{"id":7006,"date":"2022-05-16T02:43:22","date_gmt":"2022-05-16T02:43:22","guid":{"rendered":"https:\/\/employmenthero.com\/sg\/blog\/linkedin-company-page-best-practices-recruitment\/"},"modified":"2025-07-17T07:45:07","modified_gmt":"2025-07-17T07:45:07","slug":"linkedin-company-page-best-practices-recruitment","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/sg\/blog\/linkedin-company-page-best-practices-recruitment\/","title":{"rendered":"LinkedIn company page best practices for recruitment"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li class=\"breadcrumb-item breadcrumb-item--current breadcrumb-item--home\"><span class=\"breadcrumb-item-name\">Home<\/span><\/li><\/ol><\/nav><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"name\":\"Home\",\"@id\":\"https:\\\/\\\/employmenthero.com\\\/sg\\\/\"}}]}<\/script><\/div>\n\n\n<div class=\"wp-block-group blog-template-tags-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--9)\">\n<div class=\"wp-block-group blog-template-tags is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<ul style=\"display: flex; gap: var(--wp--preset--spacing--2); padding-left: 0; flex-wrap: wrap;\"><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/sg\/resources\/leadership-and-management\" title=\"Leadership and Management\" style=\"font-weight: 500;\">Leadership and Management<\/a>\n                <\/span>\n                <\/li><li style=\"background-color: #e8e7e8;padding: var(--wp--preset--spacing--0-5) var(--wp--preset--spacing--3);border-radius: var(--wp--preset--spacing--8);margin: 0;display: inline-flex;align-self: center;\">\n                <span class=\"has-sm-font-size\" >\n                    <a href=\"https:\/\/employmenthero.com\/sg\/resources\/people-and-culture\" title=\"People and Culture\" style=\"font-weight: 500;\">People and Culture<\/a>\n                <\/span>\n                <\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 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people are currently #opentowork on LinkedIn. To get their attention, your company page needs to stand out.\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-1541 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/Untitled-design-13-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"Isabelle Comber\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/Untitled-design-13-120x120.jpg 120w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/Untitled-design-13-150x150.jpg 150w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/Untitled-design-13-240x240.jpg 240w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Isabelle Comber<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2022-05-16T02:43:22+00:00\">May 16, 2022<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-07-17T07:45:07+00:00\">Jul 17, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">0 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/2\/2022\/05\/LinkedIn-Recruitment-Blog-hero.png\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nIn 2022, everyone can be an influencer. And as a business &#8211; no matter what size you are &#8211; there\u2019s nowhere better to mark on social media than LinkedIn.\n\nLinkedIn is the global hub where professionals and businesses come together. If you can believe it, LinkedIn is currently in its 19th year. For all the millennials reading, it was launched the same year as MySpace. While that platform\u2019s use has fizzled (sorry, Tom), LinkedIn\u2019s user base has grown to a whopping <a href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\" rel=\"noopener\" target=\"_blank\">810,000 million<\/a> in 2022. That\u2019s a lot of opportunity for your business.\n\nWe\u2019re guessing that you might already have a personal LinkedIn profile, but what about your company\u2019s page? Whether you\u2019re an employer looking to grow your business\u2019 profile, or an <a href=\"https:\/\/employmenthero.com\/sg\/blog\/linkedin-hr-professionals\/\">HR manager<\/a> trying to attract new employees &#8211; your LinkedIn\u2019s company page is one of your business\u2019 greatest assets, you just need to know how to use it.\n\n<figure id=\"attachment_3859\" aria-describedby=\"caption-attachment-3859\" style=\"width: 480px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Black and white cat typing energetically on a laptop\" class=\"size-full wp-image-3859\" height=\"266\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/ezgif.com-gif-maker-6-copy.gif\" width=\"480\"\/><figcaption id=\"caption-attachment-3859\" class=\"wp-caption-text\">Ready to take some notes? Let\u2019s go!