{"id":9288,"date":"2022-06-25T20:14:00","date_gmt":"2022-06-25T10:14:00","guid":{"rendered":"https:\/\/employmenthero.com\/uk\/blog\/employer-branding\/"},"modified":"2025-09-07T07:28:29","modified_gmt":"2025-09-07T07:28:29","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/employmenthero.com\/uk\/blog\/employer-branding\/","title":{"rendered":"11 Employer Branding Strategies To Attract Top Talent"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull blog-template-header has-neutral-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"--bb--crumb-gap:.4em;\" class=\"blog-template-breadcrumb wp-block-employmentherocom2025-breadcrumb-block\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb\"><ol class=\"breadcrumb-items\"><li class=\"breadcrumb-item breadcrumb-item--current breadcrumb-item--home\"><span class=\"breadcrumb-item-name\">Home<\/span><\/li><\/ol><\/nav><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"name\":\"Home\",\"@id\":\"https:\\\/\\\/employmenthero.com\\\/uk\\\/\"}}]}<\/script><\/div>\n\n\n<div class=\"wp-block-group blog-template-tags-row is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--9)\">\n<div class=\"wp-block-group blog-template-tags is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-button is-style-ghost is-style-ghost--1\"><a class=\"wp-block-button__link has-btn-black-background-color has-background wp-element-button has-icon__eye\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_5893_17419)\"> <path d=\"M19.8727 9.55732C19.7127 9.30315 15.8927 3.33398 10.0002 3.33398C4.10771 3.33398 0.287713 9.30315 0.127713 9.55732C0.0442677 9.69013 0 9.8438 0 10.0007C0 10.1575 0.0442677 10.3112 0.127713 10.444C0.287713 10.6982 4.10771 16.6673 10.0002 16.6673C15.8927 16.6673 19.7127 10.6982 19.8727 10.444C19.9562 10.3112 20.0004 10.1575 20.0004 10.0007C20.0004 9.8438 19.9562 9.69013 19.8727 9.55732ZM10.0002 15.0007C5.88605 15.0007 2.80271 11.299 1.84855 10.0007C3.12342 8.22835 4.79779 6.78123 6.73605 5.77648C6.15544 6.50283 5.83739 7.40411 5.83355 8.33398C5.83355 9.43905 6.27253 10.4989 7.05394 11.2803C7.83534 12.0617 8.89514 12.5007 10.0002 12.5007C11.1053 12.5007 12.1651 12.0617 12.9465 11.2803C13.7279 10.4989 14.1669 9.43905 14.1669 8.33398C14.1629 7.40674 13.8468 6.50785 13.2694 5.78232C15.2033 6.78886 16.8752 8.23337 18.1519 10.0007C17.201 11.3015 14.1277 15.0007 10.0002 15.0007Z\" fill=\"currentColor\"\/> <\/g> <defs> <clipPath id=\"clip0_5893_17419\"> <rect width=\"20\" height=\"20\" fill=\"white\"\/> <\/clipPath> <\/defs> <\/svg><\/span>Blog<\/a><\/div>\n<\/div>\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--0-5);padding-bottom:var(--wp--preset--spacing--0-5)\" class=\"taxonomy-topic eh-topics-separate wp-block-post-terms\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/topic\/people-and-culture\/\" rel=\"tag\">People and Culture<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group blog-template-social-desktop is-vertical is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--2);margin-bottom:var(--wp--preset--spacing--2)\"><div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"facebook\" data-social-type=\"facebook\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"24px\" height=\"24px\" viewBox=\"0 0 20 20\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Group<\/title> <path d=\"M14.4446 6.47609H11.4173V4.40033C11.4173 3.62078 11.9115 3.43904 12.2596 3.43904C12.6068 3.43904 14.3958 3.43904 14.3958 3.43904V0.0120058L11.4537 0C8.18772 0 7.44447 2.55599 7.44447 4.19168V6.47609H5.55566V10.0075H7.44447C7.44447 14.5394 7.44447 20 7.44447 20H11.4173C11.4173 20 11.4173 14.4856 11.4173 10.0075H14.0981L14.4446 6.47609Z\"><\/path><\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"twitter\" data-social-type=\"twitter\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"17\" height=\"18\" viewBox=\"0 0 17 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g clip-path=\"url(#clip0_2187_1527)\"> <path d=\"M6.88269 10.3821L0.554058 18H2.05374L7.54889 11.3855L11.9379 18H17L10.363 7.99774L17 0.00924304H15.5002L9.69721 6.99436L5.06215 0.00924304H-5.51343e-07L6.88306 10.3821H6.88269ZM8.93683 7.90961L9.60929 8.90561L14.9598 16.8309H12.6563L8.33833 10.4349L7.66587 9.43894L2.05303 1.12518H4.35659L8.93683 7.90923V7.90961Z\" fill=\"currentColor\"><\/path> <\/g> <defs> <clipPath id=\"clip0_2187_1527\"> <rect width=\"17\" height=\"18\" fill=\"white\" transform=\"matrix(-1 0 0 -1 17 18)\"><\/rect> <\/clipPath> <\/defs> <\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"linkedin\" data-social-type=\"linkedin\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"17px\" height=\"16px\" viewBox=\"0 0 17 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <title>Shape<\/title> <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g id=\"Icons\/Social\" transform=\"translate(-74.000000, -2.000000)\" fill=\"#000000\" fill-rule=\"nonzero\"> <path d=\"M74.2155762,7.20409322 L77.8588786,7.20409322 L77.8588786,18 L74.2155762,18 L74.2155762,7.20409322 Z M76.0616143,2 C74.8146643,2 74,2.80609002 74,3.86411056 C74,4.90036967 74.7908238,5.72989508 76.0139333,5.72989508 L76.0371667,5.72989508 C77.3079571,5.72989508 78.0993476,4.90032981 78.0993476,3.86411056 C78.0755071,2.80609002 77.3079976,2 76.0616143,2 Z M86.8041976,6.95048874 C84.8702857,6.95048874 84.0038929,7.99790755 83.5205667,8.73245583 L83.5205667,7.20409322 L79.8761714,7.20409322 C79.924419,8.21687707 79.8761714,18 79.8761714,18 L83.5205667,18 L83.5205667,11.9708054 C83.5205667,11.6478911 83.5444071,11.3261725 83.6402952,11.0948476 C83.9041595,10.4502147 84.5037738,9.78266458 85.5095667,9.78266458 C86.8291714,9.78266458 87.3561714,10.773129 87.3561714,12.2237722 L87.3561714,18 L91,18 L91,11.8093881 C91,8.49339883 89.2027762,6.95048874 86.8041976,6.95048874 Z\" id=\"Shape\"><\/path> <\/g> <\/g> <\/svg> \n    <\/span>\n    <\/div>\n\n<div \n    class=\"eh-social-sharing-button wp-block-employmentherocom2025-eh-social-sharing-button\" data-icon=\"link\" data-social-type=\"copy\">\n    <span style=\"display: flex;\">\n        <svg class=\"icon\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill-rule=\"evenodd\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path transform=\"translate(6.640285, 0)\" d=\"M9.6365839,1.06427739 L9.6365839,1.06407143 C7.63313006,-0.581342526 