{"id":7229,"date":"2022-06-08T05:25:00","date_gmt":"2022-06-07T19:25:00","guid":{"rendered":"https:\/\/employmenthero.com\/sg\/blog\/make-job-ads-stand-out\/"},"modified":"2025-07-17T07:47:47","modified_gmt":"2025-07-17T07:47:47","slug":"make-job-ads-stand-out","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/sg\/blog\/make-job-ads-stand-out\/","title":{"rendered":"13 Ways To Make Your Job Ads Stand Out From The Crowd"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" 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5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0-5);padding-bottom:var(--wp--preset--spacing--0-5)\" class=\"taxonomy-topic eh-topics-separate wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/topic\/people-and-culture\/\" rel=\"tag\">People and Culture<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex 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Your Job Ads Stand Out From The Crowd<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    With numerous companies posting on job boards to fill their own job opening, how can you write a job advert that stands out?\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-1551 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-120x120.png\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-120x120.png 120w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon-150x150.png 150w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/EH_Favicon.png 239w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">The Team<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2022-06-08T05:25:00+00:00\">Jun 8, 2022<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-07-17T07:47:47+00:00\">Jul 17, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">8 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/2\/2022\/07\/studio-republic-fotKKqWNMQ4-unsplash-427.jpg\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group sticky-side-panel is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex wp-container-2 is-position-sticky\">\n<p class=\"has-lg-font-size\" style=\"border-bottom-color:var(--wp--preset--color--neutral-200);border-bottom-width:0.1rem;padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\"><strong>Contents<\/strong><\/p>\n\n\n\n<div class=\"content-single-table-content\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\" id=\"content-wrapper\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nWriting a great job ad is often more difficult than it looks. As well as selling the key requirements of the role, and <a href=\"https:\/\/employmenthero.com\/sg\/blog\/employer-branding\/\">presenting your company<\/a> in a positive way, the job ad has to <a href=\"https:\/\/employmenthero.com\/sg\/blog\/talent-sourcing-strategies\/\">attract the right talent<\/a>\u00a0and drive a response from <a href=\"https:\/\/employmenthero.com\/sg\/blog\/right-person-to-hire\/\">suitably qualified candidates<\/a>.\n\nSo, to help you attract the best talent, here are 13 tips and tricks to help your ads succeed.\n\nBefore you go on &#8211; see how our <a href=\"https:\/\/employmenthero.com\/sg\/products\/applicant-tracking-system\/\">ATS can revolutionize your hiring process.<\/a><a href=\"https:\/\/employmenthero.com\/sg\/create-account-hiring-essentials\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Create a free Hiring Essentials account\" class=\"alignnone wp-image-12939 size-large\" height=\"714\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/07\/Hiring-Essentails-CTA-SEA.png\" width=\"1024\"\/><\/a>\n<h2 id=\"1-keep-your-target-audience-in-mind\">1. Keep your target audience in mind<\/h2>\nBefore you start to <a href=\"https:\/\/employmenthero.com\/sg\/resources\/ideal-job-ad-template\/\">write a job ad<\/a>, it&#8217;s smart to create a profile of your ideal candidate, list their skills, abilities and experience, and what will convince them to apply for the position.\n\nA common example of this that you see amongst <a href=\"https:\/\/employmenthero.com\/sg\/blog\/how-to-advertise-job-openings\/\">job postings<\/a>, is that entry-level sales or commission-based roles will have the salary and\/or commission structure in the preview of the ad.\n\nAs you can see in the example below from a popular job board &#8211; SEEK; People applying for jobs like these are more than likely to be driven by the competitive salary structure of the role above anything else. <img loading=\"lazy\" decoding=\"async\" alt=\"Job description for Account Manager and Sales role\" class=\"alignnone\" height=\"401\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/Screen-Shot-2019-06-27-at-1.30.07-pm.png\" width=\"865\"\/> Make sure you know the audience of the job ad and what the <a href=\"https:\/\/employmenthero.com\/sg\/resources\/candidate-experience-checklist\/\">candidate&#8217;s main drivers<\/a> might be.