{"id":43895,"date":"2025-05-29T03:04:28","date_gmt":"2025-05-29T03:04:28","guid":{"rendered":"https:\/\/employmenthero.com\/nz\/?post_type=resources&#038;p=43895"},"modified":"2025-10-03T01:41:16","modified_gmt":"2025-10-03T01:41:16","slug":"winning-clients-bookkeeper-ai","status":"publish","type":"resources","link":"https:\/\/employmenthero.com\/nz\/resources\/winning-clients-bookkeeper-ai\/","title":{"rendered":"Winning More Clients as a Bookkeeper: Using AI to Attract &#038; Retain Clients"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull eh-single-resource-webinar-layout has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64)\"><div style=\"--bb--crumb-gap:.4em; 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<\/div><\/div>\n<\/div>\n\n\n<h1 class=\"post-title-style wp-block-post-title\">Winning More Clients as a Bookkeeper: Using AI to Attract &#038; Retain Clients<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group eh-template-webinar-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:-190px;margin-bottom:0\">\n<div class=\"wp-block-columns eh-template-webinar-container-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure style=\"margin-bottom:var(--wp--preset--spacing--14);\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"1014\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/05\/Blog-header-copy-5.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/05\/Blog-header-copy-5.png 1728w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/05\/Blog-header-copy-5-300x176.png 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/05\/Blog-header-copy-5-1024x601.png 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/05\/Blog-header-copy-5-768x451.png 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/05\/Blog-header-copy-5-1536x901.png 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/05\/Blog-header-copy-5-864x508.png 864w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/05\/Blog-header-copy-5-440x258.png 440w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\n\n<div class=\"wp-block-group content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Are you a bookkeeper looking to attract, retain, and engage more clients?&nbsp; The bookkeeping landscape is changing, and AI is no longer a futuristic concept\u2014it&#8217;s a necessity in order to maintain competitive advantage and scale smartly.<\/p>\n\n\n\n<p>Learn how 91±¬ΑΟ integrates seamlessly with your bookkeeping workflow to enhance your AI capabilities and provide a holistic solution for clients.&nbsp; We&#8217;ll cover practical strategies for attracting new clients through AI-driven insights, as well as ways to engage and retain them through leveraging the power of automation.<\/p>\n\n\n\n<p>In this webinar, Ankur Baggan (NZ Partnerships Manager at 91±¬ΑΟ) and Kim Hamill (Founder at Nimba) will cover:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark\">\n<li>AI in the context of bookkeeping<\/li>\n\n\n\n<li>Strategies to attract new clients using AI<\/li>\n\n\n\n<li>Ways to engage and retain clients through data-driven insights<\/li>\n\n\n\n<li>Real-life examples of successful AI use by a bookkeeper &#8211; in action<\/li>\n<\/ul>\n\n\n\n<p>Register to watch the webinar on-demand.Interested in joining our partner program after watching the webinar? <a href=\"https:\/\/employmenthero.com\/nz\/partner-network\/referral-partner-program\/\">Join now<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-color:var(--wp--preset--color--neutral-200);border-top-width:1px;margin-top:var(--wp--preset--spacing--14);margin-bottom:var(--wp--preset--spacing--10);padding-top:var(--wp--preset--spacing--14)\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n<h4 class=\"wp-block-heading\" style=\"padding-bottom:var(--wp--preset--spacing--14)\">Meet your hosts<\/h4>\n\n\n<ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-37085 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group author-host-container is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:60px;border-bottom-left-radius:60px\"><figure style=\"width:120px;height:120px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:120px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-120x120.png 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-300x300.png 300w, 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https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-432x432.png 432w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-112x112.png 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-224x224.png 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-508x512.png 508w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-142x142.png 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2024\/09\/Ankur-Baggan-284x284.png 284w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"padding-bottom:var(--wp--preset--spacing--2);\" class=\"wp-block-post-title\">Ankur Baggan<\/h6>\n\n<p class=\"has-sm-font-size\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">NZ Partnerships Country Lead &#8211; 91±¬ΑΟ<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link is-style-link--1\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button has-icon__plus\">View Profile<span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg class=\"icon\" width=\"10px\" height=\"11px\" viewBox=\"0 0 10 11\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Combined Shape<\/title> <g id=\"Desktop-extra\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g id=\"EH---Webinar\" transform=\"translate(-429.000000, -2095.000000)\" fill=\"currentColor\"> <g id=\"Group-11\" transform=\"translate(200.000000, 575.000000)\"> <g id=\"Group-4\" transform=\"translate(1.000000, 1426.500000)\"> <g 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size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:120px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-120x120.webp 120w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-150x150.webp 150w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-240x240.webp 240w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-54x54.webp 54w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-108x108.webp 108w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-200x200.webp 200w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-400x400.webp 400w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-216x216.webp 