{"id":13539,"date":"2020-11-25T00:00:00","date_gmt":"2020-11-24T14:00:00","guid":{"rendered":"https:\/\/employmenthero.com\/sg\/blog\/how-to-measure-the-success-of-your-online-store\/"},"modified":"2025-07-03T08:20:39","modified_gmt":"2025-07-03T08:20:39","slug":"how-to-measure-the-success-of-your-online-store","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/sg\/blog\/how-to-measure-the-success-of-your-online-store\/","title":{"rendered":"How to measure the success of your online store"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb 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<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">How to measure the success of your online store<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    Wondering how to measure the success of your online store? Check out these tips for insights into customer behaviour, traffic sources, and more!\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-1551 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-120x120.png 120w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-150x150.png 150w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon.png 239w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">The Team<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2020-11-25T00:00:00+00:00\">Nov 25, 2020<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-07-03T08:20:39+00:00\">Jul 3, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">21 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/2\/2022\/10\/EmploymentHero_27-05-2021_07_0715_103.jpg\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"content-wrapper\">\n<div class=\"content-single-table-content\"><\/div>\n\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nCongratulations! You&#8217;ve started your own online store &#8211; you&#8217;re making awesome products and sharing them with the world of the internet. So&#8230; now what? Well, like any store, you need to be measuring your success from day one\n\nIf you owned a classic brick-and-mortar shop, you could observe foot traffic, gauge interest in your wares and talk to your customers. But in an <a href=\"https:\/\/employmenthero.com\/sg\/blog\/small-business-embrace-digital-transformation\/\">online ecosystem<\/a>, there is a completely different way to measure the success of your business.\n<h2 id=\"what-does-success-look-like-for-an-online-store\">What does success look like for an online store?<\/h2>\nIt&#8217;s easy to identify the most important element to success &#8211; making sales! If your online store is selling out faster than you can make products, farewell and enjoy your success!<img loading=\"lazy\" decoding=\"async\" alt=\"Danny Devito payday\" class=\"wp-image-38862 aligncenter\" height=\"318\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/payday.gif\" width=\"425\"\/>\n<strong>But if you&#8217;re like any normal online business<\/strong>, it will take a little bit of time for your shop to gather interest and gain momentum and to do that you&#8217;ll need to get clued into some success metrics.\n\nYou might want to know&#8230; how many people are finding my store? How are they finding it? <a href=\"https:\/\/employmenthero.com\/sg\/blog\/what-is-a-net-promoter-score\/\">Why are they purchasing<\/a> or not purchasing my products? How can I grow my customer base? Apart from sales, there are lots of other eCommerce metrics that can give you insights into your shop&#8217;s performance.\n\nLet&#8217;s break down some of the most helpful ones.\n<h2 id=\"what-are-some-common-ecommerce-metrics\">What are some common eCommerce metrics?<\/h2>\n<h3 id=\"\"><\/h3>\n<h2 id=\"1-conversion-rate\">1. Conversion rate<\/h2>\nA <strong>conversion rate<\/strong> is a rate at which users on your eCommerce site is &#8216;converting&#8217; &#8211; in other words, buying your awesome products. When someone recognises your marketing and visits your website, they enter your sales funnel.\n\nFrom there they will view product pages, select items, add to their cart and ideally make a purchase! As an eCommerce business, you want to improve the conversion rate and get more visitors through to this purchasing point.\n\nThe better your conversion rate is, the more sales you make in relation to the number of visitors you have.\n\n<strong>? The maths:<\/strong> A conversion rate is calculated by dividing the number of visitors to your site by the number of sales. So, if 1000 people visit my online jam shop and 45 people make purchases, my conversion rate is 4.5%. We want this rate to continue to rise over time.\n<h2 id=\"2-cost-of-customer-acquisition\">2. Cost of customer acquisition<\/h2>\n<strong>Customer acquisition cost <\/strong>(or <strong>CAC<\/strong> to those in the know ?) is the average marketing cost that it takes to convert a potential &#8216;lead&#8217; (someone who may be interested in your product) into a customer.