquiries and support like a breeze, freeing up human resources while also providing round-the-clock service.\n\nAI algorithms can also crunch through tonnes of data, providing valuable insights that help you make smart decisions and craft killer strategies.\n\nOh, and did we mention that AI can automate boring tasks like data entry or inventory management? That means less time on mind-numbing stuff and more time on what really matters!\n\nThe key is to understand the real deal about AI in business, like how it can supercharge your efficiency, cut costs, and give you the brainpower to make smarter decisions. By being smart about it, you can ride the AI wave and enjoy the advantages it brings to the table.\n\nIs it time to embrace the power of AI and take your small business to the next level? Let\u2019s see if we can\u2019t win you over with the benefits.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-ai-adoption-for-small-businesses\">Benefits of AI adoption for small businesses<\/h2>\n\n\n\n<p>\nThere\u2019s no doubt about it, embracing <a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-leadership-workplace\/\">AI can help you supercharge your game as a leader<\/a>. There are so many benefits that can help you speed on towards success \u2013 here\u2019s our top five:\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-streamlined-operations\">1. Streamlined operations<\/h3>\n\n\n\n<p>\nLeverage AI applications to <a href=\"https:\/\/employmenthero.com\/nz\/solutions\/ai-enhanced-hr\/\">automate repetitive tasks<\/a> like creating job descriptions or management notes, freeing up time for you and your employees to focus on important strategic and creative activities.\n\nBy automating processes, AI can enhance efficiency, reduce human error, and speed up operations. This efficiency boost allows small businesses to accomplish more in less time and allocate resources to higher-value tasks.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-cost-savings\">2. Cost savings<\/h3>\n\n\n\n<p>\nAI applications can save costs by reducing headcount where you don\u2019t need it \u2013 for example using chatbots to handle customer inquiries instead of hiring a large customer service team.\n\nBut that\u2019s not all. AI algorithms can use <a href=\"https:\/\/qualaroo.com\/blog\/sentiment-analysis-tools\/\">sentiment analysis<\/a> to analyse trends such as in customer reviews, enabling you to pick up on areas for improvement early, and Recommender System tools like <a href=\"https:\/\/aws.amazon.com\/personalize\/\">AWS Personalise<\/a> allow you to offer tailored recommendations, offers, and marketing campaigns to your customers.\n\nThis personalised touch can strengthen customer relationships and boost satisfaction. Another good use of AI applications is to optimise inventory management to reduce waste and ensure optimal stock levels.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-slick-decision-making\">3. Slick decision-making<\/h3>\n\n\n\n<p>\nBy leveraging AI analytics applications, businesses can gain valuable insights from data, enabling more informed and data-driven decision-making.\n\nAI is able to process and analyse large amounts of data quickly and accurately, providing valuable insights and enabling data-driven decisions that lead to better outcomes. Some might even say it can analyse data, spot opportunities and make better decisions than a real person. Food for thought, hey?\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-competitive-edge\">4. Competitive edge<\/h3>\n\n\n\n<p>\nOnce upon a time (and by that we mean last year), AI was really only available to use by Big Tech. Today, AI is accessible to anyone with an internet connection.\n\nIn this way AI empowers small businesses to compete with larger corporations by leveraging AI for market research, predictive analytics, and automated processes, helping you stand out in your industry. Now is the time to embrace it.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-scale-and-grow\">5. Scale and grow<\/h3>\n\n\n\n<p>\nWhen you take a step back and look at the bigger picture, it\u2019s pretty clear. The degree to which AI applications can automate processes and improve efficiency allows you to handle larger workloads without a significant increase in workforce \u2013&nbsp;if you choose to. This scalability empowers your business to expand and grow in ways that were simply not accessible or affordable before.\n\nBut don\u2019t just jump on the bandwagon.\n\nIt\u2019s always wise to remember that the specific benefits of AI adoption may vary based on your industry and business model.\n\nWe&#8217;re listening to our customers and taking every precaution to ensure the AI tech we use in our platform fits the needs of small business owners like you. But we still advise you to balance your needs, goals, and objectives to determine how AI can align best with your small business, rather than just signing up for the latest technology.\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2021\/06\/EffectiveLeadershipWebinar_DownloadableHeader_22062021_IC.png.jpg\" alt=\"\" class=\"wp-image-380\"\/><\/figure>\n\n\n\n<p>\n\nAnd of course, there are drawbacks, challenges, and valid fears surrounding AI implementation. So let\u2019s take a quick look at the dark side, and what it might mean for you.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-challenges-of-ai-adoption-for-small-businesses\">The challenges of AI adoption for small businesses<\/h2>\n\n\n\n<p>\nWhile there are plenty of opportunities that AI can bring to an organisation, let\u2019s not overlook the challenges that small businesses face when it comes to adopting and embracing AI. We don\u2019t want these to be a barrier where they don\u2019t have to be \u2013 and the first step to overcoming barriers is to talk about them.