{"id":10695,"date":"2022-07-27T15:44:00","date_gmt":"2022-07-27T05:44:00","guid":{"rendered":"https:\/\/employmenthero.com\/uk\/blog\/recruitment-marketing-strategies\/"},"modified":"2025-09-04T09:53:47","modified_gmt":"2025-09-04T09:53:47","slug":"recruitment-marketing-strategies","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/uk\/blog\/recruitment-marketing-strategies\/","title":{"rendered":"5 Recruitment Marketing Strategies From the Marketing Department"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull sticky-blog-template has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained 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class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">5 Recruitment Marketing Strategies From the Marketing Department<\/h1><\/div>\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);\" class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Recruitment marketing can take many forms, from placing digital ads to creating original content <\/p><\/div>\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><\/div>\n\n\n\n<p class=\"wp-block-employmentherocom2025-custom-post-date has-sm-font-size\">\n    <span>Last Updated<\/span>&nbsp;<time datetime=\"2025-09-04T09:53:47+00:00\">Sep 4, 2025<\/time>\n<\/p>\n\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">18 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><figure style=\"width:864px;\" class=\"blog-template-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"1016\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/08\/van-tay-media-Tv2AtkG_ilM-unsplash-357-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How Your Marketing Team Can Take Your Employer Branding to the Next Level\" style=\"object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/08\/van-tay-media-Tv2AtkG_ilM-unsplash-357-1.jpg 1728w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/08\/van-tay-media-Tv2AtkG_ilM-unsplash-357-1-300x176.jpg 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/08\/van-tay-media-Tv2AtkG_ilM-unsplash-357-1-1024x602.jpg 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/08\/van-tay-media-Tv2AtkG_ilM-unsplash-357-1-768x452.jpg 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/08\/van-tay-media-Tv2AtkG_ilM-unsplash-357-1-1536x903.jpg 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/08\/van-tay-media-Tv2AtkG_ilM-unsplash-357-1-864x508.jpg 864w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/08\/van-tay-media-Tv2AtkG_ilM-unsplash-357-1-440x259.jpg 440w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"content-wrapper\">\n<div class=\"content-single-table-content\"><\/div>\n\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nFrom an outsider\u2019s perspective, HR and marketing don\u2019t seem like they would be intrinsically linked at an organisation. But HR utilises more marketing principles and strategies than you might think, especially when it comes to recruitment and attracting top talent.\n\nYour marketing department are experts in gaining awareness, which is exactly what people in talent acquisition need to do, especially in tough hiring markets. As we continue to feel the burn of the <a href=\"https:\/\/employmenthero.com\/uk\/resources\/employee-movement-and-retention-report\/\">Great Resignation<\/a>, boosting your business reputation for employee experience is more important than ever. You need to show why prospective employees should be excited to work for you.\n\nOrganise a brainstorming session and start collaborating on these hiring strategies.\n<h2 id=\"what-is-recruitment-marketing\">What is recruitment marketing?<\/h2>\nRecruitment marketing is the process of enticing potential candidates to discover your <a href=\"https:\/\/employmenthero.com\/uk\/resources\/ideal-job-ad-template\/\">job listings<\/a> and apply for a role with your business. It\u2019s all about getting your company in the eyes of job seekers, and \u2018selling\u2019 the organisation as a great place to work.\n\nRecruitment marketing can take many forms, from placing digital ads to creating original content and sharing your business\u2019 story with the world. Just as there are many forms of general marketing, the span of possibilities of recruitment marketing is endless.\n\n<figure id=\"attachment_6839\" aria-describedby=\"caption-attachment-6839\" style=\"width: 480px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Mindblowing\" class=\"wp-image-6839 size-full\" height=\"265\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-1-2.gif\" width=\"480\"\/><figcaption id=\"caption-attachment-6839\" class=\"wp-caption-text\"><em>The possibilities are mind blowing.<\/em><\/figcaption><\/figure>\n<h2 id=\"why-are-recruitment-marketing-strategies-important\">Why are recruitment marketing strategies important?