{"id":19823,"date":"2023-10-30T13:35:59","date_gmt":"2023-10-30T03:35:59","guid":{"rendered":"https:\/\/employmenthero.com\/uk\/blog\/creating-valuable-engaging-content-payroll-clients\/"},"modified":"2025-09-07T07:25:11","modified_gmt":"2025-09-07T07:25:11","slug":"creating-valuable-engaging-content-payroll-clients","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/uk\/blog\/creating-valuable-engaging-content-payroll-clients\/","title":{"rendered":"Top 6 tips for creating valuable and engaging content for payroll clients"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li class=\"breadcrumb-item breadcrumb-item--current breadcrumb-item--home\"><span class=\"breadcrumb-item-name\">Home<\/span><\/li><\/ol><\/nav><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"name\":\"Home\",\"@id\":\"https:\\\/\\\/employmenthero.com\\\/uk\\\/\"}}]}<\/script><\/div>\n\n\n<div class=\"wp-block-group blog-template-tags-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--9)\">\n<div class=\"wp-block-group blog-template-tags is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex 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creating valuable and engaging content for payroll clients<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-18311 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-120x120.jpg 120w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-300x300.jpg 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-150x150.jpg 150w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-768x768.jpg 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-240x240.jpg 240w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-54x54.jpg 54w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-108x108.jpg 108w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-685x683.jpg 685w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-390x390.jpg 390w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-200x200.jpg 200w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-400x400.jpg 400w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-216x216.jpg 216w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-432x432.jpg 432w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-112x112.jpg 112w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-224x224.jpg 224w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-142x142.jpg 142w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790-284x284.jpg 284w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/09\/1516705980790.jpg 800w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Sophie Jensen<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2023-10-30T13:35:59+00:00\">Oct 30, 2023<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-09-07T07:25:11+00:00\">Sep 7, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">7 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/talking-and-creating-content-two-designers-workin-2022-06-02-09-11-37-utc-min-scaled-2-1024x683.jpg\" alt=\"People looking at computer screen at a desk.\" class=\"wp-image-32055\" style=\"object-fit:cover;width:864px;height:561px\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/talking-and-creating-content-two-designers-workin-2022-06-02-09-11-37-utc-min-scaled-2-1024x683.jpg 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/talking-and-creating-content-two-designers-workin-2022-06-02-09-11-37-utc-min-scaled-2-300x200.jpg 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/talking-and-creating-content-two-designers-workin-2022-06-02-09-11-37-utc-min-scaled-2-768x512.jpg 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/talking-and-creating-content-two-designers-workin-2022-06-02-09-11-37-utc-min-scaled-2-1536x1024.jpg 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/talking-and-creating-content-two-designers-workin-2022-06-02-09-11-37-utc-min-scaled-2-2048x1366.jpg 2048w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/talking-and-creating-content-two-designers-workin-2022-06-02-09-11-37-utc-min-scaled-2-440x293.jpg 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"content-wrapper\">\n<div class=\"content-single-table-content\"><\/div>\n\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\n<p>As an accountant, bookkeeper or outsourced payroll professional who\u2019s looking to attract new clients, you\u2019re likely in the process of planning some marketing to get the word out.\n\nBut how do you get started? Why do you need to create content for your business? How can this help both your prospective and existing clients? Read on to find out some top tips for creating powerful and engaging resources to benefit your business.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-creating-content-so-important-for-your-business\">Why is creating content so important for your business?<\/h2>\n\n\n\n<p>\nWhen it comes to <a href=\"https:\/\/employmenthero.com\/uk\/blog\/5-top-tips-to-consider-when-promoting-payroll-as-a-service\/\" rel=\"noopener\" target=\"_blank\">marketing and selling a new payroll service<\/a>, content should be at the forefront of your marketing strategy.