  {"id":11507,"date":"2023-01-30T01:51:41","date_gmt":"2023-01-30T01:51:41","guid":{"rendered":"https:\/\/employmenthero.com\/sg\/blog\/what-is-white-labelling-and-why-is-it-valuable\/"},"modified":"2023-01-30T01:51:41","modified_gmt":"2023-01-30T01:51:41","slug":"what-is-white-labelling-and-why-is-it-valuable","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/sg\/blog\/what-is-white-labelling-and-why-is-it-valuable\/","title":{"rendered":"What is white labelling (branded payroll) and why is it valuable?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb 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href=\"https:\/\/employmenthero.com\/sg\/resources\/partnerships\" title=\"Partnerships\" style=\"font-weight: 500;\">Partnerships<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/sg\/resources\/payroll\" title=\"Payroll\" style=\"font-weight: 500;\">Payroll<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" 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8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" id=\"Fill-4\" fill=\"#000000\" mask=\"url(#mask-4)\"><\/path> <\/g> <\/g> <\/g> <\/g> <\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">What is white labelling (branded payroll) and why is it valuable?<\/h1><\/div>\n\n\n\n\n<p class=\"blog-template-sub-title\"\n   style=\"padding-top:var(--wp--preset--spacing--9);\n          padding-bottom:var(--wp--preset--spacing--9);\n          line-height:1.5\">\n    White labelling (or branded payroll) allows you to benefit from payroll software by branding it as your own, minus the hard work required to build it. Learn the benefits of branded payroll.\n<\/p>\n\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n\n\n\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-1551 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-120x120.png 120w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-150x150.png 150w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon.png 239w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">The Team<\/h6>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-01-30T01:51:41+00:00\">Jan 30, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n\n\n\n  \n  <p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">6 mins read<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\">\n    <img decoding=\"async\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/2\/2023\/04\/Blog-Header-Images-31-1.png\"\n          alt=\"Image\"\n          style=\"object-fit:cover;width:864px;height:561px\"\/>\n<\/figure>\n\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"content-wrapper\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n  <h2 id=\"improve-your-client-retention-value-and-brand-perceptions\">Improve your client retention, value and brand perceptions<\/h2>\nCloud accounting has opened up so many opportunities for accountants, including the ability to share their software with their clients, who have more sight of their data and the ability to take on some of the admin burden (which in turn also increases the efficiency of their internal processes).\n\nBut why should these advantages stop at accounting packages?\n<h2 id=\"payroll-processing-and-branded-payroll-services\">Payroll processing and branded payroll services<\/h2>\nPayroll processing can also be used as a resource for increasing your value add (and consequently your fee revenues), while similarly reducing your administration burdens and increasing the efficiency of your small business clients\u2019 internal processes.\n\nBut to maximise these advantages to the full, you want your clients to be giving you the full credit and to constantly be reminded about the value that you are adding to their business.\n\nAnd this is where branded payroll comes into play &#8211; you offer up a product which has your branding front and centre, every time they log in to the system.\n<h2 id=\"what-is-branded-payroll\">What is branded payroll?<\/h2>\nBranded payroll is when a product or service is produced by one company and allowed to be rebranded by another company to make it appear to be their own &#8211; usually (but not always) for a fee.\n<h2 id=\"when-might-you-want-to-brand-a-product-or-service\">When might you want to brand a product or service?<\/h2>\nYou\u2019re not going to write your own software from scratch (or you\u2019d have become a software developer).\n\nBut, at the same time your clients trust you as an expert and there is no advantage to anyone in exposing a product to them that features the name of a software product that they have never heard of.\n\nWe are all wary of scams these days, so is your client going to feel more comfortable engaging in a software with your brand on it or for a software that they have never heard of?\n<h2 id=\"so-what-has-this-got-to-do-with-payroll\">So what has this got to do with payroll?<\/h2>\nMost practices offer some form of payroll services, whether reluctantly, enthusiastically or even as a service that they outsource to a specialist payroll bureau.\n\nWith a plethora of new legislation within the industry, payroll is a boom area for many accountants who are using payroll to drive new business, increase client retention, revenues and margins.\n\nBut, many larger accountants are taking this a stage further by moving to a <a href=\"https:\/\/employmenthero.com\/sg\/partner-network\/accountants\/\">payroll system that can add intrinsic and monetary value<\/a> to their clients (expense, absence and timesheet management) while reducing their own administration burden (no more uploading CSVs, manually typing in data etc).\n\nAnd these practices know that they need to be highlighting their brand at every opportunity.\n<h2 id=\"adding-brand-value-through-payroll-services\">Adding brand value through payroll services<\/h2>\nBranding a poor product in itself is of no use to anyone &#8211; it simply won\u2019t improve your brand value.