<\/figcaption><\/figure>\n<h2 id=\"\"><\/h2>\n<h2 id=\"what-is-a-linkedin-company-page\">What is a LinkedIn company page?<\/h2>\nA LinkedIn company page is your company\u2019s representation on the site. It is a place where you can provide information and content about your business, and a profile with which you can interact with your team, other people on LinkedIn and other company pages.\n\nWhen new talent joins your team, they can update their profile to feature your company\u2019s page. They will then be connected to the \u2018People\u2019 section of your page, and your company will be visible in search results for their personal profiles.<a href=\"https:\/\/employmenthero.com\/sg\/create-account-hiring-essentials\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Create a free Hiring Essentials account\" class=\"alignnone wp-image-12939 size-large\" height=\"714\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/07\/Hiring-Essentails-CTA-SEA.png\" width=\"1024\"\/><\/a>\n<h2 id=\"why-should-i-have-a-linkedin-company-page-for-hiring\">Why should I have a LinkedIn company page for hiring?<\/h2>\nIf you don\u2019t have a LinkedIn company page, or if you put very little effort into maintaining your page, your business is missing out on a major opportunity.\n\nLinkedIn doesn\u2019t only have 810,000 million users, over <a href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\" rel=\"noopener\" target=\"_blank\">12million LinkedIn<\/a> users are also signalling their availability to work by using the green #opentowork photo frame over their profile image.\n\nWe can safely assume that there are many more job-seekers out there who are not using this photo frame, and even more job-curious people who may be currently employed but looking for change soon. This makes LinkedIn one of your most powerful hiring tools.\n\nBeyond recruitment, it\u2019s just generally a good idea to use your LinkedIn company\u2019s page to shout about your business. When you\u2019re maintaining and creating interesting content for your page, you boost your business\u2019 chance of being noticed not only by prospective talent but also future customers, investors and industry bodies.\n\nA successful LinkedIn company page gives you the chance to become a high-profile company and thought leader in your industry. It\u2019s simply a no brainer.\n\n<figure id=\"attachment_3858\" aria-describedby=\"caption-attachment-3858\" style=\"width: 366px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Star Trek boss\" class=\"size-full wp-image-3858\" height=\"179\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/ezgif.com-gif-maker-6-4.gif\" width=\"366\"\/><figcaption id=\"caption-attachment-3858\" class=\"wp-caption-text\">Boss mode, activated.<\/figcaption><\/figure>\n<h2 id=\"-1\"><\/h2>\n<h2 id=\"essential-sections-of-your-linkedin-company-page\">Essential sections of your LinkedIn company page<\/h2>\nLinkedIn pages have a few primary sections to be aware of; \u2018Home\u2019, \u2018About\u2019, \u2018Posts\u2019, \u2018Jobs\u2019, \u2018Life\u2019 and \u2018People\u2019.\n<h3 id=\"home\">Home<\/h3>\nYour LinkedIn company homepage is the aggregate of all of your company page content. From this page (which people will land on when they click your company page from the search bar), viewers will see a snippet of your \u2018About\u2019 section with your company description, recent posts and videos, key information you have highlighted, new jobs and a snapshot of your team.\n\n<figure id=\"attachment_3857\" aria-describedby=\"caption-attachment-3857\" style=\"width: 712px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"A snippet of 91爆料\u2019s Home section.\" class=\"size-full wp-image-3857\" height=\"802\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-2.16.21-pm.png\" width=\"712\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.16.21-pm.png 712w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.16.21-pm-266x300.png 266w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><figcaption id=\"caption-attachment-3857\" class=\"wp-caption-text\">A snippet of 91爆料\u2019s Home section.<\/figcaption><\/figure>\n<h3 id=\"-2\"><\/h3>\n<h3 id=\"about\">About<\/h3>\nYour <a href=\"https:\/\/www.linkedin.com\/company\/employment-hero\/about\/\" rel=\"noopener\" target=\"_blank\">\u2018About\u2019<\/a> section is your opportunity to elaborate on what your company does, and why you do it. This is the section where you want to succinctly write about your business\u2019 purpose, function and products or services. You may also wish to include the details of awards that your business has won.