{"id":46426,"date":"2025-07-18T08:28:04","date_gmt":"2025-07-18T08:28:04","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/?p=46426"},"modified":"2025-07-18T08:28:05","modified_gmt":"2025-07-18T08:28:05","slug":"job-ad","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/job-ad\/","title":{"rendered":"How to lose candidates and alienate people: the &#8220;Just Another Job Ad&#8221; trap (and how to get out)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" 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9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">How to lose candidates and alienate people: the &#8220;Just Another Job Ad&#8221; trap (and how to get out)<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title has-black-color has-text-color has-link-color has-xl-font-size wp-elements-233b7cf928dac18507cc034e7e9f1097\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">If your job ads contain one or more of these phrases, we\u2019re sorry to be the bearer of bad news, but\u2026You may be stuck in the Just Another Job Ad trap. Find out for sure below \u2013 and get out ASAP with these simple steps.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-39550 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-120x120.jpg 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-150x150.jpg 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-240x240.jpg 240w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-54x54.jpg 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-108x108.jpg 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-685x683.jpg 685w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-200x200.jpg 200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-400x400.jpg 400w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-216x216.jpg 216w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-432x432.jpg 432w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-112x112.jpg 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-224x224.jpg 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-142x142.jpg 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/02\/Bio-pic-e1739337621689-284x284.jpg 284w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 class=\"has-text-align-center has-link-color wp-elements-c7558c1c9e2b60b85b89e09ed14c4c61 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Julia Boraston<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2025-07-18T08:28:04+00:00\">Jul 18, 2025<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Featured-image-Job-ad-trap-NZ-blog.webp\" alt=\"The 'Just Another Job Ad' Trap banner\" class=\"wp-image-46428\" style=\"object-fit:contain;width:864px;height:561px\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Featured-image-Job-ad-trap-NZ-blog.webp 1152w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Featured-image-Job-ad-trap-NZ-blog-300x198.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Featured-image-Job-ad-trap-NZ-blog-1024x676.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Featured-image-Job-ad-trap-NZ-blog-768x507.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Featured-image-Job-ad-trap-NZ-blog-576x380.webp 576w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Featured-image-Job-ad-trap-NZ-blog-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p class=\"has-paragraph-2-m-font-size\"><strong>Does your latest job ad lead with the \u201cNo two days the same\u201d line or ask for candidates who &#8220;Go the extra mile&#8221;?<\/strong><\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Then this article is for you.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Sure, both statements might be true. But if they\u2019re framed as the primary \u2018benefits\u2019 of the job, and you haven\u2019t expressly outlined what <em>you <\/em>offer\u2026don\u2019t be surprised if the right candidates pass you by.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Employment is a two-way street, and top performers know as much.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">But clich\u00e9<strong> <\/strong>phrases aren\u2019t the only signs you\u2019re stuck in the <em>Just Another Job Ad trap<\/em>. If you\u2019re not sure whether you are, now\u2019s your chance to find out. And be sure to stick around until the end \u2013 we\u2019ll show you exactly how to escape it before your dream hire signs with someone else.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Red flags to look out for<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The odd vague phrase might not be the <em>only <\/em>reason you\u2019re stuck in this trap. But, it may be a symptom of an unclear and invisible Employer Value Proposition (EVP). If that\u2019s the case, you\u2019re probably relying on copy-pasted job ads from older listings or opting for broad, catch-all statements that speak to everyone and no one. If that sounds something like you, consider these telltale signs too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You\u2019re getting irrelevant applications (or none at all)<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">A sample of 91爆料 customers recently told us that the quantity of applications wasn\u2019t a problem. In fact, they were getting applications in droves. It was sifting through over 200 irrelevant applications per vacancy<strong><em> <\/em><\/strong>that caused the most trouble.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If that resonates, your job ads may be unintentionally losing good candidates \u2013 and attracting all the wrong ones.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New hires leave after only a short period of time<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Our 2025 Hiring Snapshot Report showed it\u2019s not uncommon for new hires to leave much sooner than expected. In fact, 60% of businesses said they\u2019d had new starters leave within the first month of starting their new job.