{"id":31230,"date":"2023-09-16T09:55:07","date_gmt":"2023-09-15T23:55:07","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/blog\/seo-for-payroll-services-blog-posts\/"},"modified":"2023-09-16T09:55:07","modified_gmt":"2023-09-15T23:55:07","slug":"seo-for-payroll-services-blog-posts","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/seo-for-payroll-services-blog-posts\/","title":{"rendered":"SEO for payroll services: Blog writing tips to boost organic traffic"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb 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wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 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href=\"https:\/\/employmenthero.com\/nz\/resources\/partnerships\" title=\"Partnerships\" style=\"font-weight: 500;\">Partnerships<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--2);margin-bottom:var(--wp--preset--spacing--2)\"><div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"facebook\" data-social-type=\"facebook\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"24px\" height=\"24px\" viewBox=\"0 0 20 20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Group<\/title> <path d=\"M14.4446 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is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">SEO for payroll services: Blog writing tips to boost organic traffic<\/h1><\/div>\n\n\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n\n\n\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-31412 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-120x120.jpeg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-120x120.jpeg 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-300x300.jpeg 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-150x150.jpeg 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-768x768.jpeg 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-240x240.jpeg 240w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-54x54.jpeg 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-108x108.jpeg 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-685x683.jpeg 685w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-390x390.jpeg 390w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-200x200.jpeg 200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-400x400.jpeg 400w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-216x216.jpeg 216w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-432x432.jpeg 432w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-112x112.jpeg 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-224x224.jpeg 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-142x142.jpeg 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790-284x284.jpeg 284w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2023\/08\/1516705980790.jpeg 800w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Sophie Jensen<\/h6>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-09-16T09:55:07+00:00\">Sep 16, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n\n\n\n  \n  <p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">10 mins read<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\">\n    <img decoding=\"async\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/4\/2023\/09\/SEO-for-payroll-services-Blog-writing-tips-to-boost-organic-traffic-1.jpg\"\n          alt=\"Image\"\n          style=\"object-fit:cover;width:864px;height:561px\"\/>\n<\/figure>\n\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"content-wrapper\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n  So you\u2019ve decided to either offer outsourced payroll services, help clients to run their own payroll using a whitelabel solution, or offer another niche service to clients &#8211; and now you\u2019re <a href=\"https:\/\/employmenthero.com\/nz\/blog\/showcasing-your-outsourced-payroll-service-offering\/\">learning how to market your offering effectively<\/a>.\n\nYou\u2019re likely in the process of building out a marketing strategy, and you may be realising that it can be difficult to build credibility over a new offering in the market, especially when there\u2019s so many businesses and services out there. The internet has provided consumers with more choice than ever before. In order to reach your desired target audience, you need to stand out from the crowd and be seen.\n\nSo, how can you increase your visibility in search engine rankings and increase your organic traffic?\n\nContent is king &#8211; we all know this. From creative blogs on top tips, to informational content, to thought leadership pieces &#8211; you probably have a bunch of topics and ideas in your head. But <a href=\"https:\/\/fitsmallbusiness.com\/google-search-statistics\/\">Google processes over 8.5 billion searches per day<\/a>; how can you make your content stand out from the rest? If you\u2019re looking for a cost-effective, easy way to build up awareness over your new payroll offering, blog posts are the best way to go.\n\nBut how do you create highly engaging and visible blog posts for your website that will reach your target audience effectively?\n\nEnter: SEO.\n<h2 id=\"what-is-seo\">What is SEO?<\/h2>\nSEO stands for search engine optimisation. This refers to the process of optimising your online content\u2019s visibility and discoverability in search engines like Google, Bing, Yahoo and more.\n\nThe higher your SEO rank, the easier it is for prospective customers to come across your content and visit your website. The more prospects that you have visiting your website, the more opportunities you have for converting them into paying customers.