{"id":13370,"date":"2023-06-27T01:41:48","date_gmt":"2023-06-27T01:41:48","guid":{"rendered":"https:\/\/employmenthero.com\/sg\/resources\/become-a-value-added-payroll-reseller\/"},"modified":"2025-06-29T18:14:56","modified_gmt":"2025-06-29T18:14:56","slug":"become-a-value-added-payroll-reseller","status":"publish","type":"resources","link":"https:\/\/employmenthero.com\/sg\/resources\/become-a-value-added-payroll-reseller\/","title":{"rendered":"How to become a value-added payroll reseller and price your outsourced payroll services effectively"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignfull resource-sticky-downloadable-template has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull blog-template-header has-light-violet-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding 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<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group post-title-mobile has-global-padding is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained\"><h2 class=\"blog-template-title wp-block-post-title\">How to become a value-added payroll reseller and price your outsourced payroll services effectively<\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex\">\n<p class=\"has-sm-font-size\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-06-27T01:41:48+00:00\">27 Jun 2023<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content-flex is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<div class=\"wp-block-group sticky-downloadable-title has-light-violet-50-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><h1 class=\"blog-template-title wp-block-post-title\">How to become a value-added payroll reseller and price your outsourced payroll services effectively<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group content-wrapper content-single-content wysiwyg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\nHow does your accounting, bookkeeping or outsourced payroll services firm price something such as an outsourced payroll service?\n\nWith such a competitive market, the pricing model you decide on can influence your demand, <a href=\"https:\/\/employmenthero.com\/sg\/resources\/maximise-profits-and-market-payroll\/\">attract the right type of clients<\/a> and help you stay competitive.\n\nBut it\u2019s not as easy as pulling a number out of thin air.\n\nOn top of that, using price only as a means to compete is often a downhill battle. Making the fight to be a value-add service, all the more important.\n\nIn this guide, we look into how to become a value-added payroll reseller, factors that impact the cost of payroll, how you can use the value add reseller model, and tips you can take away to make sure that you price your payroll services the right way for both your company and clients.\n\nThe smarter way to manage payroll, people, HR and productivity. For accounting, bookkeeping and outsourced payroll service firms on the up.\n\n<strong>Download the guide free.<\/strong><\/div>\n\n\n\n<div class=\"wp-block-group content-wrapper content-single-content_secondary_container wysiwyg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<h3>What is a value-added reseller (VAR)?<\/h3>\nThe value-added reseller (VAR) pricing model is where an intermediary resells a product or service by adding additional value through customisation, integration, support, or other services.\n<h4>How does a value-added reseller differ from a regular reseller?<\/h4>\nIn this model, the VAR acts as a middleman between the original product or service provider and the end customer, enhancing the offering to meet specific needs or market demands.\n<h3>Factors to consider when pricing your outsourced payroll services<\/h3>\nIn this guide, we look into factors that impact your outsourced payroll services pricing strategy such as:\n<ul class=\"listitem\">\n \t<li><strong>Profitability and potential ROI of offering outsourced payroll services:<\/strong> Offering outsourced payroll as a service can now be a profitable venture with significant potential return on investment (ROI).<\/li>\n \t<li><strong>What does becoming a value-added payroll reseller involve:<\/strong> We walk you through the key elements, from the type of outsourced payroll service you&#8217;ll be offering to how you can best shape the pricing model using market research,<\/li>\n \t<li><strong>Considerations for pricing outsourced payroll services:<\/strong> There are a few things to consider before you select your pricing strategy such as your clients needs or feature availability.<\/li>\n \t<li><strong>Pricing strategies you should consider:<\/strong> Once you decide the type of outsourced payroll service you want to provide your clients, there are a few options you can consider to price them.<\/li>\n \t<li><strong>Next steps after you&#8217;ve signed on some clients:<\/strong> Once you start onboarding clients, there are a few crucial steps you must consider to make sure you provide your clients with effective onboarding and support.<\/li>\n \t<li><strong>Key metrics to measure success:<\/strong> Measuring success requires monitoring key metrics that reflect both financial performance and customer satisfaction Identify key metrics to measure success such as customer retention rate or average revenue per client.<\/li>\n \t<li><strong>When to increase fees:<\/strong>\u00a0 As a business, you want to ensure the best possible price that will provide a return for you while still meeting the demands of your clients. There are a few things to consider if you&#8217;re unsure when to increase your fees such as growing your client base or competitive analysis.<\/li>\n<\/ul>\n<h3>3 pricing strategy tips for accounting, bookkeeping and outsourced payroll services firms<\/h3>\nPricing outsourced payroll services for accounting, bookkeeping, and outsourced payroll service firms varies based on several factors. These include the scope of services offered, the size and complexity of the client&#8217;s business, the number of employees, and the level of customisation required. Pricing models commonly used include flat monthly fees, per-employee fees, or a combination of both. Additional factors that can influence pricing include the frequency of payroll processing, add-on services like tax filing and HR support, and any special requirements unique to the client&#8217;s industry. It is important to consider these factors when determining the cost of outsourced payroll services. Download the guide to learn more.\n\nExplore our <a href=\"https:\/\/employmenthero.com\/sg\/partner-network\/\">partnership programs<\/a> made specifically for accountants, bookkeepers and outsourced payroll providers.\n<h3>Learn how to best price your outsourced payroll service<\/h3>\nStart driving profit through your value-added outsourced payroll services by partnering with 91±¬ΑΟ today.\n\nLearn more about how to become a value-added reseller in our comprehensive guide. It walks you through all the steps you need to consider, from the profitability and potential ROI of offering payroll as a service is, what your clients will be looking out for, plus tips on how you can navigate your price strategy.