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-high-viz-man-1024x724.webp\" alt=\"Man in high-vis uniform carrying coiled cables in a warehouse setting.\" class=\"wp-image-46435\" style=\"width:683px\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-high-viz-man-1024x724.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-high-viz-man-300x212.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-high-viz-man-768x543.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-high-viz-man-440x311.webp 440w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-high-viz-man.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Early exits can be a sign of many things, but it might suggest there was a mismatch with what was shared in the job ad, and the reality. Perhaps the true scope of responsibilities weren\u2019t clearly outlined, and the candidate jumped ship once they realised. Or maybe the benefits package was over-cooked.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Either way, when there\u2019s a gap between what\u2019s promised in the job ad and the actual experience, it\u2019s no surprise that new hires might run for the hills.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You\u2019re fielding loads of questions about the specifics of the role<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If candidates are following up with heaps of questions about what the role actually involves, it could be a sign your job ad missed the mark. Maybe the duties weren\u2019t clear, or the ad made the role sound like a mash-up of several jobs in one.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This is especially common when it\u2019s a brand new position and you\u2019re still figuring things out internally. But if that uncertainty shows up in your job ad, candidates will come back trying to pin down the scope before they even consider applying.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">When the basics aren\u2019t clear upfront, candidates can lose confidence in the opportunity or in your business. A good job ad should answer the what and the why, so when the right candidates get in touch, you\u2019re already on the same page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Okay, so what exactly <em>should <\/em>my job ad cover?<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Your job ad is not meant to be a simple laundry list of tasks they\u2019ll be doing, nor should it be a detailed outline of your company\u2019s history. That approach only serves to alienate top performers, and attract less than ideal applications.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Conversely, it should clearly articulate the core responsibilities of the role, alongside the benefits of working for your company. Getting the balance right between the two is essential.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">To get started, let\u2019s look at what the foundations of your ad should include, before we move on to the elevator pitch.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-laptop-steps-colleagues-1024x736.webp\" alt=\"Two men sitting on stairs, looking at a laptop together in a modern office setting.\n\" class=\"wp-image-46436\" style=\"width:683px\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-laptop-steps-colleagues-1024x736.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-laptop-steps-colleagues-300x216.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-laptop-steps-colleagues-768x552.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-laptop-steps-colleagues-440x316.webp 440w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-laptop-steps-colleagues.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">First, get the basics right<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Before you craft the perfect pitch, make sure the essentials are covered. It&#8217;s surprising how many ads skip them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\"><strong>Clear job duties:<\/strong> Be specific. \u201cBuild strong client relationships\u201d beats \u201cmanage stakeholders.\u201d<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Salary and benefits: <\/strong>List the pay range, perks, and flexibility upfront \u2013 candidates want to know.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Skills and requirements:<\/strong> Split the must-haves from the nice-to-haves.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Work hours and location:<\/strong> Be upfront about shifts, remote options, and expectations.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Point of contact: <\/strong>A human name and email makes you more approachable than a generic \u201cenquiries\u201d email.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Once you\u2019ve nailed these basics, you can start to inject more personality throughout to grab the attention of your dream candidates.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--light-violet-500);border-left-width:4px;margin-top:0;margin-bottom:var(--wp--preset--spacing--8);padding-top:var(--wp--preset--spacing--3-5);padding-bottom:var(--wp--preset--spacing--3-5);padding-left:var(--wp--preset--spacing--6)\">\n<p class=\"is-style-default has-paragraph-2-m-font-size\"><strong>Did you know?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"is-style-default has-paragraph-2-m-font-size\">With an <a href=\"https:\/\/employmenthero.com\/nz\/solutions\/recruitment-software\/\"><strong>all-in-one hiring solution,<\/strong><\/a> you don\u2019t need a detailed job ad to hire fast: just add your minimum requirements to get automatically matched with ideal candidates while you sleep. Hire immediately, or build your talent pool in the background until you\u2019re ready to move. It\u2019s hiring on autopilot.