\n\n<strong>Tip<\/strong>: Automate job postings to multiple job boards with a <a href=\"https:\/\/employmenthero.com\/sg\/solutions\/recruitment-software\/\">recruitment management system<\/a>.\n<h2 id=\"2-use-a-strong-provocative-headline-on-your-job-ad\">2. Use a strong, provocative headline on your job ad<\/h2>\nA headline is one of the most important pieces of communication in any advertisement. Only by grabbing the candidate&#8217;s attention will you entice them to read on and apply.\n\nWe&#8217;ve seen some great examples of this over our time. Here&#8217;s one of our favourites from the team at Talent Kitchen, which we came across on Seek: <img loading=\"lazy\" decoding=\"async\" alt=\"Job ad for a Bar Manager | Cocktail Ninja\" class=\"alignnone\" height=\"190\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/Screen-Shot-2019-06-27-at-11.04.37-am-2-e1561599795695.jpg\" width=\"600\"\/>\n\nWe love the job ad title &#8211; Bar Manager | Cocktail Ninja | Sydney &#8211; this is a great way to inject a little brand humour into the ad as well as make the role stand out from the norm. But don&#8217;t go overboard, as it might come off as gimmicky.\n\n<strong>Tip<\/strong>: Use a sub-head to provide a little more clarification or insight into the position. Be creative, and use it as a good way to showcase your brand.\n<h2 id=\"3-make-every-word-count\">3. Make every word count<\/h2>\nTo attract the best-qualified candidates, your job ad needs to be a carefully crafted message. And that means selling the role by being short, punchy and to the point.\n\n<strong>Tip<\/strong>: Never use the <a href=\"https:\/\/employmenthero.com\/sg\/resources\/job-description-template\/\">job description<\/a> as your ad. Having a link to it is okay, but as an ad, it&#8217;s way too much information which can be a real put-off to potential candidates.\n<h2 id=\"4-add-a-dash-of-personality\">4. Add a dash of personality<\/h2>\nA job ad doesn&#8217;t have to be dull to be corporate and professional. Give job seekers an idea about your company culture by injecting a little personality.\n\n<strong>Tip<\/strong>: Be mindful of the tone and language you choose, but don&#8217;t overdo it.\n<h2 id=\"5-promote-your-companys-culture\">5. Promote your company&#8217;s culture<\/h2>\nIt&#8217;s important to remember you&#8217;re promoting your organisation as well as trying to attract people who match the job brief. So, make sure you include interesting details about your company.\n\nFor example, we advertised on the Linkedin job board by talking about what <a href=\"https:\/\/employmenthero.com\/sg\/\">91爆料<\/a> actually does and what sort of team the new potential candidate will be a part of. <img loading=\"lazy\" decoding=\"async\" alt=\"Job ad for a Security Analyst at 91爆料 \" class=\"alignnone\" height=\"411\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/Screen-Shot-2019-06-27-at-11.16.35-am-e1561605865780.jpg\" width=\"600\"\/> If someone is looking for a skilled job role, they will have a good understanding of what their day-to-day tasks will be. What they don&#8217;t know, is why they should work for you over another company.\n\nSo you want to make your employee value proposition (EVP) very clear from the offset.\n\n<strong>Tip<\/strong>: Be specific about what&#8217;s unique about your company&#8217;s products or services.\n<h2 id=\"6-dont-ask-for-qualifications-you-dont-need\">6. Don&#8217;t ask for qualifications you don&#8217;t need<\/h2>\nBe clear about the kind of experience you want and any minimum requirements so you don&#8217;t waste people&#8217;s time.\n\nDon&#8217;t ask for qualifications and experience you don&#8217;t need as you could end up hiring someone who&#8217;s overqualified for the role, who&#8217;ll quickly get bored and potentially leave.\n\nAt the same time, you could potentially lose out on many excellent candidates who don&#8217;t apply simply because they don&#8217;t have all the qualifications listed in your ad.\n\n<strong>Tip<\/strong>: Think about what really matters in this job as a way of creating your list of around five or six core requirements.\n<h2 id=\"7-make-the-job-ad-easy-to-read\">7. Make the job ad easy to read<\/h2>\nUse bullet points, craft short sentences, and ensure paragraphs contain no more than two sentences. It&#8217;s also important to format your text for an online audience, so it&#8217;s easy to skim-read all the essential information.\n\n<strong>Tip<\/strong>: Remember, less is more. Avoid using complex sentences and lengthy paragraphs which can be difficult to comprehend.\n<h2 id=\"8-make-mobile-friendly-job-ads\">8. Make mobile-friendly job ads<\/h2>\nMany job seekers are likely to be reading your ad on a mobile device, so make sure the most valuable, need-to-know details are upfront.