{"id":58168,"date":"2026-07-02T07:17:40","date_gmt":"2026-07-02T07:17:40","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/?p=58168"},"modified":"2026-07-24T00:26:26","modified_gmt":"2026-07-24T00:26:26","slug":"new-zealand-ai-paradox","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/nz\/blog\/new-zealand-ai-paradox\/","title":{"rendered":"The New Zealand AI Paradox: How Workers Really Feel"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li class=\"breadcrumb-item breadcrumb-item--current breadcrumb-item--home\"><span class=\"breadcrumb-item-name\">Home<\/span><\/li><\/ol><\/nav><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"name\":\"Home\",\"@id\":\"https:\\\/\\\/employmenthero.com\\\/nz\\\/\"}}]}<\/script><\/div>\n\n\n<div class=\"wp-block-group blog-template-tags-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--9)\">\n<div class=\"wp-block-group blog-template-tags is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--2);margin-bottom:var(--wp--preset--spacing--2)\"><div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"facebook\" data-social-type=\"facebook\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"24px\" height=\"24px\" viewBox=\"0 0 20 20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Group<\/title> <path d=\"M14.4446 6.47609H11.4173V4.40033C11.4173 3.62078 11.9115 3.43904 12.2596 3.43904C12.6068 3.43904 14.3958 3.43904 14.3958 3.43904V0.0120058L11.4537 0C8.18772 0 7.44447 2.55599 7.44447 4.19168V6.47609H5.55566V10.0075H7.44447C7.44447 14.5394 7.44447 20 7.44447 20H11.4173C11.4173 20 11.4173 14.4856 11.4173 10.0075H14.0981L14.4446 6.47609Z\"><\/path><\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"twitter\" data-social-type=\"twitter\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"17\" height=\"18\" viewBox=\"0 0 17 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_2187_1527)\"> <path d=\"M6.88269 10.3821L0.554058 18H2.05374L7.54889 11.3855L11.9379 18H17L10.363 7.99774L17 0.00924304H15.5002L9.69721 6.99436L5.06215 0.00924304H-5.51343e-07L6.88306 10.3821H6.88269ZM8.93683 7.90961L9.60929 8.90561L14.9598 16.8309H12.6563L8.33833 10.4349L7.66587 9.43894L2.05303 1.12518H4.35659L8.93683 7.90923V7.90961Z\" fill=\"currentColor\"><\/path> <\/g> <defs> <clipPath id=\"clip0_2187_1527\"> <rect width=\"17\" height=\"18\" fill=\"white\" transform=\"matrix(-1 0 0 -1 17 18)\"><\/rect> <\/clipPath> <\/defs> <\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"linkedin\" data-social-type=\"linkedin\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"17px\" height=\"16px\" viewBox=\"0 0 17 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Shape<\/title> <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g id=\"Icons\/Social\" transform=\"translate(-74.000000, -2.000000)\" fill=\"#000000\" fill-rule=\"nonzero\"> <path d=\"M74.2155762,7.20409322 L77.8588786,7.20409322 L77.8588786,18 L74.2155762,18 L74.2155762,7.20409322 Z M76.0616143,2 C74.8146643,2 74,2.80609002 74,3.86411056 C74,4.90036967 74.7908238,5.72989508 76.0139333,5.72989508 L76.0371667,5.72989508 C77.3079571,5.72989508 78.0993476,4.90032981 78.0993476,3.86411056 C78.0755071,2.80609002 77.3079976,2 76.0616143,2 Z M86.8041976,6.95048874 C84.8702857,6.95048874 84.0038929,7.99790755 83.5205667,8.73245583 L83.5205667,7.20409322 L79.8761714,7.20409322 C79.924419,8.21687707 79.8761714,18 79.8761714,18 L83.5205667,18 L83.5205667,11.9708054 C83.5205667,11.6478911 83.5444071,11.3261725 83.6402952,11.0948476 C83.9041595,10.4502147 84.5037738,9.78266458 85.5095667,9.78266458 C86.8291714,9.78266458 87.3561714,10.773129 87.3561714,12.2237722 L87.3561714,18 L91,18 L91,11.8093881 C91,8.49339883 89.2027762,6.95048874 86.8041976,6.95048874 Z\" id=\"Shape\"><\/path> <\/g> <\/g> <\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"link\" data-social-type=\"copy\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill-rule=\"evenodd\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path transform=\"translate(6.640285, 0)\" d=\"M9.6365839,1.06427739 L9.6365839,1.06407143 C7.63313006,-0.581342526 4.71799441,-0.287025772 3.06469376,1.72767436 L1.68152847,3.42787366 C1.2637913,3.94153775 1.3305731,4.70585509 1.8305341,5.13486964 C2.33069565,5.56409016 3.0749216,5.4955055 3.49265877,4.98184141 L4.8760246,3.28143615 C5.71089731,2.25863908 7.1949372,2.1243532 8.19104884,2.98176443 C8.20769415,2.99597567 8.22413891,3.01059882 8.24038313,3.02522198 C9.18174573,3.92361924 9.26838157,5.42383144 8.43691815,6.43015171 L5.5610895,9.96627791 L5.53461744,9.99634806 C5.38079871,10.1792405 5.20090901,10.3370058 5.00076417,10.4640831 C4.04676718,11.0718709 2.80719278,10.901748 2.04211006,10.0579301 C1.59709864,9.56877523 0.850065046,9.54303024 0.374169553,10.0002613 C-0.100522665,10.4562566 -0.127195273,11.2205739 0.315008503,11.7099348 C1.3991598,12.9045024 2.99670869,13.4575049 4.56377459,13.1800768 C4.80503134,13.1364133 5.04287882,13.0742134 5.27470991,12.9934771 C6.09434113,12.7094584 6.82152068,12.1980598 7.37542854,11.5155086 L10.2440375,7.98947441 C11.0680808,6.96832503 11.4617524,5.65182909 11.3372134,4.33183184 C11.2235039,3.05137889 10.6100339,1.87267016 