Introducing 91’s AI-powered features – SmartMatch and Hero AI
Say hello to your new favourite features, helping you to supercharge your day.

At 91, we’re driven by one key mission: to solve employment.
From day one, we’ve been in the corner of SMEs, building innovative tools that relieve HR headaches. Today, we’re not just a tool. We’re the trusted ally of over 350,000 SMEs worldwide, helping them to work smarter by powering more productive teams.
Our recent progress is highlighted in our Series C funding announcement, where we raised $22.5 million to continue our mission of helping over 3,500 businesses.
AI is the new cool kid on the block, redefining how the world works and functions. And guess what? We’re inviting it to our party, supercharging HR and empowering SMEs to feel confident they’re making the right decision every single time.
You can learn more about our proactive approach in the important update from our CEO.
Hero AI: answering your call
Every people leader knows the drill — the repetitive questions that pop up time and again. “What’s our leave policy?”, “what are our flexible working options?”. That’s where Hero AI steps in.
protects your time by deflecting repetitive questions and freeing you up to focus on the mission-critical work you do — so you can get back to working ON your business, not in it.
Starting with your employment policies, your employees can now get answers to any questions they may have. Instantly.

SmartMatch: revolutionising recruitment
The hiring process can be a challenging road, filled with stacks of applications and time-consuming screening. But what if it didn’t have to be? With , we’ve introduced a smarter way to recruit.
Discover the latest upgrade to SmartMatch, which significantly reduces the time to fill roles, in our SmartMatch recruitment tech update.
Thanks to our continually evolving AI, matches you with top talent for every role in your business so you’ll always have work-ready talent waiting in the wings.
Say goodbye to expensive job boards and wasted hours wading through piles of poor quality applicants. Say hello to connecting with the best talent every time.
More AI goodies to boost productivity
±’v on shout-outs, job descriptions, 1:1s, and more.
For a detailed overview of our latest features, check out our May 2024 product update.
Whether you’re crafting a shout-out or prepping for a 1:1, just sketch an outline, tap that magic tool button, and watch as your words transform into engaging messages.
So, as we gear up to roll out even more enhancements that help you be the hero in your business, we can’t wait for you to hop on this journey with us.
Reflecting on our achievements, 2023 was 91’s biggest year yet, and you can read all about it here.
Together, we’re redefining total employment, making work not just easy, but also a whole lot more efficient. Employment solved.
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