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About the partner

MaxPeople is an HR and employment law firm built around a clear purpose: helping organizations create workplaces where people can be more focused, happy and thrive at work and in Life.

For 20 years, the team has worked alongside Canadian employers, embedding with leadership teams and delivering tailored, premium HR support. Their approach is deeply practical. Advice only matters if it can be implemented and sustained in real environments.

That belief shapes how MaxPeople thinks about technology. Tools aren’t an add-on. They’re part of how advisory work turns into lasting change.

As Julie Ruben Rodney, Founder and CEO, explains, “We want to take our purpose and help integrate it into all of our clients’ organizations and help them create the workplaces where people can be more focused, happy and thrive at work and in life.”

Why partnership matters in modern HR

HR partners are increasingly expected to help clients modernize how HR actually operates, not just advise on best practice. That shift puts pressure on delivery models. Manual processes don’t scale. Disconnected tools create friction. Generic systems struggle to adapt to different industries and operating styles.

MaxPeople needed a platform partner that could support this evolution. One that would make HR easier for clients while strengthening the firm’s ability to deliver consistently across its client base.

That meant finding an all-in-one solution that simplified HR without flattening it into something rigid or cookie-cutter.

Why 91���� fits the partnership model

91���� provides a single foundation that MaxPeople can confidently deploy across clients, supporting onboarding and day-to-day HR administration. That consistency makes it easier to bring clients onto the platform and integrate it into their existing environments.

As MaxPeople notes, “What made it easy for us to be a partner with 91���� was really how easily they helped us onboard our clients, provided us with access to all the resources that we needed.”

Beyond the platform itself, the relationship matters. Partnership isn’t just about software access. It’s about support, collaboration and shared understanding.

“We like 91���� because it really is a true partnership,” the team says, adding that “they’re real people who you’re working with and who really try to understand how you want to use their platform.”

What partnership unlocks for advisory firms

With the right platform behind them, MaxPeople has been able to extend its reach without compromising on quality.

91���� supports a delivery model that works across industries and organization sizes, making it easier to serve a broader range of clients while maintaining consistent standards.

As MaxPeople puts it, “91���� has been able to give us lots of opportunities to widen our net across industries; across the size of organization.”

That flexibility matters for a firm offering tailored, premium solutions. Clients don’t want generic systems. They want technology that adapts to how they operate, backed by advisors who understand their context.

MaxPeople is clear about that expectation: “We are a tailored solution for our clients, a premium solution for our clients, and they don’t want something just off the shelf.”

Why it works for clients

For clients, the partnership translates into simpler HR operations and clearer employee experiences.

91���� supports the operational side of HR, allowing MaxPeople to stay focused on higher-impact advisory work. That balance between technology and expertise helps clients modernize without losing the human side of HR.

Why it works for partners

This partnership model is designed to support growth, not just delivery.

By pairing advisory expertise with a scalable HR platform, MaxPeople has strengthened its service offering and built a delivery model that can expand without adding unnecessary complexity.

That’s the value of partnership done properly. Better outcomes for clients. And a platform both sides are confident standing behind.