Digital Marketing Specialist | Sydney CBD
Drive digital campaigns, optimise performance, and help shape the growth of a leading national IT company.
At efex, no two days are the same. You’ll play a hands-on role across our digital marketing ecosystem, helping drive lead generation, improve campaign performance, and support a modern, data-led marketing function that directly contributes to business growth.
This is not a traditional marketing role. It’s ideal for someone who enjoys being hands-on across digital campaigns, marketing automation, analytics, and conversion optimisation in a fast-paced B2B environment.
Who We Are
With over 20 local branches supported by a strong national presence, efex is one of Australia’s leading IT managed services providers. We deliver right-sized solutions in IT, print, and communications that help businesses run smarter, simpler, and more efficiently.
Our culture is approachable and business-focused: we speak in plain language, build real relationships, and always put people first – our clients and our team.
The Role
Based in Sydney CBD, you’ll help manage and optimise efex’s digital demand generation activity, supporting everything from campaign execution and marketing automation through to reporting, analytics, and conversion optimisation.
You’ll work closely with marketing, sales, and external partners to turn strategy into measurable outcomes, ensuring campaigns, channels, and customer journeys are continuously improving and delivering results.
What You’ll Be Doing
Support digital campaigns & lead generation
- Build and execute multi-channel digital campaigns across key marketing channels
- Support lead nurture programs and customer journey automation
- Assist with campaign planning, audience targeting, and campaign execution
- Monitor, test, and optimise campaign performance to improve ROI and conversion outcomes
Manage marketing systems & automation
- Support and maintain the martech stack and marketing automation workflows
- Assist with Salesforce and Salesforce Marketing Cloud integrations and processes
- Maintain tracking, tagging, and CRM data integrity across platforms
- Help improve reporting and attribution across campaigns and channels
Drive reporting & performance insights
- Build and maintain performance reporting dashboards and campaign analysis
- Identify opportunities to improve lead quality, campaign performance, and conversion pathways
- Use data and insights to support ongoing optimisation across digital activity
Support website & digital experience improvements
- Assist with website updates, landing page optimisation, and CRO initiatives
- Help improve digital user journeys and website engagement
About You
- 3 – 5+ years’ experience in digital marketing, campaign management, or demand generation
- Experience in IT, MSP, tech, or B2B services environments highly regarded
- Hands-on experience across digital marketing channels, email nurture, and campaign optimisation
- Experience using Salesforce and Salesforce Marketing Cloud preferred
- Familiar with marketing automation, CRM integrations, tracking, and reporting tools
- Confident working with campaign data, analytics, and performance insights
- Commercially minded with a practical, hands-on approach
- Strong communication and stakeholder management skills
Why efex?
- Hands-on role with real variety across digital campaigns, automation, analytics, and optimisation
- Opportunity to grow your digital marketing capability in a fast-paced national business
- Exposure to Salesforce, Marketing Cloud, and modern marketing technologies
- Collaborative, down-to-earth culture with genuine career growth opportunities
- Sydney CBD location at the heart of our national operations
What We Offer
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Competitive salary – we reward performance and results
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Supportive, down-to-earth culture where collaboration and respect come first
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Birthday leave – enjoy your special day off on us
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Wellbeing leave – take up to two days from your personal leave each year to focus on your wellbeing
Apply now.
Please note: all shortlisted candidates will be required to undergo a National Police Check as part of the recruitment process.