\n\nBe kind to yourself with CAC numbers &#8211; they will be high when you are starting out in a new market where fewer people are aware of your products. Make a note of your CAC regularly and build awareness around your shop to see these numbers improve.\n\n<strong>? The maths: <\/strong>Divide all marketing costs over a period of time with the number of customers you&#8217;ve acquired during that time. So, if in November I spent $100 on marketing which brought in 10 customers, my CAC for November would be $10. We want this cost to continue to go down.\n<h2 id=\"3-average-order-value\">3. Average order value<\/h2>\nHow much are people spending when they visit your online store? Do they pick up one item or several? Are lots of people visiting your online shop but only purchasing cheaper items?\n\nYour <strong>average order value (AOV)<\/strong> is the average dollar amount your customers are spending at your store. This number gives a general idea of consumer behaviour and spending habits on your site. If your AOV is low, there may be an issue with your store design, <a href=\"https:\/\/employmenthero.com\/sg\/blog\/pricing-strategy\/\">product prices<\/a> or marketing activities.\n\nMake sure all of your products are clearly visible and laid out, especially as your customers move through the sales funnel. You could also create packages for products or put in place a minimum spend to qualify for free shipping or bonus gifts.\n\n<strong>? The maths: <\/strong>Take your total sales amount and divide it by your number of customers. If I&#8217;ve sold $100 worth of jam to 20 customers, my AOV is $5. ? As well as the <strong>average<\/strong> order value, you may want to consider the <strong>mode<\/strong> order value. This captures the most common cost-of-order. For example, if 80% of my customers purchase 2 jars of jam at $5, my mode value is $10.<img loading=\"lazy\" decoding=\"async\" alt=\"Zach Galifianakis maths\" class=\"wp-image-38863 aligncenter\" height=\"222\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/maths.gif\" width=\"519\"\/>\n<h2 id=\"4-shopping-cart-abandonment-rate\">4. Shopping cart abandonment rate<\/h2>\nWe all know how easy it is to click around the internet, adding everything we want &#8216;to cart&#8217;. It&#8217;s harder to take the time to put in payment and delivery details to complete the process.\n\nYour <strong>shopping cart abandonment rate <\/strong>takes note of your almost-customers, those that didn&#8217;t quite make it to the end of your sales funnel. This may be an element of the conversion rate, but it&#8217;s worth looking at independently.\n\nAs it&#8217;s the last step in your sales funnel, these almost-customers are clearly interested in your product. <a href=\"https:\/\/optinmonster.com\/cart-abandonment-statistics\/#:~:text=The%20average%20cart%20abandonment%20rate,rather%20%E2%80%93%20away%20from%20their%20carts.\">Research tells us<\/a> that the most common reasons for cart abandonment are encountering unexpected costs (like shipping, taxes or fees), a lack of guest checkout options and a complicated checkout process.\n\n<strong>? The maths: <\/strong>Divide the number of completed purchases by the number of carts created. Subtract the result from one and then multiply by 100. If I have 200 customer carts created but only 25 customers actually purchase jam: my cart abandonment rate is 87.5%. Don&#8217;t be discouraged if the number seems high &#8211; <a href=\"https:\/\/www.drip.com\/blog\/cart-abandonment-statistics\" rel=\"noopener noreferrer\" target=\"_blank\">studies have found<\/a> an average cart abandonment rate of 69.57% across all industries. Mobile users have an even higher rate of cart abandonment at 85.65%, so making sure you have a mobile-friendly checkout experience is essential. Consider your sales funnel from a customer perspective. How easy is it for customers to go from cart to checking out? Is there anything you can do to make this experience more pleasant and efficient?\n<h2 id=\"5-site-traffic\">5. Site traffic<\/h2>\nSitting at the very top of the conversion funnel, it&#8217;s easy to understand why site traffic needs to be front of mind for online shop owners. <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" rel=\"noopener noreferrer\" target=\"_blank\">Google Analytics<\/a> <strong>(GA) <\/strong>is the most popular way to monitor traffic and activity on your website.\n\nA free tool that&#8217;s easy to set up, GA can give you real-time site traffic numbers and generate helpful reports of activity over specified periods. Getting started with GA is simple. You can find <a href=\"https:\/\/support.google.com\/analytics\/answer\/2604608\" rel=\"noopener noreferrer\" target=\"_blank\">easy guides<\/a> from Google on how to set up your analytics account, and you&#8217;ll be on your way in no time.\n\nOnce the data is delivered to your Google Analytics dashboard, visit your &#8216;Audience&#8217; tab. You&#8217;ll be able to see how many users have visited your store and how many page views your store received, plus helpful information like basic demographics, average time spent on site and average bounce rate (which indicates if they moved around your site or exited after viewing the first page).