9.6365839,1.06427739\" fill=\"currentColor\"\/><path transform=\"translate(0, 5.762765)\" d=\"M7.78481199,8.39527139 L6.54864687,9.91484383 C5.73222439,10.9339336 4.27946967,11.1129128 3.25127068,10.3214088 C2.2300908,9.49612727 2.05361038,7.97696676 2.85719793,6.92821874 C2.87083505,6.91050619 2.88447217,6.89299959 2.89851039,6.87569896 L5.82387388,3.27984437 L5.84553284,3.25492322 C5.99915102,3.07203079 6.17924127,2.91447144 6.37938611,2.78739415 C7.23972815,2.23645131 8.34754387,2.31595185 9.12506044,2.98449782 C9.2157072,3.06235067 9.30073868,3.14700021 9.37915214,3.23782854 C9.60657122,3.50207514 9.93486491,3.6513961 10.2784001,3.64665902 C10.6175233,3.64171598 10.9377951,3.48498047 11.155588,3.21764447 L11.1696262,3.20034383 C11.5426416,2.74620216 11.5342187,2.07930388 11.1497722,1.63546021 C9.42768425,-0.367088286 6.45118155,-0.55698335 4.50107292,1.21159465 C4.32298813,1.37306725 4.15713665,1.54813319 4.00472174,1.73555674 L1.08738009,5.32173121 C-0.548874157,7.35084854 -0.312430505,10.3492133 1.62043117,12.0813364 C2.56821124,12.921447 3.80678291,13.3317192 5.05377751,13.2188532 C5.20097822,13.2064956 5.34697566,13.1875473 5.49176982,13.1613904 C6.61362375,12.9593437 7.63039162,12.3585585 8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" fill=\"currentColor\"\/><\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">The New Zealand AI Paradox: How Workers Really Feel<\/h1><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-employmentherocom2025-custom-post-date has-sm-font-size\">\n    <span>Last Updated<\/span>&nbsp;<time datetime=\"2026-07-24T00:26:26+00:00\">Jul 24, 2026<\/time>\n<\/p>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\"><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-paradox-thumbnail-1-1024x576.webp\" alt=\"Hands typing on a laptop keyboard on a white table. A smartphone and a blue and white water bottle are nearby. The scene conveys focus and productivity.\" class=\"wp-image-58173\" style=\"object-fit:cover;width:864px;height:561px\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-paradox-thumbnail-1-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-paradox-thumbnail-1-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-paradox-thumbnail-1-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-paradox-thumbnail-1-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-paradox-thumbnail-1-440x248.webp 440w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-paradox-thumbnail-1.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div id=\"content-wrapper\" class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">\n<p class=\"has-paragraph-2-m-font-size\">Ask Kiwi workers how they feel about AI and you get a fairly straight answer: pretty good, actually.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">New Zealanders are genuinely optimistic about AI. More than half say it\u2019s helping them build more valuable skills and replacement anxiety is low. Compared to every other market in our new research, New Zealand workers are also the most at ease with AI, carrying the least guilt around its use. That may partly reflect that New Zealand sits lower on the adoption curve but the underlying attitude is positive.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">But look closer and a more complicated picture emerges. That same workforce is teaching itself AI through social media, presenting AI-generated work without disclosing it and quietly wondering whether any of this is actually okay. Much of that uncertainty exists because organisations haven\u2019t caught up yet with what their people are already doing.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">That is the New Zealand AI paradox: a workforce moving forward on instinct, in workplaces that don\u2019t yet have the frameworks to match. The opportunity for employers lies in closing that gap. Unlike some of the harder problems in the AI conversation, this one is very much within reach.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">How do we know this? We surveyed 3,290 business leaders and 5,454 workers across Australia, Canada, New Zealand and the UK, conducted with Focaldata between 23 April and 7 May 2026, with a New Zealand sample of 256 business leaders and 820 workers. These findings are drawn from a regionalised data set of the <a href=\"https:\/\/employmenthero.com\/nz\/news\/ai-paradox-report-2026\/\">91±¬ΑΟ AI Paradox at Work (2026).<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key findings at a glance<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li class=\"has-paragraph-2-m-font-size\">57% of NZ workers say AI is helping them develop more valuable skills<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">34% feel AI is making them more replaceable, the lowest of any market surveyed<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">38% say using AI to do parts of their job feels like \u201ccheating\u201d<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">51% of workers are teaching themselves AI through social media<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\">24% of NZ employers now cite AI skills as entry-level hiring criteria<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5);padding-bottom:var(--wp--preset--spacing--1-5)\">Nearly 1 in 5 (18%) business leaders say new roles will be created due to AI and a further 50% say some existing roles will be re-focused &#8211; ~68% expect some form of positive\/transformative workforce change vs. outright cuts.