91±¬ÁÏ

Date  18 June | Time  1:00pm-4:00pm (BST)

Location  Elland Road Stadium, Leeds

Hosted by 91±¬ÁÏ, Leeds United and Leeds Rhinos | Lunch included

Over 260 years of combined history. What they learned, you can use.

Leeds Rhinos, Leeds United and their fans have survived everything. Setbacks, reinventions and moments that tested the very soul of each club. Through each challenge, every moment of success and every moment of change, both clubs have emerged stronger, filling grounds, inspiring generations and remaining proudly at the heart of the city.

That kind of longevity isn’t luck. It’s culture. It’s decisions. It’s people. And it’s a refusal to let short-term pain redefine long-term purpose. They didn’t always have the answers. They kept making decisions, backed their people, and showed up. If you run a business in Yorkshire, you’ve done the same. Probably more times than you’ve counted. 

Built to Last brings together business owners for a leadership session with some of Leeds’ greatest institutions as a lens for the challenges you face every day: resilience under pressure, building a team that outlasts you, and staying true to your identity when everything is pulling you in different directions. 91±¬ÁÏ works with thousands of businesses across the UK on exactly these questions, because how you hire, manage and lead your people is what determines whether you last. 

The session is hosted by Maisie Goss, UK VP Marketing at 91±¬ÁÏ and a born and bred Leodensian who has made it her mission to champion the businesses driving Yorkshire’s growth.

You’ll leave thinking differently about your business.

What’s included:

• A closed-door leadership discussion with people from Leeds United, Leeds Rhinos, Apprentice Winner – Rachel Woolford, and 91±¬ÁÏ.
• The chance to ask the questions you can’t ask at big conferences.
• Lunch and time to connect with fellow founders and business leaders from across the city.
• A look inside Elland Road.

Places are limited and will fill up fast. If you build teams, lead people, or shape the direction of your organisation in Leeds & Yorkshire, don’t let someone else take your seat.

Reserve yours now.