\n\nCreating content that is useful and relevant to your target audience provides a number of benefits for your business, as it allows them to engage with your service and learn more about your business (and offering) through a digestible format. Creating content helps to:\n<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Build credibility and authority<\/li>\n\n\n\n<li>Improve <a href=\"https:\/\/employmenthero.com\/uk\/blog\/5-branding-tips-for-accounting-firms-and-outsource-payroll-providers\/\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a><\/li>\n\n\n\n<li>Drive conversions<\/li>\n\n\n\n<li>Improve client retention<\/li>\n<\/ol>\n\n\n\n<p>\nFor more insights on competing in the payroll services market, check out our blog on <a href=\"https:\/\/employmenthero.com\/uk\/blog\/compete-in-payroll-services-market\/\">how to compete in the growing payroll services market.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-create-engaging-content\">How do you create engaging content?<\/h2>\n\n\n\n<p>\nIt\u2019s one thing to understand the importance of creating content and resources for prospective and existing clients, but what are some of the steps you should take in order to kick off your content strategy?\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"define-your-audience-first\">Define your audience first<\/h3>\n\n\n\n<p>\nIn order to create engaging content, you need to first understand who your audience is. Think about your product offering &#8211; are you <a href=\"https:\/\/employmenthero.com\/uk\/resources\/become-a-value-added-payroll-reseller\/\" rel=\"noopener\" target=\"_blank\">reselling payroll software<\/a>? Are you running payroll for clients? Are you providing compliance and payroll advice, or training? Think about who will likely take up your services, and think about their needs.\n\nConsider your current customers (if you have any), or research your ideal prospective customers and find out more about their demographics and individual business needs. This will help to shape the different types of content that you create, as you implement your content strategy.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"identify-key-pillars-of-interest\">Identify key pillars of interest<\/h3>\n\n\n\n<p>\nNow that you\u2019ve defined who you want to sell to and what their profile \/ needs are, you can start to think about shaping content around different topics or pillars of interest. This will vary, depending on your audience\u2019s interests.\n\nIf you or your audience is interested in improving their online presence, our blog on <a href=\"https:\/\/employmenthero.com\/uk\/blog\/seo-for-payroll-services-blog-posts\/\">SEO for payroll services: blog writing tips to boost organic traffic<\/a> provides valuable tips on enhancing your blog\u2019s reach and engagement.\n\nConsider key topics to create content around, that you know that prospective and current clients will be interested in. Not only will this help with navigating around your website, it will also give you clear direction for future content. Always remember that you\u2019re wanting to showcase how you can improve efficiency through your services, through subtle content that directly addresses this to prospective clients.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keep-it-simple-and-concise\">Keep it simple and concise<\/h3>\n\n\n\n<p>\nWe\u2019ve all been there before &#8211; you\u2019ll take one look at a wall of text (whether that\u2019s a blog post or a downloadable guide) and you\u2019ll decide not to bother reading it. Too much content on one page will overwhelm and oversaturate your audience, and they\u2019ll lose interest.\n\nWhen writing up content, it\u2019s best to:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure your topic is relevant to your target audience<\/li>\n\n\n\n<li>Create an outline with a title, headings and sub-headings before you start writing<\/li>\n\n\n\n<li>Avoid using too much jargon, and keep the language simple<\/li>\n\n\n\n<li>Use headings, sub-headings, bullet points and numerical lists where possible, to break up text and allow your reader to quickly identify what they\u2019re looking for at a glance<\/li>\n\n\n\n<li>Get straight to the point as quickly as possible<\/li>\n\n\n\n<li>Edit and revise where necessary<\/li>\n<\/ul>\n\n\n\n<p>\nAlways keep the end goal in mind; what do you want the reader to gain from this content, and how can you convey this as succinctly as possible?\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"switch-up-the-formats\">Switch up the formats<\/h3>\n\n\n\n<p>\nValuable content comes in all different shapes and formats, especially as everyone has different preferences as to how they consume content. Some people may be more visual learners, whereas some prefer written content.\n\nConsider creating content in formats such as blogs, guides, emails, infographics and social media posts. To improve your email marketing efforts, read our article about <a href=\"https:\/\/employmenthero.com\/uk\/blog\/email-marketing-for-accounting-and-outsourced-payroll-provider-firms\/\">email marketing for accountants and outsourced payroll providers<\/a>. As you gain confidence and create more content, you can even branch into webinars, podcasts and other visual formats.\n\nThink back to your goals and objectives &#8211; what do you want to achieve with this content? To educate and inform? Or to convert?\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"incorporate-real-life-examples-and-interactive-elements\">Incorporate real-life examples and interactive elements<\/h3>\n\n\n\n<p>\nAs you build up your client base, consider interviewing existing clients and using this in prospective client content (and across your website \/ social media channels). Interactive elements are also a great option for improving engagement.