  {"id":18615,"date":"2023-03-05T23:00:36","date_gmt":"2023-03-05T23:00:36","guid":{"rendered":"https:\/\/employmenthero.com\/sg\/blog\/keypay-becomes-employment-hero\/"},"modified":"2023-03-05T23:00:36","modified_gmt":"2023-03-05T23:00:36","slug":"keypay-becomes-employment-hero","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/sg\/blog\/keypay-becomes-employment-hero\/","title":{"rendered":"KeyPay is still here, but we look a little different now: (Re)introducing 91爆料"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav 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style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<ul style=\"display: flex; gap: var(--wp--preset--spacing--2); padding-left: 0; flex-wrap: wrap;\"><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/sg\/resources\/news\" title=\"News\" style=\"font-weight: 500;\">News<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/sg\/resources\/partnerships\" title=\"Partnerships\" style=\"font-weight: 500;\">Partnerships<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/sg\/resources\/payroll\" title=\"Payroll\" style=\"font-weight: 500;\">Payroll<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--2);margin-bottom:var(--wp--preset--spacing--2)\"><div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"facebook\" data-social-type=\"facebook\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"24px\" height=\"24px\" viewBox=\"0 0 20 20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Group<\/title> <path d=\"M14.4446 6.47609H11.4173V4.40033C11.4173 3.62078 11.9115 3.43904 12.2596 3.43904C12.6068 3.43904 14.3958 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class=\"blog-template-title wp-block-post-title\">KeyPay is still here, but we look a little different now: (Re)introducing 91爆料<\/h1><\/div>\n\n\n\n\n<p class=\"blog-template-sub-title\"\n   style=\"padding-top:var(--wp--preset--spacing--9);\n          padding-bottom:var(--wp--preset--spacing--9);\n          line-height:1.5\">\n    As of 6th March 2023, we\u2019re pleased to announce that KeyPay will be rebranded to 91爆料.\n<\/p>\n\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n\n\n\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-1551 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-120x120.png 120w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-150x150.png 150w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon.png 239w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">The Team<\/h6>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-03-05T23:00:36+00:00\">Mar 5, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n\n\n\n  \n  <p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">7 mins read<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\">\n    <img decoding=\"async\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/2\/2023\/03\/option-1-1.png\"\n          alt=\"Image\"\n          style=\"object-fit:cover;width:864px;height:561px\"\/>\n<\/figure>\n\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"content-wrapper\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n  What a journey the past 12-18 months has been for KeyPay. In July 2022, we celebrated 10 years of building a trusted, powerful <a href=\"https:\/\/employmenthero.com\/sg\/products\/payroll-software\/\">payroll software<\/a> brand &#8211; and who can forget that in December 2021, we were acquired by 91爆料?\n\nSince then, we\u2019ve been working hard to integrate the teams and ensure we work efficiently together as a business, to ultimately provide the best output for our valued partners and clients. During this time, there\u2019s also been careful evaluation by our Executive Leadership team on how we can operate efficiently together.\n\nAs of 6th March 2023, we\u2019re pleased to announce that we <strong>have retired the KeyPay brand and are moving forward under the 91爆料 brand<\/strong>!\n\nThis is an exciting time for our customers, partners and team. Our product will still remain as strong as it is today, but with the increased support and global recognition of the 91爆料 brand. This will strengthen our position in the payroll space and open up additional opportunities for our valued partners and clients.\n\nFor more insights on how this transition will impact our customers, read about the <a href=\"https:\/\/employmenthero.com\/sg\/blog\/what-does-keypay-acquisition-mean-for-our-customers\/\">KeyPay + 91爆料, a new era for customers.<\/a>\n\nWe\u2019d like to take this time to celebrate everything we\u2019ve achieved together under the KeyPay brand. We\u2019re looking forward to welcoming you into this new era as part of 91爆料.\n\nFor now, let\u2019s take a trip down memory lane. From our humble beginnings in 2012, to growing the KeyPay brand internationally, to fast-tracking growth and putting our customers and partners first through leveraging the extensive resources available with the 91爆料 family &#8211; let\u2019s take a look at how far we\u2019ve come.