<\/h2>\nRecruitment marketing needs to be a core element of your <a href=\"https:\/\/employmenthero.com\/uk\/resources\/recruitment-process-guide\/\">recruitment process<\/a>. You want a high volume of qualified applicants applying for your job opportunities, but you have to capture their attention first.\n\nWithout recruitment marketing, it\u2019s likely that great candidates will pass by your open positions. In such a competitive hiring market, with many countries seeing <a href=\"https:\/\/www.bbc.com\/news\/business-58881124\">job vacancies at their highest<\/a> in decades, it pays to stand out.\n\nNeed more proof? LinkedIn\u2019s <a href=\"https:\/\/business.linkedin.com\/content\/dam\/business\/talent-solutions\/global\/en_us\/c\/pdfs\/ultimate-list-of-employer-brand-stats.pdf\">Employer Brand Statistics<\/a> report highlighted significant impingement on organisations that fail to market themselves well.\n\nThe research revealed that:\n<ul>\n<li>The <strong>#1 obstacle<\/strong> for candidates looking at job ads was not knowing what it is like to work for the company<\/li>\n<li>Candidates trust the company\u2019s employees <strong>3x more<\/strong> than the company to provide credible information on what it\u2019s like to work there<\/li>\n<li>A whopping <strong>75%<\/strong> of job seekers consider an employer\u2019s brand before even applying for a job<\/li>\n<li><strong>52%<\/strong> of candidates first seek out 1) the company\u2019s sites and 2) social media to learn more about an employer<\/li>\n<\/ul>\nYour recruitment marketing activities can complement other steps you\u2019re taking to find talent, including attracting passive candidates and advertising on popular job boards.\n\n<figure id=\"attachment_6838\" aria-describedby=\"caption-attachment-6838\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Excerpt from LinkedIn's Employer Brand Statistics Report 2019\" class=\"size-large wp-image-6838\" height=\"683\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-2-1-1024x683.png\" width=\"1024\"\/><figcaption id=\"caption-attachment-6838\" class=\"wp-caption-text\"><em>Your recruitment marketing strategy could make all the difference.<\/em><\/figcaption><\/figure>\n<h2 id=\"how-can-you-create-a-recruitment-marketing-strategy\">How can you create a recruitment marketing strategy?<\/h2>\nLet\u2019s explore the core elements of an effective recruitment marketing strategy, inspired by popular marketing activities and concepts.<a href=\"https:\/\/employmenthero.com\/uk\/create-account-hiring-essentials\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Create a Free Hiring Essentials account\" class=\"alignnone wp-image-16202 size-large\" height=\"714\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK.png\" width=\"1024\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK.png 1376w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK-300x209.png 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK-1024x714.png 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK-768x536.png 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK-440x307.png 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n<h2 id=\"1-showcase-your-employee-value-proposition-evp\">1. Showcase your Employee Value Proposition (EVP)<\/h2>\nA lot of hiring strategies have been inspired by marketing principles. The employee value proposition (EVP), one of the most important tools used by HR teams, was borrowed from the marketing idea known as \u2018Unique Value Proposition\u2019 (UVP).\n\nA UVP helps marketers by always providing a core and unique message about what the product or service that they\u2019re marketing gives the consumer. Whatever campaigns they build around the product or service, it will always be guided by the UVP. Put simply, it\u2019s how the user will benefit from engaging with the product or service, with the aim to enhance their life or make it easier.\n\nSome of our favourite examples of a UVP include;\n<ul>\n<li>Slack makes it downright pleasant to work together.<\/li>\n<li>Great writing, simplified. (Grammarly)<\/li>\n<li>Anyone, anywhere, can start a business. (Shopify)<\/li>\n<\/ul>\nIn the same way as a UVP, an EVP is the unique value that a company can offer its employees. Instead of a snappy sentence like the above, it\u2019s a unique and distinctive set of benefits, perks, values and vibes that guides the employee experience in your business.\n\nGet inspired by this marketing principle, and get some guidance from your marketing team when finding a direction for your EVP.\n\nWant to learn more about putting together an EVP? Download our <a href=\"https:\/\/employmenthero.com\/uk\/resources\/build-an-evp\/\">guide to building an EVP from the ground up<\/a>.