4.71799441,-0.287025772 3.06469376,1.72767436 L1.68152847,3.42787366 C1.2637913,3.94153775 1.3305731,4.70585509 1.8305341,5.13486964 C2.33069565,5.56409016 3.0749216,5.4955055 3.49265877,4.98184141 L4.8760246,3.28143615 C5.71089731,2.25863908 7.1949372,2.1243532 8.19104884,2.98176443 C8.20769415,2.99597567 8.22413891,3.01059882 8.24038313,3.02522198 C9.18174573,3.92361924 9.26838157,5.42383144 8.43691815,6.43015171 L5.5610895,9.96627791 L5.53461744,9.99634806 C5.38079871,10.1792405 5.20090901,10.3370058 5.00076417,10.4640831 C4.04676718,11.0718709 2.80719278,10.901748 2.04211006,10.0579301 C1.59709864,9.56877523 0.850065046,9.54303024 0.374169553,10.0002613 C-0.100522665,10.4562566 -0.127195273,11.2205739 0.315008503,11.7099348 C1.3991598,12.9045024 2.99670869,13.4575049 4.56377459,13.1800768 C4.80503134,13.1364133 5.04287882,13.0742134 5.27470991,12.9934771 C6.09434113,12.7094584 6.82152068,12.1980598 7.37542854,11.5155086 L10.2440375,7.98947441 C11.0680808,6.96832503 11.4617524,5.65182909 11.3372134,4.33183184 C11.2235039,3.05137889 10.6100339,1.87267016 9.6365839,1.06427739\" fill=\"currentColor\"\/><path transform=\"translate(0, 5.762765)\" d=\"M7.78481199,8.39527139 L6.54864687,9.91484383 C5.73222439,10.9339336 4.27946967,11.1129128 3.25127068,10.3214088 C2.2300908,9.49612727 2.05361038,7.97696676 2.85719793,6.92821874 C2.87083505,6.91050619 2.88447217,6.89299959 2.89851039,6.87569896 L5.82387388,3.27984437 L5.84553284,3.25492322 C5.99915102,3.07203079 6.17924127,2.91447144 6.37938611,2.78739415 C7.23972815,2.23645131 8.34754387,2.31595185 9.12506044,2.98449782 C9.2157072,3.06235067 9.30073868,3.14700021 9.37915214,3.23782854 C9.60657122,3.50207514 9.93486491,3.6513961 10.2784001,3.64665902 C10.6175233,3.64171598 10.9377951,3.48498047 11.155588,3.21764447 L11.1696262,3.20034383 C11.5426416,2.74620216 11.5342187,2.07930388 11.1497722,1.63546021 C9.42768425,-0.367088286 6.45118155,-0.55698335 4.50107292,1.21159465 C4.32298813,1.37306725 4.15713665,1.54813319 4.00472174,1.73555674 L1.08738009,5.32173121 C-0.548874157,7.35084854 -0.312430505,10.3492133 1.62043117,12.0813364 C2.56821124,12.921447 3.80678291,13.3317192 5.05377751,13.2188532 C5.20097822,13.2064956 5.34697566,13.1875473 5.49176982,13.1613904 C6.61362375,12.9593437 7.63039162,12.3585585 8.36398864,11.4636626 L9.59594229,9.94923914 C10.0136795,9.43578101 9.94709821,8.67146367 9.44693666,8.24224316 C8.94677511,7.81302264 8.20254916,7.8816073 7.78481199,8.39527139\" fill=\"currentColor\"\/><\/svg> \n    <\/span>\n            <span class=\"eh-social-sharing-button__copied_text\">\n            URL copied for sharing!        <\/span>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\"><h1 class=\"blog-template-title wp-block-post-title\">11 Employer Branding Strategies To Attract Top Talent<\/h1><\/div>\n\n\n\n<p class=\"blog-template-sub-title\" style=\"padding-top:var(--wp--preset--spacing--9);padding-bottom:var(--wp--preset--spacing--9);line-height:1.5\">\n    Let&#8217;s dive in to what and how important employer branding is, as well as some actionable advice for you to start implementing today.\n<\/p>\n\n\n\n<div class=\"wp-block-group blog-template-meta-row is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-query wp-block-hosts-query has-global-padding is-content-justification-left is-layout-constrained wp-container-core-query-is-layout-1 wp-block-query-is-layout-constrained\"><ul data-wp-interactive=\"eh-hosts\" class=\"wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-flow\"><li data-host-index=\"0\" data-wp-on--click=\"actions.openDetail\" class=\"wp-block-post post-1673 hosts type-hosts status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\"><figure style=\"width:52px;height:52px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/Host-Image-Main-TEMPLATE-120x120.jpg\" class=\"attachment-host_thumbnail size-host_thumbnail wp-post-image\" alt=\"Jacqui Mikulasev - Content Specialist photo\" style=\"border-radius:60px;height:52px;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/Host-Image-Main-TEMPLATE-120x120.jpg 120w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/Host-Image-Main-TEMPLATE-150x150.jpg 150w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/Host-Image-Main-TEMPLATE-240x240.jpg 240w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n<div class=\"wp-block-group has-sm-font-size is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\"><h6 style=\"line-height:1.3; border-right-width:1px;border-right-color:var(--wp--preset--color--black); padding-right:var(--wp--preset--spacing--2);\" class=\"has-text-align-center has-link-color wp-elements-1e20e747939e3458765ab321928f59b7 wp-block-post-title has-text-color has-violet-500-color has-sm-font-size\">Jacqui Mikulasev<\/h6><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-style:none;border-left-width:0px;padding-left:0\">Published<\/p>\n\n\n<div class=\"wp-block-post-date has-sm-font-size\"><time datetime=\"2022-06-25T20:14:00+00:00\">Jun 25, 2022<\/time><\/div>\n\n\n<p class=\"has-text-align-center has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">Updated<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date has-sm-font-size\"><time datetime=\"2025-09-07T07:28:29+00:00\">Sep 7, 2025<\/time><\/div>\n\n\n<p class=\"has-sm-font-size\" style=\"border-left-color:var(--wp--preset--color--neutral-700);border-left-width:1px;padding-left:var(--wp--preset--spacing--2)\">19 mins read<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull blog-image-container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized blog-template-image\"><img decoding=\"async\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/5\/2022\/07\/christian-velitchkov-mXz64B8-3h0-unsplash-313.jpg\" alt=\"Image\" style=\"object-fit:cover;width:864px;height:561px\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"content-wrapper\">\n<div class=\"content-single-table-content\"><\/div>\n\n\n\n<div class=\"wp-block-group content_single content_single--blog content-single-content-wysiwyg wysiwyg content-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4)\">\nAs a business, you spend significant time and investment in creating a compelling brand story around your products or services. The goal here, of course, is to attract and retain loyal customers.