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Most demand gen roles stop the moment a lead hits MQL and someone else takes it from there. Not this one.ÌýYou’llÌýrun the campaigns, distribute the content, and then do the part most marketers never get their hands dirtyÌýwith:Ìýfollowing up by email,ÌýphoneÌýor face to face, until that lead is genuinely ready for one of our Account Executives.Ìý

Some days thatÌýmeansÌýchasing an event attendee list for the third time. What it also means:Ìýyou’reÌýthe one who finds out whether your campaignÌýactually turnedÌýinto a sale, not just an open rate. Most marketers write the campaign and never see what happens next. You will, every time.Ìý

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We build software for providers across the NDIS and aged care sectors, so the campaigns you run and the leads you convert areÌýultimately inÌýservice of people supporting some of the most vulnerable people in our community.ÌýNot manyÌýdemand gen roles come with a pitch that good.Ìý

We’reÌýa close-knit Australian SaaS team of around 40, not a faceless marketing machine with twelve layers between strategy and execution.ÌýYou’llÌýbe the first person in this role, which meansÌýyou’reÌýhelping define how demand gen and lead conversion work together here, not slotting into someone else’s rigid process.Ìý

We’reÌýalso upfront thatÌýwe’reÌýstill figuring some things out.ÌýWe’dÌýrather tell you that now than sell you a polished story that falls apart in week one.Ìý

About the teamÌýÌý

Work that matters. Trust to own it. Space to grow. WeÌýdidn’tÌýput that on a poster and call it culture,Ìýit’sÌýgenuinely how we try to run things.Ìý

Your manager knows you and backs you. Teams here pull together instead of guarding their own patch, and we care about outcomes, not hours logged or campaigns launched for the sake of it. If you want to be told exactly which channel to run and exactly what to say on every call, thisÌýisn’tÌýyour team. If you want ownership over the full funnel and people who back you when you take it, welcome aboard.Ìý

WhatÌýyou’llÌýbe doingÌý

• Plan and run multi-channel campaigns across email and social, including outreach to support roundtables and eventsÌý
• Distribute content across email, social,ÌýwebsiteÌýandÌýwebinarÌýchannels, and keep a consistent cadenceÌý
• Follow up directly on channel-generated leads and event orÌýwebinarÌýattendee lists, by email,ÌýphoneÌýand face to face, particularly where no AE has made contact yetÌý
• Qualify leads against agreed criteria before handoff to sales, and keep recordsÌýaccurateÌýin HubSpot and SalesforceÌý
• TrackÌýwhat’sÌýworking and feed it back into how we plan the next campaignÌý

WhatÌýwe’reÌýlooking forÌý

• 2 to 3 years’ experience in demand generation, digitalÌýmarketingÌýor sales development, ideally in a SaaS or technology environmentÌý
• Genuine comfort picking up the phone or meeting someone in person to move a lead forward, not just managing a campaign dashboardÌý
• An understanding of how a lead moves from MQL to SQL, and the discipline to keep following up rather than letting it go coldÌý
• Working knowledge of HubSpot and Salesforce or equivalent platformsÌý
• Curiosity and coachability. YouÌýdon’tÌýneed to know our funnelÌýyet,Ìýyou need to want to own itÌý

WhyÌýyou’llÌýlove it hereÌý

• Trust to work from (almost) anywhere in Australia. East coast or Adelaide, we care about the work you do, not which deskÌýyou’reÌýsitting at.Ìý
• Space to shape the role.ÌýYou’reÌýthe first person to do this job here, so howÌýit’sÌýdone is genuinely yours to define.Ìý
• Work that matters. The campaigns and conversations you run help providers support some of the most vulnerable people in our community.Ìý
• A manager who backs you. YouÌýwon’tÌýbe a number on a dashboard. Your Head of Marketing knows you and has your back.Ìý

If that sounds like your kind of marketing job,Ìýwe’dÌýlove to hear from you.