\n\nSet up some regular reporting within Google Analytics to capture your web traffic. See how your traffic is growing week-on-week and month-on-month, and establish some goals you&#8217;d like to meet.\n\n<strong>? The maths:<\/strong> This one&#8217;s simple &#8211; just capture the number in Analytics! Choose your preferred time period (daily, weekly, monthly or custom) and then step up the process by working out a growth percentage.\n\n\u26a1 Setting some goals for your business? We recommend <a href=\"https:\/\/employmenthero.com\/sg\/resources\/okrs-guide\/\">checking out OKRs<\/a> (Objectives and Key Results) to power your efforts!\n<h2 id=\"what-marketing-tools-can-you-use-to-boost-activity-on-your-online-store\">What marketing tools can you use to boost activity on your online store?<\/h2>\nHow can you boost your e-commerce metrics and get more eyeballs on (and money exchanged for) your fabulous wares?\n<h3 id=\"use-social-media\">Use social media<\/h3>\nSocial media is another great way to spread the word about your shop, with Facebook and Instagram being great places to start. When you set up your website, make sure you also have social media accounts that can be discovered by your customers.\n\nThis will also give them the opportunity to review, tag and share details about your products.\n\n<strong>Organic social media<\/strong> means posting to social media without spending any money on social media advertising. Consistently posting organic content can help you build a following and is a great way to interact with your customers day-to-day.\n\n<strong>Paid social media<\/strong> refers to social media advertising. Any business can set up a Facebook Business account and run their own ads (subject to Facebook&#8217;s Terms and Conditions). A great benefit of using paid social media is you can target specific demographics.\n\nYou could choose the age, location, gender and interest of your audience, making your ad more likely to reach your ideal market.\n\n? New to Facebook and Instagram advertising? The platform has its own free training site, <a href=\"https:\/\/www.facebook.com\/business\/learn\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook Blueprint<\/a>, to give you all the knowledge you&#8217;ll need to get started with paid social advertising.\n<h3 id=\"build-your-community\">Build your community<\/h3>\nGive your customers a great experience by being super-responsive. <strong>Community management <\/strong>means building an awesome relationship with your customers in public online spaces.\n\nSome examples of community management are:\n<ul>\n<li>Responding to customer Google reviews<\/li>\n<li>Liking and commenting on social media posts where your customers have tagged your accounts<\/li>\n<li>Interacting with customers if they comment on your social media posts<\/li>\n<\/ul>\n? Beyond this, you may want to create some content that helps your community engage with your product. For our jam shop, we might include some free recipes that use jam or a video on how jam is made.<img loading=\"lazy\" decoding=\"async\" alt=\"Space Jam GIF\" class=\"wp-image-38864 aligncenter\" height=\"452\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/Jam-GIF.gif\" width=\"452\"\/>\n<h3 id=\"send-a-store-newsletter\">Send a store newsletter<\/h3>\nEmail marketing is about as classic as digital marketing gets, but it remains a seriously powerful sales tool. Hubspot&#8217;s <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" rel=\"noopener noreferrer\" target=\"_blank\">State of Email Marketing Report 2020<\/a> found that, on average, every $1 spent on email marketing generates $38 in sales.\n\nThere are plenty of ways to build up your email database. Add an opt-in tick box to your purchase path, grab a form from your email marketing platform and embed it on your website, or run a social media campaign letting people know they can sign up.\n\nYou may even want to incentivise signing up by offering a 10% discount on a customer&#8217;s next purchase.\n\n? When it comes to sending newsletters to your customers, make sure the content is engaging. Maybe you have an exciting new product to share, or are running a sale?\n\nDon&#8217;t send them too many emails and run to a consistent schedule &#8211; like monthly or fortnightly.\n<h3 id=\"consider-seo\">Consider SEO<\/h3>\n<strong>Search engine optimisation (SEO)<\/strong> is a very important part of digital marketing. A great application of SEO could see your website be pushed up the search rankings by Google, and become more discoverable to an audience searching for products like yours.\n\n<strong>Keywords<\/strong> are an important aspect of SEO. Keywords refer to words or phrases that your customers might be looking for. Back to our jam example (because everyone&#8217;s buying jam on the internet these days, right?), we might want to include keywords we think a jam-loving audience might search for.