\n\nAnd while looking after the interests and needs of your consumers is important, how long do you spend cultivating an attractive employer brand for your current and future employees?\n\nIf your goal is to entice job seekers and retain top talent, it&#8217;s important to recognise the value of building a strong brand image.\n<h2 id=\"what-is-employer-branding\">What is employer branding?<\/h2>\nIn its most simplified form, employer branding is your company&#8217;s reputation. It&#8217;s how both the industry and your employees perceive you as an employer.\n\nEmployer branding is really about how your business markets itself to prospective talent and your own employees. If you&#8217;d like a more &#8216;official&#8217; definition, The Society of Human Resource Management defines employer brand as;\n\n<em>&#8220;An important part of the employee value proposition and is essentially what the organisation communicates as its identity to both potential and current employees. It encompasses an organisation&#8217;s mission, values, culture and personality. A positive employer brand communicates that the organisation is a good employer and a great place to work. Employer brand affects recruitment of new employees, retention and engagement of current employees, and the overall perception of the organisation in the market.&#8221;<\/em>\n\nNow we know what it is, the next question is whether employer branding is worth investing in. I get it, keeping up with the day-to-day of business is hard enough. So, will shifting energy into developing your employer brand pay dividends?<a href=\"https:\/\/employmenthero.com\/uk\/create-account-hiring-essentials\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Create a Free Hiring Essentials account\" class=\"alignnone wp-image-16202 size-large\" height=\"714\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK.png\" width=\"1024\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK.png 1376w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK-300x209.png 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK-1024x714.png 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK-768x536.png 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2022\/06\/Hiring-Essentails-CTA-UK-440x307.png 440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n<h2 id=\"key-points\">Key points:<\/h2>\n<ol>\n<li aria-level=\"1\">A strong employer brand positively impacts recruitment, retention, engagement, and market perception, ensuring a company\u2019s bottom-line success.<\/li>\n<li aria-level=\"1\">Today, a company&#8217;s reputation is often deemed more crucial than its products or services.<\/li>\n<li aria-level=\"1\">Good employer branding goes beyond storytelling; it requires actions that reflect the company&#8217;s values and culture.<\/li>\n<li aria-level=\"1\">Small and medium businesses can develop effective employer branding strategies without huge budgets or global name recognition.<\/li>\n<li aria-level=\"1\">Craft a <a href=\"https:\/\/employmenthero.com\/uk\/resources\/evp-strategy-worksheet\/\">compelling Employee Value Proposition (EVP)<\/a> and use the strategies below to improve your employer branding.<\/li>\n<\/ol>\n<h2 id=\"why-is-employer-branding-important-for-employers\">Why is employer branding important for employers?<\/h2>\nNowadays, a company&#8217;s reputation is considered more important than its actual product or service.\n\nThe stronger your employer brand is, the more likely you&#8217;ll be able to attract and retain <a href=\"https:\/\/employmenthero.com\/uk\/blog\/right-person-to-hire\/\">highly qualified and experienced candidates<\/a>.\n\nUltimately, good employer branding is about creating a strong business. The people who join your business and how they operate together are one of the business levers that you have to create success.\n\nIf you want to articulate your company&#8217;s leadership, values and workplace culture, you need to cultivate a compelling story.\n\nThat being said, employer branding goes deeper than storytelling, it&#8217;s about putting words into action that show job seekers why your company is such an awesome place to work.\n<h2 id=\"are-employer-branding-campaigns-worth-it\">Are employer branding campaigns worth it?<\/h2>\nWe get you might be sitting there wondering, is this<em> really that <\/em>important? Do I really need a strong employer brand? Well, the simple answer is yes.\n\nHaving an employer brand is vital to your company&#8217;s bottom-line results. To drive your business forward with prospective employees, you need to show the world why your company is a great place to work.\n\nFrom compensation and benefits packages to learning and development and weekly happy hours, the culture within your organisation and how you treat your employees are all determining factors for future job candidates.\n\nWithout effective employer branding, you are missing out on quality applicants because of their perception of your company.\n<h2 id=\"can-small-businesses-develop-employer-branding-strategies\">Can small businesses develop employer branding strategies?<\/h2>\nSmall to medium businesses have several key advantages when it comes to employer branding. As a fast-growing business, you have greater flexibility to play around with different employer branding strategies until you find the ones that stick.\n\nThe good news is, that you don&#8217;t need an enormous budget and the same name recognition as Google to build a strong brand image.\n\nIf you&#8217;d like to know more about employer brand and how you can get a little more strategic, watch our Employer Branding webinar.\n<h2 id=\"how-to-build-an-employer-brand-strategy\">How to build an employer brand strategy<\/h2>\nIf you&#8217;re starting with a blank page, the first question you need to address is the &#8216;why&#8217;.\n\nWhy do your people come to work every day? Why do they enjoy being there?\n\nLook at your top performers and ask yourself, why are they so successful?\n\nGo and ask your people and your managers these questions. You&#8217;ll be surprised how quickly common themes emerge. These themes are the basis of your employer branding strategy.