{"id":11369,"date":"2023-02-17T23:32:47","date_gmt":"2023-02-17T23:32:47","guid":{"rendered":"https:\/\/employmenthero.com\/sg\/blog\/5-branding-tips-for-accounting-firms-and-outsource-payroll-providers\/"},"modified":"2023-02-17T23:32:47","modified_gmt":"2023-02-17T23:32:47","slug":"5-branding-tips-for-accounting-firms-and-outsource-payroll-providers","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/sg\/blog\/5-branding-tips-for-accounting-firms-and-outsource-payroll-providers\/","title":{"rendered":"5 branding tips for accounting firms and outsource payroll providers"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div 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9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<ul style=\"display: flex; gap: var(--wp--preset--spacing--2); padding-left: 0; flex-wrap: wrap;\"><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/sg\/resources\/partnerships\" title=\"Partnerships\" style=\"font-weight: 500;\">Partnerships<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/sg\/resources\/payroll\" title=\"Payroll\" style=\"font-weight: 500;\">Payroll<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 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line-height:1.5\">\n    We unpack what branding is, and steps that accountants and outsourced payroll providers can take to boost your branding and measure how well it\u2019s doing. Learn how to boost your brand.\n<\/p>\n\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n\n\n\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-14741 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2023\/09\/1516705980790-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2023\/09\/1516705980790-120x120.jpg 120w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2023\/09\/1516705980790-300x300.jpg 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2023\/09\/1516705980790-150x150.jpg 150w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2023\/09\/1516705980790-768x768.jpg 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2023\/09\/1516705980790-240x240.jpg 240w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2023\/09\/1516705980790.jpg 800w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Sophie Jensen<\/h6>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-02-17T23:32:47+00:00\">Feb 17, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n\n\n\n  \n  <p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">5 mins read<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\">\n    <img decoding=\"async\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/2\/2023\/03\/Blog-Header-Images-27-1.png\"\n          alt=\"Image\"\n          style=\"object-fit:cover;width:864px;height:561px\"\/>\n<\/figure>\n\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"content-wrapper\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n  What comes to mind when you think of your accounting, bookkeeping practice or outsource payroll provider you\u2019re in? Chances are, it\u2019s all the core tasks that make up your services such as tax planning, payroll, or audit, with brand towards the bottom of the list.\n\nBut with such a <a href=\"https:\/\/employmenthero.com\/sg\/resources\/state-of-accounting-report\/\">competitive market space<\/a> in the professional services industry, branding can have a great influence on how much you stand out to your potential clients \u2013 and why your existing clients choose you.\n\nWe unpack what branding is, and steps you can take to boost your branding and measure how well it\u2019s doing.\n<h2 id=\"what-is-branding\">What is branding?<\/h2>\nYour name, designs, logo and any other features that are unique to your company\u2019s personality are all part of your brand.\n\nThink of the famous golden arches that people associate with McDonalds or Nike\u2019s famous \u2018Just do it\u2019 tagline. It\u2019s not about the \u2018what\u2019 or the \u2018how, but it\u2019s about the \u2018why\u2019, giving clients emotional cues and a reason to favour you over others.\n<h2 id=\"why-is-branding-important\">Why is branding important?<\/h2>\nChances are if your future client is looking for your type of services \u2013 branding can easily help you stand out by making you memorable. In such a crowded market, being front of mind can be extremely influential.\n\nBut branding is more than just a logo. It influences how clear your messaging is from the tone of voice you use to your customer\u2019s experience and dictates whether or not your company looks modern or outdated.\n\nThis means that you can easily stand out from your competitors simply with the look and feel of your brand.\n<h2 id=\"4-tips-for-boosting-your-brand\">4 tips for boosting your brand<\/h2>\nWhether you are refreshing your brand, or building one from scratch. Here are some of our top tips for you to get started.\n<h3 id=\"1-gather-inspiration-from-brands-you-love-and-trust\">1. Gather inspiration from brands you love and trust<\/h3>\nStarting with inspiration is key to understanding what it is about a brand you like.\n\nAs you gather inspiration, we suggest looking into your biggest competitors \u2013 and also what your favourite brands are doing outside the industry you\u2019re in.\n\nDon\u2019t forget to keep track of the things you like by building <a href=\"https:\/\/www.wix.com\/blog\/creative\/2020\/01\/how-to-make-a-mood-board\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=9852964004%5E140722897092&amp;experiment_id=%5E%5E593893309568%5E%5E_DSA&amp;gclid=Cj0KCQjwkt6aBhDKARIsAAyeLJ2ZeJ5xFVytFA0clqtkbk_9hWtS0I-4TjdPs15Qw1VusQe-FwHDpXgaAhmYEALw_wcB\" rel=\"noopener\" target=\"_blank\">a mood board<\/a> that shows what it is about those brands you love. This way, when you work with designers, you\u2019ll have something to share to keep them on track. You can easily do so by using <a href=\"https:\/\/miro.com\/\" rel=\"noopener\" target=\"_blank\">Miro<\/a>, or Google Slides.