\n\nSEO is an effective digital marketing tool that allows you to drive more traffic to your website &#8211; and drive new client growth as a result.\n<h2 id=\"how-can-seo-benefit-your-outsourced-payroll-business\">How can SEO benefit your outsourced payroll business?<\/h2>\nNow that you know what SEO is, what are some of the benefits that you could experience from adopting a strong content optimisation strategy?\n<h4 id=\"higher-visibility\">Higher visibility<\/h4>\nThe primary aim of SEO is to optimise a website\u2019s content in order to improve search engine rankings. This refers to the rank that your website has on Search Engine Results Pages (SERPs). The higher your website\u2019s ranking, the more visibility your website has &#8211; thus increasing the likelihood of your target audience coming across your content when searching for relevant information.\n\nIn an increasingly competitive payroll services market, mastering SEO is crucial to ensuring that your business stands out. Discover <a href=\"https:\/\/employmenthero.com\/nz\/blog\/compete-in-payroll-services-market\/\">key strategies and actionable tips to stay ahead of the game in the growing payroll services market and maximise your online presence<\/a>.\n<h4 id=\"more-credibility\">More credibility<\/h4>\nThe higher a website\u2019s ranking on search engine pages, the more credible and trustworthy they are perceived to be. Think about when you\u2019re searching for information online; do you trawl through to page 10, 20 or 30 to find what you\u2019re looking for? The chances are low &#8211; you likely only look through the first few pages and ignore the rest. By improving your website\u2019s ranking, you\u2019re also building up your brand as a trusted thought leader which will lead to more traffic to your site (and more prospective customers heading your way!).\n<h4 id=\"increase-competitive-edge\">Increase competitive edge<\/h4>\nYou may have come up with a unique business proposition or value-adding service for your payroll solution, but you likely still have competitors in the market. By curating SEO-driven content that goes above and beyond the content from your competitors, you\u2019ll be able to outrank them on search engines and position yourself as a leader in the industry, compelling prospective customers to choose your service in comparison to others who they may not have come across when researching a solution.\n\nCreating valuable and engaging content is key to attracting and retaining clients in the payroll industry. Learn the top <a href=\"https:\/\/employmenthero.com\/nz\/blog\/creating-valuable-engaging-content-payroll-clients\/\">6 tips for creating content<\/a> that resonates with payroll clients and drives growth for your business. Effective content not only boosts SEO but also establishes your authority in the market.\n<h4 id=\"boost-organic-traffic\">Boost organic traffic<\/h4>\nSEO is a powerful tool for small and growing businesses because it often involves non-paid methods of increasing traffic. By building up content that is SEO-driven, you\u2019ll be able to direct prospective new customers to your website at no extra cost. Leveraging a strong SEO strategy can end up being your most cost-effective acquisition tool!\n\nIn addition to SEO, email marketing is another powerful tool to increase engagement and attract new clients. Explore<a href=\"https:\/\/employmenthero.com\/nz\/blog\/email-marketing-for-accounting-and-outsourced-payroll-provider-firms\/\"> 8 tips to improve email marketing for accounting and outsourced payroll firms<\/a> and enhance client engagement. Combining SEO with targeted email campaigns can significantly boost your outreach efforts.\n<h2 id=\"top-tips-for-writing-seo-driven-blogs\">Top tips for writing SEO-driven blogs<\/h2>\nAs we mentioned earlier, content is king. The most effective way to get your brand name out there is to create compelling blog posts around the industry, your product offering, the market, and relevant pain points that only your solution can solve.\n\nCreating a dedicated blog section on your website is a great way to engage your audience with useful content; but it\u2019s not enough to simply write what you feel will work and publish it. You need to think strategically and leverage tools like SEO &#8211; to ensure that your content is optimised and visible in all the right places and to all the right people.\n\nWe asked 91±¬ΑΟ\u2019s SEO Manager, <a href=\"https:\/\/www.linkedin.com\/in\/adpinal\/\">Antonio Diaz<\/a>, for his top tips on creating SEO-winning blog posts.\n<h4 id=\"1-choose-the-right-keyword-topics\">1. Choose the right keyword topics<\/h4>\nAntonio recommends thinking about the content that you\u2019re wanting to write about, and doing some research to find relevant keywords. For example, if you\u2019re writing a blog post about the basics of payroll in the country that your business operates in, consider \u2018long-tail\u2019 keywords around the main \u201cpayroll\u201d keyword, such as \u201csmall business payroll basics\u201d.\n<h4 id=\"2-create-a-compelling-title-that-uses-keywords-and-variations\">2. Create a compelling title that uses keywords and variations<\/h4>\nOnce you\u2019ve chosen your keywords and you know what your blog post will be about, brainstorm a few attention-grabbing titles that also use your primary keywords. Using our previous example, this could be something like \u201cLearn the basics of payroll in Australia for small businesses\u201d.