\n\nNow you need to articulate this into an employer value proposition. This will tell you who the type of people that you want to attract to the business is, what matters to them and how the business delivers on those needs for them.\n\nThis leads to our first step in the employer branding strategy.\n<h3 id=\"1-define-your-employee-value-proposition-evp\">1. Define your employee value proposition (EVP)<\/h3>\nDefining your EVP means defining your <em>&#8216;why&#8217;<\/em>. Think of your EVP as your elevator pitch to <a href=\"https:\/\/employmenthero.com\/uk\/blog\/talent-sourcing-strategies\/\">attract new talent<\/a>.\n\nWhat attracts and retains your talent, and what is your company&#8217;s promise to its people? Your <a href=\"https:\/\/employmenthero.com\/uk\/blog\/employee-value-proposition-evp\/\">employee value proposition<\/a> (EVP) is the foundation for your employer brand.\n\nA captivating EVP will help your business stand out in a crowded and competitive market.\n\nYour EVP should include elements such as rewards and recognition, career development, working arrangements and workplace culture. These are the perks and benefits should be included in the <a href=\"https:\/\/employmenthero.com\/uk\/resources\/ideal-job-ad-template\/\">job advertisements<\/a> to attract job candidates to apply for the position.\n\nIf you&#8217;re not sure of your EVP, send around a survey to all of your current employees. You can ask them what they like about working at your company. Do they love the snacks in the kitchen, the career progression opportunities, the continual education or all of the above?\n\nUse the answers from this exercise as your EVP because if your current employees see value in these things, chances are other high-quality candidates will see it too!\n\nAt 91爆料, our EVP is posted on all of our job ads and website careers page.\n\nFor example, our EVP consists of:\n<ul>\n<li>Close to public transport (Town Hall Station)<\/li>\n<li>Seasonal ping-pong tournaments &lt;&#8212;- this gets pretty serious&#8230;<\/li>\n<li>Friday drinks &#8211; music and a fully stocked beer and wine fridge<\/li>\n<li>Continuing education\/post-graduate assistance program<\/li>\n<li>Employee rewards and benefits program<\/li>\n<li>Personal training, yoga classes and team sports like soccer and basketball<\/li>\n<li>Weekly fresh fruit and daily breakfast<\/li>\n<li>Quarterly and yearly team celebrations<\/li>\n<\/ul>\nRemember, an EVP is essentially a promise to your people so it must be truthful and clearly articulated to current and future employees. It&#8217;s about showcasing the additional perks and benefits that make your company stand out from the rest.\n\n\u00a0\n\n<figure id=\"attachment_6504\" aria-describedby=\"caption-attachment-6504\" style=\"width: 944px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料 Careers Page Employee Perks\" class=\"wp-image-6504 size-large\" height=\"1024\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2021\/09\/Employment-Hero-Careers-Page-Perks-944x1024.png\" width=\"944\"\/><figcaption id=\"caption-attachment-6504\" class=\"wp-caption-text\">Our EVP and employee benefits from <a href=\"https:\/\/employmenthero.com\/uk\/careers\/\">our careers page<\/a><\/figcaption><\/figure>\n\n<strong>Pro tip:<\/strong> Use a <a href=\"https:\/\/employmenthero.com\/uk\/solutions\/recruitment-software\/\">recruitment software<\/a> to save resources and automate job postings.\n<h3 id=\"2-ask-your-marketing-team-for-help\">2. Ask your marketing team for help<\/h3>\nOnce you have your proposition, you need to think about where is the best place to connect with the people that you want to attract.\n\nThis will help you determine what channels you should be using, and also what stories make sense for you to tell people to develop your employer brand.\n\nYour marketing team are pros when it comes to creating engaging content. So it&#8217;s important that you take the opportunity to harness their skills and expertise.\n\nWith the right <a href=\"https:\/\/employmenthero.com\/uk\/blog\/recruitment-marketing-strategies\/\">recruitment marketing strategies<\/a> put in place, your marketing team can take your employer branding to the next level.\n<h3 id=\"3-review-the-candidate-experience\">3. Review the candidate experience<\/h3>\nBefore you dive into creating a shiny new employer branding strategy, we suggest running an employer brand audit by reviewing your current <a href=\"https:\/\/employmenthero.com\/uk\/resources\/candidate-experience-checklist\/\">candidate experience<\/a> and jotting down some numbers.\n\nThese can include metrics such as time to fill roles or the number of applicants. You could even ask your newest recruits a few questions to gain a better understanding of their experience.\n\nBy doing this, you&#8217;ll be able to set a benchmark of the employer branding efforts you&#8217;re currently doing, whilst identifying opportunities where you can take it to the next level.\n\nAlmost <a href=\"https:\/\/talentadore.com\/blog\/candidate-experience-statistics-know\">four in five candidates<\/a> believe that the experience they receive throughout the initial phases of the <a href=\"https:\/\/employmenthero.com\/uk\/resources\/recruitment-process-guide\/\">hiring process<\/a> provides insight into how the company treats its employees.\n\nAdditionally, 80-90% of candidates believe that having a positive or negative candidate experience can alter their decision to take the role if they receive an offer.\n\nWith numbers like this, it&#8217;s crucial to get your candidate experience right or run the risk of having top talent walk straight out of the interview and disappear for good.\n\n<span data-sheets-hyperlinkruns='{\"1\":85,\"2\":\"https:\/\/employmenthero.com\/request-a-demo\/\"}\uee10{\"1\":109}' data-sheets-textstyleruns='{\"1\":0}\uee10{\"1\":13,\"2\":{\"5\":1}}\uee10{\"1\":30}\uee10{\"1\":85,\"2\":{\"2\":{\"1\":2,\"2\":1136076},\"9\":1}}\uee10{\"1\":109}' data-sheets-userformat='{\"2\":1049089,\"3\":{\"1\":0},\"12\":0,\"23\":1}' data-sheets-value='{\"1\":2,\"2\":\"Did you know Hiring Essentials can automate hiring and improve candidate experience? Speak to our team member to find out more today.\"}'>Did you know <a href=\"https:\/\/employmenthero.com\/uk\/products\/applicant-tracking-system\/\">Hiring Essentials<\/a> can automate hiring and improve candidate experience? <a class=\"in-cell-link\" href=\"https:\/\/employmenthero.com\/uk\/request-a-demo\/\" rel=\"noopener\" target=\"_blank\">Speak to our team member<\/a> to find out more today.