&nbsp;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Next, weave in what makes you unique throughout&nbsp;<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Top performers aren\u2019t going to click apply on a job ad that just lists a bunch of tasks. But if yours covers those points <em>and<\/em> engages, connects and inspires them, they will.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The way you do this is by ensuring your Employee Value Proposition \u2013 the things that make people want to work for you \u2013 is clear throughout the job ad.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--light-violet-500);border-left-width:4px;margin-top:0;margin-bottom:var(--wp--preset--spacing--8);padding-top:var(--wp--preset--spacing--3-5);padding-bottom:var(--wp--preset--spacing--3-5);padding-left:var(--wp--preset--spacing--6)\">\n<p class=\"is-style-default has-paragraph-2-m-font-size\">Psst: If you don\u2019t have an EVP one yet, create one in just a few simple steps with the <a href=\"https:\/\/employmenthero.com\/nz\/resources\/hiring-issues\/\"><strong>Business Owner\u2019s Guide to Competing for Top Talent<\/strong><\/a>.&nbsp;<\/p>\n<\/div>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Your job ad should outline the most impactful features of your EVP throughout, including the below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer career progression<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">You don\u2019t have to have big training budgets to help people see a future for themselves in your business.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If it\u2019s likely they\u2019ll be able to progress to more senior roles in future, state that. Perhaps you can offer to mentor them in key areas they\u2019d like to grow in or put them in touch with someone who can.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The key to offering this as a benefit with (a small-to-medium enterprise budget) is thinking outside the box. Get creative, ask your team what they think, and capture it all in the job ad.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer work life balance<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">In our 2024 Wellness at Work report, we asked what outside of pay could convince an employee to stay with a company. The number one perk they highlighted? You guessed it \u2013 <a href=\"https:\/\/employmenthero.com\/nz\/resources\/wellness-at-work\/\">remote and flexible work options<\/a><strong>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-flexible-working-1024x770.webp\" alt=\"Smiling woman at a desk holding a baby on her shoulder, juggling work and caregiving.\n\n\" class=\"wp-image-46437\" style=\"width:683px\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-flexible-working-1024x770.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-flexible-working-300x226.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-flexible-working-768x577.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-flexible-working-440x331.webp 440w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-flexible-working-512x384.webp 512w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/07\/Job-ad-blog-NZ-flexible-working.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If you offer hybrid work, remote work or part-time options, say so. If you can\u2019t offer those things, perhaps you can consider alternatives like flexible start and finish times, job-share arrangements, support for parents during school pick up times, or something else. Whatever version of flexible you can offer, clearly outline it in the job ad to make sure top performers don\u2019t overlook you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer company culture<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This is a big one. Top performers don\u2019t want to work somewhere where there\u2019s no sense of belonging, shared purpose, or support. They <em>do<\/em> want to work somewhere with a clear vision for the team and company, unique values that shape positive relationships with their peers and leaders who care.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Don\u2019t underestimate the importance of clearly explaining these aspects in your job ad. Whatever helps you maintain a positive working culture, whether it\u2019s your company values, your leadership style or something else \u2013 capture it in the job ad.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">(And no, free fruit won\u2019t cut it: <a href=\"https:\/\/employmenthero.com\/nz\/blog\/work-culture\/\"><em>here\u2019s why<\/em><\/a><em>)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer a benefits package<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Benefits don\u2019t have to be luxurious to be attractive. Whether it\u2019s a dedicated parking spot (prime real estate in the CBD!) <a href=\"https:\/\/employmenthero.com\/nz\/services\/employee-assistance-program\/\">mental health support<\/a>, a day off for their birthday or something else, make it known.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--light-violet-500);border-left-width:4px;margin-top:0;margin-bottom:var(--wp--preset--spacing--8);padding-top:var(--wp--preset--spacing--3-5);padding-bottom:var(--wp--preset--spacing--3-5);padding-left:var(--wp--preset--spacing--6)\">\n<p class=\"is-style-default has-paragraph-2-m-font-size\"><strong>Did you know?<\/strong><\/p>\n\n\n\n<p class=\"is-style-default has-paragraph-2-m-font-size\">The Employment Operating System includes built-in <a href=\"https:\/\/employmenthero.com\/nz\/solutions\/employee-engagement-software\/\">employee engagement software<\/a>, covering reward and recognition tools, employee engagement surveys and more.&nbsp;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of a good job ad<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Still not convinced a job ad can really be so make-or-break? Check out these examples below \u2013 the differences are subtle, but significant. Can you spot them?