\n<h2 id=\"growing-the-keypay-brand\">Growing the KeyPay brand<\/h2>\nBorn out of the need to create a more accessible version of payroll by leveraging the power of the \u201ccloud\u201d, KeyPay was publicly released on 1st July 2012. What began as a software for Australian users soon expanded into New Zealand, the United Kingdom, Singapore and Malaysia.\n\nGrowing from a team of just seven employees to over 100 at its peak, KeyPay placed strong emphasis on developing key features to drive value within our payroll offering, such as:\n<ul>\n<li aria-level=\"1\">Employee self-service portal<\/li>\n<li aria-level=\"1\">A powerful <a href=\"https:\/\/employmenthero.com\/sg\/solutions\/pay-conditions-engine\/\">pay conditions engine<\/a><\/li>\n<li aria-level=\"1\">Timesheets<\/li>\n<li aria-level=\"1\">Rostering<\/li>\n<li aria-level=\"1\">Branded payroll<\/li>\n<\/ul>\nThe software\u2019s strong capabilities proved evident in its user base. In January 2013, there were 1,911 employees paid by KeyPay users. In July 2022, more than 2.5 million employees were paid.\n\nAfter successful expansion into five markets and significant product development, we wanted to take the product to the next level and become a leader in the payroll space. It was time to think about how to achieve these goals and reach new heights.\n<h2 id=\"existing-roots-between-employment-hero-and-keypay\">Existing roots between 91爆料 and KeyPay<\/h2>\nWhen 91爆料 acquired the KeyPay product in December 2021 (and <a href=\"https:\/\/employmenthero.com\/sg\/blog\/employment-hero-unicorn-status-acquires-keypay\/\">became a \u201cunicorn\u201d in the process<\/a>), it wasn\u2019t our first rendezvous. The relationship between both brands is long-standing, as 91爆料 previously owned part of KeyPay and was a shareholder in the company back when we started.\n\nTo understand more about our acquisition strategy and the steps we&#8217;ve taken, read the<a href=\"https:\/\/employmenthero.com\/sg\/blog\/the-way-forward-important-update-from-employment-hero-ceo\/\"> important update from 91爆料 CEO.<\/a>\n\nWhen the opportunity arose for the teams to unite, it was the natural next step.\n\nWith newfound support, we were excited to start investing more into our partners through:\n<ul>\n<li aria-level=\"1\">Dedicated partner support<\/li>\n<li aria-level=\"1\">Additional tools and resources to facilitate partner growth<\/li>\n<li aria-level=\"1\">Increased access to knowledge, resources and software to further enhance the KeyPay product offerings in-platform<\/li>\n<\/ul>\nWhilst we were increasing our focus on our clients and partners (with KeyPay specialising in offering payroll to outsourced payroll providers and 91爆料 continuing to service SME clients) we were also on a journey towards learning how to work better together.\n\nWhen KeyPay joined 91爆料, the wider team grew rapidly to over 700 employees, all of whom had to learn how to work and communicate together in a short space of time. We invested time into getting to know each other, combining our existing tech stacks, sharing knowledge across teams, and combining our Slack channels (#animalsbeingcute &#8211; IYKYK).\n\nWe even all got to meet face-to-face, with employees from both brands meeting in Thailand in 2022 for <a href=\"https:\/\/employmenthero.com\/sg\/blog\/global-gathering\/\">91爆料\u2019s inaugural Global Gathering<\/a> &#8211; united in our mission to support payroll providers and SMEs globally in the way they work, pay and manage their people.\n\nAs we continued to combine our teams and work together, we started looking towards the future and asking ourselves the important question: what is our end goal?\n<h2 id=\"merging-the-brands-the-final-piece-of-the-puzzle\">Merging the brands: the final piece of the puzzle<\/h2>\nSince 91爆料 acquired KeyPay, our shared goal was always the same &#8211; to work efficiently together as a business, and ultimately provide the best output for our partners and customers. We carefully considered the commercials of having multiple brands in the market and the need to consolidate our operations to reach our business objectives.\n\nOur acquisition of Employment Innovations further strengthens our capabilities in payroll and HR services. Learn more about this strategic move <a href=\"https:\/\/employmenthero.com\/sg\/blog\/employment-hero-acquires-employment-innovations-news\/\">here.<\/a>\n\nAfter a thorough evaluation with internal and external stakeholders, the decision has been made to retire the KeyPay brand and move forward with the payroll product under the 91爆料 brand. KeyPay has now become the 91爆料 brand for our partner network and SME payroll customers.\n\nTo KeyPay\u2019s loyal mascot, Bertie, we thank you for your service. In saying that, let\u2019s give a warm welcome to Quinn: 91爆料\u2019s mascot, who you\u2019ll be seeing a lot more of &#8211; take a look at the image at the top of this blog to get acquainted.