<\/span>\n<h3 id=\"4-make-onboarding-an-experience-to-remember\">4. Make onboarding an experience to remember<\/h3>\nOnboarding is the first experience any new hire will have with your company, so having a well-thought-out program can help leave a long-lasting impression.\n\nBuilding a strong brand image ultimately starts with onboarding. It&#8217;s vital you get your new employees engaged and excited from the get-go to ensure smoother transition periods, reduced turnover and more collaborative teams.\n\nEquipping recruits with the necessary tools and resources to succeed in their roles can help build a more supportive company culture while effectively preparing them to hit the ground running.\n<h3 id=\"4-jump-on-social-media-to-showcase-your-companys-culture\">4. Jump on social media to showcase your company&#8217;s culture<\/h3>\nMany job seekers take to social media to gain a direct insight into a company&#8217;s personality and culture. Social media doesn&#8217;t just have to be about engaging with your customers, it can also be used to help build your employer brand and visualise your brand&#8217;s image.\n\nAccording to <a href=\"https:\/\/resources.glassdoor.com\/65-hr-recruiting-stats-2018.html\">Glassdoor<\/a>, 79% of people use social media in their job search. With so many people using social media to find new roles, it&#8217;s important you use it to highlight your EVP.\n\nWhether it&#8217;s posting a picture of the cute dog in the office, birthday celebrations or quarterly events, they should all be uploaded to your company&#8217;s social media accounts.\n\nNot only does it show your employer branding, but it also provides potential candidates with a good idea of your company values and overall vibe.\n\nIf you&#8217;re concerned about not looking professional to your customers, don&#8217;t be! Showcasing the people behind the brand will always be in style.\n\n<img loading=\"lazy\" decoding=\"async\" alt=\"Employer-branding-linkedin-post-employment-hero\" class=\"aligncenter size-full wp-image-29499\" height=\"799\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2021\/07\/Employer-branding-linkedin-post-employment-hero.jpg\" width=\"497\"\/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/au.linkedin.com\/company\/employment-hero\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">91爆料 LinkedIn Post of Digby, chief pupper officer.<\/span><\/a><\/p>\n<h3 id=\"5-use-multiple-channels-to-tell-your-employer-brand-story\">5. Use multiple channels to tell your employer brand story<\/h3>\nWhen marketing a product or service, you don&#8217;t just use one channel to communicate your offering and brand message.\n\nInstead, you&#8217;ll leverage an array of different platforms like social media, email, blogs, video channels and other forms of messaging to ensure you&#8217;re connecting with the largest audience possible.\n\nThe same rules apply when it comes to your people. If you want to clearly articulate your employer brand, you&#8217;ve got to consider all the different ways you can reach your employees and potential job candidates.\n<h3 id=\"6-switch-up-media-and-use-photos-videos-and-blog-posts\">6. Switch up media and use photos, videos and blog posts<\/h3>\nWhen creating your employer branding strategy, it can be easy to fall into the habit of posting the same content. To avoid this, you&#8217;ll need to be creative with the media you use.\n\nIf you don&#8217;t consider yourself a designer, talk to your marketing team.\n\nThey can assist you with making your dream content a reality! If not, use your phone and do it yourself. At the end of the day, it&#8217;s all engaging content that people want to see!\n\nSome examples include:\n<ul>\n<li>Having an \u2018about our team&#8217; page on your website<\/li>\n<li>Asking some of your team to respond to a list of questions to collate for a blog post<\/li>\n<li>Interviewing your team to provide insight into what it&#8217;s like working at your company and posting it as a video<\/li>\n<\/ul>\n<h3 id=\"7-leverage-existing-employees\">7. Leverage existing employees<\/h3>\nMotived, engaged and satisfied employees are your strongest brand advocates. If job seekers want to learn more about your employer brand, they&#8217;re more than likely to reach out to your company&#8217;s employees to get a feel of how it might be working for your company.\n\nLeverage your workforce through employee interviews and testimonials that can be displayed on your website. You can also ask your team to use their social media accounts to help bolster your company&#8217;s reputation online.\n\nFor example, if you&#8217;ve recently hosted a giveaway event or expert panel discussion, your employees could post on their Facebook, Instagram or Twitter feeds using company-related hashtags.\n\nThis is a simple yet effective way for your employees to highlight your employer brand proposition within their own circle.\n\n<em><strong>Read more: <a href=\"https:\/\/employmenthero.com\/uk\/resources\/employee-referral-program\/\">Why employee referral programs work well<\/a><\/strong><\/em>\n<h3 id=\"8-offer-learning-and-development-opportunities\">8. Offer learning and development opportunities<\/h3>\nBy providing training and growth opportunities to your employees, you communicate your company&#8217;s commitment to ongoing learning and professional development.\n\nLet&#8217;s not forget, as your employees develop their skills the whole organisation benefits so it&#8217;s a win-win situation for everybody! Consider offering special certifications, leadership training, personal interest courses and plenty of avenues for career advancement.\n\nL&amp;D has been proven to help capture top talent and retain your employees.\n\n<em><strong>Read more: <a href=\"https:\/\/employmenthero.com\/uk\/resources\/graduate-programme-guide\/\">Nurture fresh talents with a graduate program<\/a><\/strong><\/em>\n<h3 id=\"9-commit-to-building-a-diverse-and-inclusive-organisation\">9. Commit to building a diverse and inclusive organisation<\/h3>\nThere&#8217;s no doubt that D&amp;I has become one of the most popular HR buzzwords in recent times. The reason being, that D&amp;I leads to a greater diversity of thought.