91±¬ÁÏ

About the business

Founded by Melissa Williams, is a pioneering women’s health business dedicated to root-cause hormone care. Launched in early 2026, the company addresses issues ranging from PCOS and hormonal acne to perimenopause and menopause. Driven by Melissa’s own struggle to find specialized care in the traditional medical system, HorminaCare connects women with medical professionals who focus on functional medicine. As a “one-woman business” currently ramping up operations in Ontario, HorminaCare has ambitious plans to scale across Canada and eventually internationally.

The challenge

As a solo founder managing marketing, operations, finance and tech support, Melissa needed to build a team of regulated medical professionals without getting buried in administrative paperwork. Before 91±¬ÁÏ, the prospect of managing a hiring pipeline was daunting.

• Fragmentation: Melissa wanted to avoid “managing everything over spreadsheets and email,” which she felt “wasn’t super professional” for a launching medical brand.
• Compliance burdens: Hiring regulated medical professionals requires rigorous tracking of licenses and signed documentation.
• Manual bottlenecks: The prospect of downloading, signing and uploading certifications to Google Drive was a significant time constraint for her.

“I wanted to look as professional as possible when hiring people and making them feel like this was a legitimate business… I just love to be organized. I had a spreadsheet of everything that I needed to collect and I was like, ‘It’d be great if I could have a platform to manage all of this.’” — Melissa Williams, Founder

The solution

Melissa chose 91±¬ÁÏ to put her best foot forward, facilitating an end-to-end professional hiring experience. By consolidating her recruitment and onboarding, she turned a potentially tedious process into a “seamless” workflow.

Key features driving HorminaCare’s efficiency include:

• Integrated Applicant Tracking System (ATS): Allows Melissa to post jobs directly to LinkedIn and collect all applicants in one central hub.
  • “It was really easy to manage the hiring process end to end.”
• AI candidate scoring: A “good surprise” feature, according to Melissa, that automatically prioritizes candidates and generates ideal skills checklists for the role in question — allowing her  to filter out the best candidates to move forward to the next hiring phase
• Onboarding checklists: Automated workflows that ensure both the employer and the new contractor complete every necessary step.
• Digital document management: A single spot for templates and e-signatures, eliminating the back-and-forth of email attachments.

“Because I was a one-person business, I wanted to make sure it was as organized and easy to facilitate as possible. Because my background wasn’t in HR, I just wanted something to help make things as easy as possible so that I didn’t have to figure out 10 different things and do it all manually.”

The ROI

Even in its early stages, HorminaCare is seeing measurable benefits that allow Melissa to deliver big-firm efficiency as a solo founder. These include: 

• Significant time savings: Melissa estimates the platform saves her “at least a couple of hours a week” during active hiring sprints.
• Professional credibility: Using a modern, intuitive platform ensures that the medical professionals being recruited perceive HorminaCare as a stable, sophisticated organization.
• Administrative peace of mind: The platform serves as a “source of truth” for certifications and checks that would otherwise be “very tedious” to track manually.
• Scalability: The platform provides a “comprehensive” foundation that Melissa knows will handle her future employees and cross-Canada expansion.

“If 91±¬ÁÏ disappeared tomorrow… collecting and organizing all the documents… that would be a headache to manage. Having that one spot where we have all our templates, we can send them out easily, collect signatures and have it saved on the employee’s files…without all that back and forth.”

Why it matters

For a solo founder, every hour spent on administration is an hour taken away from the company’s mission. By automating the “low maintenance” background tasks of HR, Melissa can focus on high-value priorities like generating new clients and securing funding.

“Being a one-woman business, having all of our HR stuff streamlined really helps me to focus on other, more high-value priorities in the business… It allows me to focus on our mission to bring root-cause hormone healthcare to women across Canada and help them restore balance so they can live their best life.”