<\/p>\n\n\n\n<div class=\"wp-block-group table-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-table table-style\" style=\"padding-bottom:var(--wp--preset--spacing--6)\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Job ad 1<\/strong><\/th><th><strong>Job ad 2<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\n<p><strong>Customer Service Rep Wanted<\/strong><\/p>\n<p>We are excited to be on the hunt for a Customer Service Representative to join our fast-paced team.<\/p>\n<p>The successful applicant will answer customer enquiries, process orders, and perform general admin tasks as required.<\/p>\n<p>We operate within a work hard, play-hard team environment, so this role would suit someone looking to hit the ground running and get on the tools asap.<\/p>\n<p>Please note, only applications submitted via our website will be considered. Salary is dependent on experience.<\/p>\n<p>We look forward to hearing from you.<\/p>\n<\/td><td><p><strong>Customer Service Rep: Be the friendly face of our business<\/strong><\/p> <p>Join our supportive, close-knit team to help customers with their questions, solve problems, and make every interaction a positive experience. If you\u2019re someone who loves helping others, has a knack for clear communication, and wants to work in an environment that values your contributions, we\u2019d love to hear from you.<\/p> <p>Start early and finish early \u2013 or vice versa! You\u2019ll get 1:1 mentorship to get you up to speed, plus clear pathways for career progression into a team leader role.<\/p> <p>Salary band: $55,000\u2013$65,000<\/p> <p>Want to know more before applying? Reach out to <em>[Jane Smith]<\/em> at <em>[jane.smith@email.com]<\/em>.<br><br><br><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--light-violet-500);border-left-width:4px;min-height:0px;margin-top:0;margin-bottom:var(--wp--preset--spacing--8);padding-top:var(--wp--preset--spacing--3-5);padding-bottom:var(--wp--preset--spacing--3-5);padding-left:var(--wp--preset--spacing--6)\">\n<p class=\"is-style-default has-paragraph-2-m-font-size\"><strong>Did you know?<\/strong><\/p>\n\n\n\n<p class=\"is-style-default has-paragraph-2-m-font-size\">The Employment Operating System includes built-in <a href=\"https:\/\/employmenthero.com\/nz\/solutions\/employee-engagement-software\/\">employee engagement software<\/a>, covering reward and recognition tools, employee engagement surveys and more.&nbsp;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Go from generic to magnetic with 91爆料<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">If you spotted any of these red flags in your own hiring process, there\u2019s no shame \u2013 most businesses have fallen into the <em>Just Another Job Ad trap<\/em> at some point. The good news is that now you know the signs, it\u2019s easier to get out of it for good.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">It starts with job ads that <em>actually <\/em>reflect what you offer and who you are. It continues with a hiring process that\u2019s smooth, consistent and engaging at every step. That\u2019s exactly what we\u2019ve built the Employment Operating System to help you do.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">With the Employment Operating System, the entire hiring process is covered:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\">Post your ad to multiple channels automatically<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Get instantly matched with pre-screened candidates&nbsp;<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Chat with candidates in real time, or save them until you\u2019re ready<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Automate and digitise contracts, onboarding, and training<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Plus, keep top performers for the long-haul with built-in employee engagement tools, our employee app, 91爆料 Work, and so much more.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><strong>Ready to see for yourself?<\/strong><\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><a href=\"https:\/\/employmenthero.com\/nz\/request-a-demo\/\">Book a demo<\/a> today and see how the Employment Operating System can take your hiring from generic to magnetic in record time.<\/p>\n\n\n\n<style>.eh-faq__bg-light{background-color:rgba(0,0,0,0)}.eh-faq__bg-dark{background-color:rgba(0,0,0,0)} p.blog-template-sub-title {font-size:1.319rem!important;}\n\n\/*table styling*\/\n.table-wrapper {\n  overflow-x: auto;\n  width: 100%;\n}\n\n@media (max-width: 400px) {\n  .table-style p{\n    font-size: 14px! important;\n  }\n .table-style td {\npadding: 5px 10px!important;\n}\n}\n.table-style thead {\n  border-bottom: 1px solid #ccc !important;\n}\n\n.table-style th {text-align:center!important;}\n.table-style th,\n.table-style td {\n  text-align: left;\n  border: 1px solid #ccc;\n  vertical-align: top;\n}\n\n.table-style td {\n  padding: 7px 24px;\n}\n\n.table-style th {\n  background: #7622d7 !important;\n  color: #fff !important;\n}\n<\/style>\n\n\n<!---FAQ SCHEMA: DO NOT DELETE--->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the best way to write a job ad?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The best job ads are clear, specific, and candidate-focused. Rather than just listing tasks, they should showcase the value of the role, outline clear responsibilities, and communicate what makes your business worth joining. To get the balance right, start by getting the basics right, then build in your unique EVP. And if it all gets too much, our built-in hiring tools can save the day. Find out more and book a demo.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the key elements of a job listing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Every job ad should include the foundations, at minimum: Clear job duties Salary and benefits upfront Skills and requirements, with must-haves and nice-to-haves separated Work hours, location, and flexibility options A real point of contact, not a generic inbox You\u2019ll find more detail in the full article. If you\u2019d like to know how 91爆料 can help, find out more and book a demo today.