\n\nYour \u2018About\u2019 section will also feature a few other details, such as your business\u2019:\n<ul>\n<li>Company website<\/li>\n<li>Industry<\/li>\n<li>Company size<\/li>\n<li>Headquarters location<\/li>\n<li>Year founded<\/li>\n<li>Specialities<\/li>\n<\/ul>\nTake a look at how this information appears on <a href=\"https:\/\/www.linkedin.com\/company\/employment-hero\" rel=\"noopener\" target=\"_blank\">91爆料\u2019s<\/a> LinkedIn page.\n\n<figure id=\"attachment_3856\" aria-describedby=\"caption-attachment-3856\" style=\"width: 605px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Our \u2018About\u2019 section, featuring the top-line details about us, our awards and our basic information. \" class=\"size-full wp-image-3856\" height=\"705\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.51.33-pm.png\" width=\"605\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-12.51.33-pm.png 605w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-12.51.33-pm-257x300.png 257w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><figcaption id=\"caption-attachment-3856\" class=\"wp-caption-text\">Our \u2018About\u2019 section, featuring the top-line details about us, our awards and our basic information.<\/figcaption><\/figure>\n<h3 id=\"-3\"><\/h3>\n<h3 id=\"posts\">Posts<\/h3>\nThe \u2018Posts\u2019 section of your profile is where you can find all the latest content published by your company.\n\nWhen you publish a post as your business, it will appear on your company feed and also on the feeds of the people that follow you (and in some instances, the feeds of the people in their network).\n\n<figure id=\"attachment_3855\" aria-describedby=\"caption-attachment-3855\" style=\"width: 425px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"A post from 91爆料's LinkedIn feed.\" class=\"size-full wp-image-3855\" height=\"762\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-2.26.08-pm.png\" width=\"425\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.26.08-pm.png 425w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.26.08-pm-167x300.png 167w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><figcaption id=\"caption-attachment-3855\" class=\"wp-caption-text\">Your posts will appear in a dedicated feed.<\/figcaption><\/figure>\n<h3 id=\"-4\"><\/h3>\n<h3 id=\"people\">People<\/h3>\nYour \u2018People\u2019 section is where visitors will be able to see who works at your company. The viewer will be able to see how many people work at your company and a few metrics around who your people are, like where they are based, where they studied, what their skills are and what they do within the business.\n\nOn this page, the viewer will also see who in the company they may know or be connected to.\n\n<figure id=\"attachment_3854\" aria-describedby=\"caption-attachment-3854\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料's 'People' section. \" class=\"size-full wp-image-3854\" height=\"798\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-2.31.26-pm.png\" width=\"600\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.31.26-pm.png 600w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.31.26-pm-226x300.png 226w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-3854\" class=\"wp-caption-text\">91爆料\u2019s People page (and the page we\u2019re most proud of).<\/figcaption><\/figure>\n<h3 id=\"-5\"><\/h3>\n<h3 id=\"jobs\">Jobs<\/h3>\nYour \u2018Jobs\u2019 page is definitely one of the most helpful for recruiting! Your jobs page is the hub for careers at your business. On this page, the visitor can see all jobs that are advertised at your business (these will also show up across LinkedIn career pages), and click straight through to those LinkedIn job ads that you have created.\n\nIn the search bar, they can also enter job titles or keywords to search &#8211; so make sure not to use too much jargon or slang in your job postings, as this could make them more tricky to find.\n\n<figure id=\"attachment_3853\" aria-describedby=\"caption-attachment-3853\" style=\"width: 595px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料's 'Jobs' section.\" class=\"size-full wp-image-3853\" height=\"793\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-2.32.38-pm.png\" width=\"595\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.32.38-pm.png 595w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.32.38-pm-225x300.png 225w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><figcaption id=\"caption-attachment-3853\" class=\"wp-caption-text\">91爆料&#8217;s &#8216;Jobs&#8217; section.