\n\nEmployer branding is how you communicate your EVP to potential candidates and the wider business community. It\u2019s another HR idea that\u2019s deeply tied to marketing principles and practice.\n\nIn marketing, branding is everything to a business. It captures the \u2018look and feel\u2019 and \u2018tone of voice\u2019 of your product or service and communications. When you think about your favourite businesses, they will each have a brand that makes them recognisable and stands them apart.\n\nEmployer branding is the voice and image of your business as a workplace. This might be influenced by your product, but it won\u2019t be the same. Instead of revolving around your product, it captures the vibe of your employee experience \u2013 which is influenced by your EVP.\n\nYour employer brand tells the world who you are as an employer and your reputation. It\u2019s the message you send to future and current employees. It\u2019s made up of a brand \u2018look and feel\u2019 and \u2018tone of voice\u2019.\n<h4 id=\"look-and-feel\">Look and Feel<\/h4>\nThe look and feel of a brand refers to its visual representation. When this applies to employer branding, it needs to capture the visual look of your workplace. There are many things that can make up the look and feel of an employer brand. This might apply to the colour palette that you use in your communications, or dictate if you\u2019re using photos taken on a camera phone or by a professional photographer. It might see you use lots of emojis, or none at all.\n<h4 id=\"tone-of-voice\">Tone of Voice<\/h4>\nA tone of voice is a brand\u2019s spirit, conveyed through written and spoken words. It gives guidance on what is said, and how it is said. Different employers create a different voice to convey their employee experience. For example;\n\nApple\u2019s tone of voice as an employer could be described as; inspiring and innovative. Instead of having a person speaking to you (like a CEO or manager), it\u2019s a neutral voice. It might be strange if their tone of voice was that of a local store manager with a casual or joking tone.\n\nLet\u2019s look at how Apple expresses their tone of voice and look and feel in their employer brand video;\n\n<iframe loading=\"lazy\" title=\"Apple \u2013 Join us. Be you.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vfkOZTjD06Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2 id=\"2-maximise-your-use-of-social-media-marketing\">2. Maximise your use of social media marketing<\/h2>\nIf you want to reach job seekers, especially those in a <a href=\"https:\/\/employmenthero.com\/uk\/resources\/gen-z-in-the-workplace-report\/\">Gen Z<\/a> or millennial age group, you need to meet them where they are. And where they are is on social media.\n\nLinkedIn is the most obvious place for recruitment marketing, especially your LinkedIn company page, but you can also effectively reach people on any kind of social media platform; from Facebook to Instagram to Twitter to Youtube &#8211; and even on TikTok.\n\nIt\u2019s all about creating digital marketing content that\u2019s authentic to your business, that fits well on the platform that you\u2019re using and highlights your company culture in an authentic way.\n\n<figure id=\"attachment_6837\" aria-describedby=\"caption-attachment-6837\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Wayne's World guy doing a thumbs-up\" class=\"wp-image-6837 size-full\" height=\"336\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-3.gif\" width=\"600\"\/><figcaption id=\"caption-attachment-6837\" class=\"wp-caption-text\"><em>If in doubt, gifs are always a good choice.<\/em><\/figcaption><\/figure>\n<h3 id=\"create-content-that-speaks-to-the-talent-you-want-to-attract\">Create content that speaks to the talent you want to attract<\/h3>\nThe first step in creating effective content is to identify your ideal employee persona.\n\nThis is the representation of your target audience and ideal candidate, the one you are trying to attract, hire and retain. This persona is formed by defining the characteristics, skills, and traits that make up your perfect hire.\n\nA great example from us at 91爆料 is that we look for people who are driven and inspired by our purpose. Hence our videos and content are directed at attracting candidates who want to make employment easier and more rewarding for everyone (just as much as us!).\n\nFrom there, it\u2019s time to create! Your employer content is everything that tells the story of your workplace to your business community. As your marketing department will tell you, there are so many forms of content that you can utilise. Here are just a few examples of what you could do\u2026\n<h4 id=\"photos-or-images\">Photos or images<\/h4>\nA visual representation of what working for your business is like is an absolute must. Whether it\u2019s a photo of a work event or a more creative execution of workplace life and values, there are lots of ways that imagery can help tell your story.