216w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-432x432.webp 432w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-112x112.webp 112w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-224x224.webp 224w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-142x142.webp 142w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2025\/04\/Kim-JFM-520x530-1-284x284.webp 284w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\"><h6 style=\"padding-bottom:var(--wp--preset--spacing--2);\" class=\"wp-block-post-title\">Kim Hamill<\/h6>\n\n<p class=\"has-sm-font-size\" style=\"padding-bottom:var(--wp--preset--spacing--4)\">Founder &#8211; Nimba<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link is-style-link--2\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button has-icon__plus\">View Profile<span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg class=\"icon\" width=\"10px\" height=\"11px\" viewBox=\"0 0 10 11\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Combined Shape<\/title> <g id=\"Desktop-extra\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g id=\"EH---Webinar\" transform=\"translate(-429.000000, -2095.000000)\" fill=\"currentColor\"> <g id=\"Group-11\" transform=\"translate(200.000000, 575.000000)\"> <g id=\"Group-4\" transform=\"translate(1.000000, 1426.500000)\"> <g id=\"Components\/Button\/TextLink\" transform=\"translate(144.000000, 90.000000)\"> <path d=\"M90,4 L90,7.999 L94,8 L94,10 L90,10 L90,14 L88,14 L88,10 L84,10 L84,8 L88,8 L88,4 L90,4 Z\" id=\"Combined-Shape\"><\/path><\/g><\/g><\/g><\/g><\/g><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:424px\">\n<div class=\"wp-block-group eh-template-webinar-marketo-form has-border-color has-neutral-100-border-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:4px\">\n<div class=\"wp-block-group form-v2-violet-box-shadow-pattern is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-employmentherocom2025-marketo-form-v2 is-layout-flow wp-block-marketo-form-v2-is-layout-flow\">\n                                                            <section class=\"eh_marketo_form-title-section eh_marketo_form-title-section--small\" aria-labelledby=\"marketo-form-title\">\n        <div class=\"eh_marketo_form-title-container\">\n                                        <h2 id=\"marketo-form-title\" class=\"eh_marketo_form-title\">Register to watch now<\/h2>\n                    <\/div>\n            <\/section>\n                            <div class=\"eh_marketo_form-container_v2\" data-marketo-form=\"{&quot;is_multi_steps&quot;:false,&quot;form_data&quot;:[{&quot;base_url&quot;:&quot;\/\/hr.employmenthero.io&quot;,&quot;munchkin_id&quot;:&quot;387-SZZ-170&quot;,&quot;form_id&quot;:&quot;1739&quot;,&quot;css_classes&quot;:&quot;&quot;}],&quot;submit_text&quot;:&quot;&quot;,&quot;success_handling_method&quot;:&quot;thank_you_page&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;thank_you_message&quot;:&quot;&quot;,&quot;add_lead_linking_id&quot;:false,&quot;add_drift_campaign_id&quot;:false,&quot;drift_campaign_id&quot;:&quot;&quot;,&quot;thank_you_page_id&quot;:&quot;41945&quot;,&quot;thank_you_page_url&quot;:&quot;https:\/\/employmenthero.com\/nz\/thank-you\/webinar\/?origin=winning-clients-bookkeeper-ai&amp;origin_id=sD7pqIqyuCN%2BswEUHPLK3IeS20Me7vg%2Fh8UXktPf%2BoytjmwfCwX6%2FLVFvOIFPn9z6WXDE%2B5I0sARE34NcfRPwA%3D%3D&quot;,&quot;progress_indicator_type&quot;:&quot;progress-bar&quot;,&quot;enable_revenue_hero&quot;:false,&quot;revenue_hero_router_id&quot;:&quot;4668&quot;,&quot;revenue_hero_thank_you_message&quot;:&quot;Thank you for booking!&quot;}\"><\/div>\n                                <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-light-violet-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-59069 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI and the future of work: inside Hero Exchange in Tauranga and Hamilton\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-scaled.webp 2560w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-300x200.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-1024x683.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-768x512.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-1536x1024.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-2048x1366.webp 2048w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/08\/260611_Hero-68-440x293.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-4 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-category-wrapper is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n\n<div class=\"wp-block-group upcoming-webinar-tag has-neutral-100-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"border-radius:4px;padding-top:var(--wp--preset--spacing--1);padding-right:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--1);padding-left:var(--wp--preset--spacing--2)\"><div \n    style=\"--icon-border-radius: 0px; --icon-background: transparent; --icon-h-background: transparent; --icon-size: 16px; --icon-color: currentColor; --icon-h-color: currentColor; --icon-tablet-size: 16px; --icon-mobile-size: 16px;\" class=\"eh-icon wp-block-employmentherocom2025-eh-icon\" data-icon=\"dot\">\n    <span style=\"display: flex;\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20Z\" fill=\"currentColor\"\/> <\/svg> \n    <\/span>\n<\/div>\n\n<p class=\"has-sm-font-size\" style=\"font-style:normal;font-weight:500\"><\/p><\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\" >AI and the future of work: inside Hero Exchange in Tauranga and Hamilton<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-3\"><p class=\"wp-block-post-excerpt__excerpt\">AI, hiring and the future of work took centre stage as Hero Exchange visited Tauranga and Hamilton. Here&#8217;s what business&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI and the future of work: inside Hero Exchange in Tauranga and Hamilton<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/hero-exchange-august-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-58828 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI training at work: who&#8217;s responsible, you or your staff?