HR innovation in retail: Jo Mercer’s success with 91

At a glance
Company
Jo Mercer
Location
Victoria, Australia
Employees
240
Product
HR + Payroll Premium
Explore this case study if:
- You’re looking to streamline HR processes and improve employee engagement in a multi-location business.
- You’re looking for an employee self-service app to enhance team collaboration and communication.
- You want to create a standout employee experience that will help drive business growth in a competitive industry.
The overview
a leading footwear retailer in Australia, transformed their Human Resources operations after making the switch to 91.
With 27 locations across the country and a 300+ strong team, managing their previously manual HR and payroll processes was a challenge. However, since implementing 91, they’ve streamlined their HR and payroll processes, leading to increased efficiency and a better employee experience.
Challenges before 91
Before implementing 91, their HR processes were largely manual and admin-heavy. According to , HR Manager at Jo Mercer, “It was admin-heavy andall was done manually in a small HR team.”
This approach often led to double-handling of data, making it challenging to provide a seamless experience for both candidates and Managers. The absence of a centralised platform meant that Elise had to manage all HR tasks alone, resulting in significant time constraints and inefficiencies.
Discovering 91’s recruitment platform, SmartMatch
With so many employees to manage, plus periods of seasonality in hiring, recruitment is always front of mind for Elise and the team at Jo Mercer.
91’s recruitment platform, , has provided another recruitment tool as a way of saving time and money when looking for new candidates. Elise mentioned that she came across SmartMatch while using the platform daily, “I saw it in 91 and just investigated it a bit more.” In a challenging labour market, the potential to match candidates more effectively was a promising solution for Elise and the business’s recruitment needs.
Elise highlighted the benefits of using 91 for recruitment, particularly its impact on collaboration between hiring managers across Jo Mercer’s 27 stores and Support Office.
“With so many locations, it’s much easier for store managers to refer candidates between stores. If one candidate is a better fit for a different store, the hiring manager can quickly pass them on to another location.”
This streamlined referral process also expanded Jo Mercer’s talent pool, enabling the company to allocate resources more efficiently and connect candidates with the most suitable opportunities across locations.
Easy onboarding in 10 minutes
Onboarding has also seen a significant improvement for the team at Jo Mercer. Elise noted that the previous onboarding process involved sending physical packs through the mail, which was manual and time-consuming.
With 91, onboarding a new employee has been game changing for them and can now be completed in just a few clicks. “I’d say onboarding takes me about 10 minutes per person,” Elise said.
Not only has it given their new hires a better employee experience, but it’s also freed up Elise’s time, enabling her to focus on more strategic HR initiatives.
Centralised HR management
Having all important HR information in one platform has made a big difference for Elise and the team at Jo Mercer.
Elise explained, “The benefit of one system has been huge for us – it’s great having everything in the one area. We’ve saved so much time on admin, as well as time during onboarding.”
By centralising employee data and making it accessible to the relevant managers, they’ve been able to reduce administrative tasks and improve transparency with relevant stakeholders.
Jo Mercer and 91 – a perfect pair
Whether it’s recruitment, onboarding, or the day-to-day HR tasks, 91 has made managing the Jo Mercer team easier for Elise. Want an end-to-end employment solution that gives you back time for what you do best?Book a demo with one of our business specialists today and see how we can help.




