\n\n<strong>Tip<\/strong>: Ensure all the points that matter is presented without the candidate having to scroll endlessly.\n<h2 id=\"9-appeal-to-your-candidates\">9. Appeal to your candidates<\/h2>\nDon&#8217;t focus just on qualifications and responsibilities, <a href=\"https:\/\/employmenthero.com\/sg\/blog\/recruitment-marketing-strategies\/\">impress job seekers<\/a> with what they&#8217;ll gain from the job and how they&#8217;ll grow with your company.\n\n<strong>Tip<\/strong>: Make the statements about the role more appealing. Use &#8220;Manage the roll-out of a national branding campaign&#8221; rather than &#8220;Must have 5 years&#8217; corporate marketing experience.&#8221;\n<h2 id=\"10-be-honest-in-the-job-ad\">10. Be honest in the job ad<\/h2>\nBe genuine and believable in what you say about the job and your company. Don&#8217;t present your work environment as fabulous if you&#8217;ve got a retention problem and a trail of poor reviews on sites like Glassdoor.\n\n<strong>Tip<\/strong>: Identify what sets the business apart and focus on potentials, such as a great learning environment and the ability to rise through the ranks.\n<h2 id=\"11-include-a-salary-range\">11. Include a salary range<\/h2>\nThis is often contentious, but it&#8217;s sensible and ethical to include a salary range in your job ad. That way, people who don&#8217;t want the job at the salary you&#8217;re willing to pay won&#8217;t waste their time (and yours) applying for the position.\n\n<strong>Tip<\/strong>: Advertising the upper end of your salary range, such as &#8220;up to&#8221; a certain amount, may help you attract more applicants.\n<h2 id=\"12-offer-a-clear-statement-of-benefits\">12. Offer a clear statement of benefits<\/h2>\nCompensation alone isn&#8217;t enough to satisfy today&#8217;s candidates. Many places a high value on more quality of life benefits such as <a href=\"https:\/\/employmenthero.com\/sg\/blog\/flexible-work-arrangements-best-practices\/\">workplace flexibility<\/a>, a casual work environment, professional development opportunities, and other types of perks. <img loading=\"lazy\" decoding=\"async\" alt=\"Job ad benefits from 91爆料\" class=\"alignnone\" height=\"224\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/Screen-Shot-2019-06-27-at-1.46.38-pm-e1561607253696.jpg\" width=\"600\"\/> As you can see in the example, we have showcased exactly what the benefits would be if a candidate was accepted into the new role.\n\n<strong>Tip<\/strong>: Make sure you highlight your major <a href=\"https:\/\/employmenthero.com\/sg\/blog\/top-10-benefits-employees-want\/\">employee benefits<\/a> in your ad.\n<h2 id=\"13-provide-a-call-to-action\">13. Provide a call to action<\/h2>\nGive people clear instructions on how to apply or get further information about the position, along with a cut-off date.\n\n<strong>Tip<\/strong>: Don&#8217;t forget Affirmative Action statements, eligibility requirements (i.e. Australian residents only) and messages such as &#8220;No phone calls, please.&#8221;\n\nNow you know how to create a job ad that really stands out from the crowd. If you&#8217;re ever in doubt, here&#8217;s a handy infographic to remind you: <img loading=\"lazy\" decoding=\"async\" alt=\"Ways to make your job ad stand out infographic\" class=\"alignnone\" height=\"1123\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/13-ways-to-make-your-job-ads-stand-out.jpg\" width=\"794\"\/>\n\nDownload our <a href=\"https:\/\/employmenthero.com\/sg\/resources\/recruitment-process-guide\/\">employee recruitment guide<\/a> for more insights on creating an effective recruitment process.\n<h2 id=\"best-job-ad-examples\">Best job ad examples<\/h2>\nNow, there&#8217;s the theory behind the perfect job ad but it&#8217;s time to see it in action.\n\nMake sure to right-click the following images and open them in a new tab if you want to read them in more detail.\n<h3 id=\"job-ad-example-1-jobadder-senior-recruiter\">Job ad example 1 &#8211; JobAdder Senior Recruiter<\/h3>\n<img loading=\"lazy\" decoding=\"async\" alt=\"JobAdder Seek 91爆料 example\" class=\"alignnone\" height=\"1200\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/jobadderjobad.jpg\" width=\"1920\"\/> SEEK + JobAdder, can you think of a more dynamic duo? Being one of Australia&#8217;s leading recruitment companies, so you&#8217;d assume they know what they&#8217;re doing &#8211; and YOU&#8217;D BE RIGHT!\n\nThis job ad for a <a href=\"https:\/\/employmenthero.com\/sg\/resources\/should-you-hire-an-hr-manager\/\">senior recruitment role<\/a> ticks a bunch of boxes.\n<ul>\n<li>There&#8217;s a clear job title.<\/li>\n<li>Introduces the company and what they do.<\/li>\n<li>Provides an overview of the role and what is required within the context of the wider business objectives.