{"id":30363,"date":"2023-07-31T15:18:29","date_gmt":"2023-07-31T05:18:29","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/blog\/lead-generation-for-outsourced-payroll-service-firm\/"},"modified":"2025-06-10T00:45:42","modified_gmt":"2025-06-10T00:45:42","slug":"lead-generation-for-outsourced-payroll-service-firm","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/lead-generation-for-outsourced-payroll-service-firm\/","title":{"rendered":"Lead Generation: Tips to Gain More Clients for your Accounting, Bookkeeping and Outsourced Payroll Service Firm"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div 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9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<ul style=\"display: flex; gap: var(--wp--preset--spacing--2); padding-left: 0; flex-wrap: wrap;\"><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/nz\/resources\/partnerships\" title=\"Partnerships\" style=\"font-weight: 500;\">Partnerships<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/nz\/resources\/payroll\" title=\"Payroll\" style=\"font-weight: 500;\">Payroll<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 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style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    What is lead? What is lead generation? And how you can generate quality leads for your practice?\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-30324 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/1690051157486-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/1690051157486-120x120.jpg 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/1690051157486-150x150.jpg 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/1690051157486-54x54.jpg 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/1690051157486-108x108.jpg 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/1690051157486-112x112.jpg 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/1690051157486-142x142.jpg 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/1690051157486.jpg 200w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Vanessa Lee<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-07-31T15:18:29+00:00\">Jul 31, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-06-10T00:45:42+00:00\">Jun 10, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">8 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/austin-distel-jpHw8ndwJ_Q-unsplash-1-1536x1024-1-1024x683.jpg\" alt=\"Two businessmen in a modern office lounge smile while looking at a marble-patterned laptop, seated by a glass table with a city view in the background.\" class=\"wp-image-44262\" style=\"object-fit:cover;width:864px;height:561px\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/austin-distel-jpHw8ndwJ_Q-unsplash-1-1536x1024-1-1024x683.jpg 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/austin-distel-jpHw8ndwJ_Q-unsplash-1-1536x1024-1-300x200.jpg 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/austin-distel-jpHw8ndwJ_Q-unsplash-1-1536x1024-1-768x512.jpg 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/austin-distel-jpHw8ndwJ_Q-unsplash-1-1536x1024-1-440x293.jpg 440w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/07\/austin-distel-jpHw8ndwJ_Q-unsplash-1-1536x1024-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n<p>While 68% of B2B companies struggle with lead generation (<a href=\"https:\/\/www.slideshare.net\/slideshow\/33-great-statistics-about-lead-management-automation\/62563951\">Apsis<\/a>), it is a chance that consistently bringing in quality leads is a challenge for your accounting, bookkeeping, and outsourced service firm. <\/p>\n\n\n\n<p>Thankfully, there are easy and more effective ways to generate leads aside from purchasing lists or traditional methods such as direct mail or newspapers. Let us explore what lead and lead generation is, why you will need it, and how you can generate quality leads for your practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-lead\">What is a lead?<\/h2>\n\n\n\n<p>A lead is a potential client who has shown interest in your accounting or outsourced payroll service or has expressed an interest or engaged with you. This is typically by providing their contact information or taking a specific action, indicating they may be interested in learning more about your offerings. <\/p>\n\n\n\n<p>An example could be a contact form within a website. When you fill in and submit details such as your name, email address, and phone number, you are now considered a lead to the company. Afterward, you might receive an email or a call. <\/p>\n\n\n\n<p>There are different types of leads &#8211; here are some examples of different types of leads and their definitions: <\/p>\n\n\n\n<ul class=\"wp-block-list listitem is-style-checkmark\">\n<li><strong>Marketing Qualified Lead:<\/strong> These are contacts who may have engaged with marketing activities, but are not ready to receive a call yet. For example, someone who fills out a form to attend an online session you are hosting.<\/li>\n\n\n\n<li><strong>Sales Qualified Lead:<\/strong> These are contacts who may have enquired about your services directly. For example, someone who has questions about your services and fills out a form on your website.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-lead-generation\">What is lead generation?<\/h2>\n\n\n\n<p>Lead generation for accounting, bookkeeping, and outsourced service firms are attracting potential clients who require services such as expertise, tax, bookkeeping, or payroll assistance. <\/p>\n\n\n\n<p>You can achieve quality leads through digital channels like a professional website, social media presence, and content marketing or offline methods such as networking events, referrals, and traditional advertising. <\/p>\n\n\n\n<p>By generating steady leads, you can nurture relationships, showcase value, and convert prospects into loyal clients, leading to business growth and a strong reputation in the financial industry. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-generating-leads-so-difficult\">Why is generating leads so difficult?<\/h2>\n\n\n\n<p>\nLead generation can be challenging for accountants due to several reasons:\n<\/p>\n\n\n\n<ul class=\"wp-block-list listitem\">\n<li>The accounting industry is highly competitive, making it harder to stand out and attract potential clients.<\/li>\n\n\n\n<li>Potential clients may hesitate to switch due to perceived risks or the fear of disrupting their financial process.<\/li>\n\n\n\n<li>Building trust is critical in the accounting, bookkeeping, and outsourced payroll service profession, and gaining the trust of potential clients can take time and consistent effort, making lead generation a more intricate process for other industries.