\n\nSo when a group of people from various different backgrounds, perspectives and experiences are working together, they&#8217;re able to bounce off one another&#8217;s differences to produce more innovative ideas.\n\nIf you want to strengthen your employer brand, making a wholehearted commitment to building a diverse and inclusive workforce is a surefire way to show your employees that you value their uniqueness.\n\nImplementing strong D&amp;I initiatives ensures your brand is reflective of both your customers and employees. This not only speaks volumes to jobseekers but helps to extend your brand&#8217;s reach to new groups of people.\n<h3 id=\"10-start-a-company-blog\">10. Start a company blog<\/h3>\nQuality content \u2014 and lots of it is an effective low-cost strategy to attract and engage audiences in today&#8217;s highly competitive landscape.\n\nWhile your customers might refer to your blog to solve complex business problems, job seekers, on the other hand, may use it to connect with your business on a more human level. A blog acts like a window to your company&#8217;s style and tone of voice.\n\nIt can also be used to highlight company news, updates and articles written by employees or leaders, which gives a more personable touch to your content. For job candidates, this is incredibly important in determining whether your company is the right fit.\n<h3 id=\"11-optimise-your-websites-career-page\">11. Optimise your website&#8217;s career page<\/h3>\nYour company&#8217;s career page is a core component of your corporate brand. It gives you a chance to broadcast your unique company culture and what it affords to future prospects.\n\nConsistency is key in building an in-depth career page. It&#8217;s important to check and double-check that your message is consistent and your employee value proposition is clearly defined.\n\nYour dedicated careers space should aim to include any key growth metrics and company achievements, employee stories and testimonials, your mission, vision and values, and an overview of the benefits packages provided.\n\nBe sure to include some fun visuals alongside these elements to make the page more engaging for readers.\n\n<figure id=\"attachment_6505\" aria-describedby=\"caption-attachment-6505\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"91爆料 Careers Page Company Values\" class=\"wp-image-6505 size-large\" height=\"688\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/2021\/09\/Employment-Hero-Careers-Page-Values-1024x688.png\" width=\"1024\"\/><figcaption id=\"caption-attachment-6505\" class=\"wp-caption-text\">Highlight your values and beliefs on your company career page<\/figcaption><\/figure>\n<h2 id=\"how-can-you-improve-your-employer-brand\">How can you improve your employer brand?<\/h2>\nIf you&#8217;ve already got a strong employer brand &#8211; great! But are you measuring its impact?\n\nOne of the most common mistakes that people make is forgetting to measure how their employer brand is performing. A really good direct goal is increasing the number of organically sourced candidates or hires or <a href=\"https:\/\/employmenthero.com\/uk\/blog\/employee-engagement-survey\/\">improving employee happiness<\/a> (by using a <a href=\"https:\/\/employmenthero.com\/uk\/products\/hr-software\/\">cloud-based HR system<\/a> like 91爆料).\n\nThe other common mistake is not making employer branding a continued focus. How often, after a role has been vacant for a month, does someone say, &#8220;Quick! Let&#8217;s get something on social to show how great it is to work here and include a &#8220;We&#8217;re Hiring&#8221; banner on it&#8221;?\n\nIf you want to build a real and sustainable employer brand to boost your competitive advantage, you need to develop a constant stream of relevant, quality content.\n\nThis content should show people what it&#8217;s like to work with your team, how you celebrate success and how you&#8217;re growing so that people feel both inspired by and involved in your company&#8217;s story.\n<h2 id=\"how-do-you-measure-the-success-of-employer-branding-strategy\">How do you measure the success of employer branding strategy?<\/h2>\nWhile the success of employer branding campaigns depends on the business goals, the data from job postings can be a good place to start.\n\nEmployer brand metrics can include:\n<ul>\n<li>Employee turnover<\/li>\n<li>Quality of job seekers<\/li>\n<li><a href=\"https:\/\/employmenthero.com\/uk\/blog\/recruitment-costs\/\">Hiring costs<\/a><\/li>\n<li>Number of job applicants<\/li>\n<li>Reviews on SEEK or Glassdoor<\/li>\n<li>Number of employee referrals<\/li>\n<li>Increased traffic to the careers website<\/li>\n<\/ul>\n<h2 id=\"the-wrap-up\">The wrap up<\/h2>\nHaving a well-defined and easily identifiable employer brand is no longer considered a business luxury\u2014it&#8217;s now an absolute must to attract and retain employees.\n\nBut building a strong employer brand requires patience. These things don&#8217;t just happen overnight.\n\nBy implementing these cost-effective branding strategies, you&#8217;re well on your way to building an attractive brand image that&#8217;ll help engage and inspire your people.\n\nDownload our <a href=\"https:\/\/employmenthero.com\/uk\/resources\/recruitment-process-guide\/\">recruitment and hiring guide<\/a> today.