Embedded Super Whitepaper

Published

26 May 2023

Embedded Super Whitepaper

1 min read

For additional information on embedded super, including our digital employment and embedded finance playbooks, click here.

Superannuation is daunting for working Australians. The complexity and jargon surrounding superannuation can be overwhelming for many, often making the prospect of seeking help seem too hard or costly. Consequently, a substantial number of individuals choose to ignore superannuation entirely. Recent research indicates a mere know their exact super balance and regularly monitor its performance. Imagine a future where working Australians are engaged with their superannuation, and educated on the benefits and opportunities available to them. By simplifying and enhancing access to superannuation, countless Australians would see their financial situations improve, experiencing reduced stress and the ability to plan for a comfortable retirement. This shift would lead to a significant societal transformation. Learn how super funds can bridge the gap and promote equality through embedded super in digital platforms. A black banner with the text 'Embedded Super' in white. To the left of the word 'Super' is a toggle switch graphic with a circular dollar symbol on the left side and an arrow pointing right, highlighted in purple, symbolizing streamlined or automated superannuation processes

A black banner with the text 'Embedded Super' in white. To the left of the word 'Super' is a toggle switch graphic with a circular dollar symbol on the left side and an arrow pointing right, highlighted in purple, symbolizing streamlined or automated superannuation processes

What’s in the embedded super whitepaper?

In this exclusive embedded super whitepaper, we share the essential information including:

What is embedded super?
Key themes we’re seeing
The power of embedded super
Limitations and challenges
What’s next for embedded super?
+ Much more

Download our guide and see into the future of superannuation.

What is embedded super?

An orange background with white text that reads: 'Essentially, embedded super refers to placing a superannuation product within a non-super platform, service, or digital customer experience that members already use

Embedded super refers to placing a superannuation product within a non-super platform, service, or digital customer experience that members already use. It allows members to manage their superannuation seamlessly alongside their other activities, enhancing member engagement and streamlining interactions with super. Embedded super, a subset of embedded finance, holds the key to remarkable untapped potential. It revolves around engaging members, on their terms, on platforms they are already using, in a way they understand. Or put simply, contextual engagement elevates superannuation from a background product to a prominent aspect of members’ lives. Explore the Embedded Finance Playbook to understand how embedded finance can enhance your financial services and exceed customer needs. Benefits of embedded super include:

Increased reach and accessibility of super to previously unengaged members
Widened scope of member experience and service models
Improved member satisfaction and loyalty driving improved member and regulatory outcomes

Learn how digital employment is revolutionising how we work, and its integration with embedded super.

91��’s embedded super services

91�� manages the employment of more than 1 million employees, with our mission to make employment easier and more valuable, for everyone.

How do we partner with super funds?

91�� offers a suite of super services embedded into our leading digital HRIS and payroll platform, to help employees engage with and manage their super selection, all while making life simpler and more automated for small-medium business owners. Wages paid by Small and Medium Enterprises (SMEs) account for ~48.5% of global GDP. Yet despite this, SMEs struggle to manage employment. SME owners are anxious, under qualified and under resourced. 91�� was founded to solve this problem. 91�� is creating a future in which every SMEs can be a proud, confident employer. 91�� gives SMEs the tools and resources they need to find talent, drive productivity and maximise engagement & retention. Discover strategies to boost member engagement and showcase the value your super fund offers through effective digital branding. Before you download, we’d like to say thank you for taking the time to read this paper. Let us know your thoughts, we’d love to hear from you at embeddedsuper@employmenthero.com.