<\/li>\n<\/ul>\n\n\n\n<p>\nHowever, we should not let these challenges affect the best of us. Let us dive into the top strategies and tips for generating quality leads.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-does-brand-awareness-have-to-do-with-lead-generation\">What does brand awareness have to do with lead generation?<\/h2>\n\n\n\n<p><a href=\"https:\/\/employmenthero.com\/nz\/blog\/5-branding-tips-for-accounting-firms-and-outsource-payroll-providers\/\">Brand awareness<\/a> matters for lead generation because it establishes credibility, trust, and recognition among potential clients. Leads are more likely to recognise and be less concerned about your expertise and reliability if your firm has a strong brand presence. <\/p>\n\n\n\n<p>Additionally, brand awareness helps accountants, bookkeepers, and outsourced payroll service firms stand out from competitors, enabling you to capture the attention of potential loyal, long-term clients. <\/p>\n\n\n\n<p>One effective way to enhance your brand awareness is by leveraging social media. For more tips on increasing social media traffic without paying for ads, you can refer to 91±¬ΑΟ&#8217;s blog on <a href=\"https:\/\/employmenthero.com\/nz\/blog\/tips-to-getting-more-social-media-traffic-without-paying-for-ads\/\">tips to getting more social media traffic without paying for ads.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-strategies-and-tips-to-generate-quality-leads\">8 strategies and tips to generate quality leads<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"build-a-presence-on-linkedin\">Build a presence on Linkedin<\/h3>\n\n\n\n<p>Building a strong LinkedIn presence for lead generation as an accountancy, bookkeeping, or outsourced payroll service firm <a href=\"https:\/\/employmenthero.com\/nz\/blog\/linkedin-company-page-best-practices-recruitment\/\">starts with your company page<\/a>. Craft a professional and engaging profile that communicates your services, expertise, and unique selling points. <\/p>\n\n\n\n<p>Develop a content strategy that establishes your credibility and attracts potential clients seeking your services. We do not want a sales approach, so share valuable content on <a href=\"https:\/\/employmenthero.com\/nz\/blog\/tips-to-getting-more-social-media-traffic-without-paying-for-ads\/\">social media<\/a> such as informative articles, tips, and success stories to showcase your firm&#8217;s knowledge and capabilities. You can also get better exposure to your target demographics and ideal clients by using Linkedin ads and Lead Gen Forms to capture potential interest and contact information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engage-in-content-marketing\">Engage in content marketing<\/h3>\n\n\n\n<p>Put yourself in your client&#8217;s shoes and focus on providing valuable and relevant content. Ask yourself what are their pain points and challenges. How can I offer solutions to help solve their challenges? This will help when building a content strategy. <\/p>\n\n\n\n<p>As an example, incorporate case studies and success stories to highlight how your firm has helped clients overcome specific financial challenges or an article on teaching your target audience how to uncover a range of eligible deductions that could save their business money.<\/p>\n\n\n\n<p>For tips on showcasing your outsourced payroll service offerings effectively, consider reading 91±¬ΑΟ&#8217;s blog on top <a href=\"https:\/\/employmenthero.com\/nz\/blog\/showcasing-your-outsourced-payroll-service-offering\/\">tips to showcasing your outsourced payroll service offering.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"develop-strategic-partnerships\">Develop strategic partnerships<\/h3>\n\n\n\n<p><a href=\"https:\/\/employmenthero.com\/nz\/become-a-strategic-partner\/\">Building strategic partnerships<\/a> can significantly boost lead generation for an accountancy, bookkeeping, or outsourced payroll service firm. Start by identifying <a href=\"https:\/\/employmenthero.com\/nz\/blog\/how-to-network-virtually\/\">potential partners in related industries<\/a>, such as business consultants, financial advisors, or HR firms. You can then approach them with a clear value proposition and the benefits of collaborating. <\/p>\n\n\n\n<p>New collaboration opportunities include joint webinars, workshops, or co-authored content that can showcase expertise to both partner and target audiences, enhancing lead generation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"get-involved-in-industry-events\">Get involved in industry events<\/h3>\n\n\n\n<p>Participating in industry events is an excellent way for an accountancy, bookkeeping, or outsourced payroll service firm to generate leads. If you work with businesses in specific industries, start by identifying relevant conferences, trade shows, and networking events. <\/p>\n\n\n\n<p>For example, if you mainly work with hospitality businesses, put yourself in front of decision-makers or leaders who attend local hospitality events. You could even create a campaign or relevant content to support your attendance. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"utilise-pay-per-click-ppc\">Utilise Pay-Per-Click (PPC)<\/h3>\n\n\n\n<p>PPC is a type of digital advertising where you would pay a fee each time your ads are clicked on Google Search. If your target audience searches a specific term that relates to your services, such as \u201cPayroll services for the hospitality industry\u201d, you would want to appear on the first page of the search results so that it increases visitors to your website. <\/p>\n\n\n\n<p>By carefully managing PPC campaigns and selecting the best webpage to direct visitors to, your firm can reach a qualified audience actively searching for accounting, bookkeeping, or payroll services. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"update-your-website\">Update your website<\/h3>\n\n\n\n<p>The first important thing to consider is optimising the design of your website, ensuring easy navigation and clear direction on what you want your visitors to do, whether on desktop or mobile. <\/p>\n\n\n\n<p>For example, \u2018Contact us\u2019 at the end of your service\/solution pages, \u2018Schedule a consultation\u2019 at the end of a blog, or \u2018Download now\u2019 for your visitors to receive a free resource such as an e-book. <\/p>\n\n\n\n<p>It is important to place these strategically on your website near forms next to content that showcase your expertise and value by using case studies or client testimonials. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nurture-your-leads\">Nurture your leads<\/h3>\n\n\n\n<p>Once you have an email list from all your marketing-led activities, if they are an MQL, they may not be ready for a call just yet. This is where nurturing works well to gradually guide them through the sales funnel and increase their interest in your services. By using valuable content consistently, your accountancy, bookkeeping, or outsourced service firm can strengthen relationships and increase the likelihood of converting your existing leads into loyal, long-term customers. <\/p>\n\n\n\n<p>Use automated and personalised <a href=\"https:\/\/employmenthero.com\/nz\/blog\/email-marketing-for-accounting-and-outsourced-payroll-provider-firms\/\">emails<\/a> to specific buckets within your leads to help you save time. Easy-to-use email marketing platforms exist out there that allow you to simply drag and drop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ask-for-referrals\">Ask for referrals<\/h2>\n\n\n\n<p>Your firm can tap into a steady stream of qualified leads by fostering a referral network that includes various positive experiences of clients. Satisfied clients are more likely to refer their friends, colleagues, and business associates to you. <\/p>\n\n\n\n<p>This stems from ongoing communication, transparency, and a valuable service offering. However, you can take that extra step by implementing a structured referral program that incentivises your clients to refer you to new leads. This will allow you to offer rewards, discounts, or exclusive services for successful referrals to motivate your clients to promote your firm. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"find-the-best-partner-for-growth\">Find the best partner for growth<\/h2>\n\n\n\n<p>Lead generation does not need to be a challenge for your accounting, bookkeeping, or outsourced payroll firm. Lean on these 8 tips above to find better ways to engage your target audience, generate leads, and find potential long-term clients. <\/p>\n\n\n\n<p>Accounting, bookkeeping and outsourced payroll service firms who have joined the 91±¬ΑΟ <a href=\"https:\/\/employmenthero.com\/nz\/partner-network\/\">Partner Network<\/a> get the resources they need to <a href=\"https:\/\/employmenthero.com\/nz\/resources\/grow-your-accounting-firm-with-cloud-payroll\/\">grow their firm<\/a> and services such as <a href=\"https:\/\/employmenthero.com\/nz\/blog\/six-ways-to-profit-from-cloud-payroll-services\/\">outsourced payroll<\/a>. <\/p>\n\n\n\n<p>If you have also been looking for trustworthy payroll and workforce management software to improve your payroll processes for your clients, learn more about 91±¬ΑΟ Payroll and what we can offer your clients worldwide from Australia, the United Kingdom, New Zealand, Singapore and Malaysia. <\/p>\n\n\n\n<p>Are you interested in more blogs like these? Check out our blog on <a href=\"https:\/\/employmenthero.com\/nz\/blog\/compete-in-payroll-services-market\/\">How to compete in the growing payroll services market<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Talk to an employment specialist<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-57112 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Time to productivity: Why onboarding speed matters\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" >Time to productivity: Why onboarding speed matters<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Do you know what a slow onboarding process is costing you? Discover how faster onboarding boosts productivity and drives better&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Time to productivity: Why onboarding speed matters<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-57023 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to use AI to match candidates with job descriptions\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" >How to use AI to match candidates with job descriptions<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">AI resume matching aligns candidate skills with role requirements automatically, saving hiring teams hours. Here&#8217;s how it works and how&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to use AI to match candidates with job descriptions<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-56985 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI performance reviews: How to use AI to give better feedback\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" >AI performance reviews: How to use AI to give better feedback<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Performance reviews take more out of managers than most businesses realise. Pulling together months of notes, writing fair and&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI performance reviews: How to use AI to give better feedback<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore how you can generate quality leads for your accounting, bookkeeping and outsourced firm.<\/p>\n","protected":false},"author":1,"featured_media":41531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"6 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[123,96],"industry":[61],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-30363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-partnerships","topic-payroll","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/30363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=30363"}],"version-history":[{"count":1,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/30363\/revisions"}],"predecessor-version":[{"id":44264,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/30363\/revisions\/44264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/41531"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=30363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=30363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=30363"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=30363"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=30363"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=30363"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=30363"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=30363"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=30363"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=30363"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=30363"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=30363"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=30363"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=30363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}