\n\nWe\u2019ve included two examples below of how we\u2019ve done this on social media; the first image is of our internal touch football team (Team Bin Chickens for the win!), the second was made up by our designer to creatively show some of the day-to-day fun we have.\n\n<figure id=\"attachment_6836\" aria-describedby=\"caption-attachment-6836\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"team of people in a field posing for a picture\" class=\"size-large wp-image-6836\" height=\"768\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-4-1024x768.jpg\" width=\"1024\"\/><figcaption id=\"caption-attachment-6836\" class=\"wp-caption-text\"><em>Exhibit A &#8211; the mighty Bin Chickens.<\/em><\/figcaption><\/figure>\n\n<figure id=\"attachment_6835\" aria-describedby=\"caption-attachment-6835\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料 bingo\" class=\"size-large wp-image-6835\" height=\"1024\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-5-1024x1024.jpg\" width=\"1024\"\/><figcaption id=\"caption-attachment-6835\" class=\"wp-caption-text\"><em>Exhibit B &#8211; everyone\u2019s favourite game, 91爆料 Bingo.<\/em><\/figcaption><\/figure>\n<h3 id=\"videos\">Videos<\/h3>\nThere are so many ways that you can use video to effectively showcase your company culture. These can be fun and silly, express employer values or showcase workplace culture.\n\nAn example that we\u2019re loving of a workplace showing off their workplace culture through content is Duolingo\u2019s TikTok. Their account masterfully merges their product and employer branding using their owl mascot Duo, who wants to get users to do their language lessons and cause chaos in equal measure. The Duolingo owl is now a TikTok celebrity, and makes their US-based office look like the place to be.\n\n<figure id=\"attachment_6834\" aria-describedby=\"caption-attachment-6834\" style=\"width: 529px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Duolingo mascot\" class=\"wp-image-6834 size-full\" height=\"885\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-6.png\" width=\"529\"\/><figcaption id=\"caption-attachment-6834\" class=\"wp-caption-text\"><em>Duo is the <a href=\"https:\/\/www.tiktok.com\/@duolingo\/video\/7080958631591791918\">office King of TikTok<\/a>.<\/em><\/figcaption><\/figure>\n<h3 id=\"articles-and-thought-leadership\">Articles and Thought Leadership<\/h3>\nYour business is made up of incredible professionals who have lots of incredible ideas to share. Could they share a comment on a particular issue with a local news outlet, or write an article for your LinkedIn page?\n\nLook out for trending topics that play into your team\u2019s strengths, and have your hiring teams support them through the drafting and editing process. Make the most of any articles by also posting them on your company\u2019s blog and featuring them in newsletters.\n<h2 id=\"3-turn-employees-into-advocates\">3. Turn employees into advocates<\/h2>\nIt\u2019s harsh but it\u2019s true, people trust content and recommendations from people they know, much more than they trust marketing messages from companies they may not know much about. This doesn\u2019t mean that general recruitment marketing tactics aren\u2019t extremely worthwhile, but it does mean that employee advocacy should be a big part of your strategy.\n\nEmployee advocacy is the promotion of a business by its existing employees. Impressively, <a href=\"https:\/\/hingemarketing.com\/uploads\/hinge-research-employee-advocacy.pdf\">31% of high growth firms<\/a> are using employee advocacy to increase their recruitment marketing. Do you need any more proof that it\u2019s an amazing <a href=\"https:\/\/employmenthero.com\/uk\/blog\/talent-sourcing-strategies\/\">talent sourcing strategy<\/a>?\n\nSupercharge your employee advocacy efforts by sweetening the deal for your team with an <a href=\"https:\/\/employmenthero.com\/uk\/resources\/employee-referral-program\/\">employee referral program<\/a>. Offering an incentive for your team will make them much more likely to take action.\n<h3 id=\"social-media-advocacy\">Social Media Advocacy<\/h3>\nSocial media has completely changed the way brands can utilise employee advocacy.\n\nGetting your employees to share articles from your blog, pictures around the office or other types of content as social media posts can significantly improve your reach and can put your brand in front of people you would never normally be able to reach (unless you have a hefty social ad budget).