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With more than two decades of experience in HR, has seen the world of people management from every angle. She’s led HR for global corporations, developed HR software with technologists and worked across industries from telecoms to opera. Today, she has channelled her wealth of experience into a new venture: Laetitia Paul Consultancy Ltd. Laetitia’s mission is to help SMEs and businesses get the most out of their HR systems. She knows first-hand that a poorly chosen or underutilised platform can hold businesses back. And in a climate of rising costs and nervousness about investment, SMEs need guidance more than ever. That’s why she’s partnered with 91����, to help businesses find a system that can do more, without the huge price tag.

The challenge

SMEs delaying digital change

The SME landscape across the UK is tough. Businesses are grappling with higher costs, political uncertainty and an instinct to stand still rather than take risks. As a result, many still rely on outdated spreadsheets and paper records, fearing that HR technology is too expensive. On the other side of the spectrum, some SMEs have already invested in HR tech but are barely scratching the surface of what their platforms can do. They use them for holiday tracking or payslips and nothing more. The result? Lost ROI and frustrated teams.

Laetitia recognised these common recurring pain points in the market: 

• Rising costs making them hesitant to invest in HR tech.
• Reliance on outdated processes, like spreadsheets or paper files, that left them exposed to compliance risks.
• Underutilised systems where many had invested in software but weren’t using more than the basics, wasting money and frustrating staff.
• Lack of knowledge or training around implementation, leading to poor adoption and failed rollouts.

“A lot of businesses still have ‘HR records final version 2.0’ sitting in Excel. Others think systems are only for the big players. There’s a nervousness about cost and it keeps them stuck in old processes.” 

The solution

A foundation built on trust with 91����

These challenges inspired Laetitia to launch her consultancy in January 2025. Her goal is to ensure systems are implemented properly, aligned with business strategy and used to their full capacity. Although Laetitia’s skills can widely support any HR system transactions, to support her clients, Laetitia knew she couldn’t stay vendor-agnostic forever. She needed a shortlist of platforms she could trust, and 91���� quickly rose to the top.

“I picked a few systems I truly believe in. For SMEs, 91���� is a perfect fit. It’s friendly, accessible and easy to build. Clients won’t look at it and think ‘that’s too scary’.”

More than software: people and values

While the platform’s functionality is key, what sealed the partnership for Laetitia was the team behind 91����. From demo to onboarding, every interaction reinforced her confidence. And on top of that, each question or piece of feedback Laetitia offered has never been brushed aside. Instead, it has been met with a willingness to listen and evolve. 

“Every interaction with the 91���� team has been fantastic. There’s a common thread with all of you: approachable, down-to-earth and genuinely caring. That was the USP for me.”

A network that goes beyond just business

Laetitia decided to partner with 91���� because of the benefits that the platform can bring to her corporate and SME community. However, the benefit of the partnership has already travelled beyond just SME impact. Through an exclusive 91���� partner event, Laetitia was introduced to fellow consultant and partner Gill Wetherill, founder of Full Circle HR, who has since become a cherished mentor and friend.

“Consulting can be lonely, especially within the space of HR systems. Meeting Gill was invaluable. We click, we support each other and it’s made a huge difference to my journey. I’ve got 91���� to thank for that.”

The impact

A partnership with purpose

91���� enables Laetitia to deliver on her mission: helping businesses embrace HR technology confidently and effectively. With the right platform and the right partner, businesses can modernise without fear, unlocking both compliance and culture benefits.

“With 91����, I know I’m giving businesses a system that’s easy to use, great value and backed by people who care. That makes my job and their lives so much easier.”

Laetitia has confidence that the right platform can result in:

• 25–40% admin reduction for SMEs implementing HR tech effectively.
• A stronger ROI case for digital tools, with costs offset quickly by time savings and better data.
• Improved adoption rates, with SMEs confident to explore beyond the basics.
• Trust in the partnership, giving her consultancy credibility and new opportunities to grow.

“It’s about showing businesses that while a system might cost more than paper today, it pays itself back in reduced admin and better data tomorrow.” 

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