<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\"><strong>Only 19% <\/strong>of businesses think their workforce will stay the same over the next 12 months, meaning 81% expect transformation of some kind&nbsp;<\/li>\n\n\n\n<li class=\"has-paragraph-2-m-font-size\" style=\"padding-top:var(--wp--preset--spacing--1-5)\">Thriving businesses are more likely to say AI skills are essential when hiring and more likely to say AI is driving innovation, reinforcing the idea that AI maturity correlates with growth rather than contraction.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-PAradox-NZ-key-findsings.webp\" alt=\"Infographic titled &quot;Key Findings&quot; on a purple background. Highlights include percentages of NZ workers engaging with AI: 57% gaining skills, 51% learning via social media, 24% of employers valuing AI skills, 38% view AI use as &quot;cheating,&quot; 34% feel replaceable. Bottom features &quot;91±¬ΑΟ&quot; logo.\" class=\"wp-image-58175\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-PAradox-NZ-key-findsings.webp 1000w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-PAradox-NZ-key-findsings-300x240.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-PAradox-NZ-key-findsings-768x614.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-PAradox-NZ-key-findsings-440x352.webp 440w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">New Zealand workers are optimistic about AI<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">57% of New Zealand workers say AI is helping them develop more valuable skills. This is great news: a majority of the workforce says that AI makes them better at what they do.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Replacement anxiety tells a similar story. Only 34% of NZ workers feel AI is making them more replaceable, the lowest figure of any market we surveyed. While the global conversation about AI and job displacement often appears quite dramatic, Kiwi workers are largely reading the situation with their typical \u201cshe\u2019ll be right\u201d outlook.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The combination of optimism and low anxiety means that the Kiwi workforce is in a strong position to make the most of AI. The question is whether the organisations they work for are set up to match that energy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Confidence and uncertainty are travelling together<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Here\u2019s where things get interesting. For all the optimism, a significant number of New Zealand employees are navigating AI without a clear sense of where the boundaries are.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">38% say using AI to complete parts of their job feels like \u201ccheating.\u201d A similar percentage feel a sense of guilt when they use AI to produce high-quality work and 32% admit to presenting AI-generated work as their own without disclosing it. Notably, the workers who are most competent with AI are also the most conflicted about it.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">This isn\u2019t a workforce that\u2019s resistant to AI. It\u2019s a significant proportion of the workforce using it enthusiastically and wondering, quietly, whether that\u2019s okay. The guilt is not coming from the technology. It is coming from an absence of organisational norms around its use.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">When workers are uncertain about whether AI use is sanctioned, they tend to keep it to themselves. That creates a data governance risk and a culture where one of the most productivity-enhancing tools available is treated as something to manage carefully.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The organisations that resolve this fastest are the ones that name AI use explicitly. They do this as a cultural signal: this is how we work now and doing it well is something to be proud of.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kiwi workers want employers to lead on AI development<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">51% of NZ workers are currently teaching themselves AI skills through social media. That speaks to classic Kiwi initiative: people investing their own time to build capability and find solutions.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">What makes this finding particularly notable is how it compares internationally. Unlike every other market we surveyed, where workers tend to see AI development as their own responsibility, New Zealand workers are more likely to place that responsibility with their employer. Kiwi workers are self-starting out of necessity but they\u2019d like their organisations to pick up the lead.