\n\nWhere should your team members start? They could write a blog or article about what it\u2019s like to work at your business or their employee experience around a certain theme. This can be hosted and shared directly to their LinkedIn audience, like I did with my blog about my first 90 days at 91爆料.\n\n<figure id=\"attachment_6833\" aria-describedby=\"caption-attachment-6833\" style=\"width: 792px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Screenshot of first 90 days as an employee\" class=\"size-full wp-image-6833\" height=\"981\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-7.png\" width=\"792\"\/><figcaption id=\"caption-attachment-6833\" class=\"wp-caption-text\"><em>Encourage your team to share their experience in their own words.<\/em><\/figcaption><\/figure>\n<h3 id=\"company-branded-merch\">Company Branded Merch<\/h3>\nWho doesn\u2019t love a bit of free company merch? It\u2019s a great way to both show your team some love, and get your <a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-branding\/\">employer brand<\/a> seen out in the community.\n\nIt&#8217;s an old school employee advocacy tactic, but it still works today. Giving your employees free shirts, keychains or other usable items provides people with a way to show off your brand without even trying. Any time employees wear a t-shirt or use a water bottle, they are advocating on behalf of your brand.\n\nWe recently invested in some 91爆料 Macpacs for our team here at the Sydney HQ. It\u2019s great to see people from all over the business wearing their jackets proudly on their commutes, to important meetings and or just when they\u2019re out and about.\n\n<figure id=\"attachment_6832\" aria-describedby=\"caption-attachment-6832\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Employment hero welcome merch for new employees\" class=\"wp-image-6832 size-large\" height=\"819\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-8-1024x819.jpg\" width=\"1024\"\/><figcaption id=\"caption-attachment-6832\" class=\"wp-caption-text\"><em>Every new starter at 91爆料 gets a bundle of merch and goodies.<\/em><\/figcaption><\/figure>\n<h3 id=\"glassdoor-reviews\">Glassdoor Reviews<\/h3>\nGlassdoor is a powerful tool for your employer brand. Getting employers past and present to review their experience working for your business is a great way to showcase what you offer.\n\nThey will also supply people with an unbiased perspective of what your business is about. As with every open review site, there are risks of negative posts. But as long as you are open and honest in your responses to all reviews \u2013 whether they\u2019re positive or negative \u2013 it shows you are a business that cares.\n\n<figure id=\"attachment_6831\" aria-describedby=\"caption-attachment-6831\" style=\"width: 637px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料 employee review\" class=\"size-full wp-image-6831\" height=\"439\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2020\/02\/recruitment-marketing-strategies-9.png\" width=\"637\"\/><figcaption id=\"caption-attachment-6831\" class=\"wp-caption-text\"><em>A real review from one of our own Heroes.<\/em><\/figcaption><\/figure>\n<h2 id=\"4-optimise-digital-marketing-channels\">4. Optimise digital marketing channels<\/h2>\nBeyond using social media platforms, how can digital marketing channels support your recruitment marketing strategy?\n<h3 id=\"design-an-engaging-about-us-page\">Design an engaging \u2018About Us\u2019 page<\/h3>\nNever underestimate the power of your own website as part of your recruitment marketing efforts. It might not be the main place that searchers are looking, but if they are considering a role within your business &#8211; we guarantee that they will end up there.\n\nAn engaging \u2018About Us\u2019 page likely includes details about your core values and mission, any positive company news, and clear links to your job openings page.\n<h3 id=\"consider-search-engine-optimization-seo\">Consider search engine optimization (SEO)<\/h3>\nWhen you\u2019re looking at your \u2018About Us\u2019 and \u2018Careers\u2019 pages, it never hurts to consider SEO. SEO makes it easier for search engines to \u2018rank\u2019 your web page, showing it high in search listings.\n\nSEO can be a complicated process, and there is lots of competition around career pages, but there are a few key principles that you can use to bolster your page and capture the attention of your talent pool.\n\nKeyword research is a powerful one &#8211; are you using relevant keywords that your audience is using to search for career opportunities? An online SEO tool like <a href=\"https:\/\/ads.google.com\/intl\/en_au\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a> can help you identify these keywords and phrases.