<\/figcaption><\/figure>\n<h3 id=\"-6\"><\/h3>\n<h3 id=\"life\">Life<\/h3>\nThe \u2018Life\u2019 section of your page is another helpful tool to attract people to your business. This is the place where you get to showcase your company culture in all its glory. On this page, you can share videos that convey your employee experience, employee testimonials, company photos and employee articles.\n\nIf you\u2019re looking to run a major recruitment drive, definitely consider giving your \u2018Life\u2019 section a makeover with lots of details about your <a href=\"https:\/\/employmenthero.com\/sg\/resources\/build-an-evp\/\">employer value proposition<\/a> (EVP) and full of details about your employer brand. Shine bright and capture the attention of job seekers!\n\n<figure id=\"attachment_3852\" aria-describedby=\"caption-attachment-3852\" style=\"width: 599px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料\u2019s \u2018Life\u2019 page, featuring a video from our team and some employee content (with plenty of pics from our latest team get-together). \" class=\"size-full wp-image-3852\" height=\"746\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-2.46.44-pm.png\" width=\"599\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.46.44-pm.png 599w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.46.44-pm-241x300.png 241w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><figcaption id=\"caption-attachment-3852\" class=\"wp-caption-text\">91爆料\u2019s \u2018Life\u2019 page, featuring a video from our team and some employee content (with plenty of pics from our latest team get-together).<\/figcaption><\/figure>\n<h2 id=\"-7\"><\/h2>\n<h2 id=\"get-your-linkedin-page-in-top-shape\">Get your LinkedIn page in top shape<\/h2>\nSo, now you have a better understanding of your company page and all of its opportunities, what are the best practice rules that you can use to make it pop? LinkedIn is a busy place with lots of noise, here are some ways to make your page stand out to job seekers.\n<h3 id=\"1-add-personality\">1. Add personality<\/h3>\nCovering your LinkedIn company page with authentic personality is one of the most effective strategies for being seen &#8211; and remembered. When people are searching for jobs, they\u2019re looking for businesses that are human-centric, who have values and are passionate about their purpose.\n\nWhile salary, benefits and roles are incredibly important to job seekers, the role of vibe should never be underestimated. If you\u2019re presenting your business as a fun, unpretentious and exciting place to be, you\u2019re already winning.\n\n<figure id=\"attachment_3851\" aria-describedby=\"caption-attachment-3851\" style=\"width: 376px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料 LinkedIn post featuring team member\" class=\"size-full wp-image-3851\" height=\"812\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-2.57.58-pm.png\" width=\"376\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.57.58-pm.png 376w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-2.57.58-pm-139x300.png 139w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><figcaption id=\"caption-attachment-3851\" class=\"wp-caption-text\">Celebrating your team\u2019s personalities can be a huge asset here!<\/figcaption><\/figure>\n<h3 id=\"-8\"><\/h3>\n<h3 id=\"2-showcase-employees\">2. Showcase employees<\/h3>\nJust as you want to show lots of personality, you want to showcase your team at every opportunity &#8211; and these efforts can go hand in hand!\n\nPeople are everything to a business, especially when it comes to recruitment. If you\u2019re showcasing your amazing team, highlighting their successes and proudly featuring them, this is going to be very favourable with job seekers. Seeing your employees helps people put a face to the company, and boosts that ever-important vibe we mentioned earlier.\n\nCheck out our <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6915058973758939136\/\" rel=\"noopener\" target=\"_blank\">post<\/a> above with our teammate Lloyd for some inspiration!\n<h3 id=\"3-keep-branding-and-images-up-to-date\">3. Keep branding and images up to date<\/h3>\nThere are a lot of places where your brand shows up on your company page. Whether it\u2019s your cover image (the banner image that lives at the top of your page above your company name), your company logo or your posts &#8211; it\u2019s important to keep your branding consistent everywhere it shows up.\n\nWhy? Just like with the brand you show to your customers, your <a href=\"https:\/\/employmenthero.com\/sg\/blog\/employer-branding\/\">employer brand<\/a> that you showcase on LinkedIn builds trust with your followers. If It feels clunky and inconsistent it could reflect poorly on the business. A disorganised brand suggests a disorganised business &#8211; eek!