\n\nSome possible examples could be:\n<ul>\n<li>Jam Sydney<\/li>\n<li>Organic blueberry jam<\/li>\n<li>Jam biscuits<\/li>\n<li>Homemade jam<\/li>\n<\/ul>\nWe can also answer questions that our audience might be asking.\n\nSo if we think our audience might type &#8216;Where can you buy organic jam in Sydney?&#8217;, we might include that same question and answer (&#8216;We sell organic jams made in Sydney. Check out our homemade range including strawberry jam, blueberry jam and marmalade.&#8217;), on one of our pages.\n\n? Aside from keywords, make sure that your <strong>metadata<\/strong> and titles are filled out on your website, and that you have <a href=\"https:\/\/blog.hubspot.com\/marketing\/image-alt-text\" rel=\"noopener noreferrer\" target=\"_blank\">alt descriptions<\/a> for each image you include. Include relevant links from your web copy to other relevant pages on your site.\n<h2 id=\"go-forth-and-sell\">Go forth and sell!<\/h2>\nThere may be a lot of online shops out there, but there are so many things you can do to cut through the noise and get eyes on your store. Keep on top of your eCommerce metrics and have fun with digital marketing campaigns.\n\nRamp up your efforts during the incoming holiday season and capture new customers for the future. Take the stress out of your other company operations and give your full attention to making your online shop awesome!\n\n91±¬ΑΟ is an all-in-one <a href=\"https:\/\/employmenthero.com\/sg\/products\/hr-software\/\">people management solution<\/a>, complete with recruitment, payroll, HR and <a href=\"https:\/\/employmenthero.com\/sg\/solutions\/employee-engagement-software\/\">employee engagement software<\/a>. <a href=\"https:\/\/employmenthero.com\/sg\/request-a-demo\/\">Book a demo with one of our small business specialists today!<\/a>\n\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<div 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now&quot;,&quot;success_handling_method&quot;:&quot;thank_you_page&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;thank_you_message&quot;:&quot;&quot;,&quot;add_lead_linking_id&quot;:false,&quot;add_drift_campaign_id&quot;:false,&quot;drift_campaign_id&quot;:&quot;&quot;,&quot;thank_you_page_id&quot;:&quot;24893&quot;,&quot;thank_you_page_url&quot;:&quot;https:\/\/employmenthero.com\/sg\/thank-you\/downloadable\/resources\/?origin=how-to-measure-the-success-of-your-online-store&amp;origin_id=vAVHkLFnwRR96E27kbvYjO8oZO2PclhPa%2FkXsDQQ%2B693rAwqbL9ixo69M97gW7DnWGs37Ro9GeBnkJFq8LEr7A%3D%3D&quot;,&quot;progress_indicator_type&quot;:&quot;stepper&quot;,&quot;enable_revenue_hero&quot;:false,&quot;revenue_hero_router_id&quot;:&quot;4668&quot;,&quot;revenue_hero_thank_you_message&quot;:&quot;Thank you for booking!&quot;}\"><\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27886 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27783 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27764 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91±¬ΑΟ team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to track the success of your ecommerce shop? Read this guide to get you started.<\/p>\n","protected":false},"author":30,"featured_media":24437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"8 min read","display_reading_time":false,"download_content_type":"file","download_file":"13636","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[130],"topic":[86],"industry":[42],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-13539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-business-basics","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/13539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/comments?post=13539"}],"version-history":[{"count":3,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/13539\/revisions"}],"predecessor-version":[{"id":26728,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/13539\/revisions\/26728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media\/24437"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media?parent=13539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/categories?post=13539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/tags?post=13539"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/resource-type?post=13539"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/topic?post=13539"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/industry?post=13539"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/audience?post=13539"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/business-size?post=13539"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/product-tag?post=13539"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/funnel-stage?post=13539"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/region?post=13539"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/pain-point?post=13539"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/persona?post=13539"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/post_features?post=13539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}