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">That\u2019s a meaningful opening for employers. Formalising AI development, with clear expectations, structured learning and visibility into what good practice looks like in your specific context, is one of the most effective things an employer can do right now. It creates a retention signal and closes the gap between what workers are doing on their own and what the organisation needs from them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The employer opportunity is significant<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">34% of New Zealand employers say AI is helping drive more innovation in their business, while 15% of SMEs describe AI as core to their operations. These numbers point to an adoption curve that is still in its early stages but that\u2019s an encouraging place to be.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Businesses that move now won\u2019t be playing catch-up. They\u2019ll establish the practices, the culture and the internal capability that will compound over time. The organisations most deeply embedding AI today are, in our research, the ones growing headcount fastest. AI adoption and workforce growth are moving together, instead of in opposition.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">For New Zealand SMEs in particular, this matters. Small, well-integrated teams that use AI effectively can operate at a scale and pace that was not previously possible. The 15% already there are building an advantage that will be harder to close the longer others wait.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI skills are becoming a hiring baseline<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The hiring data reflects a workforce and employer base that\u2019s moving, even if the pace varies. 24% of NZ employers now cite AI skills as entry-level hiring criteria. 17% say those skills are essential at the point of hire, with a further 33% calling them advantageous. The businesses investing in AI capability internally today are the ones that will be able to set the standard, rather than scramble to meet it.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">There&#8217;s also a retention dimension here. Employees who feel their employer is actively investing in their AI development have a reason to stay. Given that Kiwi workers are already looking to employers to lead on this, the signal is unusually clear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What employers can do with this<\/h2>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The New Zealand AI paradox is solvable. A workforce this willing and this low-anxiety is a strong foundation, so here are three things worth prioritising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Normalise AI use openly<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">Workers who feel uncertain about whether AI is welcome tend to keep it quiet. Setting clear expectations, naming the tools you want people to use and recognising great AI-assisted work publicly changes that dynamic. The businesses where AI becomes a real competitive advantage are the ones where people share their work and achievements using the tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build what workers are already looking for<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">New Zealanders are already building AI skills. They\u2019re doing it on their own through social media because they want to. And unlike workers in most other markets, they\u2019re actively looking to their employers to provide a better path. Structured AI learning, tied to your specific business context, creates capability you can see and a retention signal your people will feel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Treat AI as a strategic priority, not an IT question<\/h3>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">The businesses getting the most from AI aren\u2019t the ones that have the best tools. They\u2019re the ones where leadership is investing in AI capability. That means clear direction on how AI fits into how you work, a focus on development and a genuine appetite to learn from what your people are already doing.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">New Zealand workers are ready. They\u2019re optimistic, low-anxiety and actively building skills. They\u2019re also looking to their employers to help them do it well. For employers, the opportunity is there for the taking.<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">91±¬ΑΟ is built for businesses that have already decided to take the lead. Our Employment Operating System brings HR, payroll, performance and recruitment into an AI-powered system. It handles compliance, automates pay runs and surfaces the workforce insights that HR teams need to make faster, better decisions.&nbsp;<\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\">For HR professionals spending the bulk of their week on admin, that change in where their time goes is significant. The same productivity argument this research makes for workers applies to the people running your people function.