\n<h4 id=\"3-write-an-optimised-meta-description\">3. Write an optimised meta description<\/h4>\nA meta description is a short snippet that summarises a blog post\u2019s content. This is what\u2019s displayed on search engine results pages, after the page title and URL. It provides a snapshot of what the content is about, and helps to optimise SEO &#8211; so make sure this is relevant and contextual for prospective readers.\n<h4 id=\"4-create-high-quality-content\">4. Create high quality content<\/h4>\nAntonio recommends conducting research before you start writing your blog post. Think about content that will address the reader\u2019s needs &#8211; and identify who your reader is. Make sure the information is useful, succinct and relevant to both your reader and your business.\n<h4 id=\"5-break-up-content-into-subheadings\">5. Break up content into subheadings<\/h4>\nNo one wants to read a massive wall of text. Segment your blog post into sub-headings, and optimise this for SEO by using keyword variations that are relevant to your main keyword. Antonio recommends using Google\u2019s auto-suggest when typing a term into the search bar. Make sure you also consider a clear call-to-action in your blog post\u2019s final subheading; what do you want the reader to do after they finish reading the blog?\n<h4 id=\"6-add-in-visual-content\">6. Add in visual content<\/h4>\nMake sure you include images, diagrams, infographics or other visual elements to break up your blog post. Avoid using stock imagery if you can, and remember to add \u2018alt text\u2019 (alternative text) to the image, using keywords from your blog post\u2019s topic. This improves SEO as search engines can rank images based on the alt text provided, and is also beneficial for accessibility purposes.\n<h4 id=\"7-use-internal-links-as-much-as-possible\">7. Use internal links as much as possible<\/h4>\nBoost your blog post\u2019s SEO by finding other blogs or pages on your own website, and link back to them within the blog. Make sure you\u2019re linking to pages that are relevant to the blog post\u2019s keywords as this will also help with search engine ranking.\n<h4 id=\"8-link-to-external-sources\">8. Link to external sources<\/h4>\nFeel free to link to reputable, external sources to improve credibility of your blog post as well as increase SEO. Antonio suggests only linking to .gov or .edu websites, and avoiding any blog posts that may belong to a competitor of yours. It\u2019s better to have more internal links than external links, so don\u2019t overdo it &#8211; 2 or 3 external links will suffice.\n<h4 id=\"9-create-a-user-friendly-short-and-simple-url\">9. Create a user-friendly, short and simple URL<\/h4>\nAvoid long URLs where possible; keep this short and to the point, focusing primarily on your keywords. If we use the above example again, consider a URL such as \u201c\/payroll-basics\/\u201d, rather than using the entire title.\n<h4 id=\"10-refine-the-length-of-your-content\">10. Refine the length of your content<\/h4>\nAntonio suggests reviewing similar competitor blogs that you find on the first page of search engine results to find out what length of content ranks well. Aim to follow a similar format to improve your SEO results.\n<h4 id=\"11-optimise-page-load-speed\">11. Optimise page load speed<\/h4>\nNo one will read a blog on a website or page that takes forever to load. Make sure you compress all images before uploading, to speed up loading times and reduce barriers to entry for your readers.\n<h4 id=\"12-refresh-content-on-a-regular-basis\">12. Refresh content on a regular basis<\/h4>\nMake sure you update your content regularly, whenever new information comes to light or if you haven\u2019t updated in a while. This is because search engines often rank content higher, based on recency or \u2018freshness\u2019 of content.\n\nIn addition to refreshing content, social media can play a key role in driving organic traffic to your site. Discover <a href=\"https:\/\/employmenthero.com\/nz\/blog\/tips-to-getting-more-social-media-traffic-without-paying-for-ads\/\">tips on getting more social media traffic without paying for ads<\/a> and complement your SEO efforts with a strong social media strategy.\n<h2 id=\"measuring-the-success-of-your-seo-strategy\">Measuring the success of your SEO strategy<\/h2>\nOnce you\u2019ve created and published your SEO-driven blog post, it\u2019s a good idea to keep an eye on its performance. Some ways to measure how successful your blog post\u2019s SEO is include:\n<ul>\n<li>Keyword rankings: Analyse the blog\u2019s ranking on search engine results pages against your identified keywords.<\/li>\n<li>Organic traffic: Keep an eye on the organic traffic from the blog post, and whether it\u2019s increased immediately after publishing or refreshing the content.<\/li>\n<li>Click-through rate (CTR): If you\u2019re seeing high click rates, this suggests that your content is engaging and enticing for readers.<\/li>\n<li>Bounce rate: If you\u2019re seeing high bounce rates (ie. people leaving the page), this may suggest that your content isn\u2019t very relevant to your readers and that you may need to update accordingly.<\/li>\n<\/ul>\nIf you haven\u2019t already, Antonio recommends implementing Google Analytics on your business\u2019s website, to help with monitoring your traffic and successes.\n<h2 id=\"seo-tools-and-resources-to-use\">SEO tools and resources to use<\/h2>\nThere are a number of tools that you can use to help optimise your SEO when it comes to writing blog posts and building your website\u2019s online presence, such as:\n<ul>\n<li>SEMrush: This tool offers internal and external linking advice, keyword research and helps you to monitor blog post performance.