\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-trigger-modal=\"request-a-demo-modal\"><a class=\"wp-block-button__link wp-element-button\">Talk to an employment specialist<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:410px\">\n<div class=\"wp-block-group right-sticky-side-panel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n    <div class=\"top-sticky-form is-layout-flow wp-block-marketo-form-is-layout-flow\" class=\"wp-block-employmentherocom2025-marketo-form\">\n        <div class=\"right-sidebar-wrapper\">\n            <button class=\"top-form-trigger\" data-sticky-form-trigger=\"\">\n                <div class=\"top-form-trigger-container\">\n                    <div class=\"top-form-trigger-container__preheader\">\n                        Download now\n                    <\/div>\n                    <div class=\"top-form-trigger-container__title\">\n                        How to create company values                    <\/div>\n                <\/div>\n                <span class=\"top-form-trigger-close\">\n                    <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 15\">\n                        <path d=\"M14.142 0l1.06 1.06-6.541 6.541 6.542 6.541-1.06 1.06L7.6 8.662l-6.54 6.542L0 14.143 6.541 7.6 0 1.061 1.06 0l6.541 6.541L14.142 0z\" fill-rule=\"evenodd\"><\/path>\n                    <\/svg>\n                <\/span>\n                <span class=\"top-form-trigger-open\">\n                    <svg class=\"icon\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <defs>\n                            <style>.cls-1{fill:white;stroke:white;stroke-linecap:round;stroke-linejoin:round;stroke-width:2px;}<\/style>\n                        <\/defs>\n                        <title><\/title>\n                        <g id=\"chevron-bottom\">\n                            <line class=\"cls-1\" x1=\"16\" x2=\"7\" y1=\"20.5\" y2=\"11.5\"><\/line>\n                            <line class=\"cls-1\" x1=\"25\" x2=\"16\" y1=\"11.5\" y2=\"20.5\"><\/line>\n                        <\/g>\n                    <\/svg>\n                <\/span>\n            <\/button>\n\n            <div class=\"form-wrapper\">\n                <div class=\"fixed-form-container\">\n                    <div class=\"hero-landing-marketo-form form-content-container\">\n                                                    <div class=\"marketo-form-scroll-to\" style=\"background-color: #F9F5FF\">\n                                                                    <div class=\"header-text\">\n                                        Download now\n                                    <\/div>\n                                    <div class=\"sticky-marketo-form-scroll-to-text\">\n                                        How to create company values                                    <\/div>\n                                    <div class=\"sticky-marketo-form-scroll-to-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2023\/11\/How-To-Create-Company-Values-Inline-image.png\" alt=\"Sticky Marketo Form Scroll To\"\/>\n                                    <\/div>\n                                                            <\/div>\n                            <div>\n                                <button class=\"sticky-marketo-form-scroll-to\">\n                                How to create company values                                <\/button>\n                            <\/div>\n                                                                            <div class=\"eh_marketo_form-container\" data-marketo-form=\"{&quot;is_multi_steps&quot;:false,&quot;form_data&quot;:[{&quot;base_url&quot;:&quot;\/\/hr.employmenthero.io&quot;,&quot;munchkin_id&quot;:&quot;387-SZZ-170&quot;,&quot;form_id&quot;:&quot;5069&quot;,&quot;css_classes&quot;:&quot;&quot;}],&quot;submit_text&quot;:&quot;Download now&quot;,&quot;success_handling_method&quot;:&quot;thank_you_page&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;thank_you_message&quot;:&quot;&quot;,&quot;add_lead_linking_id&quot;:false,&quot;add_drift_campaign_id&quot;:false,&quot;drift_campaign_id&quot;:&quot;&quot;,&quot;thank_you_page_id&quot;:&quot;32311&quot;,&quot;thank_you_page_url&quot;:&quot;https:\/\/employmenthero.com\/uk\/thank-you\/downloadable\/?origin=employer-branding&amp;origin_id=tTbIrcy%2B4V3zctdmgr7Wv1rMWNio8GeVhx9qYb1cb70J%2FQXSavv5j%2BAkYq1nOA7yGXTzePidZWTa8zZskhwWhQ%3D%3D&quot;,&quot;progress_indicator_type&quot;:&quot;stepper&quot;,&quot;enable_revenue_hero&quot;:false,&quot;revenue_hero_router_id&quot;:&quot;4668&quot;,&quot;revenue_hero_thank_you_message&quot;:&quot;Thank you for booking!&quot;}\"><\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading\">Related Resources<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-arrow is-style-link-arrow--3\"><a class=\"wp-block-button__link has-btn-brand-background-color has-background wp-element-button\" href=\"\/resources\/?topic%5B0%5D%5B0%5D=Product\">View all<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query blog-3-col-query-loop is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-52660 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised resource-type-blog topic-business-basics\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The UK&#8217;s pay transparency plans need to work for small businesses too\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge.webp 1600w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-300x169.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-1024x576.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-768x432.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-1536x864.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/colleagues-collaborating-on-laptop-in-office-lounge-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-3 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-16 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\" >The UK&#8217;s pay transparency plans need to work for small businesses too<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-2\"><p class=\"wp-block-post-excerpt__excerpt\">The UK&#8217;s pay transparency plans could force salary disclosure in every job advert across England, Wales and Scotland. Learn what&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: The UK&#8217;s pay transparency plans need to work for small businesses too<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/pay-transparency-smes\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-52535 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1.webp 1600w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-300x169.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-1024x576.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-768x432.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-1536x864.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/unnamed-1-440x248.webp 440w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-6 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\" >Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-5\"><p class=\"wp-block-post-excerpt__excerpt\">Wondering what an EOR actually costs in 2026? Break down Employer of Record pricing models, average fees and what to&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Employer of Record Pricing: How Much Does an EOR Cost in 2026?