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About JMC Academy

Founded in 1982, JMC Academy is Australia’s premier institution in Creative Industries education, offering a diverse range of Degrees and Diplomas in Music, Songwriting, Audio Engineering, Film and Television Production, Acting, Entertainment Business Management, Visual Communication (Design), Animation, Game Design, and Music Production.

With a 40-year legacy, JMC Academy provides cutting-edge and technologically advanced programs that meet the global demands of the creative industries. JMC operates from 3 large footprint campuses across the east coast of Australia (VIC, NSW & QLD), teaches ~2,500 students per annum and is positioned as one of the largest private higher education providers in Australia.

With advanced-design campuses, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.

Our Vision

To be the global leader in creative education, chosen by creatives, trusted by industry.

Position Purpose

The Outreach Coordinator plays a key role in promoting and advocating for JMC Academy to prospective students, parents, career advisors,ÌýteachersÌýand partner organisations. The primaryÌýobjectiveÌýis to drive sustainable lead generation and referrals through tactical business and relationship development with external influencers,ÌýincludingÌýindustry partners, schools, internationalÌýagentsÌýand referral networks. This includesÌýidentifying,ÌýnurturingÌýand managingÌýrelationshipsÌýthat strengthen JMCÌýAcademy’sÌýpresence and reputation, while ensuringÌýJMCÌýAcademy is represented effectively across targeted external and internal initiatives for prospective students.ÌýAdditionally, the role involves overseeing the campus-specific Student Ambassador Program to supportÌýstudentÌýrecruitment outcomes, coordinating high-impact engagement activities, and collaborating closely with the marketing team to align outreach strategies with broader brand and enrolment objectivesÌý

Key Responsibilities

Business & Relationship DevelopmentÌý

• Drive sustainable lead generationÌýfromÌýtheÌýhighÌýschool leaver audience,Ìýthrough developing strong relationships and partnerships with schools.Ìý
• IdentifyÌýand develop opportunities aligned with JMC’s target audiences and recruitmentÌýobjectives, working collaboratively with Marketing and Academic departments.Ìý
• Develop andÌýmaintainÌýhigh-value relationships with key external influencers, including high school career advisors, educators, industry bodies, creativeÌýorganisationsÌýand referral networks.Ìý
• Represent JMC at targeted industry and education initiatives to strengthen brand presence, expand networks and generate qualified referral pathways.Ìý
• ProactivelyÌýidentifyÌýopportunitiesÌýinÌýNew South WalesÌýthat enhance JMC’s market positioning and long-term recruitment outcomes.Ìý

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High School & Education EngagementÌý

• Deliver engaging presentations, workshops and information sessions that clearly articulate JMC’s programs,ÌýfacilitiesÌýand career outcomes.Ìý
• Support the promotion and internal coordination of initiatives such as the National High School Competition.Ìý
• Manage participation in selectedÌýNSWÌýcareer expos and school-based events, ensuring effective lead capture andÌýbrand presence.Ìý

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Recruitment Events & RepresentationÌý

• Plan and deliver JMC-hosted recruitment initiatives, including workshops, work experience programs, campusÌýeventsÌýand information sessions.Ìý
• Collaborate with Marketing and campus teams to ensureÌýthatÌýevents align with brand standards and deliver an exceptional prospective student experience.Ìý
• Evaluate engagement activities through stakeholder feedback to inform continuous improvement.Ìý
• ProvideÌýtailored guidance to prospective students to support informed enrolment decisions.Ìý

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Student Ambassador ProgramÌý

• Manage the campus-specific Student Ambassador Program, including recruitment,ÌýtrainingÌýand performance oversight.Ìý
• Develop ambassador capability to enhance engagement,ÌýadvocacyÌýand conversion outcomes.Ìý

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Database Management & ReportingÌý

• Track, analyse and report on lead generation,ÌýrelationshipÌýhealthÌýandÌýopportunityÌýconversion.Ìý
• MaintainÌýaccurateÌýCRM records of partner relationships, outreachÌýactivityÌýand engagement outcomes.Ìý
• Support recruitment administration, including database maintenance and preparation of relevantÌýcompetitor insights.Ìý

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Selection CriteriaÌý

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Qualifications and ExperienceÌý

• Relevant tertiary qualification in marketing, communications, education, or a related field (or equivalent experience).Ìý
• Proven experience in event coordination, student recruitment, or community outreach.Ìý
• Strong presentation skills with experience engaging diverse audiences, including students, parents, and educators.Ìý
• Proven experience inÌýmanaging anÌýindirectÌýsales channel.Ìý

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Skills and AttributesÌý

• Exceptional interpersonal and communication skills, with the ability to build rapport quickly.Ìý
• Highly organised and detail-oriented, with the ability to manage multiple tasks and deadlines.Ìý
• Self-motivated and able to work independently as well as part of a team.Ìý
• A passion for education and the creative industries, with an ability to inspire and motivate others.Ìý
• ProficiencyÌýin Microsoft Office and CRM systems (e.g.,ÌýHubSpot, Salesforce) is desirable.Ìý

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Other RequirementsÌý

• Actively follow WHS policies and contribute to a safe working environmentÌýÌý
• Ability to travel locally and interstate asÌýrequired.Ìý
• Availability to work flexible hours, including evenings and weekends, for events and expos.Ìý
• Valid Working with ChildrenÌýCheck.Ìý
• Valid driver’s license.Ìý