<\/li>\n<li>SmallSEOTools: This platform provides an advanced <a href=\"https:\/\/smallseotools.com\/plagiarism-checker\/\" rel=\"noopener\" target=\"_blank\">plagiarism detector<\/a> that can help you ensure originality and protect your content&#8217;s credibility.<\/li>\n<li>Yoast SEO: This is a WordPress plugin that provides suggestions to enhance readability, grammar, and general SEO optimisation for blog posts.<\/li>\n<li>SurferSEO: This tool helps with content length guidance, keyword suggestions, and other SEO optimisation.<\/li>\n<li>Google Keyword Planner: This tool allows you to identify keywords based on search volume and interest online, providing guidance on competitor search results and top performing keywords.<\/li>\n<\/ul>\n<h2 id=\"partner-with-employment-hero-for-more-seo-advice\">Partner with 91±¬ΑΟ for more SEO advice<\/h2>\nIf you have been looking for trustworthy payroll and workforce management software that improves your payroll processes for your clients and also helps you to grow your business, learn more about <a href=\"https:\/\/employmenthero.com\/nz\/products\/payroll-software\/\">91±¬ΑΟ Payroll<\/a> and what we can offer your clients worldwide from Australia, New Zealand, the United Kingdom, Singapore, and Malaysia.\n\nAre you interested in more blogs like these? Check out our blog on <a href=\"https:\/\/employmenthero.com\/nz\/blog\/showcasing-your-outsourced-payroll-service-offering\/\">Top tips to showcasing your outsourced payroll service offering<\/a>.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-57112 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Time to productivity: Why onboarding speed matters\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/People-working-in-a-well-lit-office-on-their-computers-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" >Time to productivity: Why onboarding speed matters<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Do you know what a slow onboarding process is costing you? Discover how faster onboarding boosts productivity and drives better&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Time to productivity: Why onboarding speed matters<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/onboarding-speed\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-57023 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to use AI to match candidates with job descriptions\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-job-descriptions-thumbnaik-1024x576-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" >How to use AI to match candidates with job descriptions<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">AI resume matching aligns candidate skills with role requirements automatically, saving hiring teams hours. Here&#8217;s how it works and how&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to use AI to match candidates with job descriptions<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-to-match-candidates-with-job-descriptions\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-56985 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI performance reviews: How to use AI to give better feedback\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/05\/AI-performance-review-thumbnail-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" >AI performance reviews: How to use AI to give better feedback<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Contents Performance reviews take more out of managers than most businesses realise. Pulling together months of notes, writing fair and&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI performance reviews: How to use AI to give better feedback<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-performance-review\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Check out our 12 tips on how to improve your website&#8217;s organic traffic and search rankings.<\/p>\n","protected":false},"author":0,"featured_media":41541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"8 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[123],"industry":[61],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-31230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-partnerships","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/31230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=31230"}],"version-history":[{"count":0,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/31230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/41541"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=31230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=31230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=31230"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=31230"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=31230"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=31230"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=31230"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=31230"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=31230"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=31230"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=31230"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=31230"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=31230"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=31230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}