\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-training-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-8 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-category-wrapper is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n\n<div class=\"wp-block-group upcoming-webinar-tag has-neutral-100-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-radius:4px;padding-top:var(--wp--preset--spacing--1);padding-right:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--1);padding-left:var(--wp--preset--spacing--2)\"><div \n    style=\"--icon-border-radius: 0px; --icon-background: transparent; --icon-h-background: transparent; --icon-size: 16px; --icon-color: currentColor; --icon-h-color: currentColor; --icon-tablet-size: 16px; --icon-mobile-size: 16px;\" class=\"eh-icon wp-block-employmentherocom2025-eh-icon\" data-icon=\"dot\">\n    <span style=\"display: flex;\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20Z\" fill=\"currentColor\"\/> <\/svg> \n    <\/span>\n<\/div>\n\n<p class=\"has-sm-font-size\" style=\"font-style:normal;font-weight:500\"><\/p><\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\" >AI training at work: who&#8217;s responsible, you or your staff?<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-7\"><p class=\"wp-block-post-excerpt__excerpt\">Kiwi workers uniquely expect employers to lead AI training. Here is why the responsibility sits with you, plus a 90-day&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI training at work: who&#8217;s responsible, you or your staff?<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-training-responsibility\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-58821 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-29 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI guilt at work: the hidden productivity drag nobody&#8217;s talking about\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work.webp 1600w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-300x169.webp 300w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-1024x576.webp 1024w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-768x432.webp 768w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-1536x864.webp 1536w, https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2026\/07\/AI-guilt-at-work-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-12 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-28 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group blog-category-wrapper is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-26 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/nz\/wp-content\/uploads\/sites\/5\/2021\/07\/Lifecycle_header.png\"><a href=\"https:\/\/employmenthero.com\/nz\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n\n<div class=\"wp-block-group upcoming-webinar-tag has-neutral-100-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex\" style=\"border-radius:4px;padding-top:var(--wp--preset--spacing--1);padding-right:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--1);padding-left:var(--wp--preset--spacing--2)\"><div \n    style=\"--icon-border-radius: 0px; --icon-background: transparent; --icon-h-background: transparent; --icon-size: 16px; --icon-color: currentColor; --icon-h-color: currentColor; --icon-tablet-size: 16px; --icon-mobile-size: 16px;\" class=\"eh-icon wp-block-employmentherocom2025-eh-icon\" data-icon=\"dot\">\n    <span style=\"display: flex;\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20Z\" fill=\"currentColor\"\/> <\/svg> \n    <\/span>\n<\/div>\n\n<p class=\"has-sm-font-size\" style=\"font-style:normal;font-weight:500\"><\/p><\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\" >AI guilt at work: the hidden productivity drag nobody&#8217;s talking about<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-11\"><p class=\"wp-block-post-excerpt__excerpt\">More than a third of NZ workers feel guilty using AI well. That guilt quietly drags on output. Here is&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: AI guilt at work: the hidden productivity drag nobody&#8217;s talking about<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/nz\/blog\/ai-guilt-productivity-drag\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI transforms bookkeeping by attracting, engaging, and retaining clients through automation.<\/p>\n","protected":false},"featured_media":43341,"menu_order":0,"template":"","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":true,"reading_time":"1 min read","display_reading_time":false,"registration_open_datetime":"","registration_close_datetime":"","event_start_datetime":"","event_end_datetime":"","time_zone":"","location":"","link_video":"https:\/\/www.youtube.com\/watch?v=rAmWxS77H6Q","wistia_video_id":"","video_type":"link_video","file_video":"","download_content_type":"link","download_file":"","download_url":"https:\/\/www.youtube.com\/watch?v=rAmWxS77H6Q","download_cta_label":"","homepage_thumbnail":0,"footnotes":""},"resource-type":[179],"topic":[],"learn_topic":[],"industry":[],"search-tags":[],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-43895","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-type-partner"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resources\/43895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":10,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resources\/43895\/revisions"}],"predecessor-version":[{"id":51577,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resources\/43895\/revisions\/51577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media\/43341"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/media?parent=43895"}],"wp:term":[{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/resource-type?post=43895"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/topic?post=43895"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/learn_topic?post=43895"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/industry?post=43895"},{"taxonomy":"search-tags","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/search-tags?post=43895"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/audience?post=43895"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/business-size?post=43895"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/product-tag?post=43895"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/funnel-stage?post=43895"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/region?post=43895"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/pain-point?post=43895"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/persona?post=43895"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/nz\/wp-json\/wp\/v2\/post_features?post=43895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}