<\/li>\n<li>They don&#8217;t waffle on about company culture, instead, they get straight to the point in the characteristics they&#8217;re looking for: <a href=\"https:\/\/employmenthero.com\/sg\/blog\/transferable-skills-recruitment\/\">intelligence, positivity and flexibility<\/a>.<\/li>\n<li>Delves into the role day-to-day and what the candidate can expect<\/li>\n<li>A cheery, compelling call to action (CTA) that communicates the characteristics (intelligence, positivity and flexibility) mentioned above.<\/li>\n<li>Tells candidates where they can go to get more information about the company and who they can contact.<\/li>\n<\/ul>\n<h3 id=\"job-ad-example-2-google-agency-development-manager\">Job ad example 2 &#8211; Google Agency Development Manager<\/h3>\n<img loading=\"lazy\" decoding=\"async\" alt=\"Google Linkedin Job Ad Example 91爆料\" class=\"alignnone\" height=\"1200\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/googlejobad.jpg\" width=\"1920\"\/> As one of the world&#8217;s tech giants, Google is no stranger to attracting the best talent, but they don&#8217;t rely on the <a href=\"https:\/\/employmenthero.com\/sg\/blog\/employer-branding\/\">brand image<\/a> alone. Their job ad is jam-packed with clear and enticing information.\n\nLet&#8217;s dissect this recent job posting for an Agency Development Manager:\n<ul>\n<li>A clear job title that includes what department they will be in; is especially important for large companies.<\/li>\n<li>It is highly likely that Google receives hundreds of applicants for roles. Therefore it is imperative they weed out the unsuitable as quickly as possible. You can see this here with the &#8216;minimum qualifications&#8217; required to be considered for the job.<\/li>\n<li>They continue this with &#8216;preferred qualifications&#8217; that help candidates self-assess a step further.<\/li>\n<li>After hopefully filtering unsuitable candidates, they go on to explain the job in more detail for what the potential &#8216;Googler&#8217; can expect day-to-day.<\/li>\n<li>They provide background information on the team and the behaviour (cultural fit) they&#8217;d be a part of.<\/li>\n<li>Goes into more detail on the specifics of the role and the deliverables.<\/li>\n<li>Talks about Google&#8217;s company culture and values, especially highlighting their diversity initiative.<\/li>\n<\/ul>\n<h3 id=\"job-ad-example-3-beyond-blue-strategic-communication-manager\">Job ad example 3: Beyond Blue Strategic Communication Manager<\/h3>\n<img loading=\"lazy\" decoding=\"async\" alt=\"Beyond Blue Job Ad Seek 91爆料\" class=\"alignnone\" height=\"1200\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/2021\/07\/beyondbluead.jpg\" width=\"1920\"\/> Beyond Blue is an Australian mental health charity. Their primary aim is to help every Aussie achieve their best possible mental health, whatever their age and wherever they live.\n\nWith such a noble and grand ambition, they need to attract the best talent possible.\n\nLet&#8217;s take a look at their posting for a Strategic Communication Manager.\n<ul>\n<li>A clear job title and the use of the word &#8216;strategic&#8217; helps to frame the role.<\/li>\n<li>The introduction is fantastic. In a few short paragraphs, we&#8217;re given Beyond Blue&#8217;s background, its values and the future plans of the charity.<\/li>\n<li>A short paragraph introducing the role and expected deliverables.<\/li>\n<li>Tells the candidate the exact type of role, &#8220;full-time, two-year fixed term contract&#8221;. Explains how to apply and provides information on where to send the application and by when.<\/li>\n<li>Explores the job in more detail and lists the day-to-day responsibilities and activities.<\/li>\n<li>Mentions the specific skills and behaviours they&#8217;re looking for.<\/li>\n<li>Tells the candidate who they will report to and who they&#8217;ll be working with. Then highlights the benefits and perks of the job, as well as their recognition of important Indigenous events.<\/li>\n<\/ul>\n<strong>Key takeaways:<\/strong>\n<ul>\n<li>Use subheadings to break up your job ad. This helps candidates skim the ad for relevant information.<\/li>\n<li>Tell them who the company is. Never assume they know who you are and what you do.<\/li>\n<li>Include what you can offer them. This is a relationship and both parties need to bring something to the table.<\/li>\n<li>Tell them what their day-to-day role includes and what they can expect.<\/li>\n<li>Provide a call to action to promote action.<\/li>\n<li>Try and incorporate your company values.<\/li>\n<\/ul>\nWe hope this has helped give you an idea of what you could be doing for your company job ad. If you&#8217;re ready to start interviewing, <a href=\"https:\/\/employmenthero.com\/sg\/resources\/hiring-interview-checklists\/\">hiring manager interviewing tips<\/a>.