\n\nOur top tip? Don\u2019t fall into the trap of throwing in everything you looked at \u2013 keep everything on the mood board for the best of the best that you come across.\n<h3 id=\"2-keep-your-messaging-clear\">2. Keep your messaging clear<\/h3>\nAll too often we miss out when we try to be clever with our words while trying to make our website stand out.\n\nIt never works out well. Instead, it complicates things for our potential clients as they try and work out exactly what it is your product or service does.\n\nThe solution? Try focusing on a few things including:\n<ul>\n<li aria-level=\"1\">What <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-message\">pain points<\/a> you\u2019re trying to solve for your client e.g. saving them admin time;<\/li>\n<li aria-level=\"1\">Testimonials that can back up your claim e.g. a quote from a happy client and a brief line about what their company does and industry;<\/li>\n<li aria-level=\"1\">Expand these testimonials into case studies which detail more about the problems your product or service helped to solve;<\/li>\n<li aria-level=\"1\">Don\u2019t forget to make room to show off any awards you\u2019ve worked hard to earn.<\/li>\n<\/ul>\n<h3 id=\"3-create-brand-guidelines\">3. Create brand guidelines<\/h3>\nThe key to building a brand is consistency in order to avoid any confusion internally, and externally with your clients.\n\nMake sure that you keep any logos, colour palettes, tone of voice guidelines and more housed in a document which you can easily share with your internal team. This can serve as your <a href=\"https:\/\/blog.hubspot.com\/marketing\/examples-brand-style-guides\" rel=\"noopener\" target=\"_blank\">brand guideline<\/a> so it must be easily accessible.\n\nYou may also want to build an internal brand library where you can house any illustrations or logos in an easy to access place too, in order to avoid anyone accidentally uploading a low quality image.\n<h3 id=\"4-measure-the-success-of-your-brand\">4. Measure the success of your brand<\/h3>\nYou can\u2019t improve or plan for what you\u2019re not measuring. Especially when it comes to branding.\n\nMake sure you create a brand measurement program that can help you keep track of the objectives you want to measure, and how you go about doing so.\n\nEffective brand measurement doesn\u2019t rely on search engine traffic estimates, or social media engagement. Instead, it involves identifying metrics you should keep track of that you think represent the performance of your brand.\n\nThink along the lines of things such as appeal, association, awareness, personality, recall, trust, usage, loyalty and more. The metrics that you should consider for your brand depends on the type of product, company and industry you are in.\n\nOnce you\u2019ve identified these metrics, you can build a brand measurement dashboard using platforms such as <a href=\"https:\/\/datastudio.google.com\/u\/0\/\" rel=\"noopener\" target=\"_blank\">Google Data Studio<\/a> to keep track of them over time.\n<h3 id=\"5-build-your-credibility-by-working-with-a-trusted-partner\">5. Build your credibility by working with a trusted partner<\/h3>\nWe hope these tips help you boost your brand. Part of your branding is who your brand associates with. This can help you build credibility in a crowded industry.\n\nIf you\u2019ve been looking for a trustworthy payroll and workforce management software that simplifies processes, learn more about 91±¬ΑΟ Payroll and what we can offer your clients worldwide from Australia, the United Kingdom, New Zealand, Singapore and Malaysia.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27886 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27783 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27764 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We unpack what branding is, and steps that accountants and outsourced payroll providers can take to boost your branding and measure how well it\u2019s doing. Learn how to boost your brand. Published Updated 5 mins read Contents What comes to mind when you think of your accounting, bookkeeping practice or outsource payroll provider you\u2019re in? [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":24652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"4 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[130],"topic":[109,92],"industry":[42],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-11369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-partnerships","topic-payroll","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/11369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/comments?post=11369"}],"version-history":[{"count":0,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/11369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media\/24652"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media?parent=11369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/categories?post=11369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/tags?post=11369"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/resource-type?post=11369"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/topic?post=11369"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/industry?post=11369"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/audience?post=11369"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/business-size?post=11369"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/product-tag?post=11369"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/funnel-stage?post=11369"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/region?post=11369"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/pain-point?post=11369"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/persona?post=11369"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/post_features?post=11369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}