\n\n<figure id=\"attachment_3850\" aria-describedby=\"caption-attachment-3850\" style=\"width: 638px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料\u2019s cover image and logo. \" class=\"size-full wp-image-3850\" height=\"251\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-3.02.53-pm.png\" width=\"638\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-3.02.53-pm.png 638w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-3.02.53-pm-300x118.png 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><figcaption id=\"caption-attachment-3850\" class=\"wp-caption-text\">91爆料\u2019s cover image and logo.<\/figcaption><\/figure>\n<h3 id=\"-9\"><\/h3>\n<h3 id=\"4-engage-with-employees\">4. Engage with employees<\/h3>\nDo you know what my favourite part of starting a new job is? Posting the exciting (read: smug) details of my new job on my LinkedIn profile!\n\nWhat makes this experience even better is when your new company comments on your post about how excited they are for you to join the team. This is a good example of how you can engage with your employees online. Like, share and comment on their posts, celebrating their wins and joining in on their excitement.\n\nNot only will it give your employee a case of the warm fuzzies, it will also show up on their network\u2019s feed, sending a clear message that your company always shows its support.\n<h3 id=\"5-engage-with-other-pages-and-people\">5. Engage with other pages and people<\/h3>\nJust as you can engage with your employees, you can also engage with other people and the pages of other businesses. While liking posts can give you some visibility, you can also contribute to conversations as a business.\n\nIt\u2019s a great brand exercise to join the discussion as a business. This can give you some interesting opportunities to talk about your company values. For example, if you\u2019re a company that advocates for flexible working &#8211; you might give your thoughtful two cents on a LinkedIn article that is pushing a return to the office. Of course, always remember to be polite and well-informed!\n<h3 id=\"6-build-attractive-job-listings\">6. Build attractive job listings<\/h3>\nAlthough LinkedIn has its own ecosystem for job listings, the same rules apply as if you were advertising a role anywhere else. There are do\u2019s and don\u2019ts when it comes to creating a good job ad that stands out and compels a prospective candidate to apply.\n\nInstead of going into it all here, download our <a href=\"https:\/\/employmenthero.com\/sg\/resources\/recruitment-process-guide\/\">Ultimate Guide to Recruitment<\/a> and Onboarding, or check out our blog on <a href=\"https:\/\/employmenthero.com\/sg\/resources\/ideal-job-ad-template\/\">how to write the perfect job ad<\/a>.\n\n<h3 id=\"7-create-and-share-interesting-content\">7. Create and share interesting content<\/h3>\nYour page should be interesting compelling not only for job seekers, but also all kinds of different people (who could become future job seekers, *wink wink*).\n\nAlthough your #1 objective might be to find new candidates, your #2 objective on LinkedIn should definitely be to grow your followership in general. You can do this by creating and sharing interesting content regularly.\n\nContent is an umbrella term for basically anything that you could post. It includes, but is not limited to; company news, articles and blogs (published on your website or from another website), photos, videos, interesting facts and statistics, podcasts and audio, gifs, memes\u2026 The list goes on.\n\nThe sky&#8217;s the limit when it comes to what you can produce. Just remember to make sure that any content you share is;\n<ul>\n<li>Relevant to your company, workplace, mission or values<\/li>\n<li>Offering value to your network in some way (is it interesting, funny, thoughtful or timely?)<\/li>\n<li>Aligned with your brand or connected to your brand\u2019s tone of voice<\/li>\n<li>Quick and easy to consume (lean into the social media scroll!)<\/li>\n<\/ul>\n<figure id=\"attachment_3849\" aria-describedby=\"caption-attachment-3849\" style=\"width: 443px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"A LinkedIn post about our recent Wellness at Work report.\" class=\"size-full wp-image-3849\" height=\"662\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-3.38.51-pm.png\" width=\"443\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-3.38.51-pm.png 443w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-3.38.51-pm-201x300.png 201w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><figcaption id=\"caption-attachment-3849\" class=\"wp-caption-text\">A LinkedIn post about our recent Wellness at Work report.