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can we make our job ads stand out?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"A standout job ad should bring your Employee Value Proposition (EVP) to life. If you don\u2019t have one yet, you can create it using The Business Owner\u2019s Guide to Competing for Top Talent. Our Wellness at Work report shows the perks employees actually care about beyond salary. Hint: flexible and remote work options top the list, so if you offer them, make sure your ad says so.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are there any alternatives to traditional job boards?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. With SmartMatch, part-and-parcel of the Employment Operating System, you can skip the waiting game. Just add your minimum requirements and SmartMatch will automatically pair you with pre-screened, suitable candidates. You can chat with them instantly or build your custom talent pool to hire when the timing is right.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can 91爆料 help me to attract the best talent?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The Employment Operating System is designed to help you at every step of the hiring journey, from putting hiring on auto-pilot with SmartMatch, to automating contracts, onboarding and beyond. Find out more and book a demo.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--7);padding-bottom:var(--wp--preset--spacing--10)\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1752042608298\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1752042608298\" class=\"eh-simple-accordion__header\"><span class=\"eh-simple-accordion__title\">What is the best way to write a job ad?<\/span><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p>The best job ads are clear, specific, and candidate-focused. Rather than just listing tasks, they should showcase the value of the role, outline clear responsibilities, and communicate what makes your business worth joining. To get the balance right, start by getting the basics right, then build in your unique EVP.<\/p>\n\n\n\n<p>And if it all gets too much, our built-in hiring tools can save the day. <a href=\"https:\/\/employmenthero.com\/nz\/request-a-demo\/\">Find out more and book a demo.<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1752043121969\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1752043121969\" class=\"eh-simple-accordion__header\"><span class=\"eh-simple-accordion__title\">What are the key elements of a job listing?<\/span><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p class=\"has-paragraph-2-m-font-size\">Every job ad should include the foundations, at minimum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-paragraph-2-m-font-size\">Clear job duties<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Salary and benefits upfront<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Skills and requirements, with must-haves and nice-to-haves separated<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">Work hours, location, and flexibility options<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">A real point of contact, not a generic inbox<\/li>\n<\/ul>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">You\u2019ll find more detail in the full article. If you\u2019d like to know how 91爆料 can help, <a href=\"https:\/\/employmenthero.com\/nz\/request-a-demo\/\">find out more and book a demo<\/a> today.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1752043141257\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1752043141257\" class=\"eh-simple-accordion__header\"><span class=\"eh-simple-accordion__title\">How can we make our job ads stand out?<\/span><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p class=\"has-paragraph-2-m-font-size\">A standout job ad should bring your Employee Value Proposition (EVP) to life. If you don\u2019t have one yet, you can create it using <a href=\"https:\/\/employmenthero.com\/nz\/resources\/hiring-issues\/\">The Business Owner\u2019s Guide to Competing for Top Talent<\/a>.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Our Wellness at Work report shows the perks employees actually care about beyond salary. Hint: flexible and remote work options top the list, so if you offer them, make sure your ad says so.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1752044137267\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1752044137267\" class=\"eh-simple-accordion__header\"><span class=\"eh-simple-accordion__title\">Are there any alternatives to traditional job boards?<\/span><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p class=\"has-paragraph-2-m-font-size\">Yes. With <a href=\"https:\/\/employmenthero.com\/nz\/products\/find-candidates\/\">SmartMatch<\/a>, part-and-parcel of the Employment Operating System, you can skip the waiting game. Just add your minimum requirements and SmartMatch will automatically pair you with pre-screened, suitable candidates.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">You can chat with them instantly or build your custom talent pool to hire when the timing is right.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-employmentherocom2025-simple-accordion eh-simple-accordion\"><input type=\"checkbox\" id=\"accordion-1752044146775\" class=\"eh-simple-accordion__checkbox\"\/><label for=\"accordion-1752044146775\" class=\"eh-simple-accordion__header\"><span class=\"eh-simple-accordion__title\">How can 91爆料 help me to attract the best talent?