<a href=\"https:\/\/employmenthero.com\/ai\/\">&nbsp;<\/a><\/p>\n\n\n\n<p class=\"has-paragraph-2-m-font-size\"><a href=\"https:\/\/employmenthero.com\/nz\/request-a-demo\"><strong>Get in touch with one of our business specialists today.<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/employmenthero.com\/nz\/request-a-demo\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"https:\/\/employmenthero.com\/nz\/resources\/businesses\/\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-59069 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI and the future of work: inside Hero Exchange in Tauranga and Hamilton\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-scaled.webp 2560w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-300x200.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-1024x683.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-768x512.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-1536x1024.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-2048x1366.webp 2048w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-440x293.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\" >AI and the future of work: inside Hero Exchange in Tauranga and Hamilton<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">AI, hiring and the future of work took centre stage as Hero Exchange visited Tauranga and Hamilton. Here&#8217;s what business&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI and the future of work: inside Hero Exchange in Tauranga and Hamilton<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-58828 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI training at work: who&#8217;s responsible, you or your staff?\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\" >AI training at work: who&#8217;s responsible, you or your staff?<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-4\"><p class=\"wp-block-post-excerpt__excerpt\">Kiwi workers uniquely expect employers to lead AI training. Here is why the responsibility sits with you, plus a 90-day&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI training at work: who&#8217;s responsible, you or your staff?<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-58821 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:auto; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI guilt at work: the hidden productivity drag nobody&#8217;s talking about\" style=\"width:100%;height:100%;object-fit:fill;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\" >AI guilt at work: the hidden productivity drag nobody&#8217;s talking about<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-6\"><p class=\"wp-block-post-excerpt__excerpt\">More than a third of NZ workers feel guilty using AI well. That guilt quietly drags on output. Here is&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI guilt at work: the hidden productivity drag nobody&#8217;s talking about<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kiwi workers are optimistic about AI, yet 38% think using it feels like \u201ccheating\u201d. We explore that complicated picture. <\/p>\n","protected":false},"author":694,"featured_media":58173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"6 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","homepage_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"resource-type":[150],"topic":[],"learn_topic":[],"industry":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"content_type":[],"post_features":[],"class_list":["post-58168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/58168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/users\/694"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/comments?post=58168"}],"version-history":[{"count":7,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/58168\/revisions"}],"predecessor-version":[{"id":58796,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/posts\/58168\/revisions\/58796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/58173"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=58168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/categories?post=58168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/tags?post=58168"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=58168"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=58168"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/learn_topic?post=58168"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=58168"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=58168"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=58168"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=58168"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=58168"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=58168"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=58168"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=58168"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/content_type?post=58168"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=58168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}