<\/figcaption><\/figure>\n<h3 id=\"-10\"><\/h3>\n<h3 id=\"8-support-your-employees-to-create-content\">8. Support your employees to create content<\/h3>\nWhile it\u2019s great for you to create content as a page, your LinkedIn page\u2019s fame can also grow when your employees create content about the business.\n\nWhy not encourage your team to do this by giving them training on how to create content for LinkedIn (which is knowledge they can take into the future) or offering prizes or incentives when they share their story.\n\nJob-seekers want to see businesses have a personality, but there\u2019s nothing like a testimonial from a real person when it comes to making a company an appealing employer.\n\n<figure id=\"attachment_3848\" aria-describedby=\"caption-attachment-3848\" style=\"width: 443px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"A piece that I wrote for LinkedIn after my first 3 months with 91爆料.\" class=\"size-full wp-image-3848\" height=\"607\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-3.27.35-pm.png\" width=\"443\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-3.27.35-pm.png 443w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-3.27.35-pm-219x300.png 219w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><figcaption id=\"caption-attachment-3848\" class=\"wp-caption-text\">A piece that I wrote for LinkedIn after my first 3 months with 91爆料 (shameless self-promotion alert).<\/figcaption><\/figure>\n<h3 id=\"-11\"><\/h3>\n<h3 id=\"9-utilise-analytics\">9. Utilise analytics<\/h3>\nThere are so many analytics that LinkedIn provides that can help you measure the effectiveness of your efforts on your company page.\n\nConsider putting together a monthly report using the main page analytics available; search appearance, unique visitors, new followers, post impressions and custom button clicks. You can also see the organic impressions of each page post, which can help you understand how many times people in your network saw the post.\n\nAll of these numbers can help you identify what\u2019s working, and what needs rethinking. They can also show you the ROI of your social media efforts in real time &#8211; enjoy it!\n<h3 id=\"10-create-a-banner-image-for-employee-use\">10. Create a banner image for employee use<\/h3>\nSome of your employees won\u2019t be that eager to create or share their own content, and that\u2019s ok! An easy way for them to engage with your page and employer brand is to create a beautiful artwork that they can use as their LinkedIn banner. Simple!\n\n<figure id=\"attachment_3847\" aria-describedby=\"caption-attachment-3847\" style=\"width: 642px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"The 91爆料 designed banner on a personal LinkedIn page.\" class=\"size-full wp-image-3847\" height=\"319\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-3.48.39-pm.png\" width=\"642\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-3.48.39-pm.png 642w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-3.48.39-pm-300x149.png 300w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><figcaption id=\"caption-attachment-3847\" class=\"wp-caption-text\">Well if it isn\u2019t me again! The 91爆料 banner in action.<\/figcaption><\/figure>\n<h3 id=\"-12\"><\/h3>\n<h3 id=\"11-use-tags-and-relevant-keywords\">11. Use tags and relevant keywords<\/h3>\nSpeaking of easy wins, have I mentioned tags and keywords? Being thoughtful when it comes to including them can make your post easier to find and give it a boost when it comes to showing up in search results.\n\nAlthough you don\u2019t want to use too many (there is definitely such a thing as keyword-stuffing and over-tagging), including some relevant tags and keywords &#8211; especially if you\u2019re talking about a trending topic &#8211; can help you get eyes on your posts and company page. Have a look at the trending tags and try to reduce your use of jargon, in jokes and slang.\n<h2 id=\"the-best-linkedin-company-pages\">The best LinkedIn company pages<\/h2>\nFinally, let\u2019s have a look at a few of the best LinkedIn company pages that are owning the social media game! Apart from 91爆料 &#8211; which has probably had just about enough airtime in this blog &#8211; which company pages are hitting all the right marks when it comes to showing off their employer brand?\n\nHere are a few of our favourites.\n<h3 id=\"octopus-energy\">Octopus Energy<\/h3>\n<a href=\"https:\/\/www.linkedin.com\/company\/octopusenergy\/\" rel=\"noopener\" target=\"_blank\">Octopus Energy<\/a>, who also had a shoutout in our article on best workplace wellness programs, are bringing a lot of warmth to their LinkedIn company page. How fitting for an energy company!