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-27886 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: January 2026\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/02\/Product-Update-January-2026-thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/Copy-of-Copy-of-Copy-of-Untitled-Design.png\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" >Product Update: January 2026<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the January 2026 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: January 2026<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-january-2026\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27783 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: December 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2026\/01\/December-2025-Product-Update-Thumbnail-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/Copy-of-Copy-of-Copy-of-Untitled-Design.png\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" >Product Update: December 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the December 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Custom Forms,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: December 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-december-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-27764 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-2025-product-update resource-type-blog topic-product\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"760\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Product Update: November 2025\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized.webp 1152w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-300x198.webp 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-1024x676.webp 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-768x507.webp 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-576x380.webp 576w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/12\/BlogDownloadable_Generic-optimized-440x290.webp 440w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2021\/07\/Copy-of-Copy-of-Copy-of-Untitled-Design.png\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" >Product Update: November 2025<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the November 2025 product update from the 91爆料 team. We\u2019ve got lots to share around Workflows, Rostering,&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Product Update: November 2025<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/blog\/product-update-november-2025\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With many companies posting on job boards, how can you write a job advert that stands out?<\/p>\n","protected":false},"author":30,"featured_media":24516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"7 min read","display_reading_time":false,"download_content_type":"","download_file":"","download_url":"","download_cta_label":"","homepage_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"resource-type":[130],"topic":[93],"learn_topic":[],"industry":[42],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"content_type":[],"post_features":[],"class_list":["post-7229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-people-and-culture","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/7229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/comments?post=7229"}],"version-history":[{"count":2,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/7229\/revisions"}],"predecessor-version":[{"id":27218,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/posts\/7229\/revisions\/27218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media\/24516"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/media?parent=7229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/categories?post=7229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/tags?post=7229"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/resource-type?post=7229"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/topic?post=7229"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/learn_topic?post=7229"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/industry?post=7229"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/audience?post=7229"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/business-size?post=7229"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/product-tag?post=7229"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/funnel-stage?post=7229"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/region?post=7229"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/pain-point?post=7229"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/persona?post=7229"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/content_type?post=7229"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/sg\/wp-json\/wp\/v2\/post_features?post=7229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}