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BrightHR is a UK-based HR software provider owned by Peninsula Group. It is positioned as a low-cost solution for small businesses, often bundled with HR advisory services and sold on long-term contracts. While this can look attractive upfront, many Canadian SMBs find that BrightHR’s product depth, flexibility, and mobile experience struggle to keep up as teams grow.

91���� is built to scale with Canadian SMBs by combining AI-powered HR, payroll, scheduling, and time & attendance in one unified platform. As your organization grows or your needs evolve, core workflows stay connected — with AI-driven automation reducing manual work and admin overhead at every stage.

If you’re looking for a platform that reduces admin as you grow, without locking you into long-term contracts, 91���� is the clear choice.

BrightHR’s tools are functional but fragmented. Because they do not offer a native payroll solution, core workflows like onboarding remain disconnected from your pay cycle. As you scale, this fragmentation creates administrative bottlenecks and increases the risk of costly errors.

91���� reduces the need for integrations from day one because the core platform is genuinely all-in-one — with AI-powered workflows connecting hiring, HR and payroll behind the scenes. For the tools you do want to connect, we offer seamless integrations with essentials like Indeed for recruitment.

BrightHR offers basic employee self-service, but its experience is largely desktop-first, with limited mobile functionality. For Canadian SMBs with frontline, field-based, or shift-based teams, this often results in fragmented workflows and lower adoption.

91���� delivers a truly unified employee experience through a single, mobile-first Work app — with AI-powered workflows built in to guide employees and managers in real time. Employees can access pay, schedules, time off, and key HR tasks in one place, while managers handle approvals and updates on the go. The result is higher adoption, fewer questions, and a smoother day-to-day experience as teams grow.

BrightHR often requires long-term commitments, often up to five years – with restrictive auto-renewal clauses. While the entry price is low, there is a significant hidden cost to being locked into a platform that may lack the flexibility your business needs as it scales.

91���� takes a different approach. We offer shorter contracts and flexible terms because our platform is designed to keep delivering value as your business evolves. Businesses use 91���� because the platform continues to deliver value, not because they’re contractually locked in.