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"budget-constraints\">Budget constraints<\/h3>\n\n\n\n<p>\nSmall businesses often operate with limited financial resources, making AI implementation seem costly. Acquiring AI technologies, hiring skilled personnel, and maintaining infrastructure can require substantial investments.\n\nLuckily, there are tons of cost-effective AI solutions around such as cloud-based platforms, open source applications, and even beta tests for AI service providers. Talk to others in your industry about what works for them, and always research before you buy.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lack-of-technical-expertise\">Lack of technical expertise<\/h3>\n\n\n\n<p>\nIt\u2019s no secret that AI demands expertise in data science, machine learning, and AI algorithms, and these experts attract eye watering salaries. Small businesses may face challenges in finding and affording skilled professionals who can develop and maintain AI systems.\n\nHowever, these days it doesn\u2019t have to be so difficult to access expertise.\n\nThere are heaps of alternative options like using AI-powered tools and platforms, partnering with AI development companies that offer services specifically designed for small businesses, outsourcing AI development, and upskilling existing employees through training programmes. All of these can help you neatly get round the issue of not having deep AI knowledge expertise in-house.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"resistance-to-change\">Resistance to change<\/h3>\n\n\n\n<p>\nThis next challenge is a big one, particularly for SMEs.\n\nImplementing AI may encounter resistance from employees who fear job displacement or lack familiarity with AI technologies. This isn\u2019t about luddites \u2013 the technology is moving fast and tech literacy isn\u2019t keeping up.\n\nOvercoming this challenge requires transparent communication and involving your employees in the adoption and implementation process.\n\nThe key is to focus on how AI can <em>enhance<\/em> employees&#8217; work rather than <em>replace them<\/em>.\n\nWhile AI may automate certain tasks, it also creates new roles and opportunities. That\u2019s why it\u2019s so critical to involve employees in the AI adoption process. Providing training opportunities and demonstrating tangible benefits can alleviate resistance and foster a positive AI culture.\n\n<strong><em>Facing a lot of resistance lately? <\/em><\/strong><a href=\"https:\/\/employmenthero.com\/nz\/resources\/guide-to-change-management\/\"><strong><em>Check out the Guide to Change Management.&nbsp;<\/em><\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/guide-to-change-management\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2022\/12\/Change-management-guide-banner-images.png\" alt=\"Screenshots of Change management Guide front pages\" class=\"wp-image-23367\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/12\/Change-management-guide-banner-images.png 1200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/12\/Change-management-guide-banner-images-225x300.png 225w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/12\/Change-management-guide-banner-images-768x1024.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/12\/Change-management-guide-banner-images-1152x1536.png 1152w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/12\/Change-management-guide-banner-images-212x284.png 212w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/12\/Change-management-guide-banner-images-293x390.png 293w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"complexity-of-implementation\">Complexity of implementation<\/h3>\n\n\n\n<p>\nSmall businesses may assume that AI is only accessible to large corporations with ample resources. However, there are AI tools and platforms specifically designed for small businesses that are budget-friendly as well as user-friendly. So, no need to stress about being a tech giant to embrace AI!\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ethical-and-compliance-considerations\">Ethical and compliance considerations<\/h3>\n\n\n\n<p>Some leaders may be confused about the legal position when it comes to AI adoption \u2013 just look at the number of countries that have <a href=\"https:\/\/www.digitaltrends.com\/computing\/these-countries-chatgpt-banned\/\">banned ChatGPT<\/a>, and the open letters from experts to governments <a href=\"https:\/\/www.weforum.org\/videos\/what-the-letter-demanding-to-pause-giant-ai-experiments-is-really-about\/\">demanding a pause<\/a> in the development of generative AI. Like any rapidly advancing technology, AI adoption raises ethical and legal concerns that small businesses must address. Leaders should be aware of the risks of \u2018<a href=\"https:\/\/www.wired.co.uk\/article\/abeba-birhane-ai-datasets\">digital colonialism<\/a>\u2019 when choosing to adopt AI, and ensure<a href=\"https:\/\/www.entrepreneur.com\/leadership\/how-to-use-ai-in-an-ethical-way\/450858\"> transparency, fairness, and privacy protection<\/a> in all AI systems used. Small businesses also need to understand and comply with relevant regulations and industry standards. Adopting ethics guidelines, conducting regular audits, and implementing robust data security measures can help mitigate ethical and legal risks. <strong><em>Keen to see how it works in practice? <\/em><\/strong>Read on for two businesses embracing AI to keep their customers happy\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"success-stories-small-businesses-thriving-with-ai\">Success stories: small businesses thriving with AI<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cruise-planners\"><a href=\"https:\/\/www.cruiseplanners.com\/\">Cruise Planners<\/a><\/h3>\n\n\n\n<p>\nAI facial recognition has been in use for <a href=\"https:\/\/ts2.space\/en\/the-role-of-ai-in-the-evolution-of-the-cruise-ship-industry\/\">some time<\/a> to speed up boarding and enhance security on cruise ships. But Cruise Planners go a few steps further into the future. They\u2019re a leading cruise travel agency using AI to recommend cruises that are a good fit for their customers&#8217; interests and budgets.