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91±¬ÁÏ Australia
91±¬ÁÏ Australia
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Email Marketing Specialist (Maternity Cover)

Marketing • Melbourne, Victoria 3000, Australia • Full-time
AI Job Summary
  • Minimum 3 years' experience in CRM or email marketing roles.
  • Hands-on experience building, scheduling, deploying and optimising CRM email and SMS campaigns in Salesforce MarketingÌýC
  • A relevant Bachelor's Degree is required.

Role Type

Contract • Full-time • Mid-level Senior

Description

  • Exceptional career opportunity with a leading Australian online education providerÌý
  • 12 Months Fixed TermÌý– Full-Time
  • Work from anywhere in Australia – HybridÌý

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Why AIB?ÌýÌý

AIB is leading the charge in transforming education for professionals, and our team is at the heart of it all. By joining us,Ìýyou’llÌýbe part of a supportive, innovative culture where your success is celebrated, and your contributions are valued.ÌýWe’reÌýdedicated to giving you the tools to succeed both professionally and personallyÌý

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About the RoleÌý

Reporting to the Senior CRM Manager,Ìýyou’llÌýbe responsible forÌýbuilding, deploying, and optimising CRM campaigns that connect with prospective and current students at every stage of their journey.Ìý

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Key ResponsibilitiesÌý

  • Build, schedule, and deploy email and SMS campaigns in Salesforce Marketing CloudÌýÌý
  • Execute both planned and ad hoc CRM communications aligned to the Communications PlannerÌýÌý
  • Manage and optimise automated journeys and campaignsÌýÌý
  • Conduct A/B testing to improve campaign performanceÌýÌý
  • Support audience segmentation, data extensions, and list managementÌýÌý
  • Monitor campaign performance (open rates, CTR, conversions, unsubscribes) andÌýprovideÌýactionable insightsÌýÌý
  • Maintain templates, assets, and campaign setup within Salesforce Marketing CloudÌýÌý
  • Collaborate with Marketing, Sales, Academic, and Events teamsÌýÌý
  • MaintainÌýaccurateÌýcampaign documentation and reporting dashboardsÌý

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About You:Ìý

To be successful in this role, you will bring:Ìý

  • A relevantÌýBachelor’sÌýDegreeÌý
  • 3+ years’ experience in CRM or email marketing rolesÌýÌý
  • Hands-on experience with Salesforce and Marketing CloudÌýÌý
  • Strong attention to detail and ability to manage multiple prioritiesÌýÌý
  • Confident working with data, segmentation, and campaign reportingÌýÌý
  • Strong communicationÌýand stakeholder management skillsÌýÌý
  • Experience in the education sector (desirable)Ìý

To ApplyÌý

  • To apply, pleaseÌýsubmitÌýyour resume and cover letter addressing your suitability for the role toÌýLisa Johnston, Recruitment Coordinator, or by clicking theÌý‘A±è±è±ô²â’Ìýbutton.Ìý

For a confidential discussion, please contact Lisa atÌýcareers@aib.edu.au.Ìý

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