\n\nMore on what to look for in a product is below but, for now, imagine you\u2019ve selected your \u201cown\u201d unique platform with a payroll software that ticks all of the boxes. You\u2019ve put your name and branding on it, and set your own fees and pricing for your services. Here\u2019s 3 things it will help you achieve:\n<h2 id=\"save-time-and-money-with-your-payroll-system\">Save time and money with your payroll system<\/h2>\nLet\u2019s look at the obvious first &#8211; you have a payroll product where someone else is looking after the development, automated integrations, testing and legislative updates. No development costs for you.\n\nSecondly, your system means that any timesheets, holidays, sickness and expense claims are managed by your client but are immediately available in payroll for processing (less chasing, no manual or CSV updates).\n\nThirdly, you have automated pension or retirement fund submissions and ledger updates to your cloud accounting package.\n<h2 id=\"increase-trust-with-your-clients\">Increase trust with your clients<\/h2>\nYour client now has access to a branded platform, which improves visibility of payroll data and allows them to manage approvals for things like timesheets, leave requests and expenses. The client can see what\u2019s going on with the pay run and value is added above and beyond just payroll.\n\nAnd what&#8217;s more &#8211; you get the credit, because all of this is branded with your company name and logo.\n<h2 id=\"boost-the-visibility-of-your-brand-and-grow-your-business\">Boost the visibility of your brand and grow your business<\/h2>\nNot only do employers have access to the branded portal but so do their employees &#8211; meaning they\u2019re exposed to your brand nearly every day when using the portal online or on their mobile.\n\nThis is great for creating a strong brand and improving client retention (how would they do it without you?), but don\u2019t forget the referral opportunities. People move jobs and often comment on how the new admin processes are inferior or better than at their last place.\n\nKey decision makers often like to show off good business decisions they made (especially in an app) or take good technology to their new workplace.\n<h2 id=\"so-what-features-should-feature-as-standard-in-your-new-branded-offering\">So, what features should feature as standard in your new branded offering?<\/h2>\n<h3 id=\"is-it-truly-in-the-cloud\">Is it truly in the cloud?<\/h3>\n\u200dNone of this desktop system with cloud backup palaver. You need flexible access, compliance, no risk of data loss, visibility for your clients and most importantly &#8211; the ability to scale so you can work with as many businesses as you\u2019d like.\n\nWhen your client makes an update (e.g. approves timesheets) &#8211; then you want those updates to be immediately available to payroll &#8211; and only a completely integrated cloud system allows this.\n<h3 id=\"does-it-offer-anything-other-than-payroll\">Does it offer anything other than payroll?<\/h3>\n\u200dFind a system that incorporates scheduling, employee self service, time and attendance, and HR functions such as leave management &#8211; so all of the data is streamlined in one place. Don\u2019t waste your time double-handing and data dumping.\n<h3 id=\"is-it-mobile\">Is it mobile?<\/h3>\n\u200dMake sure employees have access to a mobile app and employee self service portal (which you can also brand) so they can manage their own data &#8211; saving you and your client heaps of time on employee requests.\n<h3 id=\"automate-it\">Automate it!<\/h3>\n\u200dMake sure the system can reliably automate payroll processes &#8211; things like net to gross calculations, notifications and automatic enrolment take up precious time and risk too much error to be done manually.\n\n\u200dBranded payroll allows you to provide your clients with extra payroll services cost efficiently and with the benefit of enhancing and creating a strong brand.\n\nBy increasing that brand loyalty and providing extra tools to employers and employees, you can really increase revenue, grow your business and start moving towards a value-based pricing model.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27886 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27783 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27764 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>White labelling (or branded payroll) allows you to benefit from payroll software by branding it as your own, minus the hard work required to build it. Learn the benefits of branded payroll. Published Updated 6 mins read Contents Improve your client retention, value and brand perceptions Cloud accounting has opened up so many opportunities for [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":24630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"5 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[130],"topic":[109,92],"industry":[42],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-11507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-partnerships","topic-payroll","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/11507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/comments?post=11507"}],"version-history":[{"count":0,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/11507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media\/24630"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media?parent=11507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/categories?post=11507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/tags?post=11507"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/resource-type?post=11507"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/topic?post=11507"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/industry?post=11507"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/audience?post=11507"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/business-size?post=11507"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/product-tag?post=11507"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/funnel-stage?post=11507"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/region?post=11507"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/pain-point?post=11507"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/persona?post=11507"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/post_features?post=11507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}