\n\nUse tools like polls, feedback forms, Q&amp;As and surveys to reach your audience and provide you with valuable insights &#8211; you could even ask what sort of content they\u2019d like to see from you, and crowdsource inspiration for your content strategy.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-clear-call-to-actions\">Use clear call-to-actions<\/h3>\n\n\n\n<p>\nAt every stage during content creation, whether it\u2019s a social media post or a blog, you should always be asking yourself: what do I want my audience to do? Think about actionable takeaways and behaviour that you\u2019d like them to follow. Again, this will depend on your strategy and your objectives.\n\nIf you\u2019re wanting to <a href=\"https:\/\/employmenthero.com\/uk\/blog\/lead-generation-for-outsourced-payroll-service-firm\/\" rel=\"noopener\" target=\"_blank\">collect lead information and drive conversions<\/a>, how do you want to gain their information? If you\u2019re just wanting to drive traffic to your website, where exactly do you want them to land? If you\u2019re creating a resource for an existing client, what\u2019s the end goal &#8211; is it just for ongoing nurturing, or do you want them to get in touch with you (or their account manager) to learn more about a new service you might be offering?\n\nEvery piece of content that you create, whether it\u2019s for existing or prospective clients, should have a clear call-to-action and an actionable directive that aligns with your key objectives.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-much-time-should-you-invest-in-content-creation\">How much time should you invest in content creation?<\/h2>\n\n\n\n<p>\nThere\u2019s no clear answer as to how much time you should spend on creating content to market your business and offering. You likely have a variety of goals in mind, whether that\u2019s to <a href=\"https:\/\/employmenthero.com\/uk\/resources\/maximise-profits-and-market-payroll\/\" rel=\"noopener\" target=\"_blank\">maximise profits by marketing payroll<\/a> or increase visibility. It really depends on your business\u2019s goals and your strategy; are you dedicating your time towards a content marketing strategy? Or are you choosing to focus on affiliate marketing, or event marketing, or public relations instead?\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"employment-hero-provides-you-with-marketing-tools-and-resources-to-help-you-succeed\">91±¬ΑΟ provides you with marketing tools and resources to help you succeed<\/h2>\n\n\n\n<p><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employment-hero-partner-faq\/\">When you partner with 91±¬ΑΟ<\/a>, we provide you with powerful payroll and workforce management software to allow you to maximise your offering to clients. We also provide you with marketing and sales support, via ready-made templates that are designed to help you get started with showcasing your offering.\n\nLearn more about <a href=\"https:\/\/employmenthero.com\/uk\/products\/payroll-software\/\" rel=\"noopener\" target=\"_blank\">91±¬ΑΟ Payroll<\/a> and what we can offer your clients worldwide from Australia, New Zealand, the United Kingdom, Singapore, and Malaysia.\n\nAre you interested in more blogs like these? Check out our blog on <a href=\"https:\/\/employmenthero.com\/uk\/blog\/seo-for-payroll-services-blog-posts\/\" rel=\"noopener\" target=\"_blank\">SEO for payroll services: Blog writing tips to boost organic traffic<\/a>.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Talk to an employment specialist<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:410px\">\n<div class=\"wp-block-group right-sticky-side-panel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n    <div class=\"top-sticky-form is-layout-flow wp-block-marketo-form-is-layout-flow\" class=\"wp-block-employmentherocom2025-marketo-form\">\n        <div class=\"right-sidebar-wrapper\">\n            <button class=\"top-form-trigger\" data-sticky-form-trigger=\"\">\n                <div class=\"top-form-trigger-container\">\n                    <div class=\"top-form-trigger-container__preheader\">\n                        Download now\n                    <\/div>\n                    <div class=\"top-form-trigger-container__title\">\n                        Guide to Payroll in Australia                    <\/div>\n                <\/div>\n                <span class=\"top-form-trigger-close\">\n                    <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 15\">\n                        <path d=\"M14.142 0l1.06 1.06-6.541 6.541 6.542 6.541-1.06 1.06L7.6 8.662l-6.54 6.542L0 14.143 6.541 7.6 0 1.061 1.06 0l6.541 6.541L14.142 0z\" fill-rule=\"evenodd\"><\/path>\n                    <\/svg>\n                <\/span>\n                <span class=\"top-form-trigger-open\">\n                    <svg class=\"icon\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <defs>\n                            <style>.cls-1{fill:white;stroke:white;stroke-linecap:round;stroke-linejoin:round;stroke-width:2px;}<\/style>\n                        <\/defs>\n                        <title><\/title>\n                        <g id=\"chevron-bottom\">\n                            <line class=\"cls-1\" x1=\"16\" x2=\"7\" y1=\"20.5\" y2=\"11.5\"><\/line>\n                            <line class=\"cls-1\" x1=\"25\" x2=\"16\" y1=\"11.5\" y2=\"20.5\"><\/line>\n                        <\/g>\n                    <\/svg>\n                <\/span>\n            <\/button>\n\n            <div class=\"form-wrapper\">\n                <div class=\"fixed-form-container\">\n                    <div class=\"hero-landing-marketo-form form-content-container\">\n                                                    <div class=\"marketo-form-scroll-to\" style=\"background-color: #F9F5FF\">\n                                                                    <div class=\"header-text\">\n                                        Download now\n                                    <\/div>\n                                    <div class=\"sticky-marketo-form-scroll-to-text\">\n                                        Guide to Payroll in Australia                                    <\/div>\n                                    <div class=\"sticky-marketo-form-scroll-to-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/Payroll_Guide_The_Basics_of_Payroll_In_Australia_single-page-cover-e1747716434357.png\" alt=\"Sticky Marketo Form Scroll To\"\/>\n                                    <\/div>\n                                                            <\/div>\n                            <div>\n                                <button class=\"sticky-marketo-form-scroll-to\">\n                                Guide to Payroll in Australia                                <\/button>\n                            <\/div>\n                                                                            <div class=\"eh_marketo_form-container\" data-marketo-form=\"{&quot;is_multi_steps&quot;:false,&quot;form_data&quot;:[{&quot;base_url&quot;:&quot;\/\/hr.employmenthero.io&quot;,&quot;munchkin_id&quot;:&quot;387-SZZ-170&quot;,&quot;form_id&quot;:&quot;5069&quot;,&quot;css_classes&quot;:&quot;&quot;}],&quot;submit_text&quot;:&quot;Download now&quot;,&quot;success_handling_method&quot;:&quot;thank_you_page&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;thank_you_message&quot;:&quot;&quot;,&quot;add_lead_linking_id&quot;:false,&quot;add_drift_campaign_id&quot;:false,&quot;drift_campaign_id&quot;:&quot;&quot;,&quot;thank_you_page_id&quot;:&quot;32311&quot;,&quot;thank_you_page_url&quot;:&quot;https:\/\/employmenthero.com\/uk\/thank-you\/downloadable\/?origin=creating-valuable-engaging-content-payroll-clients&amp;origin_id=roVldrtdWLYYoytFT4zfEYyDca2MMQ6sygXp5AC0JR0wmOuZMp4lpUR%2BqNcaQoO2WTnTZpKE3Ncm1%2BJREt5QlA%3D%3D&quot;,&quot;progress_indicator_type&quot;:&quot;stepper&quot;,&quot;enable_revenue_hero&quot;:false,&quot;revenue_hero_router_id&quot;:&quot;4668&quot;,&quot;revenue_hero_thank_you_message&quot;:&quot;Thank you for booking!&quot;}\"><\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-52660 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised resource-type-blog topic-business-basics\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The UK&#8217;s pay transparency plans need to work for small businesses too\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge.webp 1600w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-300x169.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-1024x576.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-768x432.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-1536x864.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\" >The UK&#8217;s pay transparency plans need to work for small businesses too<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">The UK&#8217;s pay transparency plans could force salary disclosure in every job advert across England, Wales and Scotland. Learn what&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: The UK&#8217;s pay transparency plans need to work for small businesses too<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-52535 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1.webp 1600w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-300x169.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-1024x576.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-768x432.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-1536x864.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\" >Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Wondering what an EOR actually costs in 2026? Break down Employer of Record pricing models, average fees and what to&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-52494 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Pros and Cons of Using an Employer of Record (EOR)\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-scaled.webp 2560w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-300x200.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-1024x683.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-768x512.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-1536x1024.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-2048x1365.webp 2048w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-440x293.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\" >The Pros and Cons of Using an Employer of Record (EOR)<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Weighing up an EOR? Explore the key pros and cons of Employer of Record services, and find out if it&#8217;s&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: The Pros and Cons of Using an Employer of Record (EOR)<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n.eh_marketo_form .mktoCheckboxList label {\n    line-height: 0.95rem !important;\n}\n.top-sticky-form .eh_marketo_form-container .eh_marketo_form_step_0 .mktoFieldDescriptor.mktoFormCol {\n    height: 4.5rem;\n}\n.top-sticky-form .eh_marketo_form-container .eh_marketo_form_step_0 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