<\/span><span class=\"eh-simple-accordion__icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.3966 3.60341C10.3966 2.71788 11.1145 2 12 2C12.8855 2 13.6034 2.71788 13.6034 3.60341V10.3966H20.3966C21.2822 10.3966 22 11.1145 22 12C22 12.8856 21.2822 13.6034 20.3966 13.6034H13.6034V20.3966C13.6034 21.2822 12.8855 22 12 22C11.1145 22 10.3966 21.2822 10.3966 20.3966V13.6034H3.6034C2.71786 13.6034 2 12.8856 2 12C2 11.1145 2.71786 10.3966 3.6034 10.3966H10.3966V3.60341Z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/label><div class=\"eh-simple-accordion__content\"><div class=\"eh-simple-accordion__inner\">\n<p class=\"has-paragraph-2-m-font-size\">The Employment Operating System is designed to help you at every step of the hiring journey, from putting hiring on auto-pilot with SmartMatch, to automating contracts, onboarding and beyond. <a href=\"https:\/\/employmenthero.com\/nz\/request-a-demo\/\">Find out more and book a demo.<\/a><\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Talk to an employment specialist today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-23066 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog topic-people-and-culture industry-agriculture\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/how-to-advertise-job-openings\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"1016\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/pexels-rodnae-productions-5922674-272-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to Advertise Job Openings and Job Ads Effectively\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/pexels-rodnae-productions-5922674-272-1.jpg 1728w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/pexels-rodnae-productions-5922674-272-1-300x176.jpg 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/pexels-rodnae-productions-5922674-272-1-1024x602.jpg 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/pexels-rodnae-productions-5922674-272-1-768x452.jpg 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/pexels-rodnae-productions-5922674-272-1-1536x903.jpg 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/pexels-rodnae-productions-5922674-272-1-864x508.jpg 864w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/pexels-rodnae-productions-5922674-272-1-440x259.jpg 440w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/how-to-advertise-job-openings\/\" target=\"_self\" >How to Advertise Job Openings and Job Ads Effectively<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">With this guide, promote your job ad to ensure it gets to as many potential candidates as possible. <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/how-to-advertise-job-openings\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How to Advertise Job Openings and Job Ads Effectively<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/how-to-advertise-job-openings\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-23064 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog topic-people-and-culture industry-agriculture\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/make-job-ads-stand-out\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"1016\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"13 Ways To Make Your Job Ads Stand Out From The Crowd\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427-1.jpg 1728w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427-1-300x176.jpg 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427-1-1024x602.jpg 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427-1-768x452.jpg 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427-1-1536x903.jpg 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427-1-864x508.jpg 864w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427-1-440x259.jpg 440w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-26 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/make-job-ads-stand-out\/\" target=\"_self\" >13 Ways To Make Your Job Ads Stand Out From The Crowd<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-4\"><p class=\"wp-block-post-excerpt__excerpt\">With many companies posting on job boards, how can you write a job advert that stands out? <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/make-job-ads-stand-out\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: 13 Ways To Make Your Job Ads Stand Out From The Crowd<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/make-job-ads-stand-out\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking to hire your perfect match? The way you pitch your open role can be the difference between landing or losing top talent.<\/p>\n","protected":false},"author":10,"featured_media":46428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"8 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-46426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/46426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=46426"}],"version-history":[{"count":50,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/46426\/revisions"}],"predecessor-version":[{"id":48821,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/46426\/revisions\/48821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/46428"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=46426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=46426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=46426"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=46426"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=46426"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=46426"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=46426"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=46426"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=46426"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=46426"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=46426"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=46426"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=46426"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=46426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}