\n\nThe AI system is trained on a massive dataset of customer data, including past cruise bookings, travel preferences, and budget information.\n\nWhen a customer visits Cruise Planners&#8217; website, their AI system analyses their data and recommends a list of cruises that are likely to be a good fit for them. The system is constantly being updated with new data, which helps to ensure that it is always recommending the best possible cruises to customers.\n\nCruise Planners&#8217; use of AI has been very successful. The AI system has helped to increase the number of cruises that customers book, and it has also helped to improve the customer experience. Customers appreciate the convenience of having the AI system recommend cruises that are a good fit for their interests and budgets.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toast\"><a href=\"https:\/\/pos.toasttab.com\/uk\/\">Toast<\/a><\/h3>\n\n\n\n<p>\nToast is a restaurant technology company that uses AI to help its customers improve their operations.\n\nToast&#8217;s AI-powered solutions include: tools for managing inventory, scheduling staff, and processing payments, saving their customers time and money while also helping them to deliver better customer service.\n\nBesides an AI-powered inventory management system that can help restaurants to reduce food waste by automatically ordering supplies when needed, Toast has also recently partnered with <a href=\"https:\/\/www.digitaltransactions.net\/working-with-toast-soundhound-enables-voice-ordering-over-the-phone-for-restaurants\/\">SoundHound AI Inc.<\/a> to add voice ordering over the phone to its point-of-sale system. This enables restaurants using Toast\u2019s system to accept voice orders over the phone and transmit the order directly to Toast\u2019s platform. Handy, tasty, smart \u2013 win, win, win.\n\nThese are just a few examples of how small businesses can use AI to improve operations.\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"766\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/2023\/02\/EmploymentHero_chatGPT_HR.jpg\" alt=\"Man sitting in red armchair working on laptop\" class=\"wp-image-25757\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/02\/EmploymentHero_chatGPT_HR.jpg 1150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/02\/EmploymentHero_chatGPT_HR-300x200.jpg 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/02\/EmploymentHero_chatGPT_HR-1024x682.jpg 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/02\/EmploymentHero_chatGPT_HR-768x512.jpg 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/02\/EmploymentHero_chatGPT_HR-440x293.jpg 440w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-ai-applications-relevant-to-small-businesses\">Key AI applications relevant to small businesses<\/h2>\n\n\n\n<p>\nBy leveraging AI, you can save substantial time and money, improve efficiency, and provide better customer service. So before we wrap up, let\u2019s look at some specific examples of AI applications that might benefit your business.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-service\">Customer service<\/h3>\n\n\n\n<p>\nUsing AI to automate customer service tasks is a no brainer. Tasks that are resource-intensive like answering questions, providing support, and resolving simple issues can easily be done tech, freeing up employees to focus on more complex tasks.\n\nOf course, being able to provide round-the-clock support can also help improve customer satisfaction. Let your staff do more rewarding tasks while an AI chatbot answers frequently asked questions about your products or services.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-and-sales\">Marketing and sales<\/h3>\n\n\n\n<p>Running low on creative juice? There\u2019s an app for that. Generative AI applications like <a href=\"https:\/\/bard.google.com\/\">Bard<\/a> or <a href=\"https:\/\/chat.openai.com\/\">ChatGPT<\/a> can be used to create marketing strategies, create content and personalise marketing campaigns, targeting messages to specific customers based on their interests and demographics. When you\u2019re able to pinpoint your customers interests and needs more specifically, this can have a profound impact on your conversion rates \u2013 which is exactly what Cruise Planners found as we mentioned above. Wondering how it can help your sales team? Well, when they\u2019re up against some tricky objections or gnarly leads, your <a href=\"https:\/\/employmenthero.com\/nz\/resources\/sales-representative-job-description\/\">sales representatives<\/a> can use generative AI applications to help navigate sales conversations to a successful outcome. Don\u2019t thank me \u2013 thank Bard\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"operations\">Operations<\/h3>\n\n\n\n<p>\nAI can be used throughout your business to automate a range of tasks \u2013 everything from scheduling appointments, to managing inventory, to tracking finances.\n\nThis can help you and your team save time and money, and also improve accuracy and efficiency.\n\nThese tools can use data such as availability, location, inventory levels and even trends and preferences to optimise (and <a href=\"https:\/\/enterprisersproject.com\/article\/2023\/4\/ai-decision-making\">even automate<\/a>) decision-making.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hr\">HR<\/h3>\n\n\n\n<p>\nWe know HR is about humans, but that doesn\u2019t mean you can\u2019t get a helping hand from AI.\n\nAI applications definitely have a role to play in the employee life cycle \u2013 from recruitment tasks like sourcing candidates and parsing CVs, to onboarding, performance management and reward and recognition.