\n\nYou can also improve your page speed. Reducing your load time by optimising site content (for example, compressing images), can help improve your user experience and increase the time spent on your site.\n\nAnother tip is to make sure that your page title and meta description are SEO-friendly. These should be easy to read and include your keywords and phrases. This will not only make them more searchable, it will also help the reader understand what they\u2019re about to read.\n<h3 id=\"build-out-your-linkedin-careers-page\">Build Out Your LinkedIn Careers Page<\/h3>\nWhen was the last time you took a good look at your Linkedin Careers page? Do you even have a Linkedin Careers page?\n\nIn all fairness, a Linkedin Careers page may not be as vital for some companies as others. However, if you can leverage social media for your employer branding presence more, why not start?\n\nThere are two main parts to your company careers page: Life and Jobs (the latter synchs with LinkedIn\u2019s internal job boards). These two tabs help to show suitable candidates who you are and the jobs you have available. If you\u2019d like to find out how you can get started and how to edit these pages,<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a565388\/career-pages-for-your-linkedin-page-overview?lang=en\"> Linkedin has a bunch of handy resources<\/a> which you can check out here.\n\nOur Careers page has an intro video, showcases our founders Ben and Dave, some lovely company photos, employee perspectives and testimonials.\n<h2 id=\"5-join-professional-networks\">5. Join professional networks<\/h2>\nSometimes showing up and being present is the best way to get your employer brand out there. Reach out to your star employees and ask them to attend events and meetups for networking opportunities.\n\nThis is a perfect fit for your recruitment marketing plan because peers relate better to each other. It\u2019s more natural for someone to be at an event that is relevant to them and spruik the company they\u2019re from to others. Compare this scenario to you as a recruiter or people and culture professional looking for talent, and you can see which one works better.\n\nRemember, your employer brand is your reputation. Ask yourself how you can create employee advocates that promote your company in a positive light.\n<h2 id=\"make-your-workplace-famous\">Make your workplace famous<\/h2>\nIt\u2019s incredibly important to market your product or service well, but your workplace also needs to be on the promotional agenda.\n\nWhen you think of the most coveted workplaces around the world, there is so much information out there about them; their workspaces, their values, their benefits and the work lives that they facilitate.\n\nBut why should they have all the fame? Any business can get started today with marketing themselves as the place to work, all you need is a bit of marketing razzle-dazzle to gain a competitive advantage.\n\nOnce you\u2019ve attracted your target candidates, don\u2019t forget to give them a fantastic hiring process. Learn how our <a href=\"https:\/\/employmenthero.com\/uk\/solutions\/recruitment-software\/\">streamlined recruitment software<\/a> can help.\n\nLooking for more tips on recruitment? 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now&quot;,&quot;success_handling_method&quot;:&quot;thank_you_page&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;thank_you_message&quot;:&quot;&quot;,&quot;add_lead_linking_id&quot;:false,&quot;add_drift_campaign_id&quot;:false,&quot;drift_campaign_id&quot;:&quot;&quot;,&quot;thank_you_page_id&quot;:&quot;32311&quot;,&quot;thank_you_page_url&quot;:&quot;https:\/\/employmenthero.com\/uk\/thank-you\/downloadable\/?origin=recruitment-marketing-strategies&amp;origin_id=Hqh9pI1mir0kI0fanA7EANDkVNpSopUS1g3XiwwxsOwAoxwxZezmeVfVqlll8gz2qlCYepWRTsiMcUJX3lD4%2FA%3D%3D&quot;,&quot;progress_indicator_type&quot;:&quot;stepper&quot;,&quot;enable_revenue_hero&quot;:false,&quot;revenue_hero_router_id&quot;:&quot;4668&quot;,&quot;revenue_hero_thank_you_message&quot;:&quot;Thank you for booking!&quot;}\"><\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-52660 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised resource-type-blog topic-business-basics\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The UK&#8217;s pay transparency plans need to work for small businesses too\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge.webp 1600w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-300x169.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-1024x576.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-768x432.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-1536x864.