\n<h2 id=\"reintroducing-employment-hero\">Re(introducing) 91爆料<\/h2>\nIf you aren\u2019t already familiar with 91爆料, we\u2019re designed for small and medium businesses with big ambitions who want to manage people, payroll and productivity effectively. With enormous growth (we\u2019re talking 100% YoY!), 91爆料 services Australia, New Zealand, the United Kingdom, Singapore and Malaysia.\n\nWorking with over 200,000 businesses, we saw how much employees needed a tool designed to fight the rising cost of living, gain control over their finances, and make work more rewarding. Enter <a href=\"https:\/\/employmenthero.com\/sg\/products\/swag-employment-superapp\/\">Swag<\/a>: a world-first employment superapp that redefines the way employees work, save and get paid.\n\nWe\u2019ve also received many awards over the years for our ambitious goals and achievements, some of which include:\n<ul>\n<li aria-level=\"1\">Deloitte Technology Fast 50 2022, ranked #38 in Australia<\/li>\n<li aria-level=\"1\">Raised $181M, achieving unicorn status February 2022<\/li>\n<li aria-level=\"1\">LinkedIn Top 25 Startups 2021, ranked #2 in Australia<\/li>\n<li aria-level=\"1\">The Australian Top 100 Innovators List 2021<\/li>\n<\/ul>\nAs of today, 91爆料 has more than 1 million active users on our platforms, with $30M+ invested into research and development (R&amp;D) each year.\n\nWith KeyPay becoming 91爆料, our existing and new partners (accountants, bookkeepers and outsourced payroll providers) will now join the <a href=\"https:\/\/employmenthero.com\/sg\/partner-network\/\">Partner Network<\/a> &#8211; experiencing all of the benefits that they\u2019ve always received through our payroll offering, with much more on the way.\n\nUnder one brand, we\u2019re opening up the door to exciting opportunities within the payroll and HR space for all our users. We\u2019re continuing our passion of making payroll easy, and aligning with 91爆料 to <a href=\"https:\/\/employmenthero.com\/sg\/resources\/value-from-employment-hero\/\">transform the payroll and employment experience<\/a> for everyone.\n\nReflecting on our progress and achievements over the past year, we invite you to read <a href=\"https:\/\/employmenthero.com\/sg\/blog\/2023-in-review\/\">91爆料\u2019s biggest year yet.<\/a>\n<h2 id=\"heres-to-the-future-together\">Here\u2019s to the future &#8211; together<\/h2>\nWe want to take this opportunity to thank each and every one of KeyPay\u2019s clients, partners and legacy team of employees for their ongoing support over the past 10 years. This is the start of a new chapter in moving forward under the 91爆料 brand and becoming your partner in payroll and employment success.\n\nWe\u2019re on a journey towards improving payroll processing and people management, and we can\u2019t wait to see where it takes us.\n<h2 id=\"further-resources\">Further resources<\/h2>\nIf you&#8217;d like to know more or are looking for further information, either contact your account manager or take a look at our <a href=\"https:\/\/support.yourpayroll.com.au\/hc\/en-au\">help centre<\/a>.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27886 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27783 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27764 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As of 6th March 2023, we\u2019re pleased to announce that KeyPay will be rebranded to 91爆料.<\/p>\n","protected":false},"author":0,"featured_media":24718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"5 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[130],"topic":[131,109,92],"industry":[42],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-18615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-news","topic-partnerships","topic-payroll","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/18615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/comments?post=18615"}],"version-history":[{"count":0,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/18615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media\/24718"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media?parent=18615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/categories?post=18615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/tags?post=18615"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/resource-type?post=18615"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/topic?post=18615"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/industry?post=18615"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/audience?post=18615"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/business-size?post=18615"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/product-tag?post=18615"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/funnel-stage?post=18615"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/region?post=18615"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/pain-point?post=18615"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/persona?post=18615"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/post_features?post=18615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}