\u00a0<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pricing\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><li class=\"wp-block-post post-52494 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized resource-type-blog\">\n\n<div class=\"wp-block-group has-border-color has-neutral-100-border-color has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%\"><figure style=\"aspect-ratio:16\/9;width:100%;height:100%; padding-bottom:0;padding-top:0;margin-bottom:0;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\"  style=\"height:100%\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Pros and Cons of Using an Employer of Record (EOR)\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-scaled.webp 2560w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-300x200.webp 300w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-1024x683.webp 1024w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-768x512.webp 768w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-1536x1024.webp 1536w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-2048x1365.webp 2048w, https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2026\/07\/vecteezy_asian-small-business-owner-working-at-home-office-business_8570938-440x293.webp 440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group blog-3-col-details wp-container-content-9 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:600\" class=\"taxonomy-resource-type eh-resource-type wp-block-post-terms\"><img decoding=\"async\" class=\"wp-block-post-terms-icon\" width=\"20\" height=\"20\" alt=\"icon-blog\" loading=\"lazy\" src=\"https:\/\/employmenthero.com\/uk\/wp-content\/uploads\/sites\/2\/2021\/07\/David_Holland.jpg\"><a href=\"https:\/\/employmenthero.com\/uk\/resources\/blog\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\" >The Pros and Cons of Using an Employer of Record (EOR)<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-contrast-2-color has-small-font-size wp-container-content-8\"><p class=\"wp-block-post-excerpt__excerpt\">Weighing up an EOR? Explore the key pros and cons of Employer of Record services, and find out if it&#8217;s&hellip; <\/p><\/div><\/div>\n\n\n<a style=\"font-style:normal;font-weight:600;\" class=\"wp-elements-9dfcbcb7662772ecb2d671e8976a6c51 wp-block-read-more has-text-color has-violet-500-color\" href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: The Pros and Cons of Using an Employer of Record (EOR)<\/span><\/a><\/div>\n<\/div>\n<a href=\"https:\/\/employmenthero.com\/uk\/blog\/employer-of-record-pros-and-cons\/\" target=\"_self\" class=\"group-block-link\"><\/a>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n.eh_marketo_form .mktoCheckboxList label {\n    line-height: 0.95rem !important;\n}\n.top-sticky-form .eh_marketo_form-container .eh_marketo_form_step_0 .mktoFieldDescriptor.mktoFormCol {\n    height: 4.5rem;\n}\n.top-sticky-form .eh_marketo_form-container .eh_marketo_form_step_0 .mktoFormRow:nth-last-of-type(-n+3) .mktoFieldDescriptor.mktoFormCol {\n    height: auto !important;\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s dive in to what and how important employer branding is, as well as some actionable advice for you to start implementing today. Published Updated 19 mins read As a business, you spend significant time and investment in creating a compelling brand story around your products or services. The goal here, of course, is to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_visual_mode":"business","_lite_auth_enabled":false,"_lite_auth_trigger_method":"scroll","_lite_auth_scroll_percent":25,"_lite_auth_click_element_query":"","exclude_from_algolia":false,"reading_time":"11 min read","display_reading_time":false,"download_content_type":"file","download_file":"5874","download_url":"","download_cta_label":"","homepage_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"resource-type":[157],"topic":[110],"learn_topic":[],"industry":[65],"audience":[],"business-size":[],"product-tag":[],"funnel-stage":[],"region":[],"pain-point":[],"persona":[],"content_type":[],"post_features":[],"class_list":["post-9288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","resource-type-blog","topic-people-and-culture","industry-agriculture"],"_links":{"self":[{"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/posts\/9288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/comments?post=9288"}],"version-history":[{"count":5,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/posts\/9288\/revisions"}],"predecessor-version":[{"id":41919,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/posts\/9288\/revisions\/41919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/media\/31968"}],"wp:attachment":[{"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/media?parent=9288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/categories?post=9288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/tags?post=9288"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/resource-type?post=9288"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/topic?post=9288"},{"taxonomy":"learn_topic","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/learn_topic?post=9288"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/industry?post=9288"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/audience?post=9288"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/business-size?post=9288"},{"taxonomy":"product-tag","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/product-tag?post=9288"},{"taxonomy":"funnel-stage","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/funnel-stage?post=9288"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/region?post=9288"},{"taxonomy":"pain-point","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/pain-point?post=9288"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/persona?post=9288"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/content_type?post=9288"},{"taxonomy":"post_features","embeddable":true,"href":"https:\/\/employmenthero.com\/uk\/wp-json\/wp\/v2\/post_features?post=9288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}