\n\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/what-role-could-chatgpt-play-in-hr-and-people-management\/\">Generative AI<\/a> is set to revolutionise HR \u2013 have you seen <a href=\"https:\/\/help.employmenthero.com\/hc\/en-gb\/articles\/6791237021583\">all the ways<\/a> we\u2019re using it already in our platform? Work just got even easier.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"automation-and-ai-is-here-lets-embrace-it\">Automation and AI is here \u2013 let\u2019s embrace it.<\/h2>\n\n\n\n<p>\nSo, you\u2019ve seen how AI can be a powerful tool for small businesses.\n\nBy leveraging technology, as a small business you can streamline many different areas of operations to support you to grow and scale your business. Stand out from your competition, hire top talent, and now it\u2019s so much more accessible and affordable, you\u2019ll even be able to stand strong alongside much larger businesses.\n\nWe want our customers to get the most out of our platform.\n\nWhether it\u2019s HR, payroll or benefits, everything we do is designed to make your world at work easier.\n\nIf you\u2019d like to stay up to date with all of our content, you can visit our <a href=\"https:\/\/employmenthero.com\/nz\/resources\/\">resource hub<\/a> or follow us on <a href=\"http:\/\/linkedin.com\/company\/employment-hero\">LinkedIn<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-57112 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Time to productivity: Why onboarding speed matters\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" >Time to productivity: Why onboarding speed matters<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Do you know what a slow onboarding process is costing you? Discover how faster onboarding boosts productivity and drives better&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Time to productivity: Why onboarding speed matters<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-57023 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to use AI to match candidates with job descriptions\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" >How to use AI to match candidates with job descriptions<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">AI resume matching aligns candidate skills with role requirements automatically, saving hiring teams hours. Here&#8217;s how it works and how&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to use AI to match candidates with job descriptions<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-56985 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI performance reviews: How to use AI to give better feedback\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" >AI performance reviews: How to use AI to give better feedback<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Performance reviews take more out of managers than most businesses realise. Pulling together months of notes, writing fair and&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI performance reviews: How to use AI to give better feedback<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The key to unlocking success &#8211; how AI can empower small business leaders.<\/p>\n","protected":false},"author":1,"featured_media":41486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"10 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[90],"industry":[61,38,54,57,53,28,50,39,66,40,41,62,44,43,42,64,56,45,46,51,63,47,48,52,49,70,73,58,65,69,68,75,67,74,55],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-30269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-leadership-and-management","industry-agriculture","industry-automotive","industry-business-consulting","industry-childcare","industry-colleges-and-sporting-clubs","industry-construction","industry-consumer-services","industry-customer-service","industry-early-education","industry-ecommerce","industry-education","industry-entertainment","industry-finance","industry-financial-services","industry-franchises","industry-health-and-fitness","industry-health-services","industry-healthcare","industry-hospitality","industry-it-and-technology","industry-legal","industry-logistics-manufacturing","industry-media-communications","industry-not-for-profit","industry-professional-services","industry-public-relations","industry-real-estate","industry-real-estate-and-strata-management","industry-recruitment","industry-retail","industry-stem","industry-technology","industry-utilities-public-services","industry-veterinary-services","industry-youth-services"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/30269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=30269"}],"version-history":[{"count":1,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/30269\/revisions"}],"predecessor-version":[{"id":52179,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/30269\/revisions\/52179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/41486"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=30269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=30269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=30269"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=30269"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=30269"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=30269"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=30269"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=30269"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=30269"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=30269"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=30269"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=30269"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=30269"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=30269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}