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\" >The UK&#8217;s pay transparency plans need to work for small businesses too<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">The UK&#8217;s pay transparency plans could force salary disclosure in every job advert across England, Wales and Scotland. Learn what&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: The UK&#8217;s pay transparency plans need to work for small businesses too<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-52535 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1.webp 1600w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-300x169.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-1024x576.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-768x432.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-1536x864.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\" >Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Wondering what an EOR actually costs in 2026? Break down Employer of Record pricing models, average fees and what to&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-52494 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Pros and Cons of Using an Employer of Record (EOR)\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-scaled.webp 2560w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-300x200.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-1024x683.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-768x512.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-1536x1024.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-2048x1365.webp 2048w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-440x293.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\" >The Pros and Cons of Using an Employer of Record (EOR)<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Weighing up an EOR? Explore the key pros and cons of Employer of Record services, and find out if it&#8217;s&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: The Pros and Cons of Using an Employer of Record (EOR)<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<style>\n.wp-block-post-excerpt__excerpt  {\nfont-size:1.125rem!important;\n}\n<\/style>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recruitment marketing can take many forms, from placing digital ads to creating original content<\/p>\n","protected":false},"author":5,"featured_media":31978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"11 min read","display_reading_time":false,"download_content_type":"link","download_file":"","download_url":"https:\/\/drive.google.com\/drive\/folders\/1ZC0XysYhHgxnJy4Z9SKkwIBP0Esfeg0z","download_cta_label":"Download now","homepage_thumbnail":0,"footnotes":""},"categories":[1],"tags":[259],"resource-type":[157],"topic":[110],"learn_topic":[],"industry":[65],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"content_type":[],"post_features":[],"class_list":["post-10695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-combo-page","resource-type-blog","topic-people-and-culture","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/posts\/10695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/comments?post=10695"}],"version-history":[{"count":7,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/posts\/10695\/revisions"}],"predecessor-version":[{"id":41374,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/posts\/10695\/revisions\/41374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/media\/31978"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/media?parent=10695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/categories?post=10695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/tags?post=10695"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/resource-type?post=10695"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/topic?post=10695"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/learn_topic?post=10695"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/industry?post=10695"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/audience?post=10695"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/business-size?post=10695"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/product-tag?post=10695"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/funnel-stage?post=10695"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/region?post=10695"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/pain-point?post=10695"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/persona?post=10695"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/content_type?post=10695"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/post_features?post=10695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}