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column form-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group sticky-offset-top has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n    <div class=\"hero-landing-marketo-form  wp-block-employmentherocom2025-marketo-form is-layout-flow wp-block-marketo-form-is-layout-flow\">\n                    <div class=\"marketo-form-scroll-to\">\n                Register for the guide            <\/div>\n            <button class=\"sticky-marketo-form-scroll-to\">\n                Register for the guide            <\/button>\n                            <div class=\"eh_marketo_form-container col-2\" 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size-post-thumbnail wp-post-image\" alt=\"Everything You Need to Know About the Start Digital Grant Under the NCSS TechAndGO! Initiative\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/10\/start-digital-grant-sg-1.png 1200w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/10\/start-digital-grant-sg-1-225x300.png 225w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/10\/start-digital-grant-sg-1-768x1024.png 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/10\/start-digital-grant-sg-1-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/04\/Blog.png\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/guides-and-playbooks\/\" rel=\"tag\">Guides and Playbooks<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/ncss-techandgo-start-digital-grant\/\" target=\"_self\" >Everything You Need to Know About the Start Digital Grant Under the NCSS TechAndGO! Initiative<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">Discover the Start Digital Grant under NCSS&#8217;s TechAndGO! initiative. <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/resources\/ncss-techandgo-start-digital-grant\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Everything You Need to Know About the Start Digital Grant Under the NCSS TechAndGO! Initiative<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/resources\/ncss-techandgo-start-digital-grant\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-21624 resources type-resources status-publish has-post-thumbnail hentry resource-type-checklists topic-employment-law topic-hiring-onboarding topic-payroll industry-agriculture industry-automotive industry-business-consulting industry-childcare industry-colleges-and-sporting-clubs industry-construction industry-consumer-services industry-customer-service industry-early-education industry-ecommerce industry-education industry-entertainment industry-finance industry-financial-services industry-franchises industry-health-and-fitness industry-health-services industry-healthcare industry-hospitality industry-it-and-technology industry-legal industry-logistics-manufacturing industry-media-communications industry-not-for-profit industry-professional-services 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class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"10 point HR and payroll compliance checklist\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/10\/thumbnail-10-point-compliance-checklist-SG.png 1040w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/10\/thumbnail-10-point-compliance-checklist-SG-300x260.png 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/10\/thumbnail-10-point-compliance-checklist-SG-1024x886.png 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/10\/thumbnail-10-point-compliance-checklist-SG-768x665.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-20 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checklist<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Get peace of mind with our 10 point HR and payroll compliance checklist. <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/resources\/hr-and-payroll-compliance-checklist\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: 10 point HR and payroll compliance checklist<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/resources\/hr-and-payroll-compliance-checklist\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-20770 resources type-resources status-publish has-post-thumbnail hentry resource-type-webinar topic-hiring-onboarding industry-agriculture industry-automotive industry-business-consulting industry-childcare industry-colleges-and-sporting-clubs industry-construction industry-consumer-services industry-customer-service industry-early-education industry-ecommerce industry-education industry-entertainment industry-finance industry-financial-services industry-franchises industry-health-and-fitness industry-health-services industry-healthcare industry-hospitality industry-it-and-technology industry-legal industry-logistics-manufacturing industry-media-communications industry-not-for-profit industry-professional-services industry-public-relations industry-real-estate industry-real-estate-and-strata-management industry-recruitment industry-retail industry-stem industry-technology industry-utilities-public-services industry-veterinary-services industry-youth-services search-tags-ondemand-webinar\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical 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https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/08\/AdobeStock_535507625-scaled-1-300x200.jpeg 300w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/08\/AdobeStock_535507625-scaled-1-1024x683.jpeg 1024w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/08\/AdobeStock_535507625-scaled-1-768x512.jpeg 768w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/08\/AdobeStock_535507625-scaled-1-1536x1024.jpeg 1536w, https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2024\/08\/AdobeStock_535507625-scaled-1-2048x1366.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/sg\/wp-content\/uploads\/sites\/3\/2025\/04\/Webinar.png\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/webinar\/\" rel=\"tag\">Webinars<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/sg\/resources\/from-hi-to-hired-hire-faster-hire-smarter\/\" target=\"_self\" >From Hi to Hired: Hire Faster, Hire Smarter.<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">This session will equip you with techniques to streamline hiring, enhance candidate experience. <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/sg\/resources\/from-hi-to-hired-hire-faster-hire-smarter\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: From Hi to Hired: Hire Faster, Hire Smarter.<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/sg\/resources\/from-hi-to-hired-hire-faster-hire-smarter\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How does your accounting, bookkeeping or outsourced payroll services firm price payroll services?<\/p>\n","protected":false},"featured_media":13371,"menu_order":0,"template":"","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"3 min 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