\n\nThe British business regularly shares media articles, along with commentary that is relevant to their sustainable energy mission, uses a mix of different content for their posts and regularly celebrates their team.\n\nTheir LinkedIn page feels direct, friendly and very authentic to them. Full marks!\n\n<figure id=\"attachment_3846\" aria-describedby=\"caption-attachment-3846\" style=\"width: 511px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"A post from Octopus Energy about a new staff member\" class=\"size-full wp-image-3846\" height=\"693\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-4.23.10-pm.png\" width=\"511\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-4.23.10-pm.png 511w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-4.23.10-pm-221x300.png 221w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><figcaption id=\"caption-attachment-3846\" class=\"wp-caption-text\">Shout your appreciation from the rooftops.<\/figcaption><\/figure>\n<h3 id=\"-13\"><\/h3>\n<h3 id=\"atlassian\">Atlassian<\/h3>\nTech company <a href=\"https:\/\/www.linkedin.com\/company\/atlassian\/\" rel=\"noopener\" target=\"_blank\">Atlassian<\/a> absolutely nails it when it comes to their LinkedIn company page. Although we could point to a million things that they\u2019re doing right, we think it\u2019s worth highlighting their \u2018Life\u2019 section as a demonstration of best practice, come to life.\n\nAtlassian\u2019s \u2018Life\u2019 section is more of a portal than a page. From here, you can explore different parts of the company as a prospective employee. Whether it\u2019s their approach to engineering or how to enter the business as a graduate &#8211; it\u2019s all here.\n\nYou can watch videos about Atlassian\u2019s employee experience, their company values and what their ethos is when it comes to distributed work. You can then dive into company photos and discover articles that are relevant to jobseekers, written by employees.\n\n<figure id=\"attachment_3845\" aria-describedby=\"caption-attachment-3845\" style=\"width: 634px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Atlassian's 'Life' page on LinkedIn.\" class=\"size-full wp-image-3845\" height=\"866\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-16-at-12.21.50-pm.png\" width=\"634\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-16-at-12.21.50-pm.png 634w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-16-at-12.21.50-pm-220x300.png 220w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><figcaption id=\"caption-attachment-3845\" class=\"wp-caption-text\">All of your applicants questions, answered.<\/figcaption><\/figure>\n<h3 id=\"-14\"><\/h3>\n<h3 id=\"spotify\">Spotify<\/h3>\n<a href=\"https:\/\/www.linkedin.com\/company\/spotify\/posts\/?feedView=all\" rel=\"noopener\" target=\"_blank\">Spotify<\/a> has some of the coolest branding in the world, so it\u2019s no surprise that the audio streaming company keeps that consistent across their employer branding.\n\nWhen you read through Spotify\u2019s content on their company page, one thing really stands out. Their page is very specific to the employee experience and internal programs, you won\u2019t find too many details about their business wins or new product features. This strong direction makes their company culture easier to discover and explore.\n\nEmployees are championed at every opportunity, with images and videos featuring the team dotted all over their company page. Everything on their page is underlined with the perfect recruitment message for their business; <em>Wanna join the band?<\/em>\n\n<figure id=\"attachment_3844\" aria-describedby=\"caption-attachment-3844\" style=\"width: 452px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Spotify LinkedIn post featuring a staff member.\" class=\"size-full wp-image-3844\" height=\"592\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-16-at-12.25.09-pm.png\" width=\"452\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-16-at-12.25.09-pm.png 452w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-16-at-12.25.09-pm-229x300.png 229w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><figcaption id=\"caption-attachment-3844\" class=\"wp-caption-text\">Put your employees at the heart of your company page.<\/figcaption><\/figure>\n<h3 id=\"-15\"><\/h3>\n<h3 id=\"mr-yum\">Mr Yum<\/h3>\nAs we mentioned earlier, authenticity is everything when it comes to your LinkedIn company page. As we move deeper into the Great Resignation, companies need to do everything they can do to stand out, and being unashamedly yourself can do exactly that.\n\nOver at Australian hospitality start-up <a href=\"https:\/\/www.linkedin.com\/company\/mr-yum\/posts\/?feedView=all\" rel=\"noopener\" target=\"_blank\">Mr Yum<\/a>, they do authenticity very well. Something doesn\u2019t have to be polished or fancy to be engaging and put a smile on a potential candidate&#8217;s face. In fact, not taking yourself too seriously may be the best approach to take.\n\nThe lesson here is clear; when you go to create content for your LinkedIn page, don\u2019t overthink it.\n\n<figure id=\"attachment_3843\" aria-describedby=\"caption-attachment-3843\" style=\"width: 508px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"LinkedIn recruitment post from Mr. Yum\" class=\"size-full wp-image-3843\" height=\"639\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-4.56.49-pm.png\" width=\"508\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-4.56.49-pm.png 508w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2022\/05\/Screen-Shot-2022-05-13-at-4.56.49-pm-238x300.png 238w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><figcaption id=\"caption-attachment-3843\" class=\"wp-caption-text\">Surprising and smart!<\/figcaption><\/figure>\n<h2 id=\"-16\"><\/h2>\n<h2 id=\"go-forth-and-recruit\">Go forth and recruit!<\/h2>\nIf you\u2019ve made it to the end of this article, you\u2019re now ready to go ahead and become the business influencer you were born to be!\n\nHowever, if you\u2019re still hungry for more recruitment content, we understand! After all, 2022 is giving employers one of the toughest talent markets in history. An employer value proposition (EVP) could be the difference between getting great candidate interest and being overlooked. It\u2019s an absolute essential in a hot recruitment landscape.\n\nWhen was the last time you reviewed your EVP? Or have you only just started thinking about what one at your business might look like? Either way, our guide to <a href=\"https:\/\/employmenthero.com\/sg\/resources\/build-an-evp\/\">building an EVP from the ground up<\/a> has all the information you need to create your best-ever EVP this year.\n\n<a href=\"https:\/\/employmenthero.com\/sg\/resources\/build-an-evp\/\">Download your free copy of the guide now.<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27886 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27783 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27764 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Over 12 million people are currently #opentowork on LinkedIn. Here&#8217;s how you can get their attention<\/p>\n","protected":false},"author":1,"featured_media":24506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"12 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","footnotes":""},"categories":[1],"tags":[],"resource-type":[130],"topic":[88,93],"industry":[42],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"post_features":[],"class_list":["post-7006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-leadership-and-management","topic-people-and-culture","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/7006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/comments?post=7006"}],"version-history":[{"count":2,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/7006\/revisions"}],"predecessor-version":[{"id":27215,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/7006\/revisions\/27215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media\/24506"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media?parent=7006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/categories?post=7006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/tags?post=7006"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/resource-type?post=7006"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/topic?post=7006"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/industry?post=7006"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/audience?post=7006"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/business-size?post=7006"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/product-tag?post=7006"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/funnel-stage